The adventure tourism market is forecasted to grow by USD 5778.9 bn during 2023-2028, accelerating at a CAGR of 47.21% during the forecast period. The report on the adventure tourism market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing disposable income, rising number of soft adventure sports enthusiasts, and government initiatives to promote tourism.
Technavio's adventure tourism market is segmented as below:
Market Scope |
Base Year | 2024 |
End Year | 2028 |
Series Year | 2024-2028 |
Growth Momentum | Accelerate |
YOY 2024 | 34.5% |
CAGR | 47.21% |
Incremental Value | $5778.9 bn |
By Type
- Domestic adventure tourism
- International adventure tourism
By Source
- Indirect contribution
- Direct contribution
- Induced contribution
By Geographical Landscape
- Europe
- APAC
- North America
- South America
- Middle East and Africa
This study identifies the online reviews encouraging travel industry as one of the prime reasons driving the adventure tourism market growth during the next few years. Also, higher acceptance of online travel agencies and growing popularity of travel blogging/vlogging will lead to sizable demand in the market.
The report on the adventure tourism market covers the following areas:
- Adventure tourism market sizing
- Adventure tourism market forecast
- Adventure tourism market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading adventure tourism market vendors that include Abercrombie and Kent USA LLC, Active New Zealand Ltd., BikeHike Adventures Inc., BOUNDLESS JOURNEYS, Butterfield and Robinson Inc., Discovery Nomads LLC, Explore Worldwide Ltd., G Adventures, Geographic Expeditions Inc., Intrepid Group Pty Ltd., Kensington Tours Ltd., Lindblad Expeditions Holdings Inc., Mountain Travel Sobek, Passages Exotic Expeditions Ltd., Recreational Equipment Inc., ROW Adventures, The Walt Disney Co., Trafalgar Tours Pty Ltd., Travelopia Group, and TUI AG. Also, the adventure tourism market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.
Table of Contents
1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market By Geographical Landscape
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Market Segmentation by Source
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
- 2.2 Market characteristics
- Market characteristics analysis
- 2.3 Value chain analysis
3 Market Sizing
- 3.1 Market definition
- Offerings of companies included in the market definition
- 3.2 Market segment analysis
- 3.3 Market size 2023
- 3.4 Market outlook: Forecast for 2023-2028
- Chart on Global - Market size and forecast 2023-2028 ($ billion)
- Data Table on Global - Market size and forecast 2023-2028 ($ billion)
- Chart on Global Market: Year-over-year growth 2023-2028 (%)
- Data Table on Global Market: Year-over-year growth 2023-2028 (%)
4 Historic Market Size
- 4.1 Global Adventure Tourism Market 2018 - 2022
- Historic Market Size - Data Table on Global Adventure Tourism Market 2018 - 2022 ($ billion)
- 4.2 Type segment analysis 2018 - 2022
- Historic Market Size - Type Segment 2018 - 2022 ($ billion)
- 4.3 Source segment analysis 2018 - 2022
- Historic Market Size - Source Segment 2018 - 2022 ($ billion)
- 4.4 Geography segment analysis 2018 - 2022
- Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
- 4.5 Country segment analysis 2018 - 2022
- Historic Market Size - Country Segment 2018 - 2022 ($ billion)
5 Five Forces Analysis
- 5.1 Five forces summary
- Five forces analysis - Comparison between 2023 and 2028
- 5.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2023 and 2028
- 5.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2023 and 2028
- 5.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2023 and 2028
- 5.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2023 and 2028
- 5.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2023 and 2028
- 5.7 Market condition
- Chart on Market condition - Five forces 2023 and 2028
6 Market Segmentation by Type
- 6.1 Market segments
- Chart on Type - Market share 2023-2028 (%)
- Data Table on Type - Market share 2023-2028 (%)
- 6.2 Comparison by Type
- Chart on Comparison by Type
- Data Table on Comparison by Type
- 6.3 Domestic adventure tourism - Market size and forecast 2023-2028
- Chart on Domestic adventure tourism - Market size and forecast 2023-2028 ($ billion)
- Data Table on Domestic adventure tourism - Market size and forecast 2023-2028 ($ billion)
- Chart on Domestic adventure tourism - Year-over-year growth 2023-2028 (%)
- Data Table on Domestic adventure tourism - Year-over-year growth 2023-2028 (%)
- 6.4 International adventure tourism - Market size and forecast 2023-2028
- Chart on International adventure tourism - Market size and forecast 2023-2028 ($ billion)
- Data Table on International adventure tourism - Market size and forecast 2023-2028 ($ billion)
- Chart on International adventure tourism - Year-over-year growth 2023-2028 (%)
- Data Table on International adventure tourism - Year-over-year growth 2023-2028 (%)
- 6.5 Market opportunity by Type
- Market opportunity by Type ($ billion)
- Data Table on Market opportunity by Type ($ billion)
7 Market Segmentation by Source
- 7.1 Market segments
- Chart on Source - Market share 2023-2028 (%)
- Data Table on Source - Market share 2023-2028 (%)
- 7.2 Comparison by Source
- Chart on Comparison by Source
- Data Table on Comparison by Source
- 7.3 Indirect contribution - Market size and forecast 2023-2028
- Chart on Indirect contribution - Market size and forecast 2023-2028 ($ billion)
- Data Table on Indirect contribution - Market size and forecast 2023-2028 ($ billion)
- Chart on Indirect contribution - Year-over-year growth 2023-2028 (%)
- Data Table on Indirect contribution - Year-over-year growth 2023-2028 (%)
- 7.4 Direct contribution - Market size and forecast 2023-2028
- Chart on Direct contribution - Market size and forecast 2023-2028 ($ billion)
- Data Table on Direct contribution - Market size and forecast 2023-2028 ($ billion)
- Chart on Direct contribution - Year-over-year growth 2023-2028 (%)
- Data Table on Direct contribution - Year-over-year growth 2023-2028 (%)
- 7.5 Induced contribution - Market size and forecast 2023-2028
- Chart on Induced contribution - Market size and forecast 2023-2028 ($ billion)
- Data Table on Induced contribution - Market size and forecast 2023-2028 ($ billion)
- Chart on Induced contribution - Year-over-year growth 2023-2028 (%)
- Data Table on Induced contribution - Year-over-year growth 2023-2028 (%)
- 7.6 Market opportunity by Source
- Market opportunity by Source ($ billion)
- Data Table on Market opportunity by Source ($ billion)
8 Customer Landscape
- 8.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Geographic Landscape
- 9.1 Geographic segmentation
- Chart on Market share By Geographical Landscape 2023-2028 (%)
- Data Table on Market share By Geographical Landscape 2023-2028 (%)
- 9.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
- 9.3 Europe - Market size and forecast 2023-2028
- Chart on Europe - Market size and forecast 2023-2028 ($ billion)
- Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
- Chart on Europe - Year-over-year growth 2023-2028 (%)
- Data Table on Europe - Year-over-year growth 2023-2028 (%)
- 9.4 APAC - Market size and forecast 2023-2028
- Chart on APAC - Market size and forecast 2023-2028 ($ billion)
- Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
- Chart on APAC - Year-over-year growth 2023-2028 (%)
- Data Table on APAC - Year-over-year growth 2023-2028 (%)
- 9.5 North America - Market size and forecast 2023-2028
- Chart on North America - Market size and forecast 2023-2028 ($ billion)
- Data Table on North America - Market size and forecast 2023-2028 ($ billion)
- Chart on North America - Year-over-year growth 2023-2028 (%)
- Data Table on North America - Year-over-year growth 2023-2028 (%)
- 9.6 South America - Market size and forecast 2023-2028
- Chart on South America - Market size and forecast 2023-2028 ($ billion)
- Data Table on South America - Market size and forecast 2023-2028 ($ billion)
- Chart on South America - Year-over-year growth 2023-2028 (%)
- Data Table on South America - Year-over-year growth 2023-2028 (%)
- 9.7 Middle East and Africa - Market size and forecast 2023-2028
- Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- 9.8 US - Market size and forecast 2023-2028
- Chart on US - Market size and forecast 2023-2028 ($ billion)
- Data Table on US - Market size and forecast 2023-2028 ($ billion)
- Chart on US - Year-over-year growth 2023-2028 (%)
- Data Table on US - Year-over-year growth 2023-2028 (%)
- 9.9 China - Market size and forecast 2023-2028
- Chart on China - Market size and forecast 2023-2028 ($ billion)
- Data Table on China - Market size and forecast 2023-2028 ($ billion)
- Chart on China - Year-over-year growth 2023-2028 (%)
- Data Table on China - Year-over-year growth 2023-2028 (%)
- 9.10 Germany - Market size and forecast 2023-2028
- Chart on Germany - Market size and forecast 2023-2028 ($ billion)
- Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
- Chart on Germany - Year-over-year growth 2023-2028 (%)
- Data Table on Germany - Year-over-year growth 2023-2028 (%)
- 9.11 Italy - Market size and forecast 2023-2028
- Chart on Italy - Market size and forecast 2023-2028 ($ billion)
- Data Table on Italy - Market size and forecast 2023-2028 ($ billion)
- Chart on Italy - Year-over-year growth 2023-2028 (%)
- Data Table on Italy - Year-over-year growth 2023-2028 (%)
- 9.12 Japan - Market size and forecast 2023-2028
- Chart on Japan - Market size and forecast 2023-2028 ($ billion)
- Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
- Chart on Japan - Year-over-year growth 2023-2028 (%)
- Data Table on Japan - Year-over-year growth 2023-2028 (%)
- 9.13 Market opportunity By Geographical Landscape
- Market opportunity By Geographical Landscape ($ billion)
- Data Tables on Market opportunity By Geographical Landscape ($ billion)
10 Drivers, Challenges, and Opportunity/Restraints
- 10.1 Market drivers
- 10.2 Market challenges
- 10.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2023 and 2028
- 10.4 Market opportunities/restraints
11 Competitive Landscape
- 11.1 Overview
- 11.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 11.3 Landscape disruption
- Overview on factors of disruption
- 11.4 Industry risks
- Impact of key risks on business
12 Competitive Analysis
- 12.1 Companies profiled
- 12.2 Market positioning of companies
- Matrix on companies position and classification
- 12.3 Abercrombie and Kent USA LLC
- Abercrombie and Kent USA LLC - Overview
- Abercrombie and Kent USA LLC - Product / Service
- Abercrombie and Kent USA LLC - Key news
- Abercrombie and Kent USA LLC - Key offerings
- 12.4 Active New Zealand Ltd.
- Active New Zealand Ltd. - Overview
- Active New Zealand Ltd. - Product / Service
- Active New Zealand Ltd. - Key news
- Active New Zealand Ltd. - Key offerings
- 12.5 BikeHike Adventures Inc.
- BikeHike Adventures Inc. - Overview
- BikeHike Adventures Inc. - Product / Service
- BikeHike Adventures Inc. - Key offerings
- 12.6 BOUNDLESS JOURNEYS
- BOUNDLESS JOURNEYS - Overview
- BOUNDLESS JOURNEYS - Product / Service
- BOUNDLESS JOURNEYS - Key offerings
- 12.7 Butterfield and Robinson Inc.
- Butterfield and Robinson Inc. - Overview
- Butterfield and Robinson Inc. - Product / Service
- Butterfield and Robinson Inc. - Key news
- Butterfield and Robinson Inc. - Key offerings
- 12.8 Explore Worldwide Ltd.
- Explore Worldwide Ltd. - Overview
- Explore Worldwide Ltd. - Product / Service
- Explore Worldwide Ltd. - Key offerings
- 12.9 G Adventures
- G Adventures - Overview
- G Adventures - Product / Service
- G Adventures - Key offerings
- 12.10 Intrepid Group Pty Ltd.
- Intrepid Group Pty Ltd. - Overview
- Intrepid Group Pty Ltd. - Product / Service
- Intrepid Group Pty Ltd. - Key news
- Intrepid Group Pty Ltd. - Key offerings
- 12.11 Lindblad Expeditions Holdings Inc.
- Lindblad Expeditions Holdings Inc. - Overview
- Lindblad Expeditions Holdings Inc. - Business segments
- Lindblad Expeditions Holdings Inc. - Key offerings
- Lindblad Expeditions Holdings Inc. - Segment focus
- 12.12 Mountain Travel Sobek
- Mountain Travel Sobek - Overview
- Mountain Travel Sobek - Product / Service
- Mountain Travel Sobek - Key offerings
- 12.13 Passages Exotic Expeditions Ltd.
- Passages Exotic Expeditions Ltd. - Overview
- Passages Exotic Expeditions Ltd. - Product / Service
- Passages Exotic Expeditions Ltd. - Key offerings
- 12.14 Recreational Equipment Inc.
- Recreational Equipment Inc. - Overview
- Recreational Equipment Inc. - Product / Service
- Recreational Equipment Inc. - Key offerings
- 12.15 The Walt Disney Co.
- The Walt Disney Co. - Overview
- The Walt Disney Co. - Business segments
- The Walt Disney Co. - Key news
- The Walt Disney Co. - Key offerings
- The Walt Disney Co. - Segment focus
- 12.16 Travelopia Group
- Travelopia Group - Overview
- Travelopia Group - Product / Service
- Travelopia Group - Key offerings
- 12.17 TUI AG
- TUI AG - Overview
- TUI AG - Business segments
- TUI AG - Key offerings
- TUI AG - Segment focus
13 Appendix
- 13.1 Scope of the report
- 13.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 13.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 13.4 Research methodology
- 13.5 Data procurement
- 13.6 Data validation
- 13.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 13.8 Data synthesis
- 13.9 360 degree market analysis
- 360 degree market analysis
- 13.10 List of abbreviations