세계의 서적 시장(2025-2029년)

The books market is forecasted to grow by USD 43.1 billion during 2024-2029, accelerating at a CAGR of 6.3% during the forecast period. The report on the books market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by using interactive books for early literacy, growing popularity of ebooks, and growing use of gamification for interactive learning.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's books market is segmented as below:

By Type

• Adult books
• Higher education course materials
• K-12 instructional materials
• Children books
• Others

By Distribution Channel

• Local book shops
• Online
• Specialty stores
• Retail shops

By Product

• Print books
• Ebooks
• Audiobooks

By Geographical Landscape

• North America
• Europe
• APAC
• South America
• Middle East and Africa

This study identifies the growing E-commerce and m-commerce sector as one of the prime reasons driving the books market growth during the next few years. Also, growing shift toward content customization and increasing number of independently published books will lead to sizable demand in the market.

The report on the books market covers the following areas:

• Books Market sizing
• Books Market forecast
• Books Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading books market vendors that include Bertelsmann SE and Co. KGaA, Bloomsbury Publishing PLC, Coordination Group Publications Ltd., Georg von Holtzbrinck GmbH and Co. KG, Idea and Design Works LLC, McGraw Hill LLC, Morris Publishing, News Corp., Oxford University Press, Paramount Global, Pearson PLC, RELX PLC, Roli Books, Scholastic Corp., The Bureau International de I Edition Francaise, The Walt Disney Co., Thomson Reuters Corp., and Vivendi SE. Also, the books market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Market Segmentation by Distribution Channel
  • Executive Summary - Chart on Market Segmentation by Product
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
  • Overview on criticality of inputs and factors of differentiation
• 2.3 Factors of disruption
  • Overview on factors of disruption
• 2.4 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

• 3.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 3.2 Market characteristics
  • Market characteristics analysis
• 3.3 Value chain analysis
  • Value chain analysis

4 Market Sizing

• 4.1 Market definition
  • Offerings of companies included in the market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2024
• 4.4 Market outlook: Forecast for 2024-2029
  • Chart on Global - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Global - Market size and forecast 2024-2029 ($ billion)
  • Chart on Global Market: Year-over-year growth 2024-2029 (%)
  • Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

• 5.1 Global Books Market 2019 - 2023
  • Historic Market Size - Data Table on Global Books Market 2019 - 2023 ($ billion)
• 5.2 Type segment analysis 2019 - 2023
  • Historic Market Size - Type Segment 2019 - 2023 ($ billion)
• 5.3 Distribution Channel segment analysis 2019 - 2023
  • Historic Market Size - Distribution Channel Segment 2019 - 2023 ($ billion)
• 5.4 Product segment analysis 2019 - 2023
  • Historic Market Size - Product Segment 2019 - 2023 ($ billion)
• 5.5 Geography segment analysis 2019 - 2023
  • Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
• 5.6 Country segment analysis 2019 - 2023
  • Historic Market Size - Country Segment 2019 - 2023 ($ billion)

6 Qualitative Analysis

• 6.1 Impact of AI on Global Books Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2024 and 2029
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2024 and 2029
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2024 and 2029
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2024 and 2029
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2024 and 2029
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2024 and 2029
• 7.7 Market condition
  • Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Type

