세계의 데이터 분석 시장(2025-2029년)

The data analytics market is forecasted to grow by $ 288.7 bn during 2024-2029, accelerating at a CAGR of 14.7% during the forecast period. The report on the data analytics market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by extensive use of modern technology in company operations, rising need to improve business efficiency, and exponential increase in data.

Technavio's data analytics market is segmented as below:

By Component

• Services
• Software
• Hardware

By Deployment

• Cloud
• On-premises

By Geographical Landscape

• North America
• Europe
• APAC
• Middle East and Africa
• South America

This study identifies the prevalence of internet and increased use of linked and integrated technologies as one of the prime reasons driving the data analytics market growth during the next few years. Also, increasing adoption of real-time data analytics and requirement of advanced analytics for operational efficiency will lead to sizable demand in the market.

The report on the data analytics market covers the following areas:

• Data Analytics Market sizing
• Data Analytics Market forecast
• Data Analytics Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading data analytics market vendors that include Alteryx Inc., Amazon.com Inc., Datameer Inc., Dell Technologies Inc., Fair Isaac Corp., Google LLC, Hewlett Packard Enterprise Co., International Business Machines Corp., Microsoft Corp., Mu Sigma, Oracle Corp., Rapidops Inc., Salesforce Inc., SAP SE, SAS Institute Inc., Sisense Ltd., Teradata Corp., ThoughtSpot Inc., TIBCO Software Inc., and Zoho Corp. Pvt. Ltd.. Also, the data analytics market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by Component
  • Executive Summary - Chart on Market Segmentation by Deployment
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
  • Overview on criticality of inputs and factors of differentiation
• 2.3 Factors of disruption
  • Overview on factors of disruption
• 2.4 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

• 3.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 3.2 Market characteristics
  • Market characteristics analysis
• 3.3 Value chain analysis
  • Value chain analysis

4 Market Sizing

• 4.1 Market definition
  • Offerings of companies included in the market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2024
• 4.4 Market outlook: Forecast for 2024-2029
  • Chart on Global - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Global - Market size and forecast 2024-2029 ($ billion)
  • Chart on Global Market: Year-over-year growth 2024-2029 (%)
  • Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

• 5.1 Global Data Analytics Market 2019 - 2023
  • Historic Market Size - Data Table on Global Data Analytics Market 2019 - 2023 ($ billion)
• 5.2 Component segment analysis 2019 - 2023
  • Historic Market Size - Component Segment 2019 - 2023 ($ billion)
• 5.3 Deployment segment analysis 2019 - 2023
  • Historic Market Size - Deployment Segment 2019 - 2023 ($ billion)
• 5.4 Geography segment analysis 2019 - 2023
  • Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
• 5.5 Country segment analysis 2019 - 2023
  • Historic Market Size - Country Segment 2019 - 2023 ($ billion)

6 Qualitative Analysis

• 6.1 Impact of AI on Global Data Analytics Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2024 and 2029
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2024 and 2029
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2024 and 2029
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2024 and 2029
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2024 and 2029
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2024 and 2029
• 7.7 Market condition
  • Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Component

• 8.1 Market segments
  • Chart on Component - Market share 2024-2029 (%)
  • Data Table on Component - Market share 2024-2029 (%)
• 8.2 Comparison by Component
  • Chart on Comparison by Component
  • Data Table on Comparison by Component
• 8.3 Services - Market size and forecast 2024-2029
  • Chart on Services - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Services - Market size and forecast 2024-2029 ($ billion)
  • Chart on Services - Year-over-year growth 2024-2029 (%)
  • Data Table on Services - Year-over-year growth 2024-2029 (%)
• 8.4 Software - Market size and forecast 2024-2029
  • Chart on Software - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Software - Market size and forecast 2024-2029 ($ billion)
  • Chart on Software - Year-over-year growth 2024-2029 (%)
  • Data Table on Software - Year-over-year growth 2024-2029 (%)
• 8.5 Hardware - Market size and forecast 2024-2029
  • Chart on Hardware - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Hardware - Market size and forecast 2024-2029 ($ billion)
  • Chart on Hardware - Year-over-year growth 2024-2029 (%)
  • Data Table on Hardware - Year-over-year growth 2024-2029 (%)
• 8.6 Market opportunity by Component
  • Market opportunity by Component ($ billion)
  • Data Table on Market opportunity by Component ($ billion)

9 Market Segmentation by Deployment

• 9.1 Market segments
  • Chart on Deployment - Market share 2024-2029 (%)
  • Data Table on Deployment - Market share 2024-2029 (%)
• 9.2 Comparison by Deployment
  • Chart on Comparison by Deployment
  • Data Table on Comparison by Deployment
• 9.3 Cloud - Market size and forecast 2024-2029
  • Chart on Cloud - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Cloud - Market size and forecast 2024-2029 ($ billion)
  • Chart on Cloud - Year-over-year growth 2024-2029 (%)
  • Data Table on Cloud - Year-over-year growth 2024-2029 (%)
• 9.4 On-premises - Market size and forecast 2024-2029
  • Chart on On-premises - Market size and forecast 2024-2029 ($ billion)
  • Data Table on On-premises - Market size and forecast 2024-2029 ($ billion)
  • Chart on On-premises - Year-over-year growth 2024-2029 (%)
  • Data Table on On-premises - Year-over-year growth 2024-2029 (%)
• 9.5 Market opportunity by Deployment
  • Market opportunity by Deployment ($ billion)
  • Data Table on Market opportunity by Deployment ($ billion)

10 Customer Landscape

• 10.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

11 Geographic Landscape

• 11.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2024-2029 (%)
  • Data Table on Market share By Geographical Landscape 2024-2029 (%)
• 11.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 11.3 North America - Market size and forecast 2024-2029
  • Chart on North America - Market size and forecast 2024-2029 ($ billion)
  • Data Table on North America - Market size and forecast 2024-2029 ($ billion)
  • Chart on North America - Year-over-year growth 2024-2029 (%)
  • Data Table on North America - Year-over-year growth 2024-2029 (%)
• 11.4 Europe - Market size and forecast 2024-2029
  • Chart on Europe - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
  • Chart on Europe - Year-over-year growth 2024-2029 (%)
  • Data Table on Europe - Year-over-year growth 2024-2029 (%)
• 11.5 APAC - Market size and forecast 2024-2029
  • Chart on APAC - Market size and forecast 2024-2029 ($ billion)
  • Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
  • Chart on APAC - Year-over-year growth 2024-2029 (%)
  • Data Table on APAC - Year-over-year growth 2024-2029 (%)
• 11.6 Middle East and Africa - Market size and forecast 2024-2029
  • Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
  • Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
• 11.7 South America - Market size and forecast 2024-2029
  • Chart on South America - Market size and forecast 2024-2029 ($ billion)
  • Data Table on South America - Market size and forecast 2024-2029 ($ billion)
  • Chart on South America - Year-over-year growth 2024-2029 (%)
  • Data Table on South America - Year-over-year growth 2024-2029 (%)
• 11.8 US - Market size and forecast 2024-2029
  • Chart on US - Market size and forecast 2024-2029 ($ billion)
  • Data Table on US - Market size and forecast 2024-2029 ($ billion)
  • Chart on US - Year-over-year growth 2024-2029 (%)
  • Data Table on US - Year-over-year growth 2024-2029 (%)
• 11.9 China - Market size and forecast 2024-2029
  • Chart on China - Market size and forecast 2024-2029 ($ billion)
  • Data Table on China - Market size and forecast 2024-2029 ($ billion)
  • Chart on China - Year-over-year growth 2024-2029 (%)
  • Data Table on China - Year-over-year growth 2024-2029 (%)
• 11.10 Germany - Market size and forecast 2024-2029
  • Chart on Germany - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
  • Chart on Germany - Year-over-year growth 2024-2029 (%)
  • Data Table on Germany - Year-over-year growth 2024-2029 (%)
• 11.11 Canada - Market size and forecast 2024-2029
  • Chart on Canada - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
  • Chart on Canada - Year-over-year growth 2024-2029 (%)
  • Data Table on Canada - Year-over-year growth 2024-2029 (%)
• 11.12 UK - Market size and forecast 2024-2029
  • Chart on UK - Market size and forecast 2024-2029 ($ billion)
  • Data Table on UK - Market size and forecast 2024-2029 ($ billion)
  • Chart on UK - Year-over-year growth 2024-2029 (%)
  • Data Table on UK - Year-over-year growth 2024-2029 (%)
• 11.13 India - Market size and forecast 2024-2029
  • Chart on India - Market size and forecast 2024-2029 ($ billion)
  • Data Table on India - Market size and forecast 2024-2029 ($ billion)
  • Chart on India - Year-over-year growth 2024-2029 (%)
  • Data Table on India - Year-over-year growth 2024-2029 (%)
• 11.14 Japan - Market size and forecast 2024-2029
  • Chart on Japan - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
  • Chart on Japan - Year-over-year growth 2024-2029 (%)
  • Data Table on Japan - Year-over-year growth 2024-2029 (%)
• 11.15 France - Market size and forecast 2024-2029
  • Chart on France - Market size and forecast 2024-2029 ($ billion)
  • Data Table on France - Market size and forecast 2024-2029 ($ billion)
  • Chart on France - Year-over-year growth 2024-2029 (%)
  • Data Table on France - Year-over-year growth 2024-2029 (%)
• 11.16 South Korea - Market size and forecast 2024-2029
  • Chart on South Korea - Market size and forecast 2024-2029 ($ billion)
  • Data Table on South Korea - Market size and forecast 2024-2029 ($ billion)
  • Chart on South Korea - Year-over-year growth 2024-2029 (%)
  • Data Table on South Korea - Year-over-year growth 2024-2029 (%)
• 11.17 Brazil - Market size and forecast 2024-2029
  • Chart on Brazil - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Brazil - Market size and forecast 2024-2029 ($ billion)
  • Chart on Brazil - Year-over-year growth 2024-2029 (%)
  • Data Table on Brazil - Year-over-year growth 2024-2029 (%)
• 11.18 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ billion)
  • Data Tables on Market opportunity By Geographical Landscape ($ billion)

12 Drivers, Challenges, and Opportunity/Restraints

• 12.1 Market drivers
• 12.2 Market challenges
• 12.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029
• 12.4 Market opportunities/restraints

13 Competitive Landscape

• 13.1 Overview
• 13.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 13.3 Landscape disruption
  • Overview on factors of disruption
• 13.4 Industry risks
  • Impact of key risks on business

14 Competitive Analysis

• 14.1 Companies profiled
  • Companies covered
• 14.2 Company ranking index
  • Company ranking index
• 14.3 Market positioning of companies
  • Matrix on companies position and classification
• 14.4 Alteryx Inc.
  • Alteryx Inc. - Overview
  • Alteryx Inc. - Product / Service
  • Alteryx Inc. - Key news
  • Alteryx Inc. - Key offerings
  • SWOT
• 14.5 Amazon.com Inc.
  • Amazon.com Inc. - Overview
  • Amazon.com Inc. - Business segments
  • Amazon.com Inc. - Key news
  • Amazon.com Inc. - Key offerings
  • Amazon.com Inc. - Segment focus
  • SWOT
• 14.6 Datameer Inc.
  • Datameer Inc. - Overview
  • Datameer Inc. - Product / Service
  • Datameer Inc. - Key offerings
  • SWOT
• 14.7 Dell Technologies Inc.
  • Dell Technologies Inc. - Overview
  • Dell Technologies Inc. - Business segments
  • Dell Technologies Inc. - Key news
  • Dell Technologies Inc. - Key offerings
  • Dell Technologies Inc. - Segment focus
  • SWOT
• 14.8 Fair Isaac Corp.
  • Fair Isaac Corp. - Overview
  • Fair Isaac Corp. - Business segments
  • Fair Isaac Corp. - Key news
  • Fair Isaac Corp. - Key offerings
  • Fair Isaac Corp. - Segment focus
  • SWOT
• 14.9 Hewlett Packard Enterprise Co.
  • Hewlett Packard Enterprise Co. - Overview
  • Hewlett Packard Enterprise Co. - Business segments
  • Hewlett Packard Enterprise Co. - Key news
  • Hewlett Packard Enterprise Co. - Key offerings
  • Hewlett Packard Enterprise Co. - Segment focus
  • SWOT
• 14.10 International Business Machines Corp.
  • International Business Machines Corp. - Overview
  • International Business Machines Corp. - Business segments
  • International Business Machines Corp. - Key news
  • International Business Machines Corp. - Key offerings
  • International Business Machines Corp. - Segment focus
  • SWOT
• 14.11 Microsoft Corp.
  • Microsoft Corp. - Overview
  • Microsoft Corp. - Business segments
  • Microsoft Corp. - Key news
  • Microsoft Corp. - Key offerings
  • Microsoft Corp. - Segment focus
  • SWOT
• 14.12 Mu Sigma
  • Mu Sigma - Overview
  • Mu Sigma - Product / Service
  • Mu Sigma - Key offerings
  • SWOT
• 14.13 Oracle Corp.
  • Oracle Corp. - Overview
  • Oracle Corp. - Business segments
  • Oracle Corp. - Key news
  • Oracle Corp. - Key offerings
  • Oracle Corp. - Segment focus
  • SWOT
• 14.14 Salesforce Inc.
  • Salesforce Inc. - Overview
  • Salesforce Inc. - Product / Service
  • Salesforce Inc. - Key news
  • Salesforce Inc. - Key offerings
  • SWOT
• 14.15 SAP SE
  • SAP SE - Overview
  • SAP SE - Business segments
  • SAP SE - Key news
  • SAP SE - Key offerings
  • SAP SE - Segment focus
  • SWOT
• 14.16 Sisense Ltd.
  • Sisense Ltd. - Overview
  • Sisense Ltd. - Product / Service
  • Sisense Ltd. - Key news
  • Sisense Ltd. - Key offerings
  • SWOT
• 14.17 ThoughtSpot Inc.
  • ThoughtSpot Inc. - Overview
  • ThoughtSpot Inc. - Product / Service
  • ThoughtSpot Inc. - Key news
  • ThoughtSpot Inc. - Key offerings
  • SWOT
• 14.18 Zoho Corp. Pvt. Ltd.
  • Zoho Corp. Pvt. Ltd. - Overview
  • Zoho Corp. Pvt. Ltd. - Product / Service
  • Zoho Corp. Pvt. Ltd. - Key news
  • Zoho Corp. Pvt. Ltd. - Key offerings
  • SWOT

15 Appendix

• 15.1 Scope of the report
• 15.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 15.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 15.4 Research methodology
  • Research methodology
• 15.5 Data procurement
  • Information sources
• 15.6 Data validation
  • Data validation
• 15.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 15.8 Data synthesis
  • Data synthesis
• 15.9 360 degree market analysis
  • 360 degree market analysis
• 15.10 List of abbreviations
  • List of abbreviations