세계의 소셜 네트워킹 시장(2025-2029년)

The social networking market is forecasted to grow by USD 312.3 billion during 2024-2029, accelerating at a CAGR of 21.6% during the forecast period. The report on the social networking market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increased internet penetration, collaborations and partnerships among vendors, and soaring demand for video content.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's social networking market is segmented as below:

By Type

• Advertising
• In-app purchase
• Paid apps

By Distribution Channel

• Google
• Apple

By Service

• Communication
• Entertainment
• Socialization
• Marketing
• Customer service

By Platform

• Website-based
• Mobile apps
• Hybrid platforms

By Geographical Landscape

• North America
• APAC
• Europe
• South America
• Middle East and Africa

This study identifies the social media advertisements gaining traction as one of the prime reasons driving the social networking market growth during the next few years. Also, growing penetration of smartphones and regular updates and innovations in social networking platforms will lead to sizable demand in the market.

The report on the social networking market covers the following areas:

• Social Networking Market sizing
• Social Networking Market forecast
• Social Networking Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading social networking market vendors that include Automattic Inc., ByteDance Ltd., Discord Inc., LinkedIn Corp., MediaLab.AI, Meetup, Meta Platforms Inc., Myspace LLC, Nextdoor Holdings Inc., Pinterest Inc., Quora Inc., Rakuten Group Inc., Reddit Inc., Snap Inc., Telegram Messenger Inc., Tencent Holdings Ltd., X Corp., Yelp Inc., YouTube, and Z Holdings Group. Also, the social networking market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Market Segmentation by Distribution Channel
  • Executive Summary - Chart on Market Segmentation by Service
  • Executive Summary - Chart on Market Segmentation by Platform
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
  • Overview on criticality of inputs and factors of differentiation
• 2.3 Factors of disruption
  • Overview on factors of disruption
• 2.4 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

• 3.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 3.2 Market characteristics
  • Market characteristics analysis
• 3.3 Value chain analysis
  • Value chain analysis

4 Market Sizing

• 4.1 Market definition
  • Offerings of companies included in the market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2024
• 4.4 Market outlook: Forecast for 2024-2029
  • Chart on Global - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Global - Market size and forecast 2024-2029 ($ billion)
  • Chart on Global Market: Year-over-year growth 2024-2029 (%)
  • Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

• 5.1 Global Social Networking Market 2019 - 2023
  • Historic Market Size - Data Table on Global Social Networking Market 2019 - 2023 ($ billion)
• 5.2 Type segment analysis 2019 - 2023
  • Historic Market Size - Type Segment 2019 - 2023 ($ billion)
• 5.3 Distribution Channel segment analysis 2019 - 2023
  • Historic Market Size - Distribution Channel Segment 2019 - 2023 ($ billion)
• 5.4 Service segment analysis 2019 - 2023
  • Historic Market Size - Service Segment 2019 - 2023 ($ billion)
• 5.5 Platform segment analysis 2019 - 2023
  • Historic Market Size - Platform Segment 2019 - 2023 ($ billion)
• 5.6 Geography segment analysis 2019 - 2023
  • Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
• 5.7 Country segment analysis 2019 - 2023
  • Historic Market Size - Country Segment 2019 - 2023 ($ billion)

6 Qualitative Analysis

• 6.1 Impact of AI on global social networking market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2024 and 2029
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2024 and 2029
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2024 and 2029
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2024 and 2029
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2024 and 2029
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2024 and 2029
• 7.7 Market condition
  • Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Type

• 8.1 Market segments
  • Chart on Type - Market share 2024-2029 (%)
  • Data Table on Type - Market share 2024-2029 (%)
• 8.2 Comparison by Type
  • Chart on Comparison by Type
  • Data Table on Comparison by Type
• 8.3 Advertising - Market size and forecast 2024-2029
  • Chart on Advertising - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Advertising - Market size and forecast 2024-2029 ($ billion)
  • Chart on Advertising - Year-over-year growth 2024-2029 (%)
  • Data Table on Advertising - Year-over-year growth 2024-2029 (%)
• 8.4 In-app purchase - Market size and forecast 2024-2029
  • Chart on In-app purchase - Market size and forecast 2024-2029 ($ billion)
  • Data Table on In-app purchase - Market size and forecast 2024-2029 ($ billion)
  • Chart on In-app purchase - Year-over-year growth 2024-2029 (%)
  • Data Table on In-app purchase - Year-over-year growth 2024-2029 (%)
• 8.5 Paid apps - Market size and forecast 2024-2029
  • Chart on Paid apps - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Paid apps - Market size and forecast 2024-2029 ($ billion)
  • Chart on Paid apps - Year-over-year growth 2024-2029 (%)
  • Data Table on Paid apps - Year-over-year growth 2024-2029 (%)
• 8.6 Market opportunity by Type
  • Market opportunity by Type ($ billion)
  • Data Table on Market opportunity by Type ($ billion)

9 Market Segmentation by Distribution Channel

• 9.1 Market segments
  • Chart on Distribution Channel - Market share 2024-2029 (%)
  • Data Table on Distribution Channel - Market share 2024-2029 (%)
• 9.2 Comparison by Distribution Channel
  • Chart on Comparison by Distribution Channel
  • Data Table on Comparison by Distribution Channel
• 9.3 Google - Market size and forecast 2024-2029
  • Chart on Google - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Google - Market size and forecast 2024-2029 ($ billion)
  • Chart on Google - Year-over-year growth 2024-2029 (%)
  • Data Table on Google - Year-over-year growth 2024-2029 (%)
• 9.4 Apple - Market size and forecast 2024-2029
  • Chart on Apple - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Apple - Market size and forecast 2024-2029 ($ billion)
  • Chart on Apple - Year-over-year growth 2024-2029 (%)
  • Data Table on Apple - Year-over-year growth 2024-2029 (%)
• 9.5 Market opportunity by Distribution Channel
  • Market opportunity by Distribution Channel ($ billion)
  • Data Table on Market opportunity by Distribution Channel ($ billion)

10 Market Segmentation by Service

• 10.1 Market segments
  • Chart on Service - Market share 2024-2029 (%)
  • Data Table on Service - Market share 2024-2029 (%)
• 10.2 Comparison by Service
  • Chart on Comparison by Service
  • Data Table on Comparison by Service
• 10.3 Communication - Market size and forecast 2024-2029
  • Chart on Communication - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Communication - Market size and forecast 2024-2029 ($ billion)
  • Chart on Communication - Year-over-year growth 2024-2029 (%)
  • Data Table on Communication - Year-over-year growth 2024-2029 (%)
• 10.4 Entertainment - Market size and forecast 2024-2029
  • Chart on Entertainment - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Entertainment - Market size and forecast 2024-2029 ($ billion)
  • Chart on Entertainment - Year-over-year growth 2024-2029 (%)
  • Data Table on Entertainment - Year-over-year growth 2024-2029 (%)
• 10.5 Socialization - Market size and forecast 2024-2029
  • Chart on Socialization - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Socialization - Market size and forecast 2024-2029 ($ billion)
  • Chart on Socialization - Year-over-year growth 2024-2029 (%)
  • Data Table on Socialization - Year-over-year growth 2024-2029 (%)
• 10.6 Marketing - Market size and forecast 2024-2029
  • Chart on Marketing - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Marketing - Market size and forecast 2024-2029 ($ billion)
  • Chart on Marketing - Year-over-year growth 2024-2029 (%)
  • Data Table on Marketing - Year-over-year growth 2024-2029 (%)
• 10.7 Customer service - Market size and forecast 2024-2029
  • Chart on Customer service - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Customer service - Market size and forecast 2024-2029 ($ billion)
  • Chart on Customer service - Year-over-year growth 2024-2029 (%)
  • Data Table on Customer service - Year-over-year growth 2024-2029 (%)
• 10.8 Market opportunity by Service
  • Market opportunity by Service ($ billion)
  • Data Table on Market opportunity by Service ($ billion)

11 Market Segmentation by Platform

• 11.1 Market segments
  • Chart on Platform - Market share 2024-2029 (%)
  • Data Table on Platform - Market share 2024-2029 (%)
• 11.2 Comparison by Platform
  • Chart on Comparison by Platform
  • Data Table on Comparison by Platform
• 11.3 Website-based - Market size and forecast 2024-2029
  • Chart on Website-based - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Website-based - Market size and forecast 2024-2029 ($ billion)
  • Chart on Website-based - Year-over-year growth 2024-2029 (%)
  • Data Table on Website-based - Year-over-year growth 2024-2029 (%)
• 11.4 Mobile apps - Market size and forecast 2024-2029
  • Chart on Mobile apps - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Mobile apps - Market size and forecast 2024-2029 ($ billion)
  • Chart on Mobile apps - Year-over-year growth 2024-2029 (%)
  • Data Table on Mobile apps - Year-over-year growth 2024-2029 (%)
• 11.5 Hybrid platforms - Market size and forecast 2024-2029
  • Chart on Hybrid platforms - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Hybrid platforms - Market size and forecast 2024-2029 ($ billion)
  • Chart on Hybrid platforms - Year-over-year growth 2024-2029 (%)
  • Data Table on Hybrid platforms - Year-over-year growth 2024-2029 (%)
• 11.6 Market opportunity by Platform
  • Market opportunity by Platform ($ billion)
  • Data Table on Market opportunity by Platform ($ billion)

