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완구 및 게임 시장 : 세계 업계 동향, 점유율, 규모, 성장, 기회, 예측(2021-2026년)

Toys and Games Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

리서치사 IMARC Services Private Limited
발행일 2021년 04월 상품 코드 999859
페이지 정보 영문 107 Pages
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완구 및 게임 시장 : 세계 업계 동향, 점유율, 규모, 성장, 기회, 예측(2021-2026년) Toys and Games Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026
발행일 : 2021년 04월 페이지 정보 : 영문 107 Pages

본 상품은 영문 자료로 한글과 영문목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

세계의 완구 및 게임 시장 규모는 2020년에 984억 달러에 달했습니다. 완구 및 게임은 딸랑이, 인형, 토이카부터 줄넘기, 보드게임, 직소퍼즐까지 다양한 장난감입니다. 그것은 아동의 전체적인 발달을 증가시키는 본질적인 가치가 부여되고 있습니다. 완구는 아동이 감정을 표현하고 창조성을 높이는데 도움이 됩니다. 한편 게임은 스트레스를 해소하고, 인지적, 신체적, 사회적 스킬 향상에 도움이 되는 훌륭한 방법입니다. 최근 인터랙티브이고 다기능인 완구나 게임의 인기 상승은 완구나 게임 업계에 큰 영향을 미치고 있습니다.

만화, TV 프로그램, 영화의 인기 캐릭터를 기반으로 한 완구나 게임 판매가 확대되어 시장 성장을 지지하고 있습니다. 또한 세계 인구는 현재 76억명에서 2030년까지 96억명 이상으로 증가할 것으로 예상됩니다. 인구 증가는 지속적인 가처분 소득 레벨 상승과 함께 세계 완구 및 게임 시장의 강력한 촉진요인이 될 것으로 예상됩니다. 또한 아동 이외에도, 완구나 게임 판매는 특히 액션 피겨나 액세서리 등의 부문에서 고령의 소비자에 의해 추진될 것으로 예상됩니다. 완구나 게임 수요를 견인하고 있는 요인에는 그 밖에도 무료 게임 채용, 교육 및 과학 완구 인기 상승, 친환경 완구 수요 증가 등이 있습니다. 세계의 완구 및 게임 시장은 향후 5년간 완만한 성장을 나타낼 것으로 예측됩니다.

세계의 완구 및 게임(Toys and Games) 시장에 대해 조사했으며, 시장 개요와 함께 제품 종류별, 유통 채널별, 지역별 동향 및 시장에 참여하는 기업 개요 등을 제공합니다.

목차

제1장 서문

제2장 범위와 조사 방법

제3장 주요 요약

제4장 서론

제5장 세계의 완구 및 게임 시장

  • 시장 개요
  • 시장 실적
  • COVID-19의 영향
  • 가격 분석
    • 주요 가격 지표
    • 가격 구조
    • 마진 분석
  • 제품 종류별 시장 세분화
  • 유통 채널별 시장 세분화
  • 지역별 시장 세분화
  • SWOT 분석
    • 개요
    • 강점
    • 약점
    • 시장 기회
    • 위협
  • 밸류체인 분석
    • 개요
    • 연구개발
    • 원재료 조달
    • 제조
    • 마케팅
    • 유통
    • 최종 용도
  • Porter's Five Forces 분석
    • 개요
    • 구매자의 협상력
    • 공급 기업의 협상력
    • 경쟁
    • 신규 참여업체의 위협
    • 대체품의 위협

제6장 시장 세분화, 제품 종류별

  • 봉제 완구
  • 유아용/프리스쿨용 완구
  • 액티비티 완구
  • 인형
  • 게임과 퍼즐
  • 라이드온
  • 기타

제7장 시장 세분화, 유통 채널별

  • 전문점
  • 슈퍼마켓과 하이퍼마켓
  • 백화점
  • 온라인 스토어
  • 잡화점

제8장 시장 세분화, 지역별

  • 북미
  • 유럽
  • 아시아태평양
  • 중동과 아프리카
  • 라틴아메리카

제9장 완구 및 게임 제조 공정

  • 제품 개요
  • 원재료 요건
  • 제조 공정
  • 주요 성공요인과 위험요인

제10장 경쟁 상황

  • 시장 구조
  • 주요 기업
  • 주요 기업 개요
    • Hasbro
    • Mattel
    • Ravensburger
    • Tomy
    • The Lego Group
    • Funtastic
    • JAKKS Pacific
    • Lansay
    • LeapFrog Enterprises
    • MGA Entertainment
    • Playmates Toys
    • ToyQuest
    • Vivid Imaginations
KSM 21.04.27

List of Figures

  • Figure 1: Global: Toys and Games Market: Major Drivers and Challenges
  • Figure 2: Global: Toys and Games Market: Sales Value (in Billion US$), 2015-2020
  • Figure 3: Global: Toys and Games Market: Breakup by Product (in %), 2020
  • Figure 4: Global: Toys and Games Market: Breakup by Distribution Channel (in %), 2020
  • Figure 5: Global: Toys and Games Market: Breakup by Region (in %), 2020
  • Figure 6: Global: Toys and Games Market Forecast: Sales Value (in Billion US$), 2021-2026
  • Figure 7: Global: Toys and Games Industry: SWOT Analysis
  • Figure 8: Global: Toys and Games Industry: Value Chain Analysis
  • Figure 9: Global: Toys and Games Industry: Porter's Five Forces Analysis
  • Figure 10: Global: Toys and Games (Plush Toys) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 11: Global: Toys and Games (Plush Toys) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 12: Global: Toys and Games (Infant/Preschool Toys) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 13: Global: Toys and Games (Infant/Preschool Toys) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 14: Global: Toys and Games (Activity Toys) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 15: Global: Toys and Games (Activity Toys) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 16: Global: Toys and Games (Dolls) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 17: Global: Toys and Games (Dolls) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 18: Global: Toys and Games (Games and Puzzles) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 19: Global: Toys and Games (Games and Puzzles) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 20: Global: Toys and Games (Ride-Ons) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 21: Global: Toys and Games (Ride-Ons) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 22: Global: Toys and Games (Other Product Types) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 23: Global: Toys and Games (Other Product Types) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 24: Global: Toys and Games Market: Sales through Specialty Stores (in Million US$), 2015 & 2020
  • Figure 25: Global: Toys and Games Market Forecast: Sales through Specialty Stores (in Million US$), 2021-2026
  • Figure 26: Global: Toys and Games Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2015 & 2020
  • Figure 27: Global: Toys and Games Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2021-2026
  • Figure 28: Global: Toys and Games Market: Sales through Departmental Stores (in Million US$), 2015 & 2020
  • Figure 29: Global: Toys and Games Market Forecast: Sales through Departmental Stores (in Million US$), 2021-2026
  • Figure 30: Global: Toys and Games Market: Sales through Online Stores (in Million US$), 2015 & 2020
  • Figure 31: Global: Toys and Games Market Forecast: Sales through Online Stores (in Million US$), 2021-2026
  • Figure 32: Global: Toys and Games Market: Sales through General Stores (in Million US$), 2015 & 2020
  • Figure 33: Global: Toys and Games Market Forecast: Sales through General Stores (in Million US$), 2021-2026
  • Figure 34: North America: Toys and Games Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 35: North America: Toys and Games Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 36: Europe: Toys and Games Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 37: Europe: Toys and Games Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 38: Asia Pacific: Toys and Games Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 39: Asia Pacific: Toys and Games Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 40: Middle East and Africa: Toys and Games Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 41: Middle East and Africa: Toys and Games Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 42: Latin America: Toys and Games Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 43: Latin America: Toys and Games Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 44: Toys and Games Manufacturing: Detailed Process Flow

List of Tables

  • Table 1: Global: Toys and Games Market: Key Industry Highlights, 2020 and 2026
  • Table 2: Global: Toys and Games Market Forecast: Breakup by Product (in Million US$), 2021-2026
  • Table 3: Global: Toys and Games Market Forecast: Breakup by Distribution Channel (in Million US$), 2021-2026
  • Table 4: Global: Toys and Games Market Forecast: Breakup by Region (in Million US$), 2021-2026
  • Table 5: Toys and Games Manufacturing: Raw Material Requirements
  • Table 6: Global: Toys and Games Market: Competitive Structure
  • Table 7: Global: Toys and Games Market: Key Players

The global toys and games market reached US$ 98.4 Billion in 2020. Toys and games are playthings which range from rattles, dolls and toy cars to skipping ropes, board games and jigsaw puzzles. They come with an intrinsic value that adds to the overall development of children. Toys help the children to express their emotions and boost their creativity. Whereas, games are a great way to de-stress and help in improving the cognitive, physical and social skills. In recent years, the rise in the popularity of interactive and multi-functional toys and games has had a substantial impact on the toys and games industry.

The sales of toys and games based on popular characters from cartoons, TV shows and movies are escalating, in turn, propelling the market growth. Moreover, the global population is expected to grow from the current 7.6 Billion to over 9.6 Billion by 2030. Population growth coupled by continuously rising personnel disposable income levels is expected to represent a strong catalyst for the global toys and games market. Furthermore, apart from children, the sale of toys and games are also expected to be driven by older consumers, especially in segments such as action figures and accessories. Some of the other factors that are driving the demand for toys and games are adoption of free-to-play gaming, increasing popularity of educational and scientific toys, growing demand for eco-friendly toys, etc. Looking forward, IMARC Group expects the global toys and games market to exhibit moderate growth during the next five years.

Market Summary:

On the basis of product type, the market has been segmented into plush toys, infant/pre-school toys, activity toys, dolls, games and puzzles, ride-ons and others.

On the basis of distribution channel, the market has been segmented into speciality stores, supermarkets and hypermarkets, departmental stores, online and general stores. Amongst these, specialty stores represent the largest segment.

By region, the market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East and Africa. North America holds the largest share in the market.

The competitive landscape of the market has also been examined in the report with some of the major players being Hasbro, Mattel, Ravensburger, Tomy, The Lego Group, Funtastic, JAKKS Pacific, Lansay, LeapFrog Enterprises, MGA Entertainment, Playmates Toys, ToyQuest Vivid Imaginations, etc.

This report provides a deep insight into the global toys and games market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter's five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the toys and games market in any manner.

Key Questions Answered in This Report:

  • How has the global toys and games market performed so far and how will it perform in the coming years?
  • What are the key regions in the global toys and games market?
  • What has been the impact of COVID-19 on the global toys and games market?
  • Which are the popular product types in the global toys and games market?
  • Which are the popular distribution channels in the global toys and games market?
  • What are the various stages in the value chain of the global toys and games market?
  • What are the key driving factors and challenges in the global toys and games market?
  • What is the structure of the global toys and games market and who are the key players?
  • What is the degree of competition in the global toys and games market?
  • How are toys and games manufactured?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Toys and Games Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact Of COVID-19
  • 5.4 Price Analysis
    • 5.4.1 Key Price Indicators
    • 5.4.2 Price Structure
    • 5.4.3 Margin Analysis
  • 5.5 Market Breakup by Product Type
  • 5.6 Market Breakup by Distribution Channel
  • 5.7 Market Breakup by Region
  • 5.8 Market Forecast
  • 5.9 SWOT Analysis
    • 5.9.1 Overview
    • 5.9.2 Strengths
    • 5.9.3 Weaknesses
    • 5.9.4 Opportunities
    • 5.9.5 Threats
  • 5.10 Value Chain Analysis
    • 5.10.1 Overview
    • 5.10.2 Research and Development
    • 5.10.2 Raw Material Procurement
    • 5.10.3 Manufacturing
    • 5.10.4 Marketing
    • 5.10.5 Distribution
    • 5.10.6 End-Use
  • 5.11 Porter's Five Forces Analysis
    • 5.11.1 Overview
    • 5.11.2 Bargaining Power of Buyers
    • 5.11.3 Bargaining Power of Suppliers
    • 5.11.4 Degree of Competition
    • 5.11.5 Threat of New Entrants
    • 5.11.6 Threat of Substitutes

6 Market Breakup by Product Type

  • 6.1 Plush Toys
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Infant /Preschool Toys
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Activity Toys
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Dolls
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast
  • 6.5 Games and Puzzles
    • 6.5.1 Market Trends
    • 6.5.2 Market Forecast
  • 6.6 Ride-Ons
    • 6.6.1 Market Trends
    • 6.6.2 Market Forecast
  • 6.7 Others
    • 6.7.1 Market Trends
    • 6.7.2 Market Forecast

7 Market Breakup by Distribution Channel

  • 7.1 Specialty Stores
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Supermarkets and Hypermarkets
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Departmental Stores
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Online Stores
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast
  • 7.5 General Stores
    • 7.5.1 Market Trends
    • 7.5.2 Market Forecast

8 Market Breakup by Region

  • 8.1 North America
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Europe
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Asia Pacific
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Middle East and Africa
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast
  • 8.5 Latin America
    • 8.5.1 Market Trends
    • 8.5.2 Market Forecast

9 Toys and Games Manufacturing Process

  • 9.1 Product Overview
  • 9.2 Raw Material Requirements
  • 9.3 Manufacturing Process
  • 9.4 Key Success and Risk Factors

10 Competitive Landscape

  • 10.1 Market Structure
  • 10.2 Key Players
  • 10.3 Profiles of Key Players
    • 10.3.1 Hasbro
    • 10.3.2 Mattel
    • 10.3.3 Ravensburger
    • 10.3.4 Tomy
    • 10.3.5 The Lego Group
    • 10.3.6 Funtastic
    • 10.3.7 JAKKS Pacific
    • 10.3.8 Lansay
    • 10.3.9 LeapFrog Enterprises
    • 10.3.10 MGA Entertainment
    • 10.3.11 Playmates Toys
    • 10.3.12 ToyQuest
    • 10.3.13 Vivid Imaginations
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