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시장보고서
상품코드
2016600
OSS 및 BSS 시장 규모, 점유율, 동향 및 예측 : 컴포넌트별, OSS 및 BSS 솔루션 유형별, 도입 모드별, 조직 규모별, 업계별, 지역별(2026-2034년)OSS & BSS Market Size, Share, Trends and Forecast by Component, OSS & BSS Solution Type, Deployment Mode, Organization Size, Industry Vertical, and Region 2026-2034 |
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2025년 세계의 OSS 및 BSS 시장 규모는 720억 달러로 평가되었습니다. IMARC Group은 2026-2034년 CAGR 8.70%로 성장을 지속하여, 2034년까지 시장 규모가 1,561억 달러에 이를 것으로 예측했습니다. 현재 북미가 시장을 주도하고 있으며, 2025년에는 35.6% 이상의 높은 시장 점유율을 차지할 것으로 예측됩니다. 이 시장은 통신 부문의 급격한 확장, 높아진 소비자 기대치, 그리고 네트워크 속도, 용량, 연결성을 향상시키는 5세대 기술의 등장에 힘입어 성장하고 있습니다.
많은 조직들이 방대한 양의 정형 및 비정형 정보를 활용하여 인사이트를 얻고, 고객 경험을 개선하고, 업무를 최적화하는 것이 중요하다는 것을 인식하고 있습니다. 빅데이터의 도입 확대, AI 및 머신러닝 기술의 발전, 클라우드 컴퓨팅의 응용 분야 확대는 이러한 추세를 더욱 촉진하고 있습니다. 또한, 다양한 산업에서 데이터 기반 의사결정에 대한 수요가 증가함에 따라 OSS 및 BSS 솔루션에 대한 수요가 증가하고 있습니다. 또한, 디지털 전환(Digital Transformation, DX) 노력 증가와 경쟁 압력 및 변화하는 시장 수요에 대응하기 위한 실시간 분석의 필요성이 시장 확대에 기여하는 주요 요인으로 작용하고 있습니다.
미국은 업무 최적화 및 전략적 계획 수립에 있어 분석이 매우 중요한 다양한 분야에서 광범위한 디지털 전환을 추진하면서 시장의 주요 변혁을 주도하는 국가로 부상하고 있습니다. 국방 분야에서 첨단 기술 도입을 위한 노력이 증가하면서 OSS 및 BSS 시장의 성장을 위한 새로운 길을 열어가고 있습니다. 예를 들어, 2024년 7월 미국 국방부는 싱가포르 국방부와 데이터, 분석, 인공지능(AI) 관련 협력을 위한 의향서(SOI)를 체결했습니다. 이 SOI는 기술 협력을 위한 종합적인 접근 방식을 도입하여 양국의 국방 기관이 데이터, 분석 및 AI 역량을 신속하고 대규모로 활용하기 위한 접근 방식을 검토하고 모범 사례를 논의할 수 있도록 합니다.
통신 산업의 성장
통신 네트워크의 지속적인 확장이 통신 산업의 성장을 주도하고 있습니다. 비즈니스 지원 시스템(BSS) 및 운영 지원 시스템(OSS)은 이러한 복잡한 네트워크 활동을 관리하고 고객 관계를 개선하는 데 필수적입니다. 이에 따라 OSS 및 BSS 시장의 주요 기업들은 경쟁 우위를 유지하기 위해 통신 부문에 투자하고 있으며, 이는 OSS 및 BSS의 성장에 영향을 미치고 있습니다. 예를 들어, 2024년 2월, Indosat Ooredoo Hutchison(IOH)과 Ericsson(NASDAQ: ERIC)은 바르셀로나에서 열린 Mobile World Congress(MWC) 2024에서 양해각서(MOU)를 체결하고 고객 만족도를 높이고 인도네시아의 디지털화 이니셔티브를 지원할 수 있는 미래 기술 제휴 가능성을 모색하기 위해 전략적 제휴를 지속하고 있습니다. 이는 인도네시아 국민들이 '골든 인도네시아 2045'의 디지털화 관련 측면을 지원할 수 있도록 하는 Indosat의 종합적인 목표의 일환입니다. 또한, 인도샛과 에릭슨은 에릭슨의 비즈니스 지원 시스템(BSS) 플랫폼에 대한 노력을 확대하기 위해 협력하여 선불 고객에게 시장 출시 시간을 단축한 혁신적인 서비스를 제공할 수 있도록할 것입니다.
