세계의 방송 및 케이블 TV 시장(2022-2026년)

Technavio has been monitoring the broadcasting cable TV market and it is poised to grow by $62 bn during 2022-2026, accelerating at a CAGR of 3.6% during the forecast period. Our report on the broadcasting cable TV market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, latest trends and drivers, and the overall market environment. The market is driven by increasing development of their own OTT platforms by TV broadcasters, increasing adoption of smart TV, and rising demand for improved distribution infrastructure.

The broadcasting cable TV market analysis includes application segments and geographic landscape.

Technavio's broadcasting cable TV market is segmented as below:

By Application

• Satellite TV
• Cable TV
• Internet Protocol TV (IPTV)
• Others

By Geographical Landscape

• North America
• APAC
• Europe
• South America
• Middle East and Africa

This study identifies the expansion in OTT delivery systems as one of the prime reasons driving the broadcasting cable TV market growth during the next few years. Also, an increasing number of pay-TV subscribers and internet tv gaining traction will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the broadcasting cable TV market covers the following areas:

• Broadcasting cable TV market sizing
• Broadcasting cable TV market forecast
• Broadcasting cable TV market industry analysis

Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading broadcasting cable TV market vendors that include Alphabet Inc., AT and T Inc., BroadbandTV Corp., Comcast Corp., Discovery Inc., DISH Network Corp., Gray Television Inc., Netflix Inc., RTL Group SA, SES SA, Tokyo Broadcasting System International Inc., Verizon Communications Inc., and Zee Entertainment Enterprises Ltd. Also, the broadcasting cable TV market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary - Chart on Market Overview
• Exhibit 02: Executive Summary - Data Table on Market Overview
• Exhibit 03: Executive Summary - Chart on Global Market Characteristics
• Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
• Exhibit 05: Executive Summary - Chart on Market Segmentation by Revenue Stream
• Exhibit 06: Executive Summary - Chart on Market Segmentation by Application
• Exhibit 07: Executive Summary - Chart on Incremental Growth
• Exhibit 08: Executive Summary - Data Table on Incremental Growth
• Exhibit 09: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition
• 3.2 Market segment analysis
• Exhibit 13: Market segments
• 3.3 Market size 2021
• 3.4 Market outlook: Forecast for 2021-2026
• Exhibit 14: Chart on Global - Market size and forecast 2021-2026 ($ billion)
• Exhibit 15: Data Table on Global - Market size and forecast 2021-2026 ($ billion)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2021-2026 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

• 4.1 Five forces summary
• Exhibit 18: Five forces analysis - Comparison between 2021 and 2026
• 4.2 Bargaining power of buyers
• Exhibit 19: Chart on Bargaining power of buyers - Impact of key factors 2021 and 2026
• 4.3 Bargaining power of suppliers
• Exhibit 20: Bargaining power of suppliers - Impact of key factors in 2021 and 2026
• 4.4 Threat of new entrants
• Exhibit 21: Threat of new entrants - Impact of key factors in 2021 and 2026
• 4.5 Threat of substitutes
• Exhibit 22: Threat of substitutes - Impact of key factors in 2021 and 2026
• 4.6 Threat of rivalry
• Exhibit 23: Threat of rivalry - Impact of key factors in 2021 and 2026
• 4.7 Market condition
• Exhibit 24: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by Revenue Stream

