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Global White Tea Market 2023-2027

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  • Ajanta Tea
  • Associated British Foods Plc
  • Carrubba Inc.
  • Changsha Botaniex Inc.
  • Minto Island Tea Co.
  • MJF Exports Pvt. Ltd.
  • Numi Inc.
  • Organicway Inc.
  • Subodh Brothers
  • TEALYRA Inc.
  • The Republic of Tea Inc.
  • Unilever PLC
  • Vahdam Teas Pvt. Ltd.
  • VICONY TEAS Co. Ltd.
  • Wollenhaupt Tee GmbH

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LSH 23.06.28

The white tea market is forecasted to grow by USD 200.81 mn during 2022-2027, accelerating at a CAGR of 6.46% during the forecast period. The report on the white tea market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing demand for natural and organic products, medicinal use in pharmaceutical and cosmetic industries, and increasing health consciousness.

Technavio's white tea market is segmented as below:

By Type

  • Conventional
  • Organic

By Distribution Channel

  • Offline
  • Online

By Geographical Landscape

  • APAC
  • Europe
  • North America
  • South America
  • Middle East and Africa

This study identifies the novel techniques for product development as one of the prime reasons driving the white tea market growth during the next few years. Also, emerging online commerce channels and increasing usage of ecologic packaging will lead to sizable demand in the market.

The report on the white tea market covers the following areas:

  • White tea market sizing
  • White tea market forecast
  • White tea market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading white tea market vendors that include Ajanta Tea, AsianTeaxpress Pte Ltd., Associated British Foods Plc, Carrubba Inc., Changsha Botaniex Inc., Golden Tips Tea Co. P Ltd., ISVARA, Minto Island Tea Co., MJF Exports Pvt. Ltd., Numi Inc., Organicway Inc., Sazen Tea Co. Ltd., Subodh Brothers, TEALYRA Inc., The Republic of Tea Inc., The Tea Shelf, Unilever PLC, Vahdam Teas Pvt. Ltd., VICONY TEAS Co. Ltd., and Wollenhaupt Tee GmbH. Also, the white tea market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

1 Executive Summary

  • 1.1 Market overview
  • Exhibit 01: Executive Summary - Chart on Market Overview
  • Exhibit 02: Executive Summary - Data Table on Market Overview
  • Exhibit 03: Executive Summary - Chart on Global Market Characteristics
  • Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
  • Exhibit 05: Executive Summary - Chart on Market Segmentation by Type
  • Exhibit 06: Executive Summary - Chart on Market Segmentation by Distribution Channel
  • Exhibit 07: Executive Summary - Chart on Incremental Growth
  • Exhibit 08: Executive Summary - Data Table on Incremental Growth
  • Exhibit 09: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
  • Exhibit 10: Parent market
  • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
  • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
  • Exhibit 13: Market segments
  • 3.3 Market size 2022
  • 3.4 Market outlook: Forecast for 2022-2027
  • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
  • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
  • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
  • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

  • 4.1 Global white tea market 2017 - 2021
  • Exhibit 18: Historic Market Size - Data Table on global white tea market 2017 - 2021 ($ million)
  • 4.2 Type Segment Analysis 2017 - 2021
  • Exhibit 19: Historic Market Size - Type Segment 2017 - 2021 ($ million)
  • 4.3 Distribution Channel Segment Analysis 2017 - 2021
  • Exhibit 20: Historic Market Size - Distribution Channel Segment 2017 - 2021 ($ million)
  • 4.4 Geography Segment Analysis 2017 - 2021
  • Exhibit 21: Historic Market Size - Geography Segment 2017 - 2021 ($ million)
  • 4.5 Country Segment Analysis 2017 - 2021
  • Exhibit 22: Historic Market Size - Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

  • 5.1 Five forces summary
  • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
  • 5.2 Bargaining power of buyers
  • Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
  • 5.3 Bargaining power of suppliers
  • Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
  • 5.4 Threat of new entrants
  • Exhibit 26: Threat of new entrants - Impact of key factors in 2022 and 2027
  • 5.5 Threat of substitutes
  • Exhibit 27: Threat of substitutes - Impact of key factors in 2022 and 2027
  • 5.6 Threat of rivalry
  • Exhibit 28: Threat of rivalry - Impact of key factors in 2022 and 2027
  • 5.7 Market condition
  • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Type

  • 6.1 Market segments
  • Exhibit 30: Chart on Type - Market share 2022-2027 (%)
  • Exhibit 31: Data Table on Type - Market share 2022-2027 (%)
  • 6.2 Comparison by Type
  • Exhibit 32: Chart on Comparison by Type
  • Exhibit 33: Data Table on Comparison by Type
  • 6.3 Conventional - Market size and forecast 2022-2027
  • Exhibit 34: Chart on Conventional - Market size and forecast 2022-2027 ($ million)
  • Exhibit 35: Data Table on Conventional - Market size and forecast 2022-2027 ($ million)
  • Exhibit 36: Chart on Conventional - Year-over-year growth 2022-2027 (%)
  • Exhibit 37: Data Table on Conventional - Year-over-year growth 2022-2027 (%)
  • 6.4 Organic - Market size and forecast 2022-2027
  • Exhibit 38: Chart on Organic - Market size and forecast 2022-2027 ($ million)
  • Exhibit 39: Data Table on Organic - Market size and forecast 2022-2027 ($ million)
  • Exhibit 40: Chart on Organic - Year-over-year growth 2022-2027 (%)
  • Exhibit 41: Data Table on Organic - Year-over-year growth 2022-2027 (%)
  • 6.5 Market opportunity by Type
  • Exhibit 42: Market opportunity by Type ($ million)
  • Exhibit 43: Data Table on Market opportunity by Type ($ million)

7 Market Segmentation by Distribution Channel

  • 7.1 Market segments
  • Exhibit 44: Chart on Distribution Channel - Market share 2022-2027 (%)
  • Exhibit 45: Data Table on Distribution Channel - Market share 2022-2027 (%)
  • 7.2 Comparison by Distribution Channel
  • Exhibit 46: Chart on Comparison by Distribution Channel
  • Exhibit 47: Data Table on Comparison by Distribution Channel
  • 7.3 Offline - Market size and forecast 2022-2027
  • Exhibit 48: Chart on Offline - Market size and forecast 2022-2027 ($ million)
  • Exhibit 49: Data Table on Offline - Market size and forecast 2022-2027 ($ million)
  • Exhibit 50: Chart on Offline - Year-over-year growth 2022-2027 (%)
  • Exhibit 51: Data Table on Offline - Year-over-year growth 2022-2027 (%)
  • 7.4 Online - Market size and forecast 2022-2027
  • Exhibit 52: Chart on Online - Market size and forecast 2022-2027 ($ million)
  • Exhibit 53: Data Table on Online - Market size and forecast 2022-2027 ($ million)
  • Exhibit 54: Chart on Online - Year-over-year growth 2022-2027 (%)
  • Exhibit 55: Data Table on Online - Year-over-year growth 2022-2027 (%)
  • 7.5 Market opportunity by Distribution Channel
  • Exhibit 56: Market opportunity by Distribution Channel ($ million)
  • Exhibit 57: Data Table on Market opportunity by Distribution Channel ($ million)

8 Customer Landscape

  • 8.1 Customer landscape overview
  • Exhibit 58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

