세계의 추천 엔진 시장(2024-2028년)

The recommendation engine market is forecasted to grow by USD 1664.54 mn during 2023-2028, accelerating at a CAGR of 39.91% during the forecast period. The report on the recommendation engine market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rise of digitalization, increase in use of hybrid recommendation system, and focus on improving customer satisfaction.

Technavio's recommendation engine market is segmented as below:

By End-user

• Media and entertainment
• Retail
• Travel and tourism
• Others

By Type

• Cloud
• On-premises

By Geographical Landscape

• North America
• Europe
• APAC
• South America
• Middle East and Africa

This study identifies the growing demand for personalized recommendations as one of the prime reasons driving the recommendation engine market growth during the next few years. Also, raising funds through crowdfunding platforms by recommendation engine startups and implementation of ai in recommendation engines will lead to sizable demand in the market.

The report on the recommendation engine market covers the following areas:

• Recommendation engine market sizing
• Recommendation engine market forecast
• Recommendation engine market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading recommendation engine market vendors that include Alphabet Inc., Amazon.com Inc., Cloudera Inc., Coveo Solutions Inc., Curata Inc., Hewlett Packard Enterprise Co., Intel Corp., Kibo Software Inc., Mastercard Inc., Microsoft Corp., Muvi LLC, Nosto Solutions Oy, Oracle Corp., Outbrain Inc., Piano Software Inc., Recombee, Salesforce Inc., SAP SE, International Business Machines Corp., and Adobe Inc.. Also, the recommendation engine market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview

2 Market Landscape

• 2.1 Market ecosystem

3 Market Sizing

• 3.1 Market definition
• 3.2 Market segment analysis
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028

4 Historic Market Size

• 4.1 Global recommendation engine market 2018 - 2022
• 4.2 End-user Segment Analysis 2018 - 2022
• 4.3 Type Segment Analysis 2018 - 2022
• 4.4 Geography Segment Analysis 2018 - 2022
• 4.5 Country Segment Analysis 2018 - 2022

5 Five Forces Analysis

• 5.1 Five forces summary
• 5.2 Bargaining power of buyers
• 5.3 Bargaining power of suppliers
• 5.4 Threat of new entrants
• 5.5 Threat of substitutes
• 5.6 Threat of rivalry
• 5.7 Market condition

6 Market Segmentation by End-user

• 6.1 Market segments
• 6.2 Comparison by End-user
• 6.3 Media and entertainment - Market size and forecast 2023-2028
• 6.4 Retail - Market size and forecast 2023-2028
• 6.5 Travel and tourism - Market size and forecast 2023-2028
• 6.6 Others - Market size and forecast 2023-2028
• 6.7 Market opportunity by End-user

7 Market Segmentation by Type

• 7.1 Market segments
• 7.2 Comparison by Type
• 7.3 Cloud - Market size and forecast 2023-2028
• 7.4 On-premises - Market size and forecast 2023-2028
• 7.5 Market opportunity by Type

8 Customer Landscape

• 8.1 Customer landscape overview

9 Geographic Landscape

• 9.1 Geographic segmentation
• 9.2 Geographic comparison
• 9.3 North America - Market size and forecast 2023-2028
• 9.4 Europe - Market size and forecast 2023-2028
• 9.5 APAC - Market size and forecast 2023-2028
• 9.6 South America - Market size and forecast 2023-2028
• 9.7 Middle East and Africa - Market size and forecast 2023-2028
• 9.8 US - Market size and forecast 2023-2028
• 9.9 China - Market size and forecast 2023-2028
• 9.10 Germany - Market size and forecast 2023-2028
• 9.11 India - Market size and forecast 2023-2028
• 9.12 Japan - Market size and forecast 2023-2028
• 9.13 Market opportunity By Geographical Landscape

10 Drivers, Challenges, and Trends

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview
• 11.2 Vendor landscape
• 11.3 Landscape disruption
• 11.4 Industry risks

12 Vendor Analysis

• 12.1 Vendors covered
• 12.2 Market positioning of vendors
• 12.3 Adobe Inc.
• 12.4 Alphabet Inc.
• 12.5 Amazon.com Inc.
• 12.6 Cloudera Inc.
• 12.7 Curata Inc.
• 12.8 Hewlett Packard Enterprise Co.
• 12.9 Intel Corp.
• 12.10 International Business Machines Corp.
• 12.11 Kibo Software Inc.
• 12.12 Mastercard Inc.
• 12.13 Microsoft Corp.
• 12.14 Oracle Corp.
• 12.15 Outbrain Inc.
• 12.16 Salesforce Inc.
• 12.17 SAP SE

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
• 13.3 Currency conversion rates for US$
• 13.4 Research methodology
• 13.5 List of abbreviations