시장보고서
상품코드
1580824

세계의 POS 소프트웨어 시장(2024-2028년)

Global Point of Sale Software Market 2024-2028

발행일: | 리서치사: TechNavio | 페이지 정보: 영문 198 Pages | 배송안내 : 즉시배송

    
    
    




※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.

POS 소프트웨어 시장, 2024-2028년

POS 소프트웨어 시장은 2023-2028년에 61억 20만 달러, 예측 기간 중 CAGR은 10.7%로 성장할 것으로 예측됩니다. POS 소프트웨어 시장의 전체적인 분석, 시장 규모·예측, 동향, 성장 촉진요인, 과제, 약 25개 벤더를 다룬 벤더 분석 등을 게재하고 있습니다.

현재 시장 시나리오, 최신 동향과 촉진요인, 시장 환경 전체에 관한 최신 분석을 제공하고 있습니다. 시장은 비접촉형 결제 옵션의 수요 증가, 새로운 POS 솔루션의 발매, 셀프 서비스 POS 단말기의 요구 증가에 의해 촉진되고 있습니다.

시장 범위
기준년 2024년
종료년 2028년
예측 기간 2024-2028년
성장 모멘텀 가속
전년대비[2024년] 9.4%
CAGR 10.7%
증분액 61억 20만 달러

본 조사에서는 향후 수년간 POS 소프트웨어 시장의 성장을 촉진하는 주요 요인의 하나로 E-Commerce 플랫폼의 침투 증가를 들고 있습니다. 또한 중소기업에서 POS 솔루션에 대한 관심의 증가 및 벤더간 전략적 인수 및 제휴도 시장의 큰 수요로 연결될 것으로 생각되고 있습니다.

목차

제1장 개요

  • 시장 개요

제2장 Technavio 분석

  • 가격·수명주기·고객 구입 바스켓·채택률·구입 기준 분석
  • 인풋의 중요성과 차별화의 요인
  • 혼란의 요인
  • 촉진요인과 과제의 영향

제3장 시장 구도

  • 시장 에코시스템
  • 시장의 특징
  • 밸류체인 분석

제4장 시장 규모의 평가

  • 시장의 정의
  • 시장 부문 분석
  • 시장 규모 2023년
  • 시장 전망 2023-2028년

제5장 시장 규모 실적

  • 세계의 POS 소프트웨어 시장 2018-2022년
  • 도입별 부문 분석 2018-2022년
  • 최종사용자별 부문 분석 2018-2022년
  • 지역별 부문 분석 2018-2022년
  • 국가별 부문 분석 2018-2022년

제6장 정성 분석

  • AI의 영향--POS 소프트웨어 세계 시장

제7장 Five Forces 분석

  • Five Forces 요약
  • 바이어의 교섭력
  • 공급 기업의 교섭력
  • 신규 진출업체의 위협
  • 대체품의 위협
  • 경쟁의 위협
  • 시장 현황

제8장 시장 세분화 : 도입별

  • 시장 세분화
  • 비교 : 도입별
  • 온프레미스 : 시장 규모와 예측 2023-2028년
  • 클라우드 : 시장 규모와 예측 2023-2028년
  • 도입별 시장 기회

제9장 시장 세분화 : 최종사용자별

  • 시장 세분화
  • 비교 : 최종사용자별
  • 소매 : 시장 규모와 예측 2023-2028년
  • 접객(Hoapitality) : 시장 규모와 예측 2023-2028년
  • 최종사용자별 시장 기회

제10장 고객 상황

  • 고객 상황 개요

제11장 지역별 상황

  • 지역별 세분화
  • 비교 : 지역별
  • 아시아태평양 : 시장 규모와 예측 2023-2028년
  • 북미 : 시장 규모와 예측 2023-2028년
  • 유럽 : 시장 규모와 예측 2023-2028년
  • 남미 : 시장 규모와 예측 2023-2028년
  • 중동 및 아프리카 : 시장 규모와 예측 2023-2028년
  • 미국 : 시장 규모와 예측 2023-2028년
  • 중국 : 시장 규모와 예측 2023-2028년
  • 일본 : 시장 규모와 예측 2023-2028년
  • 인도 : 시장 규모와 예측 2023-2028년
  • 캐나다 : 시장 규모와 예측 2023-2028년
  • 영국 : 시장 규모와 예측 2023-2028년
  • 싱가포르 : 시장 규모와 예측 2023-2028년
  • 독일 : 시장 규모와 예측 2023-2028년
  • 한국 : 시장 규모와 예측 2023-2028년
  • 프랑스 : 시장 규모와 예측 2023-2028년
  • 지역 상황별 시장 기회

제12장 촉진요인·과제·기회·억제요인

  • 시장 성장 촉진요인
  • 시장이 해결해야 할 과제
  • 촉진요인과 과제의 영향
  • 시장의 기회·억제요인

제13장 경쟁 구도

  • 개요
  • 경쟁 구도
  • 혼란 상황
  • 업계의 리스크

제14장 경쟁 분석

  • 기업 개요
  • 기업 순위 지수
  • 기업의 시장 포지셔닝
  • Block Inc.
  • Cavius International Ltd.
  • COMBASE AG
  • Epos Now UK Ltd.
  • Fiserv Inc.
  • GOFRUGAL
  • H and L Australia Pty Ltd.
  • Idealpos Solutions Pty Ltd.
  • Lightspeed Management Co. LLC
  • MindSpark LLC.
  • MSL Solutions Pty Ltd.
  • NCR Voyix Corp.
  • Oracle Corp.
  • Toast Inc.
  • Web Masters Technologies Pte. Ltd.

제15장 부록

KSA 24.11.04

Point Of Sale Software Market 2024-2028

The point of sale software market is forecasted to grow by USD 6100.2 mn during 2023-2028, accelerating at a CAGR of 10.7% during the forecast period. The report on the point of sale software market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing demand for contactless payment options, launch of new point of sale solutions, and rise in need for self-service point of sale terminals.

Market Scope
Base Year2024
End Year2028
Series Year2024-2028
Growth MomentumAccelerate
YOY 20249.4%
CAGR10.7%
Incremental Value$6100.2 mn

Technavio's point of sale software market is segmented as below:

By Deployment

    • On premise
    • Cloud

By End-user

    • Retail
    • Hospitality

By Geographical Landscape

    • APAC
    • North America
    • Europe
    • South America
    • Middle East and Africa

This study identifies the rising penetration of e-commerce platforms as one of the prime reasons driving the point of sale software market growth during the next few years. Also, growing interest in point of sale solutions among small businesses and strategic acquisitions and collaborations among vendors will lead to sizable demand in the market.

The report on the point of sale software market covers the following areas:

    • Point Of Sale Software Market sizing
    • Point Of Sale Software Market forecast
    • Point Of Sale Software Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading point of sale software market vendors that include Agilysys Inc., Block Inc., Cavius International Ltd., COMBASE AG, Epos Now UK Ltd., Fiserv Inc., GOFRUGAL, H and L Australia Pty Ltd., Idealpos Solutions Pty Ltd., Intuit Inc., Lightspeed Management Co. LLC, MindSpark LLC., MSL Solutions Pty Ltd., NCR Voyix Corp., Oracle Corp., SHIFT4 PAYMENTS, INC., Tillpoint Enterprise Ltd., Toast Inc., Web Masters Technologies Pte. Ltd., and Worldline SA. Also, the point of sale software market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

  • 1.1 Market overview
    • Executive Summary - Chart on Market Overview
    • Executive Summary - Data Table on Market Overview
    • Executive Summary - Chart on Global Market Characteristics
    • Executive Summary - Chart on Market By Geographical Landscape
    • Executive Summary - Chart on Market Segmentation by Deployment
    • Executive Summary - Chart on Market Segmentation by End-user
    • Executive Summary - Chart on Incremental Growth
    • Executive Summary - Data Table on Incremental Growth
    • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

  • 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
    • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • 2.2 Criticality of inputs and Factors of differentiation
    • Overview on criticality of inputs and factors of differentiation
  • 2.3 Factors of disruption
    • Overview on factors of disruption
  • 2.4 Impact of drivers and challenges
    • Impact of drivers and challenges in 2023 and 2028

3 Market Landscape

  • 3.1 Market ecosystem
    • Parent Market
    • Data Table on - Parent Market
  • 3.2 Market characteristics
    • Market characteristics analysis
  • 3.3 Value chain analysis
    • Value Chain Analysis

4 Market Sizing

  • 4.1 Market definition
    • Offerings of companies included in the market definition
  • 4.2 Market segment analysis
    • Market segments
  • 4.3 Market size 2023
  • 4.4 Market outlook: Forecast for 2023-2028
    • Chart on Global - Market size and forecast 2023-2028 ($ million)
    • Data Table on Global - Market size and forecast 2023-2028 ($ million)
    • Chart on Global Market: Year-over-year growth 2023-2028 (%)
    • Data Table on Global Market: Year-over-year growth 2023-2028 (%)

5 Historic Market Size

  • 5.1 Global Point Of Sale Software Market 2018 - 2022
    • Historic Market Size - Data Table on Global Point Of Sale Software Market 2018 - 2022 ($ million)
  • 5.2 Deployment segment analysis 2018 - 2022
    • Historic Market Size - Deployment Segment 2018 - 2022 ($ million)
  • 5.3 End-user segment analysis 2018 - 2022
    • Historic Market Size - End-user Segment 2018 - 2022 ($ million)
  • 5.4 Geography segment analysis 2018 - 2022
    • Historic Market Size - Geography Segment 2018 - 2022 ($ million)
  • 5.5 Country segment analysis 2018 - 2022
    • Historic Market Size - Country Segment 2018 - 2022 ($ million)

6 Qualitative Analysis

  • 6.1 Impact of AI on the Global Point of Sale Software Market

7 Five Forces Analysis

  • 7.1 Five forces summary
    • Five forces analysis - Comparison between 2023 and 2028
  • 7.2 Bargaining power of buyers
    • Bargaining power of buyers - Impact of key factors 2023 and 2028
  • 7.3 Bargaining power of suppliers
    • Bargaining power of suppliers - Impact of key factors in 2023 and 2028
  • 7.4 Threat of new entrants
    • Threat of new entrants - Impact of key factors in 2023 and 2028
  • 7.5 Threat of substitutes
    • Threat of substitutes - Impact of key factors in 2023 and 2028
  • 7.6 Threat of rivalry
    • Threat of rivalry - Impact of key factors in 2023 and 2028
  • 7.7 Market condition
    • Chart on Market condition - Five forces 2023 and 2028

8 Market Segmentation by Deployment

  • 8.1 Market segments
    • Chart on Deployment - Market share 2023-2028 (%)
    • Data Table on Deployment - Market share 2023-2028 (%)
  • 8.2 Comparison by Deployment
    • Chart on Comparison by Deployment
    • Data Table on Comparison by Deployment
  • 8.3 On premise - Market size and forecast 2023-2028
    • Chart on On premise - Market size and forecast 2023-2028 ($ million)
    • Data Table on On premise - Market size and forecast 2023-2028 ($ million)
    • Chart on On premise - Year-over-year growth 2023-2028 (%)
    • Data Table on On premise - Year-over-year growth 2023-2028 (%)
  • 8.4 Cloud - Market size and forecast 2023-2028
    • Chart on Cloud - Market size and forecast 2023-2028 ($ million)
    • Data Table on Cloud - Market size and forecast 2023-2028 ($ million)
    • Chart on Cloud - Year-over-year growth 2023-2028 (%)
    • Data Table on Cloud - Year-over-year growth 2023-2028 (%)
  • 8.5 Market opportunity by Deployment
    • Market opportunity by Deployment ($ million)
    • Data Table on Market opportunity by Deployment ($ million)

9 Market Segmentation by End-user

  • 9.1 Market segments
    • Chart on End-user - Market share 2023-2028 (%)
    • Data Table on End-user - Market share 2023-2028 (%)
  • 9.2 Comparison by End-user
    • Chart on Comparison by End-user
    • Data Table on Comparison by End-user
  • 9.3 Retail - Market size and forecast 2023-2028
    • Chart on Retail - Market size and forecast 2023-2028 ($ million)
    • Data Table on Retail - Market size and forecast 2023-2028 ($ million)
    • Chart on Retail - Year-over-year growth 2023-2028 (%)
    • Data Table on Retail - Year-over-year growth 2023-2028 (%)
  • 9.4 Hospitality - Market size and forecast 2023-2028
    • Chart on Hospitality - Market size and forecast 2023-2028 ($ million)
    • Data Table on Hospitality - Market size and forecast 2023-2028 ($ million)
    • Chart on Hospitality - Year-over-year growth 2023-2028 (%)
    • Data Table on Hospitality - Year-over-year growth 2023-2028 (%)
  • 9.5 Market opportunity by End-user
    • Market opportunity by End-user ($ million)
    • Data Table on Market opportunity by End-user ($ million)

10 Customer Landscape

  • 10.1 Customer landscape overview
    • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

11 Geographic Landscape

  • 11.1 Geographic segmentation
    • Chart on Market share By Geographical Landscape 2023-2028 (%)
    • Data Table on Market share By Geographical Landscape 2023-2028 (%)
  • 11.2 Geographic comparison
    • Chart on Geographic comparison
    • Data Table on Geographic comparison
  • 11.3 APAC - Market size and forecast 2023-2028
    • Chart on APAC - Market size and forecast 2023-2028 ($ million)
    • Data Table on APAC - Market size and forecast 2023-2028 ($ million)
    • Chart on APAC - Year-over-year growth 2023-2028 (%)
    • Data Table on APAC - Year-over-year growth 2023-2028 (%)
  • 11.4 North America - Market size and forecast 2023-2028
    • Chart on North America - Market size and forecast 2023-2028 ($ million)
    • Data Table on North America - Market size and forecast 2023-2028 ($ million)
    • Chart on North America - Year-over-year growth 2023-2028 (%)
    • Data Table on North America - Year-over-year growth 2023-2028 (%)
  • 11.5 Europe - Market size and forecast 2023-2028
    • Chart on Europe - Market size and forecast 2023-2028 ($ million)
    • Data Table on Europe - Market size and forecast 2023-2028 ($ million)
    • Chart on Europe - Year-over-year growth 2023-2028 (%)
    • Data Table on Europe - Year-over-year growth 2023-2028 (%)
  • 11.6 South America - Market size and forecast 2023-2028
    • Chart on South America - Market size and forecast 2023-2028 ($ million)
    • Data Table on South America - Market size and forecast 2023-2028 ($ million)
    • Chart on South America - Year-over-year growth 2023-2028 (%)
    • Data Table on South America - Year-over-year growth 2023-2028 (%)
  • 11.7 Middle East and Africa - Market size and forecast 2023-2028
    • Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
    • Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
    • Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
  • 11.8 US - Market size and forecast 2023-2028
    • Chart on US - Market size and forecast 2023-2028 ($ million)
    • Data Table on US - Market size and forecast 2023-2028 ($ million)
    • Chart on US - Year-over-year growth 2023-2028 (%)
    • Data Table on US - Year-over-year growth 2023-2028 (%)
  • 11.9 China - Market size and forecast 2023-2028
    • Chart on China - Market size and forecast 2023-2028 ($ million)