• 5.1 Market segments
• Exhibit 25: Chart on Revenue Stream - Market share 2021-2026 (%)
• Exhibit 26: Data Table on Revenue Stream - Market share 2021-2026 (%)
• 5.2 Comparison by Revenue Stream
• Exhibit 27: Chart on Comparison by Revenue Stream
• Exhibit 28: Data Table on Comparison by Revenue Stream
• 5.3 Advertising - Market size and forecast 2021-2026
• Exhibit 29: Chart on Advertising - Market size and forecast 2021-2026 ($ billion)
• Exhibit 30: Data Table on Advertising - Market size and forecast 2021-2026 ($ billion)
• Exhibit 31: Chart on Advertising - Year-over-year growth 2021-2026 (%)
• Exhibit 32: Data Table on Advertising - Year-over-year growth 2021-2026 (%)
• 5.4 Subscription - Market size and forecast 2021-2026
• Exhibit 33: Chart on Subscription - Market size and forecast 2021-2026 ($ billion)
• Exhibit 34: Data Table on Subscription - Market size and forecast 2021-2026 ($ billion)
• Exhibit 35: Chart on Subscription - Year-over-year growth 2021-2026 (%)
• Exhibit 36: Data Table on Subscription - Year-over-year growth 2021-2026 (%)
• 5.5 Market opportunity by Revenue Stream
• Exhibit 37: Market opportunity by Revenue Stream ($ billion)

6 Market Segmentation by Application

• 6.1 Market segments
• Exhibit 38: Chart on Application - Market share 2021-2026 (%)
• Exhibit 39: Data Table on Application - Market share 2021-2026 (%)
• 6.2 Comparison by Application
• Exhibit 40: Chart on Comparison by Application
• Exhibit 41: Data Table on Comparison by Application
• 6.3 Satellite TV - Market size and forecast 2021-2026
• Exhibit 42: Chart on Satellite TV - Market size and forecast 2021-2026 ($ billion)
• Exhibit 43: Data Table on Satellite TV - Market size and forecast 2021-2026 ($ billion)
• Exhibit 44: Chart on Satellite TV - Year-over-year growth 2021-2026 (%)
• Exhibit 45: Data Table on Satellite TV - Year-over-year growth 2021-2026 (%)
• 6.4 Cable TV - Market size and forecast 2021-2026
• Exhibit 46: Chart on Cable TV - Market size and forecast 2021-2026 ($ billion)
• Exhibit 47: Data Table on Cable TV - Market size and forecast 2021-2026 ($ billion)
• Exhibit 48: Chart on Cable TV - Year-over-year growth 2021-2026 (%)
• Exhibit 49: Data Table on Cable TV - Year-over-year growth 2021-2026 (%)
• 6.5 Internet Protocol TV (IPTV) - Market size and forecast 2021-2026
• Exhibit 50: Chart on Internet Protocol TV (IPTV) - Market size and forecast 2021-2026 ($ billion)
• Exhibit 51: Data Table on Internet Protocol TV (IPTV) - Market size and forecast 2021-2026 ($ billion)
• Exhibit 52: Chart on Internet Protocol TV (IPTV) - Year-over-year growth 2021-2026 (%)
• Exhibit 53: Data Table on Internet Protocol TV (IPTV) - Year-over-year growth 2021-2026 (%)
• 6.6 Others - Market size and forecast 2021-2026
• Exhibit 54: Chart on Others - Market size and forecast 2021-2026 ($ billion)
• Exhibit 55: Data Table on Others - Market size and forecast 2021-2026 ($ billion)
• Exhibit 56: Chart on Others - Year-over-year growth 2021-2026 (%)
• Exhibit 57: Data Table on Others - Year-over-year growth 2021-2026 (%)
• 6.7 Market opportunity by Application
• Exhibit 58: Market opportunity by Application ($ billion)

7 Customer Landscape

• 7.1 Customer landscape overview
• Exhibit 59: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

8 Geographic Landscape

• 8.1 Geographic segmentation
• Exhibit 60: Chart on Market share By Geographical Landscape 2021-2026 (%)
• Exhibit 61: Data Table on Market share By Geographical Landscape 2021-2026 (%)
• 8.2 Geographic comparison
• Exhibit 62: Chart on Geographic comparison
• Exhibit 63: Data Table on Geographic comparison
• 8.3 North America - Market size and forecast 2021-2026
• Exhibit 64: Chart on North America - Market size and forecast 2021-2026 ($ billion)
• Exhibit 65: Data Table on North America - Market size and forecast 2021-2026 ($ billion)
• Exhibit 66: Chart on North America - Year-over-year growth 2021-2026 (%)
• Exhibit 67: Data Table on North America - Year-over-year growth 2021-2026 (%)
• 8.4 APAC - Market size and forecast 2021-2026
• Exhibit 68: Chart on APAC - Market size and forecast 2021-2026 ($ billion)
• Exhibit 69: Data Table on APAC - Market size and forecast 2021-2026 ($ billion)
• Exhibit 70: Chart on APAC - Year-over-year growth 2021-2026 (%)
• Exhibit 71: Data Table on APAC - Year-over-year growth 2021-2026 (%)
• 8.5 Europe - Market size and forecast 2021-2026
• Exhibit 72: Chart on Europe - Market size and forecast 2021-2026 ($ billion)
• Exhibit 73: Data Table on Europe - Market size and forecast 2021-2026 ($ billion)
• Exhibit 74: Chart on Europe - Year-over-year growth 2021-2026 (%)
• Exhibit 75: Data Table on Europe - Year-over-year growth 2021-2026 (%)
• 8.6 South America - Market size and forecast 2021-2026
• Exhibit 76: Chart on South America - Market size and forecast 2021-2026 ($ billion)
• Exhibit 77: Data Table on South America - Market size and forecast 2021-2026 ($ billion)
• Exhibit 78: Chart on South America - Year-over-year growth 2021-2026 (%)
• Exhibit 79: Data Table on South America - Year-over-year growth 2021-2026 (%)
• 8.7 Middle East and Africa - Market size and forecast 2021-2026
• Exhibit 80: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ billion)
• Exhibit 81: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ billion)
• Exhibit 82: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
• Exhibit 83: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
• 8.8 US - Market size and forecast 2021-2026
• Exhibit 84: Chart on US - Market size and forecast 2021-2026 ($ billion)
• Exhibit 85: Data Table on US - Market size and forecast 2021-2026 ($ billion)
• Exhibit 86: Chart on US - Year-over-year growth 2021-2026 (%)
• Exhibit 87: Data Table on US - Year-over-year growth 2021-2026 (%)
• 8.9 China - Market size and forecast 2021-2026
• Exhibit 88: Chart on China - Market size and forecast 2021-2026 ($ billion)
• Exhibit 89: Data Table on China - Market size and forecast 2021-2026 ($ billion)
• Exhibit 90: Chart on China - Year-over-year growth 2021-2026 (%)
• Exhibit 91: Data Table on China - Year-over-year growth 2021-2026 (%)
• 8.10 Japan - Market size and forecast 2021-2026
• Exhibit 92: Chart on Japan - Market size and forecast 2021-2026 ($ billion)
• Exhibit 93: Data Table on Japan - Market size and forecast 2021-2026 ($ billion)
• Exhibit 94: Chart on Japan - Year-over-year growth 2021-2026 (%)
• Exhibit 95: Data Table on Japan - Year-over-year growth 2021-2026 (%)
• 8.11 UK - Market size and forecast 2021-2026
• Exhibit 96: Chart on UK - Market size and forecast 2021-2026 ($ billion)
• Exhibit 97: Data Table on UK - Market size and forecast 2021-2026 ($ billion)
• Exhibit 98: Chart on UK - Year-over-year growth 2021-2026 (%)
• Exhibit 99: Data Table on UK - Year-over-year growth 2021-2026 (%)
• 8.12 Germany - Market size and forecast 2021-2026
• Exhibit 100: Chart on Germany - Market size and forecast 2021-2026 ($ billion)
• Exhibit 101: Data Table on Germany - Market size and forecast 2021-2026 ($ billion)
• Exhibit 102: Chart on Germany - Year-over-year growth 2021-2026 (%)
• Exhibit 103: Data Table on Germany - Year-over-year growth 2021-2026 (%)
• 8.13 Market opportunity By Geographical Landscape
• Exhibit 104: Market opportunity By Geographical Landscape ($ billion)

9 Drivers, Challenges, and Trends

• 9.1 Market drivers
• 9.2 Market challenges
• 9.3 Impact of drivers and challenges
• Exhibit 105: Impact of drivers and challenges in 2021 and 2026
• 9.4 Market trends

10 Vendor Landscape

• 10.1 Overview
• 10.2 Vendor landscape
• Exhibit 106: Overview on Criticality of inputs and Factors of differentiation
• 10.3 Landscape disruption
• Exhibit 107: Overview on factors of disruption
• 10.4 Industry risks
• Exhibit 108: Impact of key risks on business

11 Vendor Analysis

• 11.1 Vendors covered
• Exhibit 109: Vendors covered
• 11.2 Market positioning of vendors
• Exhibit 110: Matrix on vendor position and classification
• 11.3 AT and T Inc.
• Exhibit 111: AT and T Inc. - Overview
• Exhibit 112: AT and T Inc. - Business segments
• Exhibit 113: AT and T Inc. - Key offerings
• Exhibit 114: AT and T Inc. - Segment focus
• 11.4 BroadbandTV Corp.
• Exhibit 115: BroadbandTV Corp. - Overview
• Exhibit 116: BroadbandTV Corp. - Product / Service
• Exhibit 117: BroadbandTV Corp. - Key offerings
• 11.5 Comcast Corp.
• Exhibit 118: Comcast Corp. - Overview
• Exhibit 119: Comcast Corp. - Business segments
• Exhibit 120: Comcast Corp. - Key news
• Exhibit 121: Comcast Corp. - Key offerings
• Exhibit 122: Comcast Corp. - Segment focus
• 11.6 Discovery Inc.
• Exhibit 123: Discovery Inc. - Overview
• Exhibit 124: Discovery Inc. - Business segments
• Exhibit 125: Discovery Inc. - Key offerings
• Exhibit 126: Discovery Inc. - Segment focus
• 11.7 DISH Network Corp.
• Exhibit 127: DISH Network Corp. - Overview
• Exhibit 128: DISH Network Corp. - Business segments
• Exhibit 129: DISH Network Corp. - Key offerings
• Exhibit 130: DISH Network Corp. - Segment focus
• 11.8 Gray Television Inc.
• Exhibit 131: Gray Television Inc. - Overview
• Exhibit 132: Gray Television Inc. - Business segments
• Exhibit 133: Gray Television Inc. - Key offerings
• Exhibit 134: Gray Television Inc. - Segment focus
• 11.9 RTL Group SA
• Exhibit 135: RTL Group SA - Overview
• Exhibit 136: RTL Group SA - Business segments
• Exhibit 137: RTL Group SA - Key offerings
• Exhibit 138: RTL Group SA - Segment focus
• 11.10 Tokyo Broadcasting System International Inc.
• Exhibit 139: Tokyo Broadcasting System International Inc. - Overview
• Exhibit 140: Tokyo Broadcasting System International Inc. - Product / Service
• Exhibit 141: Tokyo Broadcasting System International Inc. - Key offerings
• 11.11 Verizon Communications Inc.
• Exhibit 142: Verizon Communications Inc. - Overview
• Exhibit 143: Verizon Communications Inc. - Business segments
• Exhibit 144: Verizon Communications Inc. - Key offerings
• Exhibit 145: Verizon Communications Inc. - Segment focus
• 11.12 Zee Entertainment Enterprises Ltd.
• Exhibit 146: Zee Entertainment Enterprises Ltd. - Overview
• Exhibit 147: Zee Entertainment Enterprises Ltd. - Product / Service
• Exhibit 148: Zee Entertainment Enterprises Ltd. - Key offerings

12 Appendix

• 12.1 Scope of the report
• 12.2 Inclusions and exclusions checklist
• Exhibit 149: Inclusions checklist
• Exhibit 150: Exclusions checklist
• 12.3 Currency conversion rates for US$
• Exhibit 151: Currency conversion rates for US$
• 12.4 Research methodology
• Exhibit 152: Research methodology
• Exhibit 153: Validation techniques employed for market sizing
• Exhibit 154: Information sources
• 12.5 List of abbreviations
• Exhibit 155: List of abbreviations