  • 9.1 Geographic segmentation
  • Exhibit 59: Chart on Market share By Geographical Landscape 2022-2027 (%)
  • Exhibit 60: Data Table on Market share By Geographical Landscape 2022-2027 (%)
  • 9.2 Geographic comparison
  • Exhibit 61: Chart on Geographic comparison
  • Exhibit 62: Data Table on Geographic comparison
  • 9.3 APAC - Market size and forecast 2022-2027
  • Exhibit 63: Chart on APAC - Market size and forecast 2022-2027 ($ million)
  • Exhibit 64: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
  • Exhibit 65: Chart on APAC - Year-over-year growth 2022-2027 (%)
  • Exhibit 66: Data Table on APAC - Year-over-year growth 2022-2027 (%)
  • 9.4 Europe - Market size and forecast 2022-2027
  • Exhibit 67: Chart on Europe - Market size and forecast 2022-2027 ($ million)
  • Exhibit 68: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
  • Exhibit 69: Chart on Europe - Year-over-year growth 2022-2027 (%)
  • Exhibit 70: Data Table on Europe - Year-over-year growth 2022-2027 (%)
  • 9.5 North America - Market size and forecast 2022-2027
  • Exhibit 71: Chart on North America - Market size and forecast 2022-2027 ($ million)
  • Exhibit 72: Data Table on North America - Market size and forecast 2022-2027 ($ million)
  • Exhibit 73: Chart on North America - Year-over-year growth 2022-2027 (%)
  • Exhibit 74: Data Table on North America - Year-over-year growth 2022-2027 (%)
  • 9.6 South America - Market size and forecast 2022-2027
  • Exhibit 75: Chart on South America - Market size and forecast 2022-2027 ($ million)
  • Exhibit 76: Data Table on South America - Market size and forecast 2022-2027 ($ million)
  • Exhibit 77: Chart on South America - Year-over-year growth 2022-2027 (%)
  • Exhibit 78: Data Table on South America - Year-over-year growth 2022-2027 (%)
  • 9.7 Middle East and Africa - Market size and forecast 2022-2027
  • Exhibit 79: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
  • Exhibit 80: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
  • Exhibit 81: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
  • Exhibit 82: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
  • 9.8 China - Market size and forecast 2022-2027
  • Exhibit 83: Chart on China - Market size and forecast 2022-2027 ($ million)
  • Exhibit 84: Data Table on China - Market size and forecast 2022-2027 ($ million)
  • Exhibit 85: Chart on China - Year-over-year growth 2022-2027 (%)
  • Exhibit 86: Data Table on China - Year-over-year growth 2022-2027 (%)
  • 9.9 Japan - Market size and forecast 2022-2027
  • Exhibit 87: Chart on Japan - Market size and forecast 2022-2027 ($ million)
  • Exhibit 88: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
  • Exhibit 89: Chart on Japan - Year-over-year growth 2022-2027 (%)
  • Exhibit 90: Data Table on Japan - Year-over-year growth 2022-2027 (%)
  • 9.10 India - Market size and forecast 2022-2027
  • Exhibit 91: Chart on India - Market size and forecast 2022-2027 ($ million)
  • Exhibit 92: Data Table on India - Market size and forecast 2022-2027 ($ million)
  • Exhibit 93: Chart on India - Year-over-year growth 2022-2027 (%)
  • Exhibit 94: Data Table on India - Year-over-year growth 2022-2027 (%)
  • 9.11 US - Market size and forecast 2022-2027
  • Exhibit 95: Chart on US - Market size and forecast 2022-2027 ($ million)
  • Exhibit 96: Data Table on US - Market size and forecast 2022-2027 ($ million)
  • Exhibit 97: Chart on US - Year-over-year growth 2022-2027 (%)
  • Exhibit 98: Data Table on US - Year-over-year growth 2022-2027 (%)
  • 9.12 UK - Market size and forecast 2022-2027
  • Exhibit 99: Chart on UK - Market size and forecast 2022-2027 ($ million)
  • Exhibit 100: Data Table on UK - Market size and forecast 2022-2027 ($ million)
  • Exhibit 101: Chart on UK - Year-over-year growth 2022-2027 (%)
  • Exhibit 102: Data Table on UK - Year-over-year growth 2022-2027 (%)
  • 9.13 Market opportunity By Geographical Landscape
  • Exhibit 103: Market opportunity By Geographical Landscape ($ million)
  • Exhibit 104: Data Tables on Market opportunity By Geographical Landscape ($ million)

10 Drivers, Challenges, and Trends

  • 10.1 Market drivers
  • 10.2 Market challenges
  • 10.3 Impact of drivers and challenges
  • Exhibit 105: Impact of drivers and challenges in 2022 and 2027
  • 10.4 Market trends

11 Vendor Landscape

  • 11.1 Overview
  • 11.2 Vendor landscape
  • Exhibit 106: Overview on Criticality of inputs and Factors of differentiation
  • 11.3 Landscape disruption
  • Exhibit 107: Overview on factors of disruption
  • 11.4 Industry risks
  • Exhibit 108: Impact of key risks on business

12 Vendor Analysis

  • 12.1 Vendors covered
  • Exhibit 109: Vendors covered
  • 12.2 Market positioning of vendors
  • Exhibit 110: Matrix on vendor position and classification
  • 12.3 Ajanta Tea
  • Exhibit 111: Ajanta Tea - Overview
  • Exhibit 112: Ajanta Tea - Product / Service
  • Exhibit 113: Ajanta Tea - Key offerings
  • 12.4 Associated British Foods Plc
  • Exhibit 114: Associated British Foods Plc - Overview
  • Exhibit 115: Associated British Foods Plc - Business segments
  • Exhibit 116: Associated British Foods Plc - Key offerings
  • Exhibit 117: Associated British Foods Plc - Segment focus
  • 12.5 Carrubba Inc.
  • Exhibit 118: Carrubba Inc. - Overview
  • Exhibit 119: Carrubba Inc. - Product / Service
  • Exhibit 120: Carrubba Inc. - Key offerings
  • 12.6 Changsha Botaniex Inc.
  • Exhibit 121: Changsha Botaniex Inc. - Overview
  • Exhibit 122: Changsha Botaniex Inc. - Product / Service
  • Exhibit 123: Changsha Botaniex Inc. - Key offerings
  • 12.7 Minto Island Tea Co.
  • Exhibit 124: Minto Island Tea Co. - Overview
  • Exhibit 125: Minto Island Tea Co. - Product / Service
  • Exhibit 126: Minto Island Tea Co. - Key offerings
  • 12.8 MJF Exports Pvt. Ltd.
  • Exhibit 127: MJF Exports Pvt. Ltd. - Overview
  • Exhibit 128: MJF Exports Pvt. Ltd. - Product / Service
  • Exhibit 129: MJF Exports Pvt. Ltd. - Key offerings
  • 12.9 Numi Inc.
  • Exhibit 130: Numi Inc. - Overview
  • Exhibit 131: Numi Inc. - Product / Service
  • Exhibit 132: Numi Inc. - Key offerings
  • 12.10 Organicway Inc.
  • Exhibit 133: Organicway Inc. - Overview
  • Exhibit 134: Organicway Inc. - Product / Service
  • Exhibit 135: Organicway Inc. - Key offerings
  • 12.11 Subodh Brothers
  • Exhibit 136: Subodh Brothers - Overview
  • Exhibit 137: Subodh Brothers - Product / Service
  • Exhibit 138: Subodh Brothers - Key offerings
  • 12.12 TEALYRA Inc.
  • Exhibit 139: TEALYRA Inc. - Overview
  • Exhibit 140: TEALYRA Inc. - Product / Service
  • Exhibit 141: TEALYRA Inc. - Key offerings
  • 12.13 The Republic of Tea Inc.
  • Exhibit 142: The Republic of Tea Inc. - Overview
  • Exhibit 143: The Republic of Tea Inc. - Product / Service
  • Exhibit 144: The Republic of Tea Inc. - Key offerings
  • 12.14 Unilever PLC
  • Exhibit 145: Unilever PLC - Overview
  • Exhibit 146: Unilever PLC - Business segments
  • Exhibit 147: Unilever PLC - Key news
  • Exhibit 148: Unilever PLC - Key offerings
  • Exhibit 149: Unilever PLC - Segment focus
  • 12.15 Vahdam Teas Pvt. Ltd.
  • Exhibit 150: Vahdam Teas Pvt. Ltd. - Overview
  • Exhibit 151: Vahdam Teas Pvt. Ltd. - Product / Service
  • Exhibit 152: Vahdam Teas Pvt. Ltd. - Key offerings
  • 12.16 VICONY TEAS Co. Ltd.
  • Exhibit 153: VICONY TEAS Co. Ltd. - Overview
  • Exhibit 154: VICONY TEAS Co. Ltd. - Product / Service
  • Exhibit 155: VICONY TEAS Co. Ltd. - Key offerings
  • 12.17 Wollenhaupt Tee GmbH
  • Exhibit 156: Wollenhaupt Tee GmbH - Overview
  • Exhibit 157: Wollenhaupt Tee GmbH - Product / Service
  • Exhibit 158: Wollenhaupt Tee GmbH - Key offerings

13 Appendix

  • 13.1 Scope of the report
  • 13.2 Inclusions and exclusions checklist
  • Exhibit 159: Inclusions checklist
  • Exhibit 160: Exclusions checklist
  • 13.3 Currency conversion rates for US$
  • Exhibit 161: Currency conversion rates for US$
  • 13.4 Research methodology
  • Exhibit 162: Research methodology
  • Exhibit 163: Validation techniques employed for market sizing
  • Exhibit 164: Information sources
  • 13.5 List of abbreviations
  • Exhibit 165: List of abbreviations
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