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Global Maternity Intimate Wear Market 2024-2028

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  • Anita Dr. Helbig GmbH
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  • Cake Maternity
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ksm 24.04.11

The maternity intimate wear market is forecasted to grow by USD 404.54 mn during 2023-2028, accelerating at a CAGR of 3.61% during the forecast period. The report on the maternity intimate wear market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing online sales of maternity intimate wear, growing demand for maternity intimate wear from emerging markets, and innovative strategies by market vendors to increase sales of maternity intimate wear.

Technavio's maternity intimate wear market is segmented as below:

Market Scope
Base Year2024
End Year2028
Series Year2024-2028
Growth MomentumAccelerate
YOY 20243.18%
CAGR3.61%
Incremental Value$404.54mn

By Distribution Channel

  • Offline
  • Online

By Product

  • Bras
  • Panties
  • Others

By Geographical Landscape

  • Europe
  • North America
  • APAC
  • South America
  • Middle East and Africa

This study identifies the increasing innovation in comfort, appearance, and quality of maternity intimate wear as one of the prime reasons driving the maternity intimate wear market growth during the next few years. Also, increasing demand for antimicrobial and eco-friendly maternity intimate wear and customization of maternity intimate products will lead to sizable demand in the market.

The report on the maternity intimate wear market covers the following areas:

  • Maternity intimate wear market sizing
  • Maternity intimate wear market forecast
  • Maternity intimate wear market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading maternity intimate wear market vendors that include Anita Dr. Helbig GmbH, BLANQI, Boob Design AB, Bravado Designs Europe, Cache Coeur, Cake Maternity, Hennes and Mauritz AB, Hotmilk Lingerie, Kindred Bravely, La Lingerie, MAJAMAS EARTH, Mamsy, Maternity IP Holdings, Nine and Co. BV, Reitmans Canada Ltd, Ripe Maternity, Seraphine Ltd., The Dairy Fairy Inc, Victorias Secret and Co., and Yummy Maternity. Also, the maternity intimate wear market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

1 Executive Summary

  • 1.1 Market overview

2 Market Landscape

  • 2.1 Market ecosystem

3 Market Sizing

  • 3.1 Market definition
  • 3.2 Market segment analysis
  • 3.3 Market size 2023
  • 3.4 Market outlook: Forecast for 2023-2028

4 Historic Market Size

  • 4.1 Global maternity intimate wear market 2018 - 2022
  • 4.2 Distribution Channel Segment Analysis 2018 - 2022
  • 4.3 Product Segment Analysis 2018 - 2022
  • 4.4 Geography Segment Analysis 2018 - 2022
  • 4.5 Country Segment Analysis 2018 - 2022

5 Five Forces Analysis

  • 5.1 Five forces summary
  • 5.2 Bargaining power of buyers
  • 5.3 Bargaining power of suppliers
  • 5.4 Threat of new entrants
  • 5.5 Threat of substitutes
  • 5.6 Threat of rivalry
  • 5.7 Market condition

6 Market Segmentation by Distribution Channel

  • 6.1 Market segments
  • 6.2 Comparison by Distribution Channel
  • 6.3 Offline - Market size and forecast 2023-2028
  • 6.4 Online - Market size and forecast 2023-2028
  • 6.5 Market opportunity by Distribution Channel

7 Market Segmentation by Product

  • 7.1 Market segments
  • 7.2 Comparison by Product
  • 7.3 Bras - Market size and forecast 2023-2028
  • 7.4 Panties - Market size and forecast 2023-2028
  • 7.5 Others - Market size and forecast 2023-2028
  • 7.6 Market opportunity by Product

8 Customer Landscape

  • 8.1 Customer landscape overview

9 Geographic Landscape

  • 9.1 Geographic segmentation
  • 9.2 Geographic comparison
  • 9.3 Europe - Market size and forecast 2023-2028
  • 9.4 North America - Market size and forecast 2023-2028
  • 9.5 APAC - Market size and forecast 2023-2028
  • 9.6 South America - Market size and forecast 2023-2028
  • 9.7 Middle East and Africa - Market size and forecast 2023-2028
  • 9.8 US - Market size and forecast 2023-2028
  • 9.9 Germany - Market size and forecast 2023-2028
  • 9.10 UK - Market size and forecast 2023-2028
  • 9.11 China - Market size and forecast 2023-2028
  • 9.12 India - Market size and forecast 2023-2028
  • 9.13 Market opportunity By Geographical Landscape

10 Drivers, Challenges, and Trends

  • 10.1 Market drivers
  • 10.2 Market challenges
  • 10.3 Impact of drivers and challenges
  • 10.4 Market trends

11 Vendor Landscape

  • 11.1 Overview
  • 11.2 Vendor landscape
  • 11.3 Landscape disruption
  • 11.4 Industry risks

12 Vendor Analysis

  • 12.1 Vendors covered
  • 12.2 Market positioning of vendors
  • 12.3 Anita Dr. Helbig GmbH
  • 12.4 BLANQI
  • 12.5 Boob Design AB
  • 12.6 Bravado Designs Europe
  • 12.7 Cache Coeur
  • 12.8 Cake Maternity
  • 12.9 Hennes and Mauritz AB
  • 12.10 Hotmilk Lingerie
  • 12.11 Kindred Bravely
  • 12.12 Mamsy
  • 12.13 Maternity IP Holdings
  • 12.14 Nine and Co. BV
  • 12.15 Seraphine Ltd.
  • 12.16 Victorias Secret and Co.
  • 12.17 Yummy Maternity

13 Appendix

  • 13.1 Scope of the report
  • 13.2 Inclusions and exclusions checklist
  • 13.3 Currency conversion rates for US$
  • 13.4 Research methodology
  • 13.5 List of abbreviations
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