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Global Employee Engagement Software Market 2024-2028

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Employee Engagement Software Market 2024-2028

The employee engagement software market is forecasted to grow by USD 325.9 mn during 2023-2028, accelerating at a CAGR of 6.8% during the forecast period. The report on the employee engagement software market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by need for workforce diversity management, expansion of small and medium-sized enterprises (SMEs) and large enterprises in apac, and increasing number of multinational organizations.

Market Scope
Base Year2024
End Year2028
Series Year2024-2028
Growth MomentumAccelerate
YOY 20246.3%
CAGR6.8%
Incremental Value$325.9 mn

Technavio's employee engagement software market is segmented as below:

By Deployment

    • Cloud-based
    • On-premises

By Geographical Landscape

    • North America
    • Europe
    • APAC
    • South America
    • Middle East and Africa

This study identifies the rising adoption of digital human resource (HR) technology as one of the prime reasons driving the employee engagement software market growth during the next few years. Also, growing deployment of cloud-based employee engagement software and escalating outsourcing activities will lead to sizable demand in the market.

The report on the employee engagement software market covers the following areas:

    • Employee Engagement Software Market sizing
    • Employee Engagement Software Market forecast
    • Employee Engagement Software Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading employee engagement software market vendors that include 15Five, Appreiz Inc., Bargain Technologies Pvt. Ltd., Bitrix24 Ltd, Culture Amp Pty Ltd., Energage LLC, Fond Technologies Inc., Gtmhub EOOD, HALO Branded Solutions Inc., Interactive Happiness Survey AB, Kudos Inc., Motivosity Inc., People Gauge Ltd., Qualtrics LLC, Quantum Market Research Inc., Reward Gateway UK Ltd., Socxo Pte. Ltd., TINYhr Inc., WebMobi, and WorkTango Inc.. Also, the employee engagement software market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

  • 1.1 Market overview
    • Executive Summary - Chart on Market Overview
    • Executive Summary - Data Table on Market Overview
    • Executive Summary - Chart on Global Market Characteristics
    • Executive Summary - Chart on Market By Geographical Landscape
    • Executive Summary - Chart on Market Segmentation by Deployment
    • Executive Summary - Chart on Incremental Growth
    • Executive Summary - Data Table on Incremental Growth
    • Executive Summary - Chart on Company Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Parent Market
    • Data Table on - Parent Market
  • 2.2 Market characteristics
    • Market characteristics analysis
  • 2.3 Value chain analysis
    • Value Chain Analysis

3 Market Sizing

  • 3.1 Market definition
    • Offerings of companies included in the market definition
  • 3.2 Market segment analysis
    • Market segments
  • 3.3 Market size 2023
  • 3.4 Market outlook: Forecast for 2023-2028
    • Chart on Global - Market size and forecast 2023-2028 ($ million)
    • Data Table on Global - Market size and forecast 2023-2028 ($ million)
    • Chart on Global Market: Year-over-year growth 2023-2028 (%)
    • Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

  • 4.1 Global Employee Engagement Software Market 2018 - 2022
    • Historic Market Size - Data Table on Global Employee Engagement Software Market 2018 - 2022 ($ million)
  • 4.2 Deployment segment analysis 2018 - 2022
    • Historic Market Size - Deployment Segment 2018 - 2022 ($ million)
  • 4.3 Geography segment analysis 2018 - 2022
    • Historic Market Size - Geography Segment 2018 - 2022 ($ million)
  • 4.4 Country segment analysis 2018 - 2022
    • Historic Market Size - Country Segment 2018 - 2022 ($ million)

5 Five Forces Analysis

  • 5.1 Five forces summary
    • Five forces analysis - Comparison between 2023 and 2028
  • 5.2 Bargaining power of buyers
    • Bargaining power of buyers - Impact of key factors 2023 and 2028
  • 5.3 Bargaining power of suppliers
    • Bargaining power of suppliers - Impact of key factors in 2023 and 2028
  • 5.4 Threat of new entrants
    • Threat of new entrants - Impact of key factors in 2023 and 2028
  • 5.5 Threat of substitutes
    • Threat of substitutes - Impact of key factors in 2023 and 2028
  • 5.6 Threat of rivalry
    • Threat of rivalry - Impact of key factors in 2023 and 2028
  • 5.7 Market condition
    • Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Deployment

