세계의 지오마케팅 소프트웨어 시장(2024-2028년)

The geomarketing software market is forecasted to grow by USD 29.25 bn during 2023-2028, accelerating at a CAGR of 25.77% during the forecast period. The report on the geomarketing software market provides a holistic analysis, market size, and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the increasing adoption of technologically advanced mobile devices, increasing use of location data-based decision-making, and the need to improve business efficiency.

Technavio's geomarketing software market is segmented as below:

By Location

• Outdoor
• Indoor

By Deployment

• Cloud-based
• On-premises

By Geographical Landscape

• North America
• APAC
• Europe
• Middle East and Africa
• South America

This study identifies the advent of big data and location-based analytics as one of the prime reasons driving the geomarketing software market growth during the next few years. Also, the use of AI in geomarketing software for digital advertising and the evolution of programmatic advertisement buying will lead to sizable demand in the market.

The report on the geomarketing software market covers the following areas:

• Geomarketing software market sizing
• Geomarketing software market forecast
• Geomarketing software market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading geomarketing software market vendors that include Adobe Inc., Alphabet Inc., Bluedot Industries Pty Ltd., CartoDB Inc., Cisco Systems Inc., Egon Srl, Esri Global Inc., Galigeo SAS, GeoConcept SAS, International Business Machines Corp., Microsoft Corp., Nexiga GmbH, Oracle Corp., Qualcomm Inc., Quuppa Oy, Radar Labs Inc., Reveal Mobile Inc., Salesforce Inc., UrbiStat Srl, and WIGeoGIS Softwareerstellungs und Handels GmbH. Also, the geomarketing software market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape and an analysis of the key vendors.

The publisher presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources through an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview

2 Market Landscape

• 2.1 Market ecosystem

3 Market Sizing

• 3.1 Market definition
• 3.2 Market segment analysis
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028

4 Historic Market Size

• 4.1 Global geomarketing software market 2018 - 2022
• 4.2 Location Segment Analysis 2018 - 2022
• 4.3 Deployment Segment Analysis 2018 - 2022
• 4.4 Geography Segment Analysis 2018 - 2022
• 4.5 Country Segment Analysis 2018 - 2022

5 Five Forces Analysis

• 5.1 Five forces summary
• 5.2 Bargaining power of buyers
• 5.3 Bargaining power of suppliers
• 5.4 Threat of new entrants
• 5.5 Threat of substitutes
• 5.6 Threat of rivalry
• 5.7 Market condition

6 Market Segmentation by Location

• 6.1 Market segments
• 6.2 Comparison by Location
• 6.3 Outdoor - Market size and forecast 2023-2028
• 6.4 Indoor - Market size and forecast 2023-2028
• 6.5 Market opportunity by Location

7 Market Segmentation by Deployment

• 7.1 Market segments
• 7.2 Comparison by Deployment
• 7.3 Cloud-based - Market size and forecast 2023-2028
• 7.4 On-premises - Market size and forecast 2023-2028
• 7.5 Market opportunity by Deployment

8 Customer Landscape

• 8.1 Customer landscape overview

9 Geographic Landscape

• 9.1 Geographic segmentation
• 9.2 Geographic comparison
• 9.3 North America - Market size and forecast 2023-2028
• 9.4 APAC - Market size and forecast 2023-2028
• 9.5 Europe - Market size and forecast 2023-2028
• 9.6 Middle East and Africa - Market size and forecast 2023-2028
• 9.7 South America - Market size and forecast 2023-2028
• 9.8 US - Market size and forecast 2023-2028
• 9.9 China - Market size and forecast 2023-2028
• 9.10 Germany - Market size and forecast 2023-2028
• 9.11 Japan - Market size and forecast 2023-2028
• 9.12 UK - Market size and forecast 2023-2028
• 9.13 Market opportunity By Geographical Landscape

10 Drivers, Challenges, and Trends

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview
• 11.2 Vendor landscape
• 11.3 Landscape disruption
• 11.4 Industry risks

12 Vendor Analysis

• 12.1 Vendors covered
• 12.2 Market positioning of vendors
• 12.3 Adobe Inc.
• 12.4 Alphabet Inc.
• 12.5 Bluedot Industries Pty Ltd.
• 12.6 CartoDB Inc.
• 12.7 Cisco Systems Inc.
• 12.8 Egon Srl
• 12.9 International Business Machines Corp.
• 12.10 Microsoft Corp.
• 12.11 Nexiga GmbH
• 12.12 Oracle Corp.
• 12.13 Quuppa Oy
• 12.14 Reveal Mobile Inc.
• 12.15 Salesforce Inc.
• 12.16 UrbiStat Srl
• 12.17 WIGeoGIS Softwareerstellungs und Handels GmbH

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
• 13.3 Currency conversion rates for US$
• 13.4 Research methodology
• 13.5 List of abbreviations