세계의 온라인 피트니스 코스 시장(2024-2028년)

The online fitness course market is forecasted to grow by USD 26455.8 mn during 2023-2028, accelerating at a CAGR of 16.92% during the forecast period. The report on the online fitness course market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing awareness regarding benefits of healthy lifestyle, surge in adoption of hybrid fitness models, and growing use of fitness apps.

Technavio's online fitness course market is segmented as below:

By Type

• On-demand courses
• Live classes
• Hybrid courses

By Revenue Stream

• Subscription-based
• Freemium
• One-time purchase
• Pay-per-class

By Geographical Landscape

• North America
• Europe
• APAC
• South America
• Middle East and Africa

This study identifies the integration of vr and ar in online fitness courses as one of the prime reasons driving the online fitness course market growth during the next few years. Also, growing adoption of wearable devices and rise in adoption of subscription-based models will lead to sizable demand in the market.

The report on the online fitness course market covers the following areas:

• Online fitness course market sizing
• Online fitness course market forecast
• Online fitness course market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading online fitness course market vendors that include Aaptiv, Alo Moves, Apple Inc., ClassPass, Daily Burn Inc., Fitbit LLC, FitXR, Glo Digital Inc., Les Mills International Ltd., LifeSpeak Inc., Lift Brands Inc., MINDBODY Inc., Myfitnesspal, Nike Inc., Peloton Interactive Inc, REH-FIT, Sworkit, The Beachbody Co. Inc., Under Armour Inc., and Wexer. Also, the online fitness course market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Market Segmentation by Revenue Stream
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
  • Overview on criticality of inputs and factors of differentiation
• 2.3 Factors of disruption
  • Overview on factors of disruption
• 2.4 Impact of drivers and challenges
  • Impact of drivers and challenges in 2023 and 2028

3 Market Landscape

• 3.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 3.2 Market characteristics
  • Market characteristics analysis
• 3.3 Value chain analysis
  • Value Chain Analysis

4 Market Sizing

• 4.1 Market definition
  • Offerings of companies included in the market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2023
• 4.4 Market outlook: Forecast for 2023-2028
  • Chart on Global - Market size and forecast 2023-2028 ($ million)
  • Data Table on Global - Market size and forecast 2023-2028 ($ million)
  • Chart on Global Market: Year-over-year growth 2023-2028 (%)
  • Data Table on Global Market: Year-over-year growth 2023-2028 (%)

5 Historic Market Size

• 5.1 Global Online Fitness Course Market 2018 - 2022
  • Historic Market Size - Data Table on Global Online Fitness Course Market 2018 - 2022 ($ million)
• 5.2 Type segment analysis 2018 - 2022
  • Historic Market Size - Type Segment 2018 - 2022 ($ million)
• 5.3 Revenue Stream segment analysis 2018 - 2022
  • Historic Market Size - Revenue Stream Segment 2018 - 2022 ($ million)
• 5.4 Geography segment analysis 2018 - 2022
  • Historic Market Size - Geography Segment 2018 - 2022 ($ million)
• 5.5 Country segment analysis 2018 - 2022
  • Historic Market Size - Country Segment 2018 - 2022 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI on the Global Online Fitness Course Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2023 and 2028
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2023 and 2028
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2023 and 2028
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2023 and 2028
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2023 and 2028
• 7.7 Market condition
  • Chart on Market condition - Five forces 2023 and 2028

8 Market Segmentation by Type

• 8.1 Market segments
  • Chart on Type - Market share 2023-2028 (%)
  • Data Table on Type - Market share 2023-2028 (%)
• 8.2 Comparison by Type
  • Chart on Comparison by Type
  • Data Table on Comparison by Type
• 8.3 On-demand courses - Market size and forecast 2023-2028
  • Chart on On-demand courses - Market size and forecast 2023-2028 ($ million)
  • Data Table on On-demand courses - Market size and forecast 2023-2028 ($ million)
  • Chart on On-demand courses - Year-over-year growth 2023-2028 (%)
  • Data Table on On-demand courses - Year-over-year growth 2023-2028 (%)
• 8.4 Live classes - Market size and forecast 2023-2028
  • Chart on Live classes - Market size and forecast 2023-2028 ($ million)
  • Data Table on Live classes - Market size and forecast 2023-2028 ($ million)
  • Chart on Live classes - Year-over-year growth 2023-2028 (%)
  • Data Table on Live classes - Year-over-year growth 2023-2028 (%)
• 8.5 Hybrid courses - Market size and forecast 2023-2028
  • Chart on Hybrid courses - Market size and forecast 2023-2028 ($ million)
  • Data Table on Hybrid courses - Market size and forecast 2023-2028 ($ million)
  • Chart on Hybrid courses - Year-over-year growth 2023-2028 (%)
  • Data Table on Hybrid courses - Year-over-year growth 2023-2028 (%)
• 8.6 Market opportunity by Type
  • Market opportunity by Type ($ million)
  • Data Table on Market opportunity by Type ($ million)

9 Market Segmentation by Revenue Stream

• 9.1 Market segments
  • Chart on Revenue Stream - Market share 2023-2028 (%)
  • Data Table on Revenue Stream - Market share 2023-2028 (%)
• 9.2 Comparison by Revenue Stream
  • Chart on Comparison by Revenue Stream
  • Data Table on Comparison by Revenue Stream
• 9.3 Subscription-based - Market size and forecast 2023-2028
  • Chart on Subscription-based - Market size and forecast 2023-2028 ($ million)
  • Data Table on Subscription-based - Market size and forecast 2023-2028 ($ million)
  • Chart on Subscription-based - Year-over-year growth 2023-2028 (%)
  • Data Table on Subscription-based - Year-over-year growth 2023-2028 (%)
• 9.4 Freemium - Market size and forecast 2023-2028
  • Chart on Freemium - Market size and forecast 2023-2028 ($ million)
  • Data Table on Freemium - Market size and forecast 2023-2028 ($ million)
  • Chart on Freemium - Year-over-year growth 2023-2028 (%)
  • Data Table on Freemium - Year-over-year growth 2023-2028 (%)
• 9.5 One-time purchase - Market size and forecast 2023-2028
  • Chart on One-time purchase - Market size and forecast 2023-2028 ($ million)
  • Data Table on One-time purchase - Market size and forecast 2023-2028 ($ million)
  • Chart on One-time purchase - Year-over-year growth 2023-2028 (%)
  • Data Table on One-time purchase - Year-over-year growth 2023-2028 (%)
• 9.6 Pay-per-class - Market size and forecast 2023-2028
  • Chart on Pay-per-class - Market size and forecast 2023-2028 ($ million)
  • Data Table on Pay-per-class - Market size and forecast 2023-2028 ($ million)
  • Chart on Pay-per-class - Year-over-year growth 2023-2028 (%)
  • Data Table on Pay-per-class - Year-over-year growth 2023-2028 (%)
• 9.7 Market opportunity by Revenue Stream
  • Market opportunity by Revenue Stream ($ million)
  • Data Table on Market opportunity by Revenue Stream ($ million)

10 Customer Landscape

• 10.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

11 Geographic Landscape

• 11.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2023-2028 (%)
  • Data Table on Market share By Geographical Landscape 2023-2028 (%)
• 11.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 11.3 North America - Market size and forecast 2023-2028
  • Chart on North America - Market size and forecast 2023-2028 ($ million)
  • Data Table on North America - Market size and forecast 2023-2028 ($ million)
  • Chart on North America - Year-over-year growth 2023-2028 (%)
  • Data Table on North America - Year-over-year growth 2023-2028 (%)
• 11.4 Europe - Market size and forecast 2023-2028
  • Chart on Europe - Market size and forecast 2023-2028 ($ million)
  • Data Table on Europe - Market size and forecast 2023-2028 ($ million)
  • Chart on Europe - Year-over-year growth 2023-2028 (%)
  • Data Table on Europe - Year-over-year growth 2023-2028 (%)
• 11.5 APAC - Market size and forecast 2023-2028
  • Chart on APAC - Market size and forecast 2023-2028 ($ million)
  • Data Table on APAC - Market size and forecast 2023-2028 ($ million)
  • Chart on APAC - Year-over-year growth 2023-2028 (%)
  • Data Table on APAC - Year-over-year growth 2023-2028 (%)
• 11.6 South America - Market size and forecast 2023-2028
  • Chart on South America - Market size and forecast 2023-2028 ($ million)
  • Data Table on South America - Market size and forecast 2023-2028 ($ million)
  • Chart on South America - Year-over-year growth 2023-2028 (%)
  • Data Table on South America - Year-over-year growth 2023-2028 (%)
• 11.7 Middle East and Africa - Market size and forecast 2023-2028
  • Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
  • Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
  • Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• 11.8 US - Market size and forecast 2023-2028
  • Chart on US - Market size and forecast 2023-2028 ($ million)
  • Data Table on US - Market size and forecast 2023-2028 ($ million)
  • Chart on US - Year-over-year growth 2023-2028 (%)
  • Data Table on US - Year-over-year growth 2023-2028 (%)
• 11.9 China - Market size and forecast 2023-2028
  • Chart on China - Market size and forecast 2023-2028 ($ million)
  • Data Table on China - Market size and forecast 2023-2028 ($ million)
  • Chart on China - Year-over-year growth 2023-2028 (%)
  • Data Table on China - Year-over-year growth 2023-2028 (%)
• 11.10 UK - Market size and forecast 2023-2028
  • Chart on UK - Market size and forecast 2023-2028 ($ million)
  • Data Table on UK - Market size and forecast 2023-2028 ($ million)
  • Chart on UK - Year-over-year growth 2023-2028 (%)
  • Data Table on UK - Year-over-year growth 2023-2028 (%)
• 11.11 Germany - Market size and forecast 2023-2028
  • Chart on Germany - Market size and forecast 2023-2028 ($ million)
  • Data Table on Germany - Market size and forecast 2023-2028 ($ million)
  • Chart on Germany - Year-over-year growth 2023-2028 (%)
  • Data Table on Germany - Year-over-year growth 2023-2028 (%)
• 11.12 Canada - Market size and forecast 2023-2028
  • Chart on Canada - Market size and forecast 2023-2028 ($ million)
  • Data Table on Canada - Market size and forecast 2023-2028 ($ million)
  • Chart on Canada - Year-over-year growth 2023-2028 (%)
  • Data Table on Canada - Year-over-year growth 2023-2028 (%)
• 11.13 India - Market size and forecast 2023-2028
  • Chart on India - Market size and forecast 2023-2028 ($ million)
  • Data Table on India - Market size and forecast 2023-2028 ($ million)
  • Chart on India - Year-over-year growth 2023-2028 (%)
  • Data Table on India - Year-over-year growth 2023-2028 (%)
• 11.14 Japan - Market size and forecast 2023-2028
  • Chart on Japan - Market size and forecast 2023-2028 ($ million)
  • Data Table on Japan - Market size and forecast 2023-2028 ($ million)
  • Chart on Japan - Year-over-year growth 2023-2028 (%)
  • Data Table on Japan - Year-over-year growth 2023-2028 (%)
• 11.15 France - Market size and forecast 2023-2028
  • Chart on France - Market size and forecast 2023-2028 ($ million)
  • Data Table on France - Market size and forecast 2023-2028 ($ million)
  • Chart on France - Year-over-year growth 2023-2028 (%)
  • Data Table on France - Year-over-year growth 2023-2028 (%)
• 11.16 South Korea - Market size and forecast 2023-2028
  • Chart on South Korea - Market size and forecast 2023-2028 ($ million)
  • Data Table on South Korea - Market size and forecast 2023-2028 ($ million)
  • Chart on South Korea - Year-over-year growth 2023-2028 (%)
  • Data Table on South Korea - Year-over-year growth 2023-2028 (%)
• 11.17 Italy - Market size and forecast 2023-2028
  • Chart on Italy - Market size and forecast 2023-2028 ($ million)
  • Data Table on Italy - Market size and forecast 2023-2028 ($ million)
  • Chart on Italy - Year-over-year growth 2023-2028 (%)
  • Data Table on Italy - Year-over-year growth 2023-2028 (%)
• 11.18 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ million)
  • Data Tables on Market opportunity By Geographical Landscape ($ million)

12 Drivers, Challenges, and Opportunity/Restraints

• 12.1 Market drivers
• 12.2 Market challenges
• 12.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2023 and 2028
• 12.4 Market opportunities/restraints

13 Competitive Landscape

• 13.1 Overview
• 13.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 13.3 Landscape disruption
  • Overview on factors of disruption
• 13.4 Industry risks
  • Impact of key risks on business

14 Competitive Analysis

• 14.1 Companies profiled
  • Companies covered
• 14.2 Company ranking index
  • Company ranking index
• 14.3 Market positioning of companies
  • Matrix on companies position and classification
• 14.4 Aaptiv
  • Aaptiv - Overview
  • Aaptiv - Product / Service
  • Aaptiv - Key offerings
  • SWOT
• 14.5 Alo Moves
  • Alo Moves - Overview
  • Alo Moves - Product / Service
  • Alo Moves - Key offerings
  • SWOT
• 14.6 Apple Inc.
  • Apple Inc. - Overview
  • Apple Inc. - Business segments
  • Apple Inc. - Key news
  • Apple Inc. - Key offerings
  • Apple Inc. - Segment focus
  • SWOT
• 14.7 ClassPass
  • ClassPass - Overview
  • ClassPass - Product / Service
  • ClassPass - Key offerings
  • SWOT
• 14.8 Daily Burn Inc.
  • Daily Burn Inc. - Overview
  • Daily Burn Inc. - Product / Service
  • Daily Burn Inc. - Key offerings
  • SWOT
• 14.9 Fitbit LLC
  • Fitbit LLC - Overview
  • Fitbit LLC - Product / Service
  • Fitbit LLC - Key offerings
  • SWOT
• 14.10 Les Mills International Ltd.
  • Les Mills International Ltd. - Overview
  • Les Mills International Ltd. - Product / Service
  • Les Mills International Ltd. - Key offerings
  • SWOT
• 14.11 LifeSpeak Inc.
  • LifeSpeak Inc. - Overview
  • LifeSpeak Inc. - Product / Service
  • LifeSpeak Inc. - Key offerings
  • SWOT
• 14.12 Lift Brands Inc.
  • Lift Brands Inc. - Overview
  • Lift Brands Inc. - Product / Service
  • Lift Brands Inc. - Key offerings
  • SWOT
• 14.13 MINDBODY Inc.
  • MINDBODY Inc. - Overview
  • MINDBODY Inc. - Product / Service
  • MINDBODY Inc. - Key offerings
  • SWOT
• 14.14 Nike Inc.
  • Nike Inc. - Overview
  • Nike Inc. - Business segments
  • Nike Inc. - Key news
  • Nike Inc. - Key offerings
  • Nike Inc. - Segment focus
  • SWOT
• 14.15 Peloton Interactive Inc
  • Peloton Interactive Inc - Overview
  • Peloton Interactive Inc - Business segments
  • Peloton Interactive Inc - Key offerings
  • Peloton Interactive Inc - Segment focus
  • SWOT
• 14.16 REH-FIT
  • REH-FIT - Overview
  • REH-FIT - Product / Service
  • REH-FIT - Key offerings
  • SWOT
• 14.17 Sworkit
  • Sworkit - Overview
  • Sworkit - Product / Service
  • Sworkit - Key offerings
  • SWOT
• 14.18 The Beachbody Co. Inc.
  • The Beachbody Co. Inc. - Overview
  • The Beachbody Co. Inc. - Product / Service
  • The Beachbody Co. Inc. - Key offerings
  • SWOT

15 Appendix

• 15.1 Scope of the report
• 15.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 15.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 15.4 Research methodology
  • Research methodology
• 15.5 Data procurement
  • Information sources
• 15.6 Data validation
  • Data validation
• 15.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 15.8 Data synthesis
  • Data synthesis
• 15.9 360 degree market analysis
  • 360 degree market analysis
• 15.10 List of abbreviations
  • List of abbreviations
  • o Strong market position