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시장보고서
상품코드
2024927
종이컵 시장 규모, 점유율, 동향 및 예측 : 컵 유형, 월(Wall) 유형, 용도, 최종사용자, 유통 채널, 지역별(2026-2034년)Paper Cups Market Size, Share, Trends and Forecast by Cup Type, Wall Type, Application, End User, Distribution Channel, and Region, 2026-2034 |
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세계의 종이컵 시장 규모는 2025년에 72억 달러에 이르렀습니다. IMARC Group은 2034년까지 시장 규모가 93억 달러에 이르고, 2026-2034년 CAGR 2.82%를 나타낼 것으로 예측했습니다. 위생 관리와 청결에 대한 인식 증가, 배달 및 테이크아웃 서비스를 제공하는 패스트푸드 체인 및 퀵서비스 레스토랑(QSR) 증가, 일반 대중의 높아진 환경 의식 등이 시장을 이끄는 주요 요인으로 작용하고 있습니다.
퀵서비스 레스토랑의 인기
선진 도시 소비자들의 바쁜 스케줄과 라이프스타일, 여가 활동의 일환으로 푸드서비스를 이용하는 경향은 새로운 커피숍과 QSR의 설립으로 이어졌습니다. 프랜차이즈 모델은 QSR 체인이 부상하는 새로운 트렌드이며, 이는 종이컵 시장의 확대로 이어질 것으로 예측됩니다. 예를 들어, 지방 정부는 경험이 풍부한 현지 기업의 협력을 통해 시장 진입에 관심이 있는 국제 브랜드와 투자자를 유치하기 위해 프랜차이즈 및 프랜차이즈 업체에 대한 특혜를 제공하기 시작했습니다. 또한, 스타벅스에 따르면 2023년에는 전 세계에 38,038개의 스타벅스 매장을 오픈할 것으로 예상하고 있습니다. 스타벅스는 지난 10년간 성장을 거듭해왔고, 스타벅스 매장 수는 증가하였습니다. 지난 10년간 이 회사의 매장 수는 실질적으로 4배로 증가했습니다. 개발도상국 수요는 점차 증가하고 있으며, 산업 성장에 기여하고 종이컵 수요를 견인하고 있습니다. 이와 함께, 퀵서비스 레스토랑들은 다양한 식품 체인에 대한 투자와 제휴를 강화하고 있으며, 이로 인해 종이컵 포장에 대한 수요가 더욱 증가할 것으로 예측됩니다.
친환경 솔루션의 부상
QSR(퀵서비스 레스토랑)과 지속가능성과의 관계는 좀 더 일관성을 가져야 합니다. QSR은 속도와 편의성에 중점을 두고 있는 반면, 지속가능성에 대한 노력은 엇갈리고 있습니다. 하지만 업계 내에서는 쌀겨, 대나무, 바나나 잎, 밀짚 등을 원료로 한 생분해성 종이컵 등 친환경 소재를 사용하는 등 보다 지속 가능한 방식을 선택하려는 의식과 노력이 높아지고 있습니다. 예를 들어, 2022년 3월, A&W 레스토랑은 뚜껑과 빨대가 필요 없고, 플라스틱 라이너를 포함하지 않으며, 완전히 퇴비화 및 재활용이 가능한 최초의 뚜껑 없는 완전 퇴비화 가능한 커피 컵을 출시했습니다. 영국에 본사를 둔 버터플라이 컵(Butterfly Cup)의 이 혁신적인 컵 디자인은 누출을 방지하는 독자적인 수성 코팅이 적용된 종이로 만들어졌습니다. 2023년 4월, WinCup, Inc.는 PHA(폴리하이드록시알카노에이트)로 안감을 댄 최초의 종이컵 'Phade'를 개발했습니다. 이는 종이컵을 따뜻한 음료에 사용할 수 있는 친환경적이고 획기적인 새로운 바이오 폴리머로, 종이컵을 보다 친환경적으로 사용할 수 있게 합니다.
규제 현황
또한, 많은 국가의 정부 당국은 지속 가능한 노력을 촉진하고 플라스틱 폐기물을 줄이기 위한 조치와 인센티브를 도입하고 있습니다. 여기에는 비닐봉지 사용 금지, 생산자책임제도 확대, 기업이 친환경 대체 포장재로 전환할 수 있는 인센티브 제공 등의 조치가 포함됩니다. 또한, 한국 등의 국가에서는 폐기물을 줄이기 위한 다양한 프로그램을 시행하고 있습니다. 예를 들어, 2022년 6월 한국에서는 일회용 커피잔에 대한 환불 의무 보증금 제도가 도입되었습니다. 재활용률 향상을 목적으로 하는 이 보증금 제도는 사업자가 징수하며, 100개 이상의 음식점을 대상으로 적용됩니다. 또한, 인도 정부는 2022년 7월 1일부터 일회용 플라스틱 사용 금지를 발표했고, 2022년 7월 1일부터 시행됩니다. 이로 인해 종이컵에 대한 수요가 크게 증가했습니다. 플라스틱이 환경에 미치는 악영향에 대한 소비자의 인식이 높아지면서 구매 행동에 있어 매우 중요한 역할을 하고 있습니다. 이러한 규제 변화, 성숙한 소비자층, 급속한 발전은 세계 종이컵 시장의 성장을 가속할 것으로 예측됩니다.
온라인 음식 배달 서비스 보급 확대
고객들은 빠르게 온라인으로 전환하고 있으며, 이는 지난 10년간 전자상거래 산업의 급격한 성장을 견인해 왔습니다. 이러한 소비자 습관의 변화는 일회용 종이컵에 대한 수요를 더욱 증가시키고 있습니다. 인터넷 보급률 증가, 스마트폰에 대한 쉬운 접근성, 간소화된 전자 뱅킹 시스템, 푸드서비스 물류의 개선, 라이프스타일의 변화는 온라인 음식 배달을 주도하는 주요 요인 중 일부입니다. 이는 결국 종이컵의 이용 확대로 이어지고 있습니다. Zomato가 발표한 보고서에 따르면, 인도의 음식 배달 플랫폼은 2021년에 월간 활성 사용자 수 8,000만 명을 기록하고 향후 몇 년 동안 2억 명에 도달하는 것을 목표로 하고 있습니다. 또한, 전통 있는 레스토랑 체인들도 늘어나는 배달 주문에 대응하기 위해 매장 내 음식점이 아닌 클라우드 키친 매장을 개설하는 추세입니다. 예를 들어, 2022년 1월, 미국에 본사를 둔 배달 주방, 물류 및 근린 허브 운영 회사인 Arabic REEF Technologies는 중동 및 북아프리카의 레스토랑 및 브랜드 네트워크를 위해 클라우드 키친을 출시했습니다. 이러한 사업 확장은 향후 몇 년 동안 전 세계 종이컵 시장에 활력을 불어넣을 것으로 예측됩니다.
The global paper cups market size reached USD 7.2 Billion in 2025. Looking forward, IMARC Group expects the market to reach USD 9.3 Billion by 2034, exhibiting a growth rate (CAGR) of 2.82% during 2026-2034. The rising awareness about sanitation and overall hygiene maintenance, increasing number of fast-food chains and quick service restaurants (QSRs) offering home delivery and takeaway options, and the growing environmental awareness among the masses represent some of the key factors driving the market.
Growing popularity of Quick service restaurants
The hectic schedules and busy lifestyles of consumers in developed cities and the trend of eating outside as part of leisure activities led to the establishment of new coffee shops and QSRs. The franchise model is a new trend for the rise of QSR chains, which is expected to expand the paper cups market. For instance, regional authorities started incentivizing franchisees and franchisers to attract international brands and investors interested in entering the market with the help of experienced local players. Moreover, according to Starbucks, in 2023, there will be 38,038 Starbucks stores globally. The company experienced growth over the past ten years, and Starbucks' unit sales increased. Over the past ten years, the coffee company has practically quadrupled the number of stores. The demand is gradually bolstering in the developing regions, contributing to the industry's growth, and driving the demand for paper cups. Besides this, quick-service restaurants are increasingly investing in and collaborating with different food chains, which is further expected to increase the demand for paper cup packaging.
Emergence of Eco-friendly Solutions
The relationship between QSRs and sustainability needs to be more consistent. While QSRs are focusing on speed and convenience, their practices regarding sustainability vary. However, there is an increasing awareness and effort within the industry to opt for more sustainable practices, including using environmentally friendly materials like husk-based, bamboo-based, banana leaf-based, wheat straw-based biodegradable paper cups, etc. For instance, in March 2022, A&W Restaurant launched the first lidless, fully compostable coffee cup, which doesn't require a lid or straw, contains no plastic liner, and is fully compostable and recyclable. The cup design innovation from the UK-based Butterfly Cup is made entirely of paper with a unique, water-based coating that prevents leaks. In April 2023, WinCup, Inc. created Phade, the first paper cup lined with PHA (polyhydroxyalkanoate). It is a novel new biopolymer that makes it possible to use paper cups for hot beverages and is more environmentally friendly.
Regulatory Landscape
Moreover, the government authorities of several nations have implemented policies and incentives to promote sustainable practices and reduce plastic waste. This includes measures like plastic bag bans, extended producer responsibility schemes, and incentives for businesses to switch to eco-friendly packaging alternatives. Additionally, countries like South Korea are undertaking various programs to reduce waste. For instance, in June 2022, South Korea introduced a mandatory refundable deposit for disposable coffee cups. The deposit scheme, intended to increase recycling rates, would be collected by operators and applied to hospitality businesses with 100 outlets. Further, in India, the government announced a ban on the application of single-use plastics that was enforced by July 1, 2022, which significantly bolstered the demand for paper cups. The growing consumer awareness about the adverse effects of plastics on the environment plays a vital role in purchasing behavior. Such regulatory changes, mature consumer segments, and rapid development are expected to boost the market growth of the global paper cups.
Increasing Adoption of Online Food Delivery Options
Customers are rapidly heading online, which has fueled drastic growth in the e-commerce industry over the last decade. This shift in consumer habits is further contributing to the demand for disposable paper cups. Increased internet penetration rate, quick access to smartphones, simplified e-banking systems, improved food-service logistics, and changing lifestyles are some prime factors driving the growth of online food delivery. This, in turn, is bolstering the application of paper cups. As per the report published by Zomato, the Indian food delivery platforms had 80 million monthly active users in 2021 and have set targets of reaching 200 million over the next few years. Moreover, established restaurant chains are now also opening cloud kitchen outlets instead of dine-in outlets to cater to high food delivery orders. For instance, in January 2022, Arabic REEF Technologies, a United States-based operator of delivery kitchens, logistics, and proximity hubs, launched cloud kitchens for its network of restaurants and brands in the Middle East and North Africa. Such expansions are projected to eventually catalyze the market for paper cups across the globe in the years to come.
According to the report, hot paper cups represented the largest segment.
The rising consumption of hot beverages, such as tea, coffee, and hot chocolate, across various nations is primarily driving the demand for hot paper cups. In addition, the demand for hot paper cups has been largely influenced by the increasing trend of consumers consuming takeaway and on-the-go beverages and food products. Starbucks is the largest coffeehouse chain worldwide, with nearly 36 thousand stores across the globe. As of October 2022, the country with the most Starbucks stores worldwide was the United States, with over 15 thousand stores. China ranked second with 6,019 stores. The number of stores increased from 5,358 in 2021 and was ranked before Canada and Japan. Such an expansion of coffee houses is augmenting the demand for hot paper cups.
According to the report, single wall accounted for the largest market share.
Single wall paper cups are highly biodegradable and sustainable and can crumble easily, while causing minimal environmental impacts. Moreover, single wall paper cups are extremely cost-effective and available in a wide variety of sizes. They are also preferred due to their lower energy and paper material consumption compared to double and multiple-wall cups, with manufacturers increasingly focusing on producing single-layer products to drive segment growth.
According to the report, tea and coffee accounted for the largest market share.
The escalating demand for tea and coffee on account of the increasing number of cafes and tea shops around the world serving good-quality beverages to consumers is primarily bolstering the growth of this segment. In addition to this, the rising installation of tea and coffee vending machines in various industrial and commercial spaces is augmenting the consumption of the beverages. For instance, a beverage startup, Roastea, is expecting an INR 100 crore turnover and a 5,000 vending machine network by 2024-25. The company's tea and coffee vending machine business will be one of the key drivers of growth, and it aims to roll out over 1,500 such machines this year, aggregating to 2,500 machines.
According to the report, coffee and tea shops accounted for the largest market share.
The increasing preferences of individuals to work or conduct business and casual meetings in cafes are significantly contributing to the expansion of this segment. Additionally, the establishment of affordable coffee shops is also attracting working individuals to sit and work in coffee houses. For instance, Phuc Long Coffee & Tea, operated by Masan Group, is set to shift its focus from WinMart coffee kiosks to the expansion of its coffee shop network in Vietnam's most strategic cities, World Coffee Portal has reported. The company has announced plans to open 30 to 60 new stores in Hanoi and Ho Chi Minh City. Besides this, the increasing popularity of gourmet coffee among young individuals is positively influencing the market growth.
According to the report, institutional sales accounted for the largest market share.
The rising demand for paper cups in various commercial institutions, hotels, restaurants, beverage companies, etc., is augmenting the growth of this segment. Apart from this, paper cups are hygienic and safer than plastic cups for storing hot and cold beverages.
According to the report, Asia Pacific is the largest market for paper cups.
The report has also provided a comprehensive analysis of all the major regional markets, which include Asia Pacific, North America, Europe, South America, and the Middle East and Africa.
Some of the factors driving the Asia Pacific paper cups market included the rising health consciousness among the masses and increasing environmental awareness due to the growing occurrence of global warming and climate change causing severe damage to nature. The government authorities are taking initiatives to promote the use of disposable cups. For instance, Taiwan's government policy to ban beverage shops from using single-use plastic cups is running ahead of schedule, as most cities and counties nationwide reported that the ban is already in effect, while other jurisdictions are preparing to implement the ban by July 2023, the Ministry of Environment said. Moreover, the wide availability of plastic-free paper cups from e-commerce brands and distribution channels and the growing utilization of disposable cups in hospitals, schools, railway stations, airports, and shopping mall cafeterias.