5G 네트워크의 등장
5G 네트워크의 보급은 통신 산업에서 전례 없는 수준의 네트워크 속도, 용량 및 연결성을 도입하는 획기적인 변화의 단계입니다. 5G 기술은 더 빠른 데이터 전송, 낮은 지연 시간, 그리고 수많은 디바이스의 동시 연결을 가능하게 함으로써 수많은 산업을 재구성하게 될 것입니다. 2023년 6월, 카타르 Ooredoo가 스웨덴 키스타에 위치한 에릭슨 본사를 방문했을 때, 양사는 무선 액세스 네트워크(RAN) 기술 및 서비스 분야의 협력을 강화하기 위해 5G 계약을 5년간 연장하기로 합의했습니다. 에 합의했습니다. 이를 통해 에릭슨의 비즈니스 지원 시스템(BSS) 플랫폼을 활용한 노력을 확대하고, 선불 고객에게 시장 출시 시간을 단축한 혁신적인 서비스를 제공할 수 있게 되었습니다. 이러한 솔루션은 네트워크 슬라이싱에서 실시간 데이터 분석에 이르기까지 5G 인프라의 복잡성을 극복하기 위해 통신 사업자에게 필수적인 솔루션입니다. 이를 통해 신뢰도 향상, 서비스 유연성, 개인화된 서비스 제공을 통해 고객 경험을 향상시킬 수 있습니다.
높아지는 고객의 기대치
고객들은 다양한 접점에서 개인화되고 매끄러운 경험을 원하고, 빠르고 효율적인 서비스 제공을 요구하고 있으며, 고객의 기대치는 그 어느 때보다 높아졌습니다. 이러한 고객의 기대치 변화에 따라 고도화된 운영지원시스템(OSS) 및 비즈니스지원시스템(BSS)의 도입이 필수적으로 요구되고 있습니다. 이러한 솔루션은 다양한 채널에 걸친 고객 정보를 중앙에서 파악할 수 있게 함으로써 고객 참여와 서비스 제공에 필수적인 역할을 합니다. 그 결과, 많은 주요 기업들이 OSS 및 BSS 시장의 성장을 확대하기 위해 투자하고 있습니다. 예를 들어, 2021년 9월, BSS-as-a-Service 솔루션의 선도적인 공급업체인 MDS Global은 영국의 대형 모바일 가상 네트워크 사업자(MVNO)인 iD Mobile이 직접 계약을 체결했다고 밝혔습니다. 이를 통해 iD Mobile은 MDS Global의 유연하고 즉각적인 대응이 가능한 BSS 플랫폼에 대한 액세스를 유지하면서 네트워크 성능과 고객 경험을 향상시킬 수 있습니다. OSS 솔루션은 서비스 품질과 안정성을 높이고 끊김 없는 연결에 대한 고객의 요구를 충족시키는 반면, BSS 솔루션은 고객 관계를 관리하고 개인화된 과금에 대응하며 고객 맞춤형 서비스를 제공합니다.
The global OSS & BSS market size was valued at USD 72.0 Billion in 2025. Looking forward, IMARC Group estimates the market to reach USD 156.1 Billion by 2034, exhibiting a CAGR of 8.70% during 2026-2034. North America currently dominates the market, holding a significant market share of over 35.6% in 2025. The market is driven by the significant expansion of the telecommunication sector, rising consumer expectations, and the emergence of fifth generation technology to improve network speed, capacity, and connectivity.
Several organizations are recognizing the importance of harnessing enormous amounts of structured and unstructured information to gain insights, improve customer experiences, and optimize operations. The increasing adoption of big data, advancements in AI and machine learning technologies, and expanding application areas of cloud computing have further bolstered this trend. Furthermore, the growth in demand for data-driven decision-making across diverse industries is stimulating the demand for OSS & BSS solutions. In addition, the rise in digital transformation initiatives and the need for real-time analytics to address competitive pressures and evolving market demands are key factors contributing to the expansion of the market.
The United States stands out as a key market disruptor, driven by widespread digital transformation initiatives across diverse sectors where analytics is pivotal for operational optimization and strategic planning. The increasing initiatives for implementing advanced technologies in the defense sector are opening new growth avenues for the OSS & BSS market growth. For instance, in July 2024, The United States Department of Defense signed a Statement of Intent (SOI) for data, analytics, and artificial intelligence cooperation with the Singapore Ministry of Defense. The SOI deploys a holistic method for technological collaboration, allowing both defense establishments to examine approaches and discuss the best practices for leveraging data, analytics, and AI capabilities at speed and scale.
