세계의 증강 쇼핑 시장(2024-2028년)

Augmented Shopping Market 2024-2028

The augmented shopping market is forecasted to grow by USD 27188.1 million during 2023-2028, accelerating at a CAGR of 54.26% during the forecast period. The report on the augmented shopping market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by use of AR technology to make advertising more effective, rising market penetration in developing economies, and ease in handling customer-front operations.

Technavio's augmented shopping market is segmented as below:

By Component

• Software
• Services

By Application

• Automotive
• Home goods and furniture
• Beauty and cosmetics
• Apparel fittings
• Others

By Geographical Landscape

• North America
• APAC
• Europe
• South America
• Middle East and Africa

This study identifies the growing smartphones and tablets will fuel growth of augmented shopping as one of the prime reasons driving the augmented shopping market growth during the next few years. Also, growing number of new start-ups and growing mergers and acquisitions in market will lead to sizable demand in the market.

The report on the augmented shopping market covers the following areas:

• Augmented shopping market sizing
• Augmented shopping market forecast
• Augmented shopping market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading augmented shopping market vendors that include 3DLOOK Inc., Adidas AG, Alphabet Inc., Amazon.com Inc., Apple Inc., Autumn Rock Ltd., Blippar Ltd., Carl Zeiss Stiftung, Else Corp. SRL, Holition Ltd., Houzz Inc., Marxent Labs LLC, Microsoft Corp., PTC Inc., Qualcomm Inc., Samsung Electronics Co. Ltd., Shopify Inc., VIEWAR GmbH, Walmart Inc., and Zugara Inc.. Also, the augmented shopping market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by Component
  • Executive Summary - Chart on Market Segmentation by Application
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 2.2 Market characteristics
  • Market characteristics analysis
• 2.3 Value chain analysis
  • Value Chain Analysis

3 Market Sizing

• 3.1 Market definition
  • Offerings of companies included in the market definition
• 3.2 Market segment analysis
  • Market segments
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028
  • Chart on Global - Market size and forecast 2023-2028 ($ million)
  • Data Table on Global - Market size and forecast 2023-2028 ($ million)
  • Chart on Global Market: Year-over-year growth 2023-2028 (%)
  • Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

• 4.1 Global Augmented Shopping Market 2018 - 2022
  • Historic Market Size - Data Table on Global Augmented Shopping Market 2018 - 2022 ($ million)
• 4.2 Component segment analysis 2018 - 2022
  • Historic Market Size - Component Segment 2018 - 2022 ($ million)
• 4.3 Application segment analysis 2018 - 2022
  • Historic Market Size - Application Segment 2018 - 2022 ($ million)
• 4.4 Geography segment analysis 2018 - 2022
  • Historic Market Size - Geography Segment 2018 - 2022 ($ million)
• 4.5 Country segment analysis 2018 - 2022
  • Historic Market Size - Country Segment 2018 - 2022 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary
  • Five forces analysis - Comparison between 2023 and 2028
• 5.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2023 and 2028
• 5.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• 5.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2023 and 2028
• 5.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2023 and 2028
• 5.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2023 and 2028
• 5.7 Market condition
  • Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Component

• 6.1 Market segments
  • Chart on Component - Market share 2023-2028 (%)
  • Data Table on Component - Market share 2023-2028 (%)
• 6.2 Comparison by Component
  • Chart on Comparison by Component
  • Data Table on Comparison by Component
• 6.3 Software - Market size and forecast 2023-2028
  • Chart on Software - Market size and forecast 2023-2028 ($ million)
  • Data Table on Software - Market size and forecast 2023-2028 ($ million)
  • Chart on Software - Year-over-year growth 2023-2028 (%)
  • Data Table on Software - Year-over-year growth 2023-2028 (%)
• 6.4 Services - Market size and forecast 2023-2028
  • Chart on Services - Market size and forecast 2023-2028 ($ million)
  • Data Table on Services - Market size and forecast 2023-2028 ($ million)
  • Chart on Services - Year-over-year growth 2023-2028 (%)
  • Data Table on Services - Year-over-year growth 2023-2028 (%)
• 6.5 Market opportunity by Component
  • Market opportunity by Component ($ million)
  • Data Table on Market opportunity by Component ($ million)

