세계의 TV 및 영화 상품 시장(2025-2029년)

The TV and movie merchandise market is forecasted to grow by USD 137.4 billion during 2024-2029, accelerating at a CAGR of 11.2% during the forecast period. The report on the TV and movie merchandise market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growth of E-commerce platforms, increase in number of mobile applications, and success of TV shows and movies.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's TV and movie merchandise market is segmented as below:

By Application

• Offline retail
• Online retail

By Product

• Apparel
• Toys
• Accessories
• Video games
• Others

By Age Group

• Adults
• Teenagers
• Children

By Geographical Landscape

• North America
• Europe
• APAC
• South America
• Middle East and Africa

This study identifies the entertainment companies capitalizing on merchandise sales as one of the prime reasons driving the TV and movie merchandise market growth during the next few years. Also, 3d printing of merchandise and re-release, remake and sequels of classic TV shows and movies will lead to sizable demand in the market.

The report on the TV and movie merchandise market covers the following areas:

• TV And Movie Merchandise Market sizing
• TV And Movie Merchandise Market forecast
• TV And Movie Merchandise Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading TV and movie merchandise market vendors that include 41 Entertainment LLC, Aardman Animations Ltd., Amazon.com Inc., AT and T Inc., Banijay Group, Comcast Corp., Grindstore Ltd., Hasbro Inc., LEGO System AS, Mattel Inc., Netflix Inc., Paramount Global, RTL Group SA, Sony Pictures Entertainment Inc., Striker Entertainment LLC, The Walt Disney Co., Warner Bros. Entertainment Inc., WildBrain Ltd., and World Wrestling Entertainment Inc.. Also, the TV and movie merchandise market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by Application
  • Executive Summary - Chart on Market Segmentation by Product
  • Executive Summary - Chart on Market Segmentation by Age Group
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
  • Overview on criticality of inputs and factors of differentiation
• 2.3 Factors of disruption
  • Overview on factors of disruption
• 2.4 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

• 3.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 3.2 Market characteristics
  • Market characteristics analysis
• 3.3 Value chain analysis
  • Value chain analysis

4 Market Sizing

• 4.1 Market definition
  • Offerings of companies included in the market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2024
• 4.4 Market outlook: Forecast for 2024-2029
  • Chart on Global - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Global - Market size and forecast 2024-2029 ($ billion)
  • Chart on Global Market: Year-over-year growth 2024-2029 (%)
  • Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

• 5.1 Global TV And Movie Merchandise Market 2019 - 2023
  • Historic Market Size - Data Table on Global TV And Movie Merchandise Market 2019 - 2023 ($ billion)
• 5.2 Application segment analysis 2019 - 2023
  • Historic Market Size - Application Segment 2019 - 2023 ($ billion)
• 5.3 Product segment analysis 2019 - 2023
  • Historic Market Size - Product Segment 2019 - 2023 ($ billion)
• 5.4 Age Group segment analysis 2019 - 2023
  • Historic Market Size - Age Group Segment 2019 - 2023 ($ billion)
• 5.5 Geography segment analysis 2019 - 2023
  • Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
• 5.6 Country segment analysis 2019 - 2023
  • Historic Market Size - Country Segment 2019 - 2023 ($ billion)

6 Qualitative Analysis

• 6.1 Impact of AI on Global TV and Movie Merchandise Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2024 and 2029
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2024 and 2029
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2024 and 2029
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2024 and 2029
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2024 and 2029
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2024 and 2029
• 7.7 Market condition
  • Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Application

• 8.1 Market segments
  • Chart on Application - Market share 2024-2029 (%)
  • Data Table on Application - Market share 2024-2029 (%)
• 8.2 Comparison by Application
  • Chart on Comparison by Application
  • Data Table on Comparison by Application
• 8.3 Offline retail - Market size and forecast 2024-2029
  • Chart on Offline retail - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Offline retail - Market size and forecast 2024-2029 ($ billion)
  • Chart on Offline retail - Year-over-year growth 2024-2029 (%)
  • Data Table on Offline retail - Year-over-year growth 2024-2029 (%)
• 8.4 Online retail - Market size and forecast 2024-2029
  • Chart on Online retail - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Online retail - Market size and forecast 2024-2029 ($ billion)
  • Chart on Online retail - Year-over-year growth 2024-2029 (%)
  • Data Table on Online retail - Year-over-year growth 2024-2029 (%)
• 8.5 Market opportunity by Application
  • Market opportunity by Application ($ billion)
  • Data Table on Market opportunity by Application ($ billion)

9 Market Segmentation by Product

• 9.1 Market segments
  • Chart on Product - Market share 2024-2029 (%)
  • Data Table on Product - Market share 2024-2029 (%)
• 9.2 Comparison by Product
  • Chart on Comparison by Product
  • Data Table on Comparison by Product
• 9.3 Apparel - Market size and forecast 2024-2029
  • Chart on Apparel - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Apparel - Market size and forecast 2024-2029 ($ billion)
  • Chart on Apparel - Year-over-year growth 2024-2029 (%)
  • Data Table on Apparel - Year-over-year growth 2024-2029 (%)
• 9.4 Toys - Market size and forecast 2024-2029
  • Chart on Toys - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Toys - Market size and forecast 2024-2029 ($ billion)
  • Chart on Toys - Year-over-year growth 2024-2029 (%)
  • Data Table on Toys - Year-over-year growth 2024-2029 (%)
• 9.5 Accessories - Market size and forecast 2024-2029
  • Chart on Accessories - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Accessories - Market size and forecast 2024-2029 ($ billion)
  • Chart on Accessories - Year-over-year growth 2024-2029 (%)
  • Data Table on Accessories - Year-over-year growth 2024-2029 (%)
• 9.6 Video games - Market size and forecast 2024-2029
  • Chart on Video games - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Video games - Market size and forecast 2024-2029 ($ billion)
  • Chart on Video games - Year-over-year growth 2024-2029 (%)
  • Data Table on Video games - Year-over-year growth 2024-2029 (%)
• 9.7 Others - Market size and forecast 2024-2029
  • Chart on Others - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Others - Market size and forecast 2024-2029 ($ billion)
  • Chart on Others - Year-over-year growth 2024-2029 (%)
  • Data Table on Others - Year-over-year growth 2024-2029 (%)
• 9.8 Market opportunity by Product
  • Market opportunity by Product ($ billion)
  • Data Table on Market opportunity by Product ($ billion)

10 Market Segmentation by Age Group

• 10.1 Market segments
  • Chart on Age Group - Market share 2024-2029 (%)
  • Data Table on Age Group - Market share 2024-2029 (%)
• 10.2 Comparison by Age Group
  • Chart on Comparison by Age Group
  • Data Table on Comparison by Age Group
• 10.3 Adults - Market size and forecast 2024-2029
  • Chart on Adults - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Adults - Market size and forecast 2024-2029 ($ billion)
  • Chart on Adults - Year-over-year growth 2024-2029 (%)
  • Data Table on Adults - Year-over-year growth 2024-2029 (%)
• 10.4 Teenagers - Market size and forecast 2024-2029
  • Chart on Teenagers - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Teenagers - Market size and forecast 2024-2029 ($ billion)
  • Chart on Teenagers - Year-over-year growth 2024-2029 (%)
  • Data Table on Teenagers - Year-over-year growth 2024-2029 (%)
• 10.5 Children - Market size and forecast 2024-2029
  • Chart on Children - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Children - Market size and forecast 2024-2029 ($ billion)
  • Chart on Children - Year-over-year growth 2024-2029 (%)
  • Data Table on Children - Year-over-year growth 2024-2029 (%)
• 10.6 Market opportunity by Age Group
  • Market opportunity by Age Group ($ billion)
  • Data Table on Market opportunity by Age Group ($ billion)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2024-2029 (%)
  • Data Table on Market share By Geographical Landscape 2024-2029 (%)
• 12.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 12.3 North America - Market size and forecast 2024-2029
  • Chart on North America - Market size and forecast 2024-2029 ($ billion)
  • Data Table on North America - Market size and forecast 2024-2029 ($ billion)
  • Chart on North America - Year-over-year growth 2024-2029 (%)
  • Data Table on North America - Year-over-year growth 2024-2029 (%)
• 12.4 Europe - Market size and forecast 2024-2029
  • Chart on Europe - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
  • Chart on Europe - Year-over-year growth 2024-2029 (%)
  • Data Table on Europe - Year-over-year growth 2024-2029 (%)
• 12.5 APAC - Market size and forecast 2024-2029
  • Chart on APAC - Market size and forecast 2024-2029 ($ billion)
  • Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
  • Chart on APAC - Year-over-year growth 2024-2029 (%)
  • Data Table on APAC - Year-over-year growth 2024-2029 (%)
• 12.6 South America - Market size and forecast 2024-2029
  • Chart on South America - Market size and forecast 2024-2029 ($ billion)
  • Data Table on South America - Market size and forecast 2024-2029 ($ billion)
  • Chart on South America - Year-over-year growth 2024-2029 (%)
  • Data Table on South America - Year-over-year growth 2024-2029 (%)
• 12.7 Middle East and Africa - Market size and forecast 2024-2029
  • Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
  • Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
• 12.8 US - Market size and forecast 2024-2029
  • Chart on US - Market size and forecast 2024-2029 ($ billion)
  • Data Table on US - Market size and forecast 2024-2029 ($ billion)
  • Chart on US - Year-over-year growth 2024-2029 (%)
  • Data Table on US - Year-over-year growth 2024-2029 (%)
• 12.9 UK - Market size and forecast 2024-2029
  • Chart on UK - Market size and forecast 2024-2029 ($ billion)
  • Data Table on UK - Market size and forecast 2024-2029 ($ billion)
  • Chart on UK - Year-over-year growth 2024-2029 (%)
  • Data Table on UK - Year-over-year growth 2024-2029 (%)
• 12.10 Canada - Market size and forecast 2024-2029
  • Chart on Canada - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
  • Chart on Canada - Year-over-year growth 2024-2029 (%)
  • Data Table on Canada - Year-over-year growth 2024-2029 (%)
• 12.11 China - Market size and forecast 2024-2029
  • Chart on China - Market size and forecast 2024-2029 ($ billion)
  • Data Table on China - Market size and forecast 2024-2029 ($ billion)
  • Chart on China - Year-over-year growth 2024-2029 (%)
  • Data Table on China - Year-over-year growth 2024-2029 (%)
• 12.12 India - Market size and forecast 2024-2029
  • Chart on India - Market size and forecast 2024-2029 ($ billion)
  • Data Table on India - Market size and forecast 2024-2029 ($ billion)
  • Chart on India - Year-over-year growth 2024-2029 (%)
  • Data Table on India - Year-over-year growth 2024-2029 (%)
• 12.13 Germany - Market size and forecast 2024-2029
  • Chart on Germany - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
  • Chart on Germany - Year-over-year growth 2024-2029 (%)
  • Data Table on Germany - Year-over-year growth 2024-2029 (%)
• 12.14 France - Market size and forecast 2024-2029
  • Chart on France - Market size and forecast 2024-2029 ($ billion)
  • Data Table on France - Market size and forecast 2024-2029 ($ billion)
  • Chart on France - Year-over-year growth 2024-2029 (%)
  • Data Table on France - Year-over-year growth 2024-2029 (%)
• 12.15 Japan - Market size and forecast 2024-2029
  • Chart on Japan - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
  • Chart on Japan - Year-over-year growth 2024-2029 (%)
  • Data Table on Japan - Year-over-year growth 2024-2029 (%)
• 12.16 Italy - Market size and forecast 2024-2029
  • Chart on Italy - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Italy - Market size and forecast 2024-2029 ($ billion)
  • Chart on Italy - Year-over-year growth 2024-2029 (%)
  • Data Table on Italy - Year-over-year growth 2024-2029 (%)
• 12.17 Brazil - Market size and forecast 2024-2029
  • Chart on Brazil - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Brazil - Market size and forecast 2024-2029 ($ billion)
  • Chart on Brazil - Year-over-year growth 2024-2029 (%)
  • Data Table on Brazil - Year-over-year growth 2024-2029 (%)
• 12.18 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ billion)
  • Data Tables on Market opportunity By Geographical Landscape ($ billion)

13 Drivers, Challenges, and Opportunity/Restraints

• 13.1 Market drivers
• 13.2 Market challenges
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029
• 13.4 Market opportunities/restraints

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
  • 41 Entertainment LLC
  • 41 Entertainment LLC - Overview
  • 41 Entertainment LLC - Product / Service
  • 41 Entertainment LLC - Key offerings
  • SWOT
• 15.5 Aardman Animations Ltd.
  • Aardman Animations Ltd. - Overview
  • Aardman Animations Ltd. - Product / Service
  • Aardman Animations Ltd. - Key offerings
  • SWOT
• 15.6 Amazon.com Inc.
  • Amazon.com Inc. - Overview
  • Amazon.com Inc. - Business segments
  • Amazon.com Inc. - Key news
  • Amazon.com Inc. - Key offerings
  • Amazon.com Inc. - Segment focus
  • SWOT
• 15.7 AT and T Inc.
  • AT and T Inc. - Overview
  • AT and T Inc. - Business segments
  • AT and T Inc. - Key news
  • AT and T Inc. - Key offerings
  • AT and T Inc. - Segment focus
  • SWOT
• 15.8 Banijay Group
  • Banijay Group - Overview
  • Banijay Group - Product / Service
  • Banijay Group - Key offerings
  • SWOT
• 15.9 Comcast Corp.
  • Comcast Corp. - Overview
  • Comcast Corp. - Business segments
  • Comcast Corp. - Key news
  • Comcast Corp. - Key offerings
  • Comcast Corp. - Segment focus
  • SWOT
• 15.10 Grindstore Ltd.
  • Grindstore Ltd. - Overview
  • Grindstore Ltd. - Product / Service
  • Grindstore Ltd. - Key offerings
  • SWOT
• 15.11 Hasbro Inc.
  • Hasbro Inc. - Overview
  • Hasbro Inc. - Business segments
  • Hasbro Inc. - Key offerings
  • Hasbro Inc. - Segment focus
  • SWOT
• 15.12 LEGO System AS
  • LEGO System AS - Overview
  • LEGO System AS - Product / Service
  • LEGO System AS - Key news
  • LEGO System AS - Key offerings
  • SWOT
• 15.13 Netflix Inc.
  • Netflix Inc. - Overview
  • Netflix Inc. - Product / Service
  • Netflix Inc. - Key offerings
  • SWOT
• 15.14 Sony Pictures Entertainment Inc.
  • Sony Pictures Entertainment Inc. - Overview
  • Sony Pictures Entertainment Inc. - Product / Service
  • Sony Pictures Entertainment Inc. - Key offerings
  • SWOT
• 15.15 The Walt Disney Co.
  • The Walt Disney Co. - Overview
  • The Walt Disney Co. - Business segments
  • The Walt Disney Co. - Key news
  • The Walt Disney Co. - Key offerings
  • The Walt Disney Co. - Segment focus
  • SWOT
• 15.16 Warner Bros. Entertainment Inc.
  • Warner Bros. Entertainment Inc. - Overview
  • Warner Bros. Entertainment Inc. - Product / Service
  • Warner Bros. Entertainment Inc. - Key offerings
  • SWOT
• 15.17 WildBrain Ltd.
  • WildBrain Ltd. - Overview
  • WildBrain Ltd. - Business segments
  • WildBrain Ltd. - Key offerings
  • WildBrain Ltd. - Segment focus
  • SWOT
• 15.18 World Wrestling Entertainment Inc.
  • World Wrestling Entertainment Inc. - Overview
  • World Wrestling Entertainment Inc. - Product / Service
  • World Wrestling Entertainment Inc. - Key offerings
  • SWOT

16 Appendix

• 16.1 Scope of the report
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations