세계의 인증 및 브랜드 보호 시장(2025-2029년)

The authentication and brand protection market is forecasted to grow by USD 1985.2 mn during 2024-2029, accelerating at a CAGR of 8.6% during the forecast period. The report on the authentication and brand protection market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing volume of online transactions, increasing incidents of counterfeiting, and presence of government regulations and associations to curb counterfeiting.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's authentication and brand protection market is segmented as below:

By Technology

• Non-digital
• Digital

By Method

• Smartphone authentication
• Blockchain authentication

By Application

• Electronics
• Pharmaceuticals
• Food and beverages
• Cosmetics
• Others

By Geographical Landscape

• North America
• Europe
• APAC
• South America
• Middle East and Africa

This study identifies the rising deployment of blockchain technology as one of the prime reasons driving the authentication and brand protection market growth during the next few years. Also, growing usage of 3d barcode and development of remote authentication solutions will lead to sizable demand in the market.

The report on the authentication and brand protection market covers the following areas:

• Authentication And Brand Protection Market sizing
• Authentication And Brand Protection Market forecast
• Authentication And Brand Protection Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading authentication and brand protection market vendors that include 3M Co., AlpVision SA, Applied DNA Sciences Inc., Authentic Vision GmbH, Authentix Inc., Avery Dennison Corp., Centro Grafico DG SpA, Crane Holdings Co., De La Rue PLC, Eastman Kodak Co., Ennoventure Inc., Giesecke Devrient GmbH, HID Global Corp., Infineon Technologies AG, Merck KGaA, Optel Group, STMicroelectronics NV, and Wisekey International Holding AG. Also, the authentication and brand protection market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by Technology
  • Executive Summary - Chart on Market Segmentation by Method
  • Executive Summary - Chart on Market Segmentation by Application
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
  • Overview on criticality of inputs and factors of differentiation
• 2.3 Factors of disruption
  • Overview on factors of disruption
• 2.4 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

• 3.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 3.2 Market characteristics
  • Market characteristics analysis
• 3.3 Value chain analysis
  • Value chain analysis

4 Market Sizing

• 4.1 Market definition
  • Offerings of companies included in the market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2024
• 4.4 Market outlook: Forecast for 2024-2029
  • Chart on Global - Market size and forecast 2024-2029 ($ million)
  • Data Table on Global - Market size and forecast 2024-2029 ($ million)
  • Chart on Global Market: Year-over-year growth 2024-2029 (%)
  • Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

• 5.1 Global Authentication And Brand Protection Market 2019 - 2023
  • Historic Market Size - Data Table on Global Authentication And Brand Protection Market 2019 - 2023 ($ million)
• 5.2 Technology segment analysis 2019 - 2023
  • Historic Market Size - Technology Segment 2019 - 2023 ($ million)
• 5.3 Method segment analysis 2019 - 2023
  • Historic Market Size - Method Segment 2019 - 2023 ($ million)
• 5.4 Application segment analysis 2019 - 2023
  • Historic Market Size - Application Segment 2019 - 2023 ($ million)
• 5.5 Geography segment analysis 2019 - 2023
  • Historic Market Size - Geography Segment 2019 - 2023 ($ million)
• 5.6 Country segment analysis 2019 - 2023
  • Historic Market Size - Country Segment 2019 - 2023 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI on Global Authentication and Brand Protection Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2024 and 2029
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2024 and 2029
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2024 and 2029
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2024 and 2029
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2024 and 2029
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2024 and 2029
• 7.7 Market condition
  • Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Technology

• 8.1 Market segments
  • Chart on Technology - Market share 2024-2029 (%)
  • Data Table on Technology - Market share 2024-2029 (%)
• 8.2 Comparison by Technology
  • Chart on Comparison by Technology
  • Data Table on Comparison by Technology
• 8.3 Non-digital - Market size and forecast 2024-2029
  • Chart on Non-digital - Market size and forecast 2024-2029 ($ million)
  • Data Table on Non-digital - Market size and forecast 2024-2029 ($ million)
  • Chart on Non-digital - Year-over-year growth 2024-2029 (%)
  • Data Table on Non-digital - Year-over-year growth 2024-2029 (%)
• 8.4 Digital - Market size and forecast 2024-2029
  • Chart on Digital - Market size and forecast 2024-2029 ($ million)
  • Data Table on Digital - Market size and forecast 2024-2029 ($ million)
  • Chart on Digital - Year-