세계의 소셜 커머스 시장(2025-2029년)

The social commerce market is forecasted to grow by USD 1474.8 billion during 2024-2029, accelerating at a CAGR of 15.3% during the forecast period. The report on the social commerce market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by personalized shopping experience and diverse product portfolios on social commerce platforms, increasing use of social media advertising, and rising number of mobile internet users.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's social commerce market is segmented as below:

By Device

• Laptops and PCs
• Mobiles
• Tablets
• Others

By Business Segment

• Business to consumer
• Business to business
• Consumer to consumer

By Product Type

• Fashion and apparel
• Beauty and personal care
• Electronics and gadgets
• Home decor and furniture
• Others

By Geographical Landscape

• APAC
• North America
• Europe
• South America
• Middle East and Africa

This study identifies the technological advances in social media as one of the prime reasons driving the social commerce market growth during the next few years. Also, increased adoption of RTB and emergence of cross-device marketing techniques will lead to sizable demand in the market.

The report on the social commerce market covers the following areas:

• Social Commerce Market sizing
• Social Commerce Market forecast
• Social Commerce Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading social commerce market vendors that include Advance, Alibaba Group Holding Ltd., Automattic Inc., ByteDance Ltd., Charlton Media Group, Etsy Inc., Eventbrite Inc., Fashnear Technologies Pvt. Ltd., iQIYI Inc., Meta Platforms Inc., Microsoft Corp., One97 Communications Ltd., PayPal Holdings Inc., PDD Holdings, Renren Inc., Shopify Inc., SINA Corp., Tencent Holdings Ltd., X Corp., and Verizon Communications Inc.. Also, the social commerce market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by Device
  • Executive Summary - Chart on Market Segmentation by Business Segment
  • Executive Summary - Chart on Market Segmentation by Product Type
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
  • Overview on criticality of inputs and factors of differentiation
• 2.3 Factors of disruption
  • Overview on factors of disruption
• 2.4 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

• 3.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 3.2 Market characteristics
  • Market characteristics analysis
• 3.3 Value chain analysis
  • Value chain analysis

4 Market Sizing

• 4.1 Market definition
  • Offerings of companies included in the market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2024
• 4.4 Market outlook: Forecast for 2024-2029
  • Chart on Global - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Global - Market size and forecast 2024-2029 ($ billion)
  • Chart on Global Market: Year-over-year growth 2024-2029 (%)
  • Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

• 5.1 Global Social Commerce Market 2019 - 2023
  • Historic Market Size - Data Table on Global Social Commerce Market 2019 - 2023 ($ billion)
• 5.2 Device segment analysis 2019 - 2023
  • Historic Market Size - Device Segment 2019 - 2023 ($ billion)
• 5.3 Business segment analysis 2019 - 2023
  • Historic Market Size - Business Segment 2019 - 2023 ($ billion)
• 5.4 Product Type segment analysis 2019 - 2023
  • Historic Market Size - Product Type Segment 2019 - 2023 ($ billion)
• 5.5 Geography segment analysis 2019 - 2023
  • Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
• 5.6 Country segment analysis 2019 - 2023
  • Historic Market Size - Country Segment 2019 - 2023 ($ billion)

6 Qualitative Analysis

• 6.1 Impact of AI on Global Social Commerce Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2024 and 2029
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2024 and 2029
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2024 and 2029
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2024 and 2029
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2024 and 2029
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2024 and 2029
• 7.7 Market condition
  • Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Device

• 8.1 Market segments
  • Chart on Device - Market share 2024-2029 (%)
  • Data Table on Device - Market share 2024-2029 (%)
• 8.2 Comparison by Device
  • Chart on Comparison by Device
  • Data Table on Comparison by Device
• 8.3 Laptops and PCs - Market size and forecast 2024-2029
  • Chart on Laptops and PCs - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Laptops and PCs - Market size and forecast 2024-2029 ($ billion)
  • Chart on Laptops and PCs - Year-over-year growth 2024-2029 (%)
  • Data Table on Laptops and PCs - Year-over-year growth 2024-2029 (%)
• 8.4 Mobiles - Market size and forecast 2024-2029
  • Chart on Mobiles - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Mobiles - Market size and forecast 2024-2029 ($ billion)
  • Chart on Mobiles - Year-over-year growth 2024-2029 (%)
  • Data Table on Mobiles - Year-over-year growth 2024-2029 (%)
• 8.5 Tablets - Market size and forecast 2024-2029
  • Chart on Tablets - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Tablets - Market size and forecast 2024-2029 ($ billion)
  • Chart on Tablets - Year-over-year growth 2024-2029 (%)
  • Data Table on Tablets - Year-over-year growth 2024-2029 (%)
• 8.6 Others - Market size and forecast 2024-2029
  • Chart on Others - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Others - Market size and forecast 2024-2029 ($ billion)
  • Chart on Others - Year-over-year growth 2024-2029 (%)
  • Data Table on Others - Year-over-year growth 2024-2029 (%)
• 8.7 Market opportunity by Device
  • Market opportunity by Device ($ billion)
  • Data Table on Market opportunity by Device ($ billion)

9 Market Segmentation by Business Segment

• 9.1 Market segments
  • Chart on Market Segmentation by Business Segment - Market share 2024-2029 (%)
  • Data Table on Market Segmentation by Business Segment - Market share 2024-2029 (%)
• 9.2 Comparison by Business Segment
  • Chart on Comparison by Market Segmentation by Business Segment
  • Data Table on Comparison by Market Segmentation by Business Segment
• 9.3 Business to consumer - Market size and forecast 2024-2029
  • Chart on Business to consumer - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Business to consumer - Market size and forecast 2024-2029 ($ billion)
  • Chart on Business to consumer - Year-over-year growth 2024-2029 (%)
  • Data Table on Business to consumer - Year-over-year growth 2024-2029 (%)
• 9.4 Business to business - Market size and forecast 2024-2029
  • Chart on Business to business - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Business to business - Market size and forecast 2024-2029 ($ billion)
  • Chart on Business to business - Year-over-year growth 2024-2029 (%)
  • Data Table on Business to business - Year-over-year growth 2024-2029 (%)
• 9.5 Consumer to consumer - Market size and forecast 2024-2029
  • Chart on Consumer to consumer - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Consumer to consumer - Market size and forecast 2024-2029 ($ billion)
  • Chart on Consumer to consumer - Year-over-year growth 2024-2029 (%)
  • Data Table on Consumer to consumer - Year-over-year growth 2024-2029 (%)
• 9.6 Market opportunity by Market Segmentation by Business Segment
  • Market opportunity by Market Segmentation by Business Segment ($ billion)
  • Data Table on Market opportunity by Market Segmentation by Business Segment ($ billion)

10 Market Segmentation by Product Type

• 10.1 Market segments
  • Chart on Product Type - Market share 2024-2029 (%)
  • Data Table on Product Type - Market share 2024-2029 (%)
• 10.2 Comparison by Product Type
  • Chart on Comparison by Product Type
  • Data Table on Comparison by Product Type
• 10.3 Fashion and apparel - Market size and forecast 2024-2029
  • Chart on Fashion and apparel - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Fashion and apparel - Market size and forecast 2024-2029 ($ billion)
  • Chart on Fashion and apparel - Year-over-year growth 2024-2029 (%)
  • Data Table on Fashion and apparel - Year-over-year growth 2024-2029 (%)
• 10.4 Beauty and personal care - Market size and forecast 2024-2029
  • Chart on Beauty and personal care - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Beauty and personal care - Market size and forecast 2024-2029 ($ billion)
  • Chart on Beauty and personal care - Year-over-year growth 2024-2029 (%)
  • Data Table on Beauty and personal care - Year-over-year growth 2024-2029 (%)
• 10.5 Electronics and gadgets - Market size and forecast 2024-2029
  • Chart on Electronics and gadgets - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Electronics and gadgets - Market size and forecast 2024-2029 ($ billion)
  • Chart on Electronics and gadgets - Year-over-year growth 2024-2029 (%)
  • Data Table on Electronics and gadgets - Year-over-year growth 2024-2029 (%)
• 10.6 Home decor and furniture - Market size and forecast 2024-2029
  • Chart on Home decor and furniture - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Home decor and furniture - Market size and forecast 2024-2029 ($ billion)
  • Chart on Home decor and furniture - Year-over-year growth 2024-2029 (%)
  • Data Table on Home decor and furniture - Year-over-year growth 2024-2029 (%)
• 10.7 Others - Market size and forecast 2024-2029
  • Chart on Others - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Others - Market size and forecast 2024-2029 ($ billion)
  • Chart on Others - Year-over-year growth 2024-2029 (%)
  • Data Table on Others - Year-over-year growth 2024-2029 (%)
• 10.8 Market opportunity by Product Type
  • Market opportunity by Product Type ($ billion)
  • Data Table on Market opportunity by Product Type ($ billion)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2024-2029 (%)
  • Data Table on Market share By Geographical Landscape 2024-2029 (%)
• 12.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 12.3 APAC - Market size and forecast 2024-2029
  • Chart on APAC - Market size and forecast 2024-2029 ($ billion)
  • Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
  • Chart on APAC - Year-over-year growth 2024-2029 (%)
  • Data Table on APAC - Year-over-year growth 2024-2029 (%)
• 12.4 North America - Market size and forecast 2024-2029
  • Chart on North America - Market size and forecast 2024-2029 ($ billion)
  • Data Table on North America - Market size and forecast 2024-2029 ($ billion)
  • Chart on North America - Year-over-year growth 2024-2029 (%)
  • Data Table on North America - Year-over-year growth 2024-2029 (%)
• 12.5 Europe - Market size and forecast 2024-2029
  • Chart on Europe - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
  • Chart on Europe - Year-over-year growth 2024-2029 (%)
  • Data Table on Europe - Year-over-year growth 2024-2029 (%)
• 12.6 South America - Market size and forecast 2024-2029
  • Chart on South America - Market size and forecast 2024-2029 ($ billion)
  • Data Table on South America - Market size and forecast 2024-2029 ($ billion)
  • Chart on South America - Year-over-year growth 2024-2029 (%)
  • Data Table on South America - Year-over-year growth 2024-2029 (%)
• 12.7 Middle East and Africa - Market size and forecast 2024-2029
  • Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
  • Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
• 12.8 China - Market size and forecast 2024-2029
  • Chart on China - Market size and forecast 2024-2029 ($ billion)
  • Data Table on China - Market size and forecast 2024-2029 ($ billion)
  • Chart on China - Year-over-year growth 2024-2029 (%)
  • Data Table on China - Year-over-year growth 2024-2029 (%)
• 12.9 India - Market size and forecast 2024-2029
  • Chart on India - Market size and forecast 2024-2029 ($ billion)
  • Data Table on India - Market size and forecast 2024-2029 ($ billion)
  • Chart on India - Year-over-year growth 2024-2029 (%)
  • Data Table on India - Year-over-year growth 2024-2029 (%)
• 12.10 Japan - Market size and forecast 2024-2029
  • Chart on Japan - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
  • Chart on Japan - Year-over-year growth 2024-2029 (%)
  • Data Table on Japan - Year-over-year growth 2024-2029 (%)
• 12.11 US - Market size and forecast 2024-2029
  • Chart on US - Market size and forecast 2024-2029 ($ billion)
  • Data Table on US - Market size and forecast 2024-2029 ($ billion)
  • Chart on US - Year-over-year growth 2024-2029 (%)
  • Data Table on US - Year-over-year growth 2024-2029 (%)
• 12.12 South Korea - Market size and forecast 2024-2029
  • Chart on South Korea - Market size and forecast 2024-2029 ($ billion)
  • Data Table on South Korea - Market size and forecast 2024-2029 ($ billion)
  • Chart on South Korea - Year-over-year growth 2024-2029 (%)
  • Data Table on South Korea - Year-over-year growth 2024-2029 (%)
• 12.13 Australia - Market size and forecast 2024-2029
  • Chart on Australia - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Australia - Market size and forecast 2024-2029 ($ billion)
  • Chart on Australia - Year-over-year growth 2024-2029 (%)
  • Data Table on Australia - Year-over-year growth 2024-2029 (%)
• 12.14 Canada - Market size and forecast 2024-2029
  • Chart on Canada - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
  • Chart on Canada - Year-over-year growth 2024-2029 (%)
  • Data Table on Canada - Year-over-year growth 2024-2029 (%)
• 12.15 UK - Market size and forecast 2024-2029
  • Chart on UK - Market size and forecast 2024-2029 ($ billion)
  • Data Table on UK - Market size and forecast 2024-2029 ($ billion)
  • Chart on UK - Year-over-year growth 2024-2029 (%)
  • Data Table on UK - Year-over-year growth 2024-2029 (%)
• 12.16 Germany - Market size and forecast 2024-2029
  • Chart on Germany - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
  • Chart on Germany - Year-over-year growth 2024-2029 (%)
  • Data Table on Germany - Year-over-year growth 2024-2029 (%)
• 12.17 Brazil - Market size and forecast 2024-2029
  • Chart on Brazil - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Brazil - Market size and forecast 2024-2029 ($ billion)
  • Chart on Brazil - Year-over-year growth 2024-2029 (%)
  • Data Table on Brazil - Year-over-year growth 2024-2029 (%)
• 12.18 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ billion)
  • Data Tables on Market opportunity By Geographical Landscape ($ billion)

13 Drivers, Challenges, and Opportunity/Restraints

• 13.1 Market drivers
• 13.2 Market challenges
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029
• 13.4 Market opportunities/restraints

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Advance
  • Advance - Overview
  • Advance - Product / Service
  • Advance - Key news
  • Advance - Key offerings
  • SWOT
• 15.5 Alibaba Group Holding Ltd.
  • Alibaba Group Holding Ltd. - Overview
  • Alibaba Group Holding Ltd. - Business segments
  • Alibaba Group Holding Ltd. - Key news
  • Alibaba Group Holding Ltd. - Key offerings
  • Alibaba Group Holding Ltd. - Segment focus
  • SWOT
• 15.6 Automattic Inc.
  • Automattic Inc. - Overview
  • Automattic Inc. - Product / Service
  • Automattic Inc. - Key offerings
  • SWOT
• 15.7 Charlton Media Group
  • Charlton Media Group - Overview
  • Charlton Media Group - Product / Service
  • Charlton Media Group - Key offerings
  • SWOT
• 15.8 Etsy Inc.
  • Etsy Inc. - Overview
  • Etsy Inc. - Product / Service
  • Etsy Inc. - Key news
  • Etsy Inc. - Key offerings
  • SWOT
• 15.9 iQIYI Inc.
  • iQIYI Inc. - Overview
  • iQIYI Inc. - Product / Service
  • iQIYI Inc. - Key offerings
  • SWOT
• 15.10 Meta Platforms Inc.
  • Meta Platforms Inc. - Overview
  • Meta Platforms Inc. - Business segments
  • Meta Platforms Inc. - Key news
  • Meta Platforms Inc. - Key offerings
  • Meta Platforms Inc. - Segment focus
  • SWOT
• 15.11 One97 Communications Ltd.
  • One97 Communications Ltd. - Overview
  • One97 Communications Ltd. - Product / Service
  • One97 Communications Ltd. - Key offerings
  • SWOT
• 15.12 PayPal Holdings Inc.
  • PayPal Holdings Inc. - Overview
  • PayPal Holdings Inc. - Product / Service
  • PayPal Holdings Inc. - Key news
  • PayPal Holdings Inc. - Key offerings
  • SWOT
• 15.13 Renren Inc.
  • Renren Inc. - Overview
  • Renren Inc. - Business segments
  • Renren Inc. - Key news
  • Renren Inc. - Key offerings
  • Renren Inc. - Segment focus
  • SWOT
• 15.14 Shopify Inc.
  • Shopify Inc. - Overview
  • Shopify Inc. - Product / Service
  • Shopify Inc. - Key offerings
  • SWOT
• 15.15 SINA Corp.
  • SINA Corp. - Overview
  • SINA Corp. - Product / Service
  • SINA Corp. - Key offerings
  • SWOT
• 15.16 Tencent Holdings Ltd.
  • Tencent Holdings Ltd. - Overview
  • Tencent Holdings Ltd. - Business segments
  • Tencent Holdings Ltd. - Key news
  • Tencent Holdings Ltd. - Key offerings
  • Tencent Holdings Ltd. - Segment focus
  • SWOT
• 15.17 X Corp.
  • X Corp. - Overview
  • X Corp. - Product / Service
  • X Corp. - Key offerings
  • SWOT
• 15.18 Verizon Communications Inc.
  • Verizon Communications Inc. - Overview
  • Verizon Communications Inc. - Business segments
  • Verizon Communications Inc. - Key news
  • Verizon Communications Inc. - Key offerings
  • Verizon Communications Inc. - Segment focus
  • SWOT

16 Appendix

• 16.1 Scope of the report
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations