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세계의 SMS 마케팅 소프트웨어 시장(2022-2026년)

Global SMS Marketing Software Market 2022-2026

발행일: | 리서치사: TechNavio | 페이지 정보: 영문 120 Pages | 배송안내 : 즉시배송

※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.

SMS 마케팅 소프트웨어 시장 규모는 2022-2026년간 75억 3,000만 달러의 증가가 전망되며, 예측기간 중 19.96%의 CAGR로 성장할 것으로 예측됩니다. SMS 마케팅 소프트웨어 시장 전체 분석, 시장 규모와 예측, 동향, 성장 촉진요인과 과제, 약 25개 벤더를 포함한 벤더 분석 등을 전해드립니다.

목차

제1장 주요 요약

  • 시장 개요

제2장 시장 상황

  • 시장 생태계

제3장 시장 규모

  • 시장 정의
  • 시장 부문 분석
  • 2021년 시장 규모
  • 시장 전망 : 2021-2026년 예측

제4장 Five Forces 분석

  • Five Forces 요약
  • 구매자의 협상력
  • 공급 기업의 협상력
  • 신규 참여업체의 위협
  • 대체품의 위협
  • 경쟁의 위협
  • 시장 상황

제5장 전개별 시장 세분화

  • 시장 내역
  • 전개별 비교
  • 클라우드 - 시장 규모와 예측(2021-2026년)
  • 온프레미스 - 시장 규모와 예측(2021-2026년)
  • 전개별 시장 기회

제6장 고객 상황

  • 고객 상황 개요

제7장 지역별 상황

  • 지역별 세분화
  • 지역별 비교
  • 북미 - 시장 규모와 예측(2021-2026년)
  • 유럽 - 시장 규모와 예측(2021-2026년)
  • APAC - 시장 규모와 예측(2021-2026년)
  • 중동 및 아프리카 - 시장 규모와 예측(2021-2026년)
  • 남미 - 시장 규모와 예측(2021-2026년)
  • 미국 - 시장 규모와 예측(2021-2026년)
  • 영국 - 시장 규모와 예측(2021-2026년)
  • 독일 - 시장 규모와 예측(2021-2026년)
  • 중국 - 시장 규모와 예측(2021-2026년)
  • 일본 - 시장 규모와 예측(2021-2026년)
  • 지역 상황별 시장 기회

제8장 성장 촉진요인, 과제 및 동향

  • 시장 성장 촉진요인
  • 시장 과제
  • 성장 촉진요인과 과제의 영향
  • 시장 동향

제9장 벤더 상황

  • 개요
  • 벤더 상황
  • 혼란 상황
  • 업계 위험

제10장 벤더 분석

  • 대상 벤더
  • 벤더의 시장 포지셔닝
  • Appointment Reminder
  • Avochato
  • Cytech E.P.E
  • FirstHive
  • Gaglers Inc
  • Mobile Text Alerts
  • Mozeo LLC
  • SendPulse Inc
  • SimplyCast
  • TextMagic Ltd.

제11장 부록

KSM 22.11.10

Technavio has been monitoring the SMS marketing software market and it is poised to grow by $7.53 bn during 2022-2026, accelerating at a CAGR of 19.96% during the forecast period. Our report on the SMS marketing software market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the rising adoption of social, mobile, analytical, and cloud (SMAC) technologies, increasing use of SMS marketing to promote sales and brand awareness, and penetration of smartphones.

The SMS marketing software market analysis includes the deployment segment and geographic landscape.

Technavio's SMS marketing software market is segmented as below:

By Deployment

  • Cloud
  • On-premise

By Geographical Landscape

  • North America
  • Europe
  • APAC
  • Middle East and Africa
  • South America

This study identifies AI-enabled SMS marketing as one of the prime reasons driving the SMS marketing software market growth during the next few years. Also, technological advancements and innovations in SMS marketing software and strategic partnership will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the SMS marketing software market covers the following areas:

  • SMS marketing software market sizing
  • SMS marketing software market forecast
  • SMS marketing software market industry analysis

Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading SMS marketing software market vendors that include Appointment Reminder, Avochato, Cytech E.P.E, FirstHive, Gaglers Inc, Mobile Text Alerts, Mozeo LLC, Omnisend UAB, On Time Telecom Inc., Salesforce.com Inc., Sendinblue SAS, SendPulse Inc, SimpleTexting LLC, SimplyCast, SlickText, TargetEveryOne AS, Teradata Corp., Text Us Services Inc., TextMagic Ltd., and TXT180. Also, the SMS marketing software market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

  • 1.1 Market overview
  • Exhibit 01: Executive Summary - Chart on Market Overview
  • Exhibit 02: Executive Summary - Data Table on Market Overview
  • Exhibit 03: Executive Summary - Chart on Global Market Characteristics
  • Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
  • Exhibit 05: Executive Summary - Chart on Market Segmentation by Deployment
  • Exhibit 06: Executive Summary - Chart on Incremental Growth
  • Exhibit 07: Executive Summary - Data Table on Incremental Growth
  • Exhibit 08: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
  • Exhibit 09: Parent market
  • Exhibit 10: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
  • Exhibit 11: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
  • Exhibit 12: Market segments
  • 3.3 Market size 2021
  • 3.4 Market outlook: Forecast for 2021-2026
  • Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
  • Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
  • Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
  • Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

  • 4.1 Five forces summary
  • Exhibit 17: Five forces analysis - Comparison between 2021 and 2026
  • 4.2 Bargaining power of buyers
  • Exhibit 18: Chart on Bargaining power of buyers - Impact of key factors 2021 and 2026
  • 4.3 Bargaining power of suppliers
  • Exhibit 19: Bargaining power of suppliers - Impact of key factors in 2021 and 2026
  • 4.4 Threat of new entrants
  • Exhibit 20: Threat of new entrants - Impact of key factors in 2021 and 2026
  • 4.5 Threat of substitutes
  • Exhibit 21: Threat of substitutes - Impact of key factors in 2021 and 2026
  • 4.6 Threat of rivalry
  • Exhibit 22: Threat of rivalry - Impact of key factors in 2021 and 2026
  • 4.7 Market condition
  • Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by Deployment

  • 5.1 Market segments
  • Exhibit 24: Chart on Deployment - Market share 2021-2026 (%)
  • Exhibit 25: Data Table on Deployment - Market share 2021-2026 (%)
  • 5.2 Comparison by Deployment
  • Exhibit 26: Chart on Comparison by Deployment
  • Exhibit 27: Data Table on Comparison by Deployment
  • 5.3 Cloud - Market size and forecast 2021-2026
  • Exhibit 28: Chart on Cloud - Market size and forecast 2021-2026 ($ million)
  • Exhibit 29: Data Table on Cloud - Market size and forecast 2021-2026 ($ million)
  • Exhibit 30: Chart on Cloud - Year-over-year growth 2021-2026 (%)
  • Exhibit 31: Data Table on Cloud - Year-over-year growth 2021-2026 (%)
  • 5.4 On-premise - Market size and forecast 2021-2026
  • Exhibit 32: Chart on On-premise - Market size and forecast 2021-2026 ($ million)
  • Exhibit 33: Data Table on On-premise - Market size and forecast 2021-2026 ($ million)
  • Exhibit 34: Chart on On-premise - Year-over-year growth 2021-2026 (%)
  • Exhibit 35: Data Table on On-premise - Year-over-year growth 2021-2026 (%)
  • 5.5 Market opportunity by Deployment
  • Exhibit 36: Market opportunity by Deployment ($ million)

6 Customer Landscape

  • 6.1 Customer landscape overview
  • Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

7 Geographic Landscape

  • 7.1 Geographic segmentation
  • Exhibit 38: Chart on Market share By Geographical Landscape 2021-2026 (%)
  • Exhibit 39: Data Table on Market share By Geographical Landscape 2021-2026 (%)
  • 7.2 Geographic comparison
  • Exhibit 40: Chart on Geographic comparison
  • Exhibit 41: Data Table on Geographic comparison
  • 7.3 North America - Market size and forecast 2021-2026
  • Exhibit 42: Chart on North America - Market size and forecast 2021-2026 ($ million)
  • Exhibit 43: Data Table on North America - Market size and forecast 2021-2026 ($ million)
  • Exhibit 44: Chart on North America - Year-over-year growth 2021-2026 (%)
  • Exhibit 45: Data Table on North America - Year-over-year growth 2021-2026 (%)
  • 7.4 Europe - Market size and forecast 2021-2026
  • Exhibit 46: Chart on Europe - Market size and forecast 2021-2026 ($ million)
  • Exhibit 47: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
  • Exhibit 48: Chart on Europe - Year-over-year growth 2021-2026 (%)
  • Exhibit 49: Data Table on Europe - Year-over-year growth 2021-2026 (%)
  • 7.5 APAC - Market size and forecast 2021-2026
  • Exhibit 50: Chart on APAC - Market size and forecast 2021-2026 ($ million)
  • Exhibit 51: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
  • Exhibit 52: Chart on APAC - Year-over-year growth 2021-2026 (%)
  • Exhibit 53: Data Table on APAC - Year-over-year growth 2021-2026 (%)
  • 7.6 Middle East and Africa - Market size and forecast 2021-2026
  • Exhibit 54: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
  • Exhibit 55: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
  • Exhibit 56: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
  • Exhibit 57: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
  • 7.7 South America - Market size and forecast 2021-2026
  • Exhibit 58: Chart on South America - Market size and forecast 2021-2026 ($ million)
  • Exhibit 59: Data Table on South America - Market size and forecast 2021-2026 ($ million)
  • Exhibit 60: Chart on South America - Year-over-year growth 2021-2026 (%)
  • Exhibit 61: Data Table on South America - Year-over-year growth 2021-2026 (%)
  • 7.8 US - Market size and forecast 2021-2026
  • Exhibit 62: Chart on US - Market size and forecast 2021-2026 ($ million)
  • Exhibit 63: Data Table on US - Market size and forecast 2021-2026 ($ million)
  • Exhibit 64: Chart on US - Year-over-year growth 2021-2026 (%)
  • Exhibit 65: Data Table on US - Year-over-year growth 2021-2026 (%)
  • 7.9 UK - Market size and forecast 2021-2026
  • Exhibit 66: Chart on UK - Market size and forecast 2021-2026 ($ million)
  • Exhibit 67: Data Table on UK - Market size and forecast 2021-2026 ($ million)
  • Exhibit 68: Chart on UK - Year-over-year growth 2021-2026 (%)
  • Exhibit 69: Data Table on UK - Year-over-year growth 2021-2026 (%)
  • 7.10 Germany - Market size and forecast 2021-2026
  • Exhibit 70: Chart on Germany - Market size and forecast 2021-2026 ($ million)
  • Exhibit 71: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
  • Exhibit 72: Chart on Germany - Year-over-year growth 2021-2026 (%)
  • Exhibit 73: Data Table on Germany - Year-over-year growth 2021-2026 (%)
  • 7.11 China - Market size and forecast 2021-2026
  • Exhibit 74: Chart on China - Market size and forecast 2021-2026 ($ million)
  • Exhibit 75: Data Table on China - Market size and forecast 2021-2026 ($ million)
  • Exhibit 76: Chart on China - Year-over-year growth 2021-2026 (%)
  • Exhibit 77: Data Table on China - Year-over-year growth 2021-2026 (%)
  • 7.12 Japan - Market size and forecast 2021-2026
  • Exhibit 78: Chart on Japan - Market size and forecast 2021-2026 ($ million)
  • Exhibit 79: Data Table on Japan - Market size and forecast 2021-2026 ($ million)
  • Exhibit 80: Chart on Japan - Year-over-year growth 2021-2026 (%)
  • Exhibit 81: Data Table on Japan - Year-over-year growth 2021-2026 (%)
  • 7.13 Market opportunity By Geographical Landscape
  • Exhibit 82: Market opportunity By Geographical Landscape ($ million)

8 Drivers, Challenges, and Trends

  • 8.1 Market drivers
  • 8.2 Market challenges
  • 8.3 Impact of drivers and challenges
  • Exhibit 83: Impact of drivers and challenges in 2021 and 2026
  • 8.4 Market trends

9 Vendor Landscape

  • 9.1 Overview
  • 9.2 Vendor landscape
  • Exhibit 84: Overview on Criticality of inputs and Factors of differentiation
  • 9.3 Landscape disruption
  • Exhibit 85: Overview on factors of disruption
  • 9.4 Industry risks
  • Exhibit 86: Impact of key risks on business

10 Vendor Analysis

  • 10.1 Vendors covered
  • Exhibit 87: Vendors covered
  • 10.2 Market positioning of vendors
  • Exhibit 88: Matrix on vendor position and classification
  • 10.3 Appointment Reminder
  • Exhibit 89: Appointment Reminder - Overview
  • Exhibit 90: Appointment Reminder - Product / Service
  • Exhibit 91: Appointment Reminder - Key offerings
  • 10.4 Avochato
  • Exhibit 92: Avochato - Overview
  • Exhibit 93: Avochato - Product / Service
  • Exhibit 94: Avochato - Key offerings
  • 10.5 Cytech E.P.E
  • Exhibit 95: Cytech E.P.E - Overview
  • Exhibit 96: Cytech E.P.E - Product / Service
  • Exhibit 97: Cytech E.P.E - Key offerings
  • 10.6 FirstHive
  • Exhibit 98: FirstHive - Overview
  • Exhibit 99: FirstHive - Product / Service
  • Exhibit 100: FirstHive - Key offerings
  • 10.7 Gaglers Inc
  • Exhibit 101: Gaglers Inc - Overview
  • Exhibit 102: Gaglers Inc - Product / Service
  • Exhibit 103: Gaglers Inc - Key offerings
  • 10.8 Mobile Text Alerts
  • Exhibit 104: Mobile Text Alerts - Overview
  • Exhibit 105: Mobile Text Alerts - Product / Service
  • Exhibit 106: Mobile Text Alerts - Key offerings
  • 10.9 Mozeo LLC
  • Exhibit 107: Mozeo LLC - Overview
  • Exhibit 108: Mozeo LLC - Product / Service
  • Exhibit 109: Mozeo LLC - Key offerings
  • 10.10 SendPulse Inc
  • Exhibit 110: SendPulse Inc - Overview
  • Exhibit 111: SendPulse Inc - Product / Service
  • Exhibit 112: SendPulse Inc - Key offerings
  • 10.11 SimplyCast
  • Exhibit 113: SimplyCast - Overview
  • Exhibit 114: SimplyCast - Key offerings
  • 10.12 TextMagic Ltd.
  • Exhibit 115: TextMagic Ltd. - Overview
  • Exhibit 116: TextMagic Ltd. - Product / Service
  • Exhibit 117: TextMagic Ltd. - Key offerings

11 Appendix

  • 11.1 Scope of the report
  • 11.2 Inclusions and exclusions checklist
  • Exhibit 118: Inclusions checklist
  • Exhibit 119: Exclusions checklist
  • 11.3 Currency conversion rates for US$
  • Exhibit 120: Currency conversion rates for US$
  • 11.4 Research methodology
  • Exhibit 121: Research methodology
  • Exhibit 122: Validation techniques employed for market sizing
  • Exhibit 123: Information sources
  • 11.5 List of abbreviations
  • Exhibit 124: List of abbreviations
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