12 Customer Landscape

• 12.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

13 Geographic Landscape

• 13.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2024-2029 (%)
  • Data Table on Market share By Geographical Landscape 2024-2029 (%)
• 13.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 13.3 North America - Market size and forecast 2024-2029
  • Chart on North America - Market size and forecast 2024-2029 ($ billion)
  • Data Table on North America - Market size and forecast 2024-2029 ($ billion)
  • Chart on North America - Year-over-year growth 2024-2029 (%)
  • Data Table on North America - Year-over-year growth 2024-2029 (%)
• 13.4 APAC - Market size and forecast 2024-2029
  • Chart on APAC - Market size and forecast 2024-2029 ($ billion)
  • Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
  • Chart on APAC - Year-over-year growth 2024-2029 (%)
  • Data Table on APAC - Year-over-year growth 2024-2029 (%)
• 13.5 Europe - Market size and forecast 2024-2029
  • Chart on Europe - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
  • Chart on Europe - Year-over-year growth 2024-2029 (%)
  • Data Table on Europe - Year-over-year growth 2024-2029 (%)
• 13.6 South America - Market size and forecast 2024-2029
  • Chart on South America - Market size and forecast 2024-2029 ($ billion)
  • Data Table on South America - Market size and forecast 2024-2029 ($ billion)
  • Chart on South America - Year-over-year growth 2024-2029 (%)
  • Data Table on South America - Year-over-year growth 2024-2029 (%)
• 13.7 Middle East and Africa - Market size and forecast 2024-2029
  • Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
  • Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
• 13.8 US - Market size and forecast 2024-2029
  • Chart on US - Market size and forecast 2024-2029 ($ billion)
  • Data Table on US - Market size and forecast 2024-2029 ($ billion)
  • Chart on US - Year-over-year growth 2024-2029 (%)
  • Data Table on US - Year-over-year growth 2024-2029 (%)
• 13.9 China - Market size and forecast 2024-2029
  • Chart on China - Market size and forecast 2024-2029 ($ billion)
  • Data Table on China - Market size and forecast 2024-2029 ($ billion)
  • Chart on China - Year-over-year growth 2024-2029 (%)
  • Data Table on China - Year-over-year growth 2024-2029 (%)
• 13.10 Japan - Market size and forecast 2024-2029
  • Chart on Japan - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
  • Chart on Japan - Year-over-year growth 2024-2029 (%)
  • Data Table on Japan - Year-over-year growth 2024-2029 (%)
• 13.11 Canada - Market size and forecast 2024-2029
  • Chart on Canada - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
  • Chart on Canada - Year-over-year growth 2024-2029 (%)
  • Data Table on Canada - Year-over-year growth 2024-2029 (%)
• 13.12 India - Market size and forecast 2024-2029
  • Chart on India - Market size and forecast 2024-2029 ($ billion)
  • Data Table on India - Market size and forecast 2024-2029 ($ billion)
  • Chart on India - Year-over-year growth 2024-2029 (%)
  • Data Table on India - Year-over-year growth 2024-2029 (%)
• 13.13 UK - Market size and forecast 2024-2029
  • Chart on UK - Market size and forecast 2024-2029 ($ billion)
  • Data Table on UK - Market size and forecast 2024-2029 ($ billion)
  • Chart on UK - Year-over-year growth 2024-2029 (%)
  • Data Table on UK - Year-over-year growth 2024-2029 (%)
• 13.14 Germany - Market size and forecast 2024-2029
  • Chart on Germany - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
  • Chart on Germany - Year-over-year growth 2024-2029 (%)
  • Data Table on Germany - Year-over-year growth 2024-2029 (%)
• 13.15 France - Market size and forecast 2024-2029
  • Chart on France - Market size and forecast 2024-2029 ($ billion)
  • Data Table on France - Market size and forecast 2024-2029 ($ billion)
  • Chart on France - Year-over-year growth 2024-2029 (%)
  • Data Table on France - Year-over-year growth 2024-2029 (%)
• 13.16 Italy - Market size and forecast 2024-2029
  • Chart on Italy - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Italy - Market size and forecast 2024-2029 ($ billion)
  • Chart on Italy - Year-over-year growth 2024-2029 (%)
  • Data Table on Italy - Year-over-year growth 2024-2029 (%)
• 13.17 Brazil - Market size and forecast 2024-2029
  • Chart on Brazil - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Brazil - Market size and forecast 2024-2029 ($ billion)
  • Chart on Brazil - Year-over-year growth 2024-2029 (%)
  • Data Table on Brazil - Year-over-year growth 2024-2029 (%)
• 13.18 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ billion)
  • Data Tables on Market opportunity By Geographical Landscape ($ billion)

14 Drivers, Challenges, and Opportunity/Restraints

• 14.1 Market drivers
• 14.2 Market challenges
• 14.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029
• 14.4 Market opportunities/restraints

15 Competitive Landscape

• 15.1 Overview
• 15.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 15.3 Landscape disruption
  • Overview on factors of disruption
• 15.4 Industry risks
  • Impact of key risks on business

16 Competitive Analysis

• 16.1 Companies profiled
  • Companies covered
• 16.2 Company ranking index
  • Company ranking index
• 16.3 Market positioning of companies
  • Matrix on companies position and classification
• 16.4 Automattic Inc.
  • Automattic Inc. - Overview
  • Automattic Inc. - Product / Service
  • Automattic Inc. - Key offerings
  • SWOT
• 16.5 ByteDance Ltd.

ByteDance Ltd. - Overview

ByteDance Ltd. - Product / Service

ByteDance Ltd. - Key offerings

• SWOT
• 16.6 LinkedIn Corp.
  • LinkedIn Corp. - Overview
  • LinkedIn Corp. - Product / Service
  • LinkedIn Corp. - Key offerings
  • SWOT
• 16.7 MediaLab.Ai
  • MediaLab.Ai - Overview
  • MediaLab.Ai - Product / Service
  • MediaLab.Ai - Key offerings
  • SWOT
• 16.8 Meetup
  • Meetup - Overview
  • Meetup - Product / Service
  • Meetup - Key offerings
  • SWOT
• 16.9 Meta Platforms Inc.
  • Meta Platforms Inc. - Overview
  • Meta Platforms Inc. - Product / Service
  • Meta Platforms Inc. - Key news
  • Meta Platforms Inc. - Key offerings
  • SWOT
• 16.10 Nextdoor Holdings Inc.
  • Nextdoor Holdings Inc. - Overview
  • Nextdoor Holdings Inc. - Product / Service
  • Nextdoor Holdings Inc. - Key offerings
  • SWOT
• 16.11 Pinterest Inc.
  • Pinterest Inc. - Overview
  • Pinterest Inc. - Product / Service
  • Pinterest Inc. - Key news
  • Pinterest Inc. - Key offerings
  • SWOT
• 16.12 Quora Inc.
  • Quora Inc. - Overview
  • Quora Inc. - Product / Service
  • Quora Inc. - Key offerings
  • SWOT
• 16.13 Reddit Inc.
  • Reddit Inc. - Overview
  • Reddit Inc. - Product / Service
  • Reddit Inc. - Key offerings
  • SWOT
• 16.14 Snap Inc.
  • Snap Inc. - Overview
  • Snap Inc. - Product / Service
  • Snap Inc. - Key offerings
  • SWOT
• 16.15 Tencent Holdings Ltd.
  • Tencent Holdings Ltd. - Overview
  • Tencent Holdings Ltd. - Business segments
  • Tencent Holdings Ltd. - Key news
  • Tencent Holdings Ltd. - Key offerings
  • Tencent Holdings Ltd. - Segment focus
  • SWOT
• 16.16 X Corp.
  • X Corp. - Overview
  • X Corp. - Product / Service
  • X Corp. - Key offerings
  • SWOT
• 16.17 YouTube
  • YouTube - Overview
  • YouTube - Product / Service
  • YouTube - Key offerings
  • SWOT
• 16.18 Z Holdings Group
  • Z Holdings Group - Overview
  • Z Holdings Group - Business segments
  • Z Holdings Group - Key offerings
  • Z Holdings Group - Segment focus
  • SWOT

17 Appendix

• 17.1 Scope of the report
• 17.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 17.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 17.4 Research methodology
  • Research methodology
• 17.5 Data procurement
  • Information sources
• 17.6 Data validation
  • Data validation
• 17.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 17.8 Data synthesis
  • Data synthesis
• 17.9 360 degree market analysis
  • 360 degree market analysis
• 17.10 List of abbreviations
  • List of abbreviations