Telecom Industry Growth
The continuous expansion of telecom networks is driving the telecommunications industry's growth. Business support systems (BSS) and operational support systems (OSS) are essential for handling these complex network activities and improving client relations. Consequently, the leading the OSS & BSS market companies are investing in the telecommunication sector to stay ahead of the competition which is also impacting the OSS and BSS growth. For example, In February 2024, Indosat Ooredoo Hutchison (IOH) and Ericsson (NASDAQ: ERIC) signed a Memorandum of Understanding at the Mobile World Congress (MWC) 2024 in Barcelona and are keeping up their tactical alliance to probe inherent technology partnerships in the future that might strengthen customer satisfaction and support Indonesia's digitalization initiatives. It is a component of Indosat's overarching goal of enabling Indonesians to support the digitalization-related aspects of Golden Indonesia 2045. Also. Indosat and Ericsson will work together to extend the efforts on the Ericsson business support system (BSS) platform, enabling the company to provide faster-to-market, innovative services to Prepaid customers.
Emergence of 5G Networks
The dispersing of 5G networks marks a transformative phase in the telecommunications sector, introducing unprecedented levels of network speed, capacity, and connectivity. 5G technology is set to recast numerous industries by enabling faster data transmission, lower latency, and the connection of a vast number of devices simultaneously. In June 2023, during Ooredoo Qatar's visit to Ericsson's headquarters in Kista, Sweden, to strengthen the association on radio access network (RAN) technologies and services, the two (2) companies motioned a five-year (5) extension of their 5G arrangement to work together to outstretch the attempt on the Ericsson business support system (BSS) platform, permitting the company to provide faster-to-market, innovative services to Prepaid customers. These solutions are essential for telecom operators to navigate the complexities of 5G infrastructure , from network slicing to real-time data analytics. They enable the delivery of enhanced customer experiences through improved reliability, service flexibility, and personalized offerings.
Rising Customer Expectations
Customer expectations are at an all-time high, as they seek personalized, seamless experiences across various touchpoints, demanding quick and efficient service delivery. This shift in customer expectations necessitates the adoption of advanced operational support systems (OSS) and business support systems (BSS). These solutions are integral to enabling better customer engagement and service delivery by providing a unified view of the customer across different channels. As a result, numerous key players are investing in the market to expand their OSS & BSS market growth. For example, in September 2021, MDS Global, a prominent supplier of BSS-as-a-Service solutions disclosed that iD Mobile, a major mobile virtual network operator in the UK entered into a direct agreement with the company. It allows iD Mobile to maintain access to MDS Global's adaptable and immediate BSS platform and enhance network performance and customer experience. OSS solutions enhance service quality and reliability, ensuring that customer demands for uninterrupted connectivity are met, while BSS solutions manages customer relationships, supporting personalized billing, and offering tailored services.
Solution leads the market with around 62.4% of market share in 2025. Solutions such as billing and revenue management systems dominate the market growth. These solutions play a critical role in enabling communication service providers to efficiently manage their billing processes, handle customer accounts, and optimize revenue streams. Additionally, components like service fulfillment, network management, and customer management systems hold significant sway within the OSS and BSS domain. At present, the OSS & BSS market involves key players investing in solution to stay ahead of the competition. Based on a recent analysis of the market for business support systems (BSS) and operations support systems (OSS), Frost & Sullivan awarded Netcracker Technology the 2021 Global OSS/BSS Technology Innovation Award for bridging the gap between consumer demands and the solutions currently on the market. Netcracker's creative solution enables CSPs to prosper as the sector enters the 5G era. It also allows CSPs to maximize client income and return on investment (ROI). The technology, which comes in modular or suite versions, enables ecosystem participants to change goods and services at any time, possibly growing their B2B2X market. Furthermore, the improvements enable customer loyalty programs of CSPs with diverse product and service offerings to be expanded to any listing. As telecommunication technologies continue to evolve, the demand for robust OSS and BSS solutions is expected to persist, driving innovation and competition within the market.
Network planning & design leads the market with around 19.3% of market share in 2025. Network design and planning are the most prevalent categories in this group. It allows providers to effectively plan and design their network infrastructure, which guarantees peak performance and scalability. Additionally, network design concentrates on the actual blueprinting and implementation of these networks, network planning entails thorough analysis and forecasting to create networks that satisfy present and future demands. Recently, in March 2024, Netcracker Technology disclosed its achievement of the top position among 13 vendors in Telco Republic's Disrupter Quintant for Next-Generation Telecom Operations and business support systems (BSS) for the innovative nature of its products and solutions, and proven track record in delivering services and executing digital transformation projects for operators globally. The evaluation conducted by the report encompassed various criteria such as strategy, execution, and the vendor's capability to assist communications service providers (CSPs) in implementing advanced use cases and enhancing IT architecture to the next level.
On-premises segment leads the market with around 62.4% of market share in 2025. On-premises refers to the traditional model where software is installed and operated from the premises of the organization using it, rather than being hosted on cloud servers. It is primarily driven by factors such as data security concerns, regulatory compliance requirements, and the need for greater control over systems and processes. Conseuently, the leading players are investing in the market to stay ahead of the competition. For example, in May 2021, Amdocs, Ltd., a prominent provider of software and services for communications and media companies, disclosed an extension of its global collaboration with Microsoft Corporation. This collaboration expands the availability of Amdocs' portfolio on Microsoft Azure and the Azure for Operators (AFO) initiative. The partnership aims to expedite the communications and media industry's transition to the cloud, empowering service providers to use Amdocs' cloud-native BSS/OSS solutions and services, combined with Azure's cloud capabilities, to develop, manage, and deploy service provider applications efficiently.
Large enterprises leads the market with 62.4% market share in 2025. Large enterprises typically wield substantial resources and have expansive operational infrastructures, making them significant players in the market. They are dominating the market due to their ability to invest in comprehensive operations support systems (OSS) and business support systems (BSS) solutions that cater to their complex needs. Moreover, large enterprises often prioritize scalability, customization, and integration capabilities in their OSS & BSS solutions to effectively manage their extensive networks and diverse service offerings. As the market continues to evolve, large enterprises are expected to maintain their leading position, driving innovation and setting industry standards in OSS & BSS solutions.
IT & telecom leads the market with around 61.8% of market share in 2025. The IT and telecom sector is driven by extensive reliance on OSS & BSS solutions to manage and streamline operations effectively. Within the IT sector, businesses use OSS & BSS tools to enhance network performance, automate processes, and ensure seamless customer experiences. Moreover, OSS & BSS solutions managie billing, customer service, network provisioning, and service assurance. As a result, the market is witnessing significant contribution from the IT sector. For example, in July 2021, Netcracker Technology disclosed that Vivo, a subsidiary of the Telefonica Group based in Brazil, has progressed in automating its B2B digital transformation initiative to enhance customer experience and streamline the order processing system. Moreover, Vivo effectively implemented NetCracker's OSS BSS System and Platform/OSS solution to enable the management of product pricing, promotion, and delivery strategies within its enterprise business operations.
In 2025, North America accounted for the largest market share of over 35.6%. North America operations support systems (OSS) & business support systems (BSS) market is dominating dominant the market due to advanced technological infrastructure, and the growing telecommunications and IT services sector. Additionally, with a strong emphasis on innovation and digital transformation, North American companies are adopting OSS & BSS solutions to streamline operations, enhance customer experiences, and drive business growth. Presently, the OSS and BSS industry forecast involves key players investing in the market to strengthen their position in the market. For example, in March 2024, Etiya revealed its significant contribution to the expansion of the Fizz brand throughout Canada. Etiya's advanced BSS stack serves as the cornerstone of Fizz's upcoming nationwide service launch, solidifying their continued success together and building upon their fruitful partnership.
UNITED STATES OSS & BSS MARKET ANALYSIS
In 2025, the United States held a market share of 90.7% in North America. The OSS & BSS market in the United States is growing robustly because of a huge increase in mobile cellular subscriptions and the continued evolution of digital services. According to industrial reports, in 2023, the United States had 386 million mobile cellular subscribers, that is, an increase of 3.6 percent from the previous year, which has 112 mobile subscriptions per 100 people. This growth represents a high penetration rate and a thriving mobile ecosystem, with a resultant growing complexity in subscriber data that poses an imperative need for more advanced OSS & BSS solutions. In order to gain greater operational efficiency, enhance network performance, and create a seamless customer experience, the use of these systems is increasing among telecom operators such as Verizon and AT&T. The demand for 5G services, IoT applications, and other digital innovations will further fuel the adoption of cutting-edge OSS/BSS technologies. In the face of stiffening competition, U.S. telecom providers are investing in next-gen solutions to maintain their lead in this fast-evolving market.
EUROPE OSS & BSS MARKET ANALYSIS
The OSS & BSS market in Europe is expanding rapidly with the growth in 5G infrastructure and major investments in telecom networks. According to the European Commission, 5G coverage reached 80% of the European population in 2023, against the backdrop of 73% in 2022. The Commission's 5G Action Plan launched back in 2016 was able to play a catalysing role in expediting this deployment by harmonizing roadmaps, providing assurance of spectrum bands, and emphasizing early deployment in the urban and transport corridors. In response to this endeavor, the European Commission has devoted over Euro 700 Million, which amounts to roughly USD 728 Million in public funding towards 5G research through Horizon 2020 and, subsequently, an extra Euro 865 million, about USD 900 million that is put toward the development of 5G and fiber networks over the next couple of years. This infrastructure development is further pushing the demand for sophisticated OSS & BSS solutions that would manage increased data traffic, optimize network performance and enhance customer experiences. The key players in the region, such as Deutsche Telekom and Vodafone, are heavily investing in the next-gen OSS/BSS systems to support 5G services, machine-to-machine (M2M) applications, and IoT connectivity.
ASIA PACIFIC OSS & BSS MARKET ANALYSIS
The Asia Pacific OSS & BSS market is growing significantly due to the increasing mobile users, penetration of internet, and rising demand for smart city infrastructure. The GSMA said that the region had approximately 1.73 billion unique mobile subscribers in 2022, and the projection was to reach 2.1 billion by 2030, which further emphasizes the need for scalable and adaptable OSS & BSS systems to support vast user bases. China, India, and Japan are at the front of this change, as telecommunication operators are investing in significant amounts of AI and automation that optimize network management and improve customer service. Local companies like Tata Consultancy Services (TCS) and Bharti Airtel are also developing the region, along with IBM. Increased adoption of 5G and smart devices in the region drives the demand for advanced telecom solutions.
LATIN AMERICA OSS & BSS MARKET ANALYSIS
The Latin America OSS & BSS market is growing due to increased mobile subscriptions and the usage of mobile internet within the region. According to industrial reports, in 2023, Latin America had 832.6 million mobile subscriptions, which indicated a penetration rate of 125%. Among these, 570 million were smartphone subscriptions, while 418 million people or 65% of the population used mobile internet. This rise in mobile connectivity is giving a boost to the demand for more advanced OSS & BSS solutions that will help manage subscriber data and optimize the delivery of services as mobile operators expand their footprints. With smartphone and mobile internet penetration increasing, telecom operators in this region are more and more adopting next-gen OSS/BSS technologies to ensure improved customer experience, greater network efficiency, and innovation in new services. Main investors include America Movil and Telefonica who invest in these solutions so that the increasing demands from mobile users in Latin America are met.
MIDDLE EAST AND AFRICA OSS & BSS MARKET ANALYSIS
The OSS & BSS market in the Middle East and Africa is growing, driven by increased mobile network penetration, digital infrastructure investments, and smart city projects. Telecom services revenue in the EMEA region, which includes the Middle East, and Africa, stood at USD 461 billion in 2023, with a growth of 3.1% over 2022, according to IDC's Worldwide Semiannual Telecom Services Tracker. The telecom sector in the region is experiencing a higher-than-average forecast revision, with inflation being the major driver, especially in countries like Egypt and Turkey, where hyperinflation has resulted in a tremendous rise in ARPU, more than 50% per annum, as per an industry report. For instance, Saudi Arabia and the UAE are investing huge in 5G. These require more advanced OSS and BSS systems to manage massive user traffic and operational complexity. Besides, the accelerated growth in mobile data usage as well as machine-to-machine applications is driving demand for more sophisticated OSS solutions to support these technologies. Competitive nature of telecom markets as well as increasing price in some areas has increased telecom services prices and pushed operators to get more advanced solutions to maintain good service delivery and retention for customers. Companies such as Etisalat and STC are investing in AI and automation to improve the network management, which raises OSS & BSS technology demands in next-generation ones.
The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major market players in the OSS and BSS industry include:
At present, key players in the market are actively engaged in various strategies to maintain and expand their market presence. These strategies often include product innovation, strategic partnerships, mergers and acquisitions, and geographic expansion. Moreover, strategic collaborations with telecommunications operators, software vendors, and system integrators help key players broaden their product offerings and reach new customer segments. The OSS & BSS market scope also includes leading players entering into collaborations. For example, MTN and Microsoft initiated a collaborative effort aimed at implementing cutting-edge technologies to enhance the experience of MTN's customers in South Africa and Nigeria. The central focus of this initiative is to transition operational support systems (OSS) and business support systems (BSS) and applications to the Microsoft Azure cloud platform, to achieve operational efficiencies and cost savings. The project entails the strategic migration of selected business applications to Azure, and Accenture has been engaged to provide technology implementation, integration, and support services, working closely with MTN and Microsoft to facilitate the seamless migration and ongoing operations of the targeted environments.