7 Market Segmentation by Application

• 7.1 Market segments
  • Chart on Application - Market share 2023-2028 (%)
  • Data Table on Application - Market share 2023-2028 (%)
• 7.2 Comparison by Application
  • Chart on Comparison by Application
  • Data Table on Comparison by Application
• 7.3 Automotive - Market size and forecast 2023-2028
  • Chart on Automotive - Market size and forecast 2023-2028 ($ million)
  • Data Table on Automotive - Market size and forecast 2023-2028 ($ million)
  • Chart on Automotive - Year-over-year growth 2023-2028 (%)
  • Data Table on Automotive - Year-over-year growth 2023-2028 (%)
• 7.4 Home goods and furniture - Market size and forecast 2023-2028
  • Chart on Home goods and furniture - Market size and forecast 2023-2028 ($ million)
  • Data Table on Home goods and furniture - Market size and forecast 2023-2028 ($ million)
  • Chart on Home goods and furniture - Year-over-year growth 2023-2028 (%)
  • Data Table on Home goods and furniture - Year-over-year growth 2023-2028 (%)
• 7.5 Beauty and cosmetics - Market size and forecast 2023-2028
  • Chart on Beauty and cosmetics - Market size and forecast 2023-2028 ($ million)
  • Data Table on Beauty and cosmetics - Market size and forecast 2023-2028 ($ million)
  • Chart on Beauty and cosmetics - Year-over-year growth 2023-2028 (%)
  • Data Table on Beauty and cosmetics - Year-over-year growth 2023-2028 (%)
• 7.6 Apparel fittings - Market size and forecast 2023-2028
  • Chart on Apparel fittings - Market size and forecast 2023-2028 ($ million)
  • Data Table on Apparel fittings - Market size and forecast 2023-2028 ($ million)
  • Chart on Apparel fittings - Year-over-year growth 2023-2028 (%)
  • Data Table on Apparel fittings - Year-over-year growth 2023-2028 (%)
• 7.7 Others - Market size and forecast 2023-2028
  • Chart on Others - Market size and forecast 2023-2028 ($ million)
  • Data Table on Others - Market size and forecast 2023-2028 ($ million)
  • Chart on Others - Year-over-year growth 2023-2028 (%)
  • Data Table on Others - Year-over-year growth 2023-2028 (%)
• 7.8 Market opportunity by Application
  • Market opportunity by Application ($ million)
  • Data Table on Market opportunity by Application ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2023-2028 (%)
  • Data Table on Market share By Geographical Landscape 2023-2028 (%)
• 9.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 9.3 North America - Market size and forecast 2023-2028
  • Chart on North America - Market size and forecast 2023-2028 ($ million)
  • Data Table on North America - Market size and forecast 2023-2028 ($ million)
  • Chart on North America - Year-over-year growth 2023-2028 (%)
  • Data Table on North America - Year-over-year growth 2023-2028 (%)
• 9.4 APAC - Market size and forecast 2023-2028
  • Chart on APAC - Market size and forecast 2023-2028 ($ million)
  • Data Table on APAC - Market size and forecast 2023-2028 ($ million)
  • Chart on APAC - Year-over-year growth 2023-2028 (%)
  • Data Table on APAC - Year-over-year growth 2023-2028 (%)
• 9.5 Europe - Market size and forecast 2023-2028
  • Chart on Europe - Market size and forecast 2023-2028 ($ million)
  • Data Table on Europe - Market size and forecast 2023-2028 ($ million)
  • Chart on Europe - Year-over-year growth 2023-2028 (%)
  • Data Table on Europe - Year-over-year growth 2023-2028 (%)
• 9.6 South America - Market size and forecast 2023-2028
  • Chart on South America - Market size and forecast 2023-2028 ($ million)
  • Data Table on South America - Market size and forecast 2023-2028 ($ million)
  • Chart on South America - Year-over-year growth 2023-2028 (%)
  • Data Table on South America - Year-over-year growth 2023-2028 (%)
• 9.7 Middle East and Africa - Market size and forecast 2023-2028
  • Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
  • Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
  • Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• 9.8 US - Market size and forecast 2023-2028
  • Chart on US - Market size and forecast 2023-2028 ($ million)
  • Data Table on US - Market size and forecast 2023-2028 ($ million)
  • Chart on US - Year-over-year growth 2023-2028 (%)
  • Data Table on US - Year-over-year growth 2023-2028 (%)
• 9.9 China - Market size and forecast 2023-2028
  • Chart on China - Market size and forecast 2023-2028 ($ million)
  • Data Table on China - Market size and forecast 2023-2028 ($ million)
  • Chart on China - Year-over-year growth 2023-2028 (%)
  • Data Table on China - Year-over-year growth 2023-2028 (%)
• 9.10 Germany - Market size and forecast 2023-2028
  • Chart on Germany - Market size and forecast 2023-2028 ($ million)
  • Data Table on Germany - Market size and forecast 2023-2028 ($ million)
  • Chart on Germany - Year-over-year growth 2023-2028 (%)
  • Data Table on Germany - Year-over-year growth 2023-2028 (%)
• 9.11 UK - Market size and forecast 2023-2028
  • Chart on UK - Market size and forecast 2023-2028 ($ million)
  • Data Table on UK - Market size and forecast 2023-2028 ($ million)
  • Chart on UK - Year-over-year growth 2023-2028 (%)
  • Data Table on UK - Year-over-year growth 2023-2028 (%)
• 9.12 Canada - Market size and forecast 2023-2028
  • Chart on Canada - Market size and forecast 2023-2028 ($ million)
  • Data Table on Canada - Market size and forecast 2023-2028 ($ million)
  • Chart on Canada - Year-over-year growth 2023-2028 (%)
  • Data Table on Canada - Year-over-year growth 2023-2028 (%)
• 9.13 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ million)
  • Data Tables on Market opportunity By Geographical Landscape ($ million)

10 Drivers, Challenges, and Opportunity/Restraints

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2023 and 2028
• 10.4 Market opportunities/restraints

11 Competitive Landscape

• 11.1 Overview
• 11.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 11.3 Landscape disruption
  • Overview on factors of disruption
• 11.4 Industry risks
  • Impact of key risks on business

12 Competitive Analysis

• 12.1 Companies profiled
  • Companies covered
• 12.2 Market positioning of companies
  • Matrix on companies position and classification
• 12.3 Adidas AG
  • Adidas AG - Overview
  • Adidas AG - Business segments
  • Adidas AG - Key news
  • Adidas AG - Key offerings
  • Adidas AG - Segment focus
• 12.4 Alphabet Inc.
  • Alphabet Inc. - Overview
  • Alphabet Inc. - Business segments
  • Alphabet Inc. - Key offerings
  • Alphabet Inc. - Segment focus
• 12.5 Amazon.com Inc.
  • Amazon.com Inc. - Overview
  • Amazon.com Inc. - Business segments
  • Amazon.com Inc. - Key news
  • Amazon.com Inc. - Key offerings
  • Amazon.com Inc. - Segment focus
• 12.6 Apple Inc.
  • Apple Inc. - Overview
  • Apple Inc. - Business segments
  • Apple Inc. - Key news
  • Apple Inc. - Key offerings
  • Apple Inc. - Segment focus
• 12.7 Autumn Rock Ltd.
  • Autumn Rock Ltd. - Overview
  • Autumn Rock Ltd. - Product / Service
  • Autumn Rock Ltd. - Key offerings
• 12.8 Blippar Ltd.
  • Blippar Ltd. - Overview
  • Blippar Ltd. - Product / Service
  • Blippar Ltd. - Key offerings
• 12.9 Carl Zeiss Stiftung
  • Carl Zeiss Stiftung - Overview
  • Carl Zeiss Stiftung - Product / Service
  • Carl Zeiss Stiftung - Key news
  • Carl Zeiss Stiftung - Key offerings
• 12.10 Holition Ltd.
  • Holition Ltd. - Overview
  • Holition Ltd. - Product / Service
  • Holition Ltd. - Key offerings
• 12.11 Marxent Labs LLC
  • Marxent Labs LLC - Overview
  • Marxent Labs LLC - Product / Service
  • Marxent Labs LLC - Key offerings
• 12.12 Microsoft Corp.
  • Microsoft Corp. - Overview
  • Microsoft Corp. - Business segments
  • Microsoft Corp. - Key news
  • Microsoft Corp. - Key offerings
  • Microsoft Corp. - Segment focus
• 12.13 PTC Inc.
  • PTC Inc. - Overview
  • PTC Inc. - Business segments
  • PTC Inc. - Key news
  • PTC Inc. - Key offerings
  • PTC Inc. - Segment focus
• 12.14 Qualcomm Inc.
  • Qualcomm Inc. - Overview
  • Qualcomm Inc. - Business segments
  • Qualcomm Inc. - Key news
  • Qualcomm Inc. - Key offerings
  • Qualcomm Inc. - Segment focus
• 12.15 Samsung Electronics Co. Ltd.
  • Samsung Electronics Co. Ltd. - Overview
  • Samsung Electronics Co. Ltd. - Business segments
  • Samsung Electronics Co. Ltd. - Key news
  • Samsung Electronics Co. Ltd. - Key offerings
  • Samsung Electronics Co. Ltd. - Segment focus
• 12.16 VIEWAR GmbH
  • VIEWAR GmbH - Overview
  • VIEWAR GmbH - Product / Service
  • VIEWAR GmbH - Key offerings
• 12.17 Zugara Inc.
  • Zugara Inc. - Overview
  • Zugara Inc. - Product / Service
  • Zugara Inc. - Key offerings

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 13.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 13.4 Research methodology
  • Research methodology
• 13.5 Data procurement
  • Information sources
• 13.6 Data validation
  • Data validation
• 13.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 13.8 Data synthesis
  • Data synthesis
• 13.9 360 degree market analysis
  • 360 degree market analysis
• 13.10 List of abbreviations
  • List of abbreviations