    • Data Table on China - Market size and forecast 2023-2028 ($ million)
    • Chart on China - Year-over-year growth 2023-2028 (%)
    • Data Table on China - Year-over-year growth 2023-2028 (%)
  • 11.10 Japan - Market size and forecast 2023-2028
    • Chart on Japan - Market size and forecast 2023-2028 ($ million)
    • Data Table on Japan - Market size and forecast 2023-2028 ($ million)
    • Chart on Japan - Year-over-year growth 2023-2028 (%)
    • Data Table on Japan - Year-over-year growth 2023-2028 (%)
  • 11.11 India - Market size and forecast 2023-2028
    • Chart on India - Market size and forecast 2023-2028 ($ million)
    • Data Table on India - Market size and forecast 2023-2028 ($ million)
    • Chart on India - Year-over-year growth 2023-2028 (%)
    • Data Table on India - Year-over-year growth 2023-2028 (%)
  • 11.12 Canada - Market size and forecast 2023-2028
    • Chart on Canada - Market size and forecast 2023-2028 ($ million)
    • Data Table on Canada - Market size and forecast 2023-2028 ($ million)
    • Chart on Canada - Year-over-year growth 2023-2028 (%)
    • Data Table on Canada - Year-over-year growth 2023-2028 (%)
  • 11.13 UK - Market size and forecast 2023-2028
    • Chart on UK - Market size and forecast 2023-2028 ($ million)
    • Data Table on UK - Market size and forecast 2023-2028 ($ million)
    • Chart on UK - Year-over-year growth 2023-2028 (%)
    • Data Table on UK - Year-over-year growth 2023-2028 (%)
  • 11.14 Singapore - Market size and forecast 2023-2028
    • Chart on Singapore - Market size and forecast 2023-2028 ($ million)
    • Data Table on Singapore - Market size and forecast 2023-2028 ($ million)
    • Chart on Singapore - Year-over-year growth 2023-2028 (%)
    • Data Table on Singapore - Year-over-year growth 2023-2028 (%)
  • 11.15 Germany - Market size and forecast 2023-2028
    • Chart on Germany - Market size and forecast 2023-2028 ($ million)
    • Data Table on Germany - Market size and forecast 2023-2028 ($ million)
    • Chart on Germany - Year-over-year growth 2023-2028 (%)
    • Data Table on Germany - Year-over-year growth 2023-2028 (%)
  • 11.16 South Korea - Market size and forecast 2023-2028
    • Chart on South Korea - Market size and forecast 2023-2028 ($ million)
    • Data Table on South Korea - Market size and forecast 2023-2028 ($ million)
    • Chart on South Korea - Year-over-year growth 2023-2028 (%)
    • Data Table on South Korea - Year-over-year growth 2023-2028 (%)
  • 11.17 France - Market size and forecast 2023-2028
    • Chart on France - Market size and forecast 2023-2028 ($ million)
    • Data Table on France - Market size and forecast 2023-2028 ($ million)
    • Chart on France - Year-over-year growth 2023-2028 (%)
    • Data Table on France - Year-over-year growth 2023-2028 (%)
  • 11.18 Market opportunity By Geographical Landscape
    • Market opportunity By Geographical Landscape ($ million)
    • Data Tables on Market opportunity By Geographical Landscape ($ million)

12 Drivers, Challenges, and Opportunity/Restraints

  • 12.1 Market drivers
  • 12.2 Market challenges
  • 12.3 Impact of drivers and challenges
    • Impact of drivers and challenges in 2023 and 2028
  • 12.4 Market opportunities/restraints

13 Competitive Landscape

  • 13.1 Overview
  • 13.2 Competitive Landscape
    • Overview on criticality of inputs and factors of differentiation
  • 13.3 Landscape disruption
    • Overview on factors of disruption
  • 13.4 Industry risks
    • Impact of key risks on business

14 Competitive Analysis

  • 14.1 Companies profiled
    • Companies covered
  • 14.2 Company ranking index
    • Company ranking index
  • 14.3 Market positioning of companies
    • Matrix on companies position and classification
  • 14.4 Block Inc.
    • Block Inc. - Overview
    • Block Inc. - Business segments
    • Block Inc. - Key news
    • Block Inc. - Key offerings
    • Block Inc. - Segment focus
    • SWOT
  • 14.5 Cavius International Ltd.
    • Cavius International Ltd. - Overview
    • Cavius International Ltd. - Product / Service
    • Cavius International Ltd. - Key offerings
    • SWOT
  • 14.6 COMBASE AG
    • COMBASE AG - Overview
    • COMBASE AG - Product / Service
    • COMBASE AG - Key offerings
    • SWOT
  • 14.7 Epos Now UK Ltd.
    • Epos Now UK Ltd. - Overview
    • Epos Now UK Ltd. - Product / Service
    • Epos Now UK Ltd. - Key offerings
    • SWOT
  • 14.8 Fiserv Inc.
    • Fiserv Inc. - Overview
    • Fiserv Inc. - Business segments
    • Fiserv Inc. - Key news
    • Fiserv Inc. - Key offerings
    • Fiserv Inc. - Segment focus
    • SWOT
  • 14.9 GOFRUGAL
    • GOFRUGAL - Overview
    • GOFRUGAL - Product / Service
    • GOFRUGAL - Key offerings
    • SWOT
  • 14.10 H and L Australia Pty Ltd.
    • H and L Australia Pty Ltd. - Overview
    • H and L Australia Pty Ltd. - Product / Service
    • H and L Australia Pty Ltd. - Key offerings
    • SWOT
  • 14.11 Idealpos Solutions Pty Ltd.
    • Idealpos Solutions Pty Ltd. - Overview
    • Idealpos Solutions Pty Ltd. - Product / Service
    • Idealpos Solutions Pty Ltd. - Key offerings
    • SWOT
  • 14.12 Lightspeed Management Co. LLC
    • Lightspeed Management Co. LLC - Overview
    • Lightspeed Management Co. LLC - Product / Service
    • Lightspeed Management Co. LLC - Key offerings
    • SWOT
  • 14.13 MindSpark LLC.
    • MindSpark LLC. - Overview
    • MindSpark LLC. - Product / Service
    • MindSpark LLC. - Key offerings
    • SWOT
  • 14.14 MSL Solutions Pty Ltd.
    • MSL Solutions Pty Ltd. - Overview
    • MSL Solutions Pty Ltd. - Business segments
    • MSL Solutions Pty Ltd. - Key offerings
    • MSL Solutions Pty Ltd. - Segment focus
    • SWOT
  • 14.15 NCR Voyix Corp.
    • NCR Voyix Corp. - Overview
    • NCR Voyix Corp. - Business segments
    • NCR Voyix Corp. - Key news
    • NCR Voyix Corp. - Key offerings
    • NCR Voyix Corp. - Segment focus
    • SWOT
  • 14.16 Oracle Corp.
    • Oracle Corp. - Overview
    • Oracle Corp. - Business segments
    • Oracle Corp. - Key news
    • Oracle Corp. - Key offerings
    • Oracle Corp. - Segment focus
    • SWOT
  • 14.17 Toast Inc.
    • Toast Inc. - Overview
    • Toast Inc. - Product / Service
    • Toast Inc. - Key offerings
    • SWOT
  • 14.18 Web Masters Technologies Pte. Ltd.
    • Web Masters Technologies Pte. Ltd. - Overview
    • Web Masters Technologies Pte. Ltd. - Product / Service
    • Web Masters Technologies Pte. Ltd. - Key offerings
    • SWOT

15 Appendix

  • 15.1 Scope of the report
  • 15.2 Inclusions and exclusions checklist
    • Inclusions checklist
    • Exclusions checklist
  • 15.3 Currency conversion rates for US$
    • Currency conversion rates for US$
  • 15.4 Research methodology
    • Research methodology
  • 15.5 Data procurement
    • Information sources
  • 15.6 Data validation
    • Data validation
  • 15.7 Validation techniques employed for market sizing
    • Validation techniques employed for market sizing
  • 15.8 Data synthesis
    • Data synthesis
  • 15.9 360 degree market analysis
    • 360 degree market analysis
  • 15.10 List of abbreviations
    • List of abbreviations
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