• 8.1 Market segments
  • Chart on Type - Market share 2024-2029 (%)
  • Data Table on Type - Market share 2024-2029 (%)
• 8.2 Comparison by Type
  • Chart on Comparison by Type
  • Data Table on Comparison by Type
• 8.3 Adult books - Market size and forecast 2024-2029
  • Chart on Adult books - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Adult books - Market size and forecast 2024-2029 ($ billion)
  • Chart on Adult books - Year-over-year growth 2024-2029 (%)
  • Data Table on Adult books - Year-over-year growth 2024-2029 (%)
• 8.4 Higher education course materials - Market size and forecast 2024-2029
  • Chart on Higher education course materials - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Higher education course materials - Market size and forecast 2024-2029 ($ billion)
  • Chart on Higher education course materials - Year-over-year growth 2024-2029 (%)
  • Data Table on Higher education course materials - Year-over-year growth 2024-2029 (%)
• 8.5 K-12 instructional materials - Market size and forecast 2024-2029
  • Chart on K-12 instructional materials - Market size and forecast 2024-2029 ($ billion)
  • Data Table on K-12 instructional materials - Market size and forecast 2024-2029 ($ billion)
  • Chart on K-12 instructional materials - Year-over-year growth 2024-2029 (%)
  • Data Table on K-12 instructional materials - Year-over-year growth 2024-2029 (%)
• 8.6 Children books - Market size and forecast 2024-2029
  • Chart on Children books - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Children books - Market size and forecast 2024-2029 ($ billion)
  • Chart on Children books - Year-over-year growth 2024-2029 (%)
  • Data Table on Children books - Year-over-year growth 2024-2029 (%)
• 8.7 Others - Market size and forecast 2024-2029
  • Chart on Others - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Others - Market size and forecast 2024-2029 ($ billion)
  • Chart on Others - Year-over-year growth 2024-2029 (%)
  • Data Table on Others - Year-over-year growth 2024-2029 (%)
• 8.8 Market opportunity by Type
  • Market opportunity by Type ($ billion)
  • Data Table on Market opportunity by Type ($ billion)

9 Market Segmentation by Distribution Channel

• 9.1 Market segments
  • Chart on Distribution Channel - Market share 2024-2029 (%)
  • Data Table on Distribution Channel - Market share 2024-2029 (%)
• 9.2 Comparison by Distribution Channel
  • Chart on Comparison by Distribution Channel
  • Data Table on Comparison by Distribution Channel
• 9.3 Local book shops - Market size and forecast 2024-2029
  • Chart on Local book shops - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Local book shops - Market size and forecast 2024-2029 ($ billion)
  • Chart on Local book shops - Year-over-year growth 2024-2029 (%)
  • Data Table on Local book shops - Year-over-year growth 2024-2029 (%)
• 9.4 Online - Market size and forecast 2024-2029
  • Chart on Online - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Online - Market size and forecast 2024-2029 ($ billion)
  • Chart on Online - Year-over-year growth 2024-2029 (%)
  • Data Table on Online - Year-over-year growth 2024-2029 (%)
• 9.5 Specialty stores - Market size and forecast 2024-2029
  • Chart on Specialty stores - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Specialty stores - Market size and forecast 2024-2029 ($ billion)
  • Chart on Specialty stores - Year-over-year growth 2024-2029 (%)
  • Data Table on Specialty stores - Year-over-year growth 2024-2029 (%)
• 9.6 Retail shops - Market size and forecast 2024-2029
  • Chart on Retail shops - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Retail shops - Market size and forecast 2024-2029 ($ billion)
  • Chart on Retail shops - Year-over-year growth 2024-2029 (%)
  • Data Table on Retail shops - Year-over-year growth 2024-2029 (%)
• 9.7 Market opportunity by Distribution Channel
  • Market opportunity by Distribution Channel ($ billion)
  • Data Table on Market opportunity by Distribution Channel ($ billion)

10 Market Segmentation by Product

• 10.1 Market segments
  • Chart on Product - Market share 2024-2029 (%)
  • Data Table on Product - Market share 2024-2029 (%)
• 10.2 Comparison by Product
  • Chart on Comparison by Product
  • Data Table on Comparison by Product
• 10.3 Print books - Market size and forecast 2024-2029
  • Chart on Print books - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Print books - Market size and forecast 2024-2029 ($ billion)
  • Chart on Print books - Year-over-year growth 2024-2029 (%)
  • Data Table on Print books - Year-over-year growth 2024-2029 (%)
• 10.4 Ebooks - Market size and forecast 2024-2029
  • Chart on Ebooks - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Ebooks - Market size and forecast 2024-2029 ($ billion)
  • Chart on Ebooks - Year-over-year growth 2024-2029 (%)
  • Data Table on Ebooks - Year-over-year growth 2024-2029 (%)
• 10.5 Audiobooks - Market size and forecast 2024-2029
  • Chart on Audiobooks - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Audiobooks - Market size and forecast 2024-2029 ($ billion)
  • Chart on Audiobooks - Year-over-year growth 2024-2029 (%)
  • Data Table on Audiobooks - Year-over-year growth 2024-2029 (%)
• 10.6 Market opportunity by Product
  • Market opportunity by Product ($ billion)
  • Data Table on Market opportunity by Product ($ billion)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2024-2029 (%)
  • Data Table on Market share By Geographical Landscape 2024-2029 (%)
• 12.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 12.3 North America - Market size and forecast 2024-2029
  • Chart on North America - Market size and forecast 2024-2029 ($ billion)
  • Data Table on North America - Market size and forecast 2024-2029 ($ billion)
  • Chart on North America - Year-over-year growth 2024-2029 (%)
  • Data Table on North America - Year-over-year growth 2024-2029 (%)
• 12.4 Europe - Market size and forecast 2024-2029
  • Chart on Europe - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
  • Chart on Europe - Year-over-year growth 2024-2029 (%)
  • Data Table on Europe - Year-over-year growth 2024-2029 (%)
• 12.5 APAC - Market size and forecast 2024-2029
  • Chart on APAC - Market size and forecast 2024-2029 ($ billion)
  • Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
  • Chart on APAC - Year-over-year growth 2024-2029 (%)
  • Data Table on APAC - Year-over-year growth 2024-2029 (%)
• 12.6 South America - Market size and forecast 2024-2029
  • Chart on South America - Market size and forecast 2024-2029 ($ billion)
  • Data Table on South America - Market size and forecast 2024-2029 ($ billion)
  • Chart on South America - Year-over-year growth 2024-2029 (%)
  • Data Table on South America - Year-over-year growth 2024-2029 (%)
• 12.7 Middle East and Africa - Market size and forecast 2024-2029
  • Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
  • Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
• 12.8 US - Market size and forecast 2024-2029
  • Chart on US - Market size and forecast 2024-2029 ($ billion)
  • Data Table on US - Market size and forecast 2024-2029 ($ billion)
  • Chart on US - Year-over-year growth 2024-2029 (%)
  • Data Table on US - Year-over-year growth 2024-2029 (%)
• 12.9 Canada - Market size and forecast 2024-2029
  • Chart on Canada - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
  • Chart on Canada - Year-over-year growth 2024-2029 (%)
  • Data Table on Canada - Year-over-year growth 2024-2029 (%)
• 12.10 China - Market size and forecast 2024-2029
  • Chart on China - Market size and forecast 2024-2029 ($ billion)
  • Data Table on China - Market size and forecast 2024-2029 ($ billion)
  • Chart on China - Year-over-year growth 2024-2029 (%)
  • Data Table on China - Year-over-year growth 2024-2029 (%)
• 12.11 UK - Market size and forecast 2024-2029
  • Chart on UK - Market size and forecast 2024-2029 ($ billion)
  • Data Table on UK - Market size and forecast 2024-2029 ($ billion)
  • Chart on UK - Year-over-year growth 2024-2029 (%)
  • Data Table on UK - Year-over-year growth 2024-2029 (%)
• 12.12 Japan - Market size and forecast 2024-2029
  • Chart on Japan - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
  • Chart on Japan - Year-over-year growth 2024-2029 (%)
  • Data Table on Japan - Year-over-year growth 2024-2029 (%)
• 12.13 Germany - Market size and forecast 2024-2029
  • Chart on Germany - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
  • Chart on Germany - Year-over-year growth 2024-2029 (%)
  • Data Table on Germany - Year-over-year growth 2024-2029 (%)
• 12.14 India - Market size and forecast 2024-2029
  • Chart on India - Market size and forecast 2024-2029 ($ billion)
  • Data Table on India - Market size and forecast 2024-2029 ($ billion)
  • Chart on India - Year-over-year growth 2024-2029 (%)
  • Data Table on India - Year-over-year growth 2024-2029 (%)
• 12.15 France - Market size and forecast 2024-2029
  • Chart on France - Market size and forecast 2024-2029 ($ billion)
  • Data Table on France - Market size and forecast 2024-2029 ($ billion)
  • Chart on France - Year-over-year growth 2024-2029 (%)
  • Data Table on France - Year-over-year growth 2024-2029 (%)
• 12.16 Italy - Market size and forecast 2024-2029
  • Chart on Italy - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Italy - Market size and forecast 2024-2029 ($ billion)
  • Chart on Italy - Year-over-year growth 2024-2029 (%)
  • Data Table on Italy - Year-over-year growth 2024-2029 (%)
• 12.17 South Korea - Market size and forecast 2024-2029
  • Chart on South Korea - Market size and forecast 2024-2029 ($ billion)
  • Data Table on South Korea - Market size and forecast 2024-2029 ($ billion)
  • Chart on South Korea - Year-over-year growth 2024-2029 (%)
  • Data Table on South Korea - Year-over-year growth 2024-2029 (%)
• 12.18 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ billion)
  • Data Tables on Market opportunity By Geographical Landscape ($ billion)

13 Drivers, Challenges, and Opportunity/Restraints

• 13.1 Market drivers
• 13.2 Market challenges
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029
• 13.4 Market opportunities/restraints

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Bertelsmann SE and Co. KGaA
  • Bertelsmann SE and Co. KGaA - Overview
  • Bertelsmann SE and Co. KGaA - Business segments
  • Bertelsmann SE and Co. KGaA - Key offerings
  • Bertelsmann SE and Co. KGaA - Segment focus
  • SWOT
• 15.5 Bloomsbury Publishing Plc
  • Bloomsbury Publishing Plc - Overview
  • Bloomsbury Publishing Plc - Business segments
  • Bloomsbury Publishing Plc - Key news
  • Bloomsbury Publishing Plc - Key offerings
  • Bloomsbury Publishing Plc - Segment focus
  • SWOT
• 15.6 Georg von Holtzbrinck GmbH and Co. KG
  • Georg von Holtzbrinck GmbH and Co. KG - Overview
  • Georg von Holtzbrinck GmbH and Co. KG - Product / Service
  • Georg von Holtzbrinck GmbH and Co. KG - Key offerings
  • SWOT
• 15.7 Idea and Design Works LLC
  • Idea and Design Works LLC - Overview
  • Idea and Design Works LLC - Product / Service
  • Idea and Design Works LLC - Key offerings
  • SWOT
• 15.8 McGraw Hill LLC
  • McGraw Hill LLC - Overview
  • McGraw Hill LLC - Product / Service
  • McGraw Hill LLC - Key news
  • McGraw Hill LLC - Key offerings
  • SWOT
• 15.9 Morris Publishing
  • Morris Publishing - Overview
  • Morris Publishing - Product / Service
  • Morris Publishing - Key offerings
  • SWOT
• 15.10 News Corp.
  • News Corp. - Overview
  • News Corp. - Business segments
  • News Corp. - Key offerings
  • News Corp. - Segment focus
  • SWOT
• 15.11 Oxford University Press
  • Oxford University Press - Overview
  • Oxford University Press - Product / Service
  • Oxford University Press - Key offerings
  • SWOT
• 15.12 Paramount Global
  • Paramount Global - Overview
  • Paramount Global - Business segments
  • Paramount Global - Key offerings
  • Paramount Global - Segment focus
  • SWOT
• 15.13 Pearson Plc
  • Pearson Plc - Overview
  • Pearson Plc - Business segments
  • Pearson Plc - Key news
  • Pearson Plc - Key offerings
  • Pearson Plc - Segment focus
  • SWOT
• 15.14 RELX Plc
  • RELX Plc - Overview
  • RELX Plc - Business segments
  • RELX Plc - Key offerings
  • RELX Plc - Segment focus
  • SWOT
• 15.15 Scholastic Corp.
  • Scholastic Corp. - Overview
  • Scholastic Corp. - Business segments
  • Scholastic Corp. - Key offerings
  • Scholastic Corp. - Segment focus
  • SWOT
• 15.16 The Walt Disney Co.
  • The Walt Disney Co. - Overview
  • The Walt Disney Co. - Business segments
  • The Walt Disney Co. - Key news
  • The Walt Disney Co. - Key offerings
  • The Walt Disney Co. - Segment focus
  • SWOT
• 15.17 Thomson Reuters Corp.
  • Thomson Reuters Corp. - Overview
  • Thomson Reuters Corp. - Business segments
  • Thomson Reuters Corp. - Key news
  • Thomson Reuters Corp. - Key offerings
  • Thomson Reuters Corp. - Segment focus
  • SWOT
• 15.18 Vivendi SE
  • Vivendi SE - Overview
  • Vivendi SE - Business segments
  • Vivendi SE - Key offerings
  • Vivendi SE - Segment focus
  • SWOT

16 Appendix

• 16.1 Scope of the report
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations