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Smartphone Market in Japan 2024-2028

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  • Apple Inc.
  • ASUSTeK Computer Inc.
  • BBK Electronics Corp. Ltd.
  • Fujitsu Ltd.
  • Hon Hai Precision Industry Co. Ltd.
  • Huawei Technologies Co. Ltd.
  • KYOCERA Corp.
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LSH 24.04.19

The smartphone market in Japan is forecasted to grow by USD 2.79 bn during 2023-2028, accelerating at a CAGR of 3.85% during the forecast period. The report on the smartphone market in Japan provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by constant expansion in network infrastructure, the rising prevalence of mobile gaming practices, and intense rivalry among vendors with constant innovation in camera technology in smartphones.

Technavio's smartphone market in Japan is segmented as below:

Market Scope
Base Year2024
End Year2028
Series Year2024-2028
Growth MomentumAccelerate
YOY 20243.32%
CAGR3.85%
Incremental Value$2.79bn

By Technology

  • iOS
  • Android
  • Others

By Price Range

  • Between USD150-USD800
  • Less than USD150
  • Greater than USD800

By Distribution Channel

  • Offline
  • Online

This study identifies the rising interest in foldable smartphones as one of the prime reasons driving the smartphone market in Japan growth during the next few years. Also, expanding the portfolio of domestic smartphone brands and integrating artificial intelligence in the operating systems of smartphones will lead to sizable demand in the market.

The report on the smartphone market in Japan covers the following areas:

  • Smartphone market in Japan sizing
  • Smartphone market in Japan forecast
  • Smartphone market in Japan industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading smartphone market in Japan vendors that include Acer Inc., Alphabet Inc., Apple Inc., ASUSTeK Computer Inc., BBK Electronics Corp. Ltd., BlackBerry Ltd., Fujitsu Ltd., Hitachi Ltd., Hon Hai Precision Industry Co. Ltd., HTC Corp., Huawei Technologies Co. Ltd., KYOCERA Corp., Lenovo Group Ltd., Nokia Corp., Panasonic Holdings Corp., Samsung Electronics Co. Ltd., Sony Group Corp., TCL Electronics Holdings Ltd., Xiaomi Communications Co. Ltd., and ZTE Corp.. Also, the smartphone market in Japan analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources through an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

  • 1.1 Market overview

2 Market Landscape

  • 2.1 Market ecosystem

3 Market Sizing

  • 3.1 Market definition
  • 3.2 Market segment analysis
  • 3.3 Market size 2023
  • 3.4 Market outlook: Forecast for 2023-2028

4 Historic Market Size

  • 4.1 Smartphone market in Japan 2018 - 2022
  • 4.2 Technology Segment Analysis 2018 - 2022
  • 4.3 Price Range Segment Analysis 2018 - 2022
  • 4.4 Distribution Channel Segment Analysis 2018 - 2022

5 Five Forces Analysis

  • 5.1 Five forces summary
  • 5.2 Bargaining power of buyers
  • 5.3 Bargaining power of suppliers
  • 5.4 Threat of new entrants
  • 5.5 Threat of substitutes
  • 5.6 Threat of rivalry
  • 5.7 Market condition

6 Market Segmentation by Technology

  • 6.1 Market segments
  • 6.2 Comparison by Technology
  • 6.3 iOS - Market size and forecast 2023-2028
  • 6.4 Android - Market size and forecast 2023-2028
  • 6.5 Others - Market size and forecast 2023-2028
  • 6.6 Market opportunity by Technology

7 Market Segmentation by Price Range

  • 7.1 Market segments
  • 7.2 Comparison by Price Range
  • 7.3 Between $150-$800 - Market size and forecast 2023-2028
  • 7.4 Less than $150 - Market size and forecast 2023-2028
  • 7.5 Greater than $800 - Market size and forecast 2023-2028
  • 7.6 Market opportunity by Price Range

8 Market Segmentation by Distribution Channel

  • 8.1 Market segments
  • 8.2 Comparison by Distribution Channel
  • 8.3 Offline - Market size and forecast 2023-2028
  • 8.4 Online - Market size and forecast 2023-2028
  • 8.5 Market opportunity by Distribution Channel

9 Customer Landscape

  • 9.1 Customer landscape overview

10 Drivers, Challenges, and Trends

  • 10.1 Market drivers
  • 10.2 Market challenges
  • 10.3 Impact of drivers and challenges
  • 10.4 Market trends

11 Vendor Landscape

  • 11.1 Overview
  • 11.2 Vendor landscape
  • 11.3 Landscape disruption
  • 11.4 Industry risks

12 Vendor Analysis

  • 12.1 Vendors covered
  • 12.2 Market positioning of vendors
  • 12.3 Alphabet Inc.
  • 12.4 Apple Inc.
  • 12.5 ASUSTeK Computer Inc.
  • 12.6 BBK Electronics Corp. Ltd.
  • 12.7 Fujitsu Ltd.
  • 12.8 Hon Hai Precision Industry Co. Ltd.
  • 12.9 Huawei Technologies Co. Ltd.
  • 12.10 KYOCERA Corp.
  • 12.11 Lenovo Group Ltd.
  • 12.12 Nokia Corp.
  • 12.13 Panasonic Holdings Corp.
  • 12.14 Samsung Electronics Co. Ltd.
  • 12.15 Sony Group Corp.
  • 12.16 Xiaomi Communications Co. Ltd.
  • 12.17 ZTE Corp.

13 Appendix

  • 13.1 Scope of the report
  • 13.2 Inclusions and exclusions checklist
  • 13.3 Currency conversion rates for US$
  • 13.4 Research methodology
  • 13.5 List of abbreviations
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