세계의 크래프트 맥주 시장(2025-2029년)

The craft beer market is forecasted to grow by USD 123.2 bn during 2024-2029, accelerating at a CAGR of 13.7% during the forecast period. The report on the craft beer market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing popularity of craft beer in developing countries, rising strategic alliances by craft beer vendors, and new product launches in craft beer market.

Technavio's craft beer market is segmented as below:

By Product

• India pale ale
• Seasonal craft beer
• Pale ale
• Amber ale
• Others

By Distribution Channel

• Off-trade
• On-trade

By Geographical Landscape

• North America
• Europe
• APAC
• South America
• Middle East and Africa

This study identifies the rising population of millennials consuming craft beer worldwide as one of the prime reasons driving the craft beer market growth during the next few years. Also, increasing export of craft beer and growing influence of online retailing on craft beer marketing will lead to sizable demand in the market.

The report on the craft beer market covers the following areas:

• Craft Beer Market sizing
• Craft Beer Market forecast
• Craft Beer Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading craft beer market vendors that include Anheuser Busch InBev SA NV, Asahi Group Holdings Ltd., Brasserie De La Senne, BrewDog Plc, Buxton Brewery Co. Ltd., Carlsberg Breweries AS, Cloudwater Brew Co., D.G. Yuengling and Son Inc., Diageo PLC, Duvel Moortgat NV, Heineken NV, Magic Rock Brewing Co. Ltd., Mikkeller APS, Palm Belgian Craft Brewers, SPRING VALLEY BREWERY CO., Stone Brewing Co. LLC, Swinkels Family Brewers, The Boston Beer Co. Inc., and United Breweries Ltd.. Also, the craft beer market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by Product
  • Executive Summary - Chart on Market Segmentation by Distribution Channel
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
  • Overview on criticality of inputs and factors of differentiation
• 2.3 Factors of disruption
  • Overview on factors of disruption
• 2.4 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

• 3.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 3.2 Market characteristics
  • Market characteristics analysis
• 3.3 Value chain analysis
  • Value chain analysis

4 Market Sizing

• 4.1 Market definition
  • Offerings of companies included in the market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2024
• 4.4 Market outlook: Forecast for 2024-2029
  • Chart on Global - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Global - Market size and forecast 2024-2029 ($ billion)
  • Chart on Global Market: Year-over-year growth 2024-2029 (%)
  • Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

• 5.1 Global Craft Beer Market 2019 - 2023
  • Historic Market Size - Data Table on Global Craft Beer Market 2019 - 2023 ($ billion)
• 5.2 Product segment analysis 2019 - 2023
  • Historic Market Size - Product Segment 2019 - 2023 ($ billion)
• 5.3 Distribution Channel segment analysis 2019 - 2023
  • Historic Market Size - Distribution Channel Segment 2019 - 2023 ($ billion)
• 5.4 Geography segment analysis 2019 - 2023
  • Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
• 5.5 Country segment analysis 2019 - 2023
  • Historic Market Size - Country Segment 2019 - 2023 ($ billion)

6 Qualitative Analysis

• 6.1 Impact of AI on the Global Craft Beer Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2024 and 2029
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2024 and 2029
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2024 and 2029
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2024 and 2029
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2024 and 2029
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2024 and 2029
• 7.7 Market condition
  • Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Product

• 8.1 Market segments
  • Chart on Product - Market share 2024-2029 (%)
  • Data Table on Product - Market share 2024-2029 (%)
• 8.2 Comparison by Product
  • Chart on Comparison by Product
  • Data Table on Comparison by Product
• 8.3 India pale ale - Market size and forecast 2024-2029
  • Chart on India pale ale - Market size and forecast 2024-2029 ($ billion)
  • Data Table on India pale ale - Market size and forecast 2024-2029 ($ billion)
  • Chart on India pale ale - Year-over-year growth 2024-2029 (%)
  • Data Table on India pale ale - Year-over-year growth 2024-2029 (%)
• 8.4 Seasonal craft beer - Market size and forecast 2024-2029
  • Chart on Seasonal craft beer - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Seasonal craft beer - Market size and forecast 2024-2029 ($ billion)
  • Chart on Seasonal craft beer - Year-over-year growth 2024-2029 (%)
  • Data Table on Seasonal craft beer - Year-over-year growth 2024-2029 (%)
• 8.5 Pale ale - Market size and forecast 2024-2029
  • Chart on Pale ale - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Pale ale - Market size and forecast 2024-2029 ($ billion)
  • Chart on Pale ale - Year-over-year growth 2024-2029 (%)
  • Data Table on Pale ale - Year-over-year growth 2024-2029 (%)
• 8.6 Amber ale - Market size and forecast 2024-2029
  • Chart on Amber ale - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Amber ale - Market size and forecast 2024-2029 ($ billion)
  • Chart on Amber ale - Year-over-year growth 2024-2029 (%)
  • Data Table on Amber ale - Year-over-year growth 2024-2029 (%)
• 8.7 Others - Market size and forecast 2024-2029
  • Chart on Others - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Others - Market size and forecast 2024-2029 ($ billion)
  • Chart on Others - Year-over-year growth 2024-2029 (%)
  • Data Table on Others - Year-over-year growth 2024-2029 (%)
• 8.8 Market opportunity by Product
  • Market opportunity by Product ($ billion)
  • Data Table on Market opportunity by Product ($ billion)

9 Market Segmentation by Distribution Channel

• 9.1 Market segments
  • Chart on Distribution Channel - Market share 2024-2029 (%)
  • Data Table on Distribution Channel - Market share 2024-2029 (%)
• 9.2 Comparison by Distribution Channel
  • Chart on Comparison by Distribution Channel
  • Data Table on Comparison by Distribution Channel
• 9.3 Off-trade - Market size and forecast 2024-2029
  • Chart on Off-trade - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Off-trade - Market size and forecast 2024-2029 ($ billion)
  • Chart on Off-trade - Year-over-year growth 2024-2029 (%)
  • Data Table on Off-trade - Year-over-year growth 2024-2029 (%)
• 9.4 On-trade - Market size and forecast 2024-2029
  • Chart on On-trade - Market size and forecast 2024-2029 ($ billion)
  • Data Table on On-trade - Market size and forecast 2024-2029 ($ billion)
  • Chart on On-trade - Year-over-year growth 2024-2029 (%)
  • Data Table on On-trade - Year-over-year growth 2024-2029 (%)
• 9.5 Market opportunity by Distribution Channel
  • Market opportunity by Distribution Channel ($ billion)
  • Data Table on Market opportunity by Distribution Channel ($ billion)

10 Customer Landscape

• 10.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

11 Geographic Landscape

• 11.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2024-2029 (%)
  • Data Table on Market share By Geographical Landscape 2024-2029 (%)
• 11.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 11.3 North America - Market size and forecast 2024-2029
  • Chart on North America - Market size and forecast 2024-2029 ($ billion)
  • Data Table on North America - Market size and forecast 2024-2029 ($ billion)
  • Chart on North America - Year-over-year growth 2024-2029 (%)
  • Data Table on North America - Year-over-year growth 2024-2029 (%)
• 11.4 Europe - Market size and forecast 2024-2029
  • Chart on Europe - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
  • Chart on Europe - Year-over-year growth 2024-2029 (%)
  • Data Table on Europe - Year-over-year growth 2024-2029 (%)
• 11.5 APAC - Market size and forecast 2024-2029
  • Chart on APAC - Market size and forecast 2024-2029 ($ billion)
  • Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
  • Chart on APAC - Year-over-year growth 2024-2029 (%)
  • Data Table on APAC - Year-over-year growth 2024-2029 (%)
• 11.6 South America - Market size and forecast 2024-2029
  • Chart on South America - Market size and forecast 2024-2029 ($ billion)
  • Data Table on South America - Market size and forecast 2024-2029 ($ billion)
  • Chart on South America - Year-over-year growth 2024-2029 (%)
  • Data Table on South America - Year-over-year growth 2024-2029 (%)
• 11.7 Middle East and Africa - Market size and forecast 2024-2029
  • Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
  • Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
• 11.8 US - Market size and forecast 2024-2029
  • Chart on US - Market size and forecast 2024-2029 ($ billion)
  • Data Table on US - Market size and forecast 2024-2029 ($ billion)
  • Chart on US - Year-over-year growth 2024-2029 (%)
  • Data Table on US - Year-over-year growth 2024-2029 (%)
• 11.9 UK - Market size and forecast 2024-2029
  • Chart on UK - Market size and forecast 2024-2029 ($ billion)
  • Data Table on UK - Market size and forecast 2024-2029 ($ billion)
  • Chart on UK - Year-over-year growth 2024-2029 (%)
  • Data Table on UK - Year-over-year growth 2024-2029 (%)
• 11.10 China - Market size and forecast 2024-2029
  • Chart on China - Market size and forecast 2024-2029 ($ billion)
  • Data Table on China - Market size and forecast 2024-2029 ($ billion)
  • Chart on China - Year-over-year growth 2024-2029 (%)
  • Data Table on China - Year-over-year growth 2024-2029 (%)
• 11.11 Germany - Market size and forecast 2024-2029
  • Chart on Germany - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
  • Chart on Germany - Year-over-year growth 2024-2029 (%)
  • Data Table on Germany - Year-over-year growth 2024-2029 (%)
• 11.12 Brazil - Market size and forecast 2024-2029
  • Chart on Brazil - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Brazil - Market size and forecast 2024-2029 ($ billion)
  • Chart on Brazil - Year-over-year growth 2024-2029 (%)
  • Data Table on Brazil - Year-over-year growth 2024-2029 (%)
• 11.13 Canada - Market size and forecast 2024-2029
  • Chart on Canada - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
  • Chart on Canada - Year-over-year growth 2024-2029 (%)
  • Data Table on Canada - Year-over-year growth 2024-2029 (%)
• 11.14 France - Market size and forecast 2024-2029
  • Chart on France - Market size and forecast 2024-2029 ($ billion)
  • Data Table on France - Market size and forecast 2024-2029 ($ billion)
  • Chart on France - Year-over-year growth 2024-2029 (%)
  • Data Table on France - Year-over-year growth 2024-2029 (%)
• 11.15 India - Market size and forecast 2024-2029
  • Chart on India - Market size and forecast 2024-2029 ($ billion)
  • Data Table on India - Market size and forecast 2024-2029 ($ billion)
  • Chart on India - Year-over-year growth 2024-2029 (%)
  • Data Table on India - Year-over-year growth 2024-2029 (%)
• 11.16 Argentina - Market size and forecast 2024-2029
  • Chart on Argentina - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Argentina - Market size and forecast 2024-2029 ($ billion)
  • Chart on Argentina - Year-over-year growth 2024-2029 (%)
  • Data Table on Argentina - Year-over-year growth 2024-2029 (%)
• 11.17 Japan - Market size and forecast 2024-2029
  • Chart on Japan - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
  • Chart on Japan - Year-over-year growth 2024-2029 (%)
  • Data Table on Japan - Year-over-year growth 2024-2029 (%)
• 11.18 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ billion)
  • Data Tables on Market opportunity By Geographical Landscape ($ billion)

12 Drivers, Challenges, and Opportunity/Restraints

• 12.1 Market drivers
• 12.2 Market challenges
• 12.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029
• 12.4 Market opportunities/restraints

13 Competitive Landscape

• 13.1 Overview
• 13.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 13.3 Landscape disruption
  • Overview on factors of disruption
• 13.4 Industry risks
  • Impact of key risks on business

14 Competitive Analysis

• 14.1 Companies profiled
  • Companies covered
• 14.2 Company ranking index
  • Company ranking index
• 14.3 Market positioning of companies
  • Matrix on companies position and classification
• 14.4 Anheuser Busch InBev SA NV
  • Anheuser Busch InBev SA NV - Overview
  • Anheuser Busch InBev SA NV - Product / Service
  • Anheuser Busch InBev SA NV - Key offerings
  • SWOT
• 14.5 Asahi Group Holdings Ltd.
  • Asahi Group Holdings Ltd. - Overview
  • Asahi Group Holdings Ltd. - Business segments
  • Asahi Group Holdings Ltd. - Key news
  • Asahi Group Holdings Ltd. - Key offerings
  • Asahi Group Holdings Ltd. - Segment focus
  • SWOT
• 14.6 Brasserie De La Senne
  • Brasserie De La Senne - Overview
  • Brasserie De La Senne - Product / Service
  • Brasserie De La Senne - Key offerings
  • SWOT
• 14.7 BrewDog Plc
  • BrewDog Plc - Overview
  • BrewDog Plc - Product / Service
  • BrewDog Plc - Key offerings
  • SWOT
• 14.8 Buxton Brewery Co. Ltd.
  • Buxton Brewery Co. Ltd. - Overview
  • Buxton Brewery Co. Ltd. - Product / Service
  • Buxton Brewery Co. Ltd. - Key offerings
  • SWOT
• 14.9 Carlsberg Breweries AS
  • Carlsberg Breweries AS - Overview
  • Carlsberg Breweries AS - Business segments
  • Carlsberg Breweries AS - Key news
  • Carlsberg Breweries AS - Key offerings
  • Carlsberg Breweries AS - Segment focus
  • SWOT
• 14.10 Cloudwater Brew Co.
  • Cloudwater Brew Co. - Overview
  • Cloudwater Brew Co. - Product / Service
  • Cloudwater Brew Co. - Key offerings
  • SWOT
• 14.11 D.G. Yuengling and Son Inc.
  • D.G. Yuengling and Son Inc. - Overview
  • D.G. Yuengling and Son Inc. - Product / Service
  • D.G. Yuengling and Son Inc. - Key offerings
  • SWOT
• 14.12 Diageo PLC
  • Diageo PLC - Overview
  • Diageo PLC - Business segments
  • Diageo PLC - Key news
  • Diageo PLC - Key offerings
  • Diageo PLC - Segment focus
  • SWOT
• 14.13 Duvel Moortgat NV
  • Duvel Moortgat NV - Overview
  • Duvel Moortgat NV - Product / Service
  • Duvel Moortgat NV - Key offerings
  • SWOT
• 14.14 Heineken NV
  • Heineken NV - Overview
  • Heineken NV - Business segments
  • Heineken NV - Key offerings
  • Heineken NV - Segment focus
  • SWOT
• 14.15 Magic Rock Brewing Co. Ltd.
  • Magic Rock Brewing Co. Ltd. - Overview
  • Magic Rock Brewing Co. Ltd. - Product / Service
  • Magic Rock Brewing Co. Ltd. - Key offerings
  • SWOT
• 14.16 Mikkeller APS
  • Mikkeller APS - Overview
  • Mikkeller APS - Product / Service
  • Mikkeller APS - Key offerings
  • SWOT
• 14.17 SPRING VALLEY BREWERY CO.
  • SPRING VALLEY BREWERY CO. - Overview
  • SPRING VALLEY BREWERY CO. - Product / Service
  • SPRING VALLEY BREWERY CO. - Key offerings
  • SWOT
• 14.18 Stone Brewing Co. LLC
  • Stone Brewing Co. LLC - Overview
  • Stone Brewing Co. LLC - Product / Service
  • Stone Brewing Co. LLC - Key offerings
  • SWOT

15 Appendix

• 15.1 Scope of the report
• 15.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 15.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 15.4 Research methodology
  • Research methodology
• 15.5 Data procurement
  • Information sources
• 15.6 Data validation
  • Data validation
• 15.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 15.8 Data synthesis
  • Data synthesis
• 15.9 360 degree market analysis
  • 360 degree market analysis
• 15.10 List of abbreviations
  • List of abbreviations