  • 6.1 Market segments
    • Chart on Deployment - Market share 2023-2028 (%)
    • Data Table on Deployment - Market share 2023-2028 (%)
  • 6.2 Comparison by Deployment
    • Chart on Comparison by Deployment
    • Data Table on Comparison by Deployment
  • 6.3 Cloud-based - Market size and forecast 2023-2028
    • Chart on Cloud-based - Market size and forecast 2023-2028 ($ million)
    • Data Table on Cloud-based - Market size and forecast 2023-2028 ($ million)
    • Chart on Cloud-based - Year-over-year growth 2023-2028 (%)
    • Data Table on Cloud-based - Year-over-year growth 2023-2028 (%)
  • 6.4 On-premises - Market size and forecast 2023-2028
    • Chart on On-premises - Market size and forecast 2023-2028 ($ million)
    • Data Table on On-premises - Market size and forecast 2023-2028 ($ million)
    • Chart on On-premises - Year-over-year growth 2023-2028 (%)
    • Data Table on On-premises - Year-over-year growth 2023-2028 (%)
  • 6.5 Market opportunity by Deployment
    • Market opportunity by Deployment ($ million)
    • Data Table on Market opportunity by Deployment ($ million)

7 Customer Landscape

  • 7.1 Customer landscape overview
    • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

8 Geographic Landscape

  • 8.1 Geographic segmentation
    • Chart on Market share By Geographical Landscape 2023-2028 (%)
    • Data Table on Market share By Geographical Landscape 2023-2028 (%)
  • 8.2 Geographic comparison
    • Chart on Geographic comparison
    • Data Table on Geographic comparison
  • 8.3 North America - Market size and forecast 2023-2028
    • Chart on North America - Market size and forecast 2023-2028 ($ million)
    • Data Table on North America - Market size and forecast 2023-2028 ($ million)
    • Chart on North America - Year-over-year growth 2023-2028 (%)
    • Data Table on North America - Year-over-year growth 2023-2028 (%)
  • 8.4 Europe - Market size and forecast 2023-2028
    • Chart on Europe - Market size and forecast 2023-2028 ($ million)
    • Data Table on Europe - Market size and forecast 2023-2028 ($ million)
    • Chart on Europe - Year-over-year growth 2023-2028 (%)
    • Data Table on Europe - Year-over-year growth 2023-2028 (%)
  • 8.5 APAC - Market size and forecast 2023-2028
    • Chart on APAC - Market size and forecast 2023-2028 ($ million)
    • Data Table on APAC - Market size and forecast 2023-2028 ($ million)
    • Chart on APAC - Year-over-year growth 2023-2028 (%)
    • Data Table on APAC - Year-over-year growth 2023-2028 (%)
  • 8.6 South America - Market size and forecast 2023-2028
    • Chart on South America - Market size and forecast 2023-2028 ($ million)
    • Data Table on South America - Market size and forecast 2023-2028 ($ million)
    • Chart on South America - Year-over-year growth 2023-2028 (%)
    • Data Table on South America - Year-over-year growth 2023-2028 (%)
  • 8.7 Middle East and Africa - Market size and forecast 2023-2028
    • Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
    • Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
    • Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
  • 8.8 US - Market size and forecast 2023-2028
    • Chart on US - Market size and forecast 2023-2028 ($ million)
    • Data Table on US - Market size and forecast 2023-2028 ($ million)
    • Chart on US - Year-over-year growth 2023-2028 (%)
    • Data Table on US - Year-over-year growth 2023-2028 (%)
  • 8.9 China - Market size and forecast 2023-2028
    • Chart on China - Market size and forecast 2023-2028 ($ million)
    • Data Table on China - Market size and forecast 2023-2028 ($ million)
    • Chart on China - Year-over-year growth 2023-2028 (%)
    • Data Table on China - Year-over-year growth 2023-2028 (%)
  • 8.10 Japan - Market size and forecast 2023-2028
    • Chart on Japan - Market size and forecast 2023-2028 ($ million)
    • Data Table on Japan - Market size and forecast 2023-2028 ($ million)
    • Chart on Japan - Year-over-year growth 2023-2028 (%)
    • Data Table on Japan - Year-over-year growth 2023-2028 (%)
  • 8.11 Germany - Market size and forecast 2023-2028
    • Chart on Germany - Market size and forecast 2023-2028 ($ million)
    • Data Table on Germany - Market size and forecast 2023-2028 ($ million)
    • Chart on Germany - Year-over-year growth 2023-2028 (%)
    • Data Table on Germany - Year-over-year growth 2023-2028 (%)
  • 8.12 UK - Market size and forecast 2023-2028
    • Chart on UK - Market size and forecast 2023-2028 ($ million)
    • Data Table on UK - Market size and forecast 2023-2028 ($ million)
    • Chart on UK - Year-over-year growth 2023-2028 (%)
    • Data Table on UK - Year-over-year growth 2023-2028 (%)
  • 8.13 Market opportunity By Geographical Landscape
    • Market opportunity By Geographical Landscape ($ million)
    • Data Tables on Market opportunity By Geographical Landscape ($ million)

9 Drivers, Challenges, and Opportunity/Restraints

  • 9.1 Market drivers
  • 9.2 Market challenges
  • 9.3 Impact of drivers and challenges
    • Impact of drivers and challenges in 2023 and 2028
  • 9.4 Market opportunities/restraints

10 Competitive Landscape

  • 10.1 Overview
  • 10.2 Competitive Landscape
    • Overview on criticality of inputs and factors of differentiation
  • 10.3 Landscape disruption
    • Overview on factors of disruption
  • 10.4 Industry risks
    • Impact of key risks on business

11 Competitive Analysis

  • 11.1 Companies profiled
    • Companies covered
  • 11.2 Market positioning of companies
    • Matrix on companies position and classification
    • 15Five
    • 15Five - Overview
    • 15Five - Product / Service
    • 15Five - Key offerings
  • 11.4 Appreiz Inc.
    • Appreiz Inc. - Overview
    • Appreiz Inc. - Product / Service
    • Appreiz Inc. - Key offerings
  • 11.5 Bitrix24 Ltd
    • Bitrix24 Ltd - Overview
    • Bitrix24 Ltd - Product / Service
    • Bitrix24 Ltd - Key offerings
  • 11.6 Fond Technologies Inc.
    • Fond Technologies Inc. - Overview
    • Fond Technologies Inc. - Product / Service
    • Fond Technologies Inc. - Key offerings
  • 11.7 Gtmhub EOOD
    • Gtmhub EOOD - Overview
    • Gtmhub EOOD - Product / Service
    • Gtmhub EOOD - Key offerings
  • 11.8 Interactive Happiness Survey AB
    • Interactive Happiness Survey AB - Overview
    • Interactive Happiness Survey AB - Product / Service
    • Interactive Happiness Survey AB - Key offerings
  • 11.9 Kudos Inc.
    • Kudos Inc. - Overview
    • Kudos Inc. - Product / Service
    • Kudos Inc. - Key offerings
  • 11.10 Motivosity Inc.
    • Motivosity Inc. - Overview
    • Motivosity Inc. - Product / Service
    • Motivosity Inc. - Key offerings
  • 11.11 Qualtrics LLC
    • Qualtrics LLC - Overview
    • Qualtrics LLC - Product / Service
    • Qualtrics LLC - Key offerings
  • 11.12 Reward Gateway UK Ltd.
    • Reward Gateway UK Ltd. - Overview
    • Reward Gateway UK Ltd. - Product / Service
    • Reward Gateway UK Ltd. - Key offerings

12 Appendix

  • 12.1 Scope of the report
  • 12.2 Inclusions and exclusions checklist
    • Inclusions checklist
    • Exclusions checklist
  • 12.3 Currency conversion rates for US$
    • Currency conversion rates for US$
  • 12.4 Research methodology
    • Research methodology
  • 12.5 Data procurement
    • Information sources
  • 12.6 Data validation
    • Data validation
  • 12.7 Validation techniques employed for market sizing
    • Validation techniques employed for market sizing
  • 12.8 Data synthesis
    • Data synthesis
  • 12.9 360 degree market analysis
    • 360 degree market analysis
  • 12.10 List of abbreviations
    • List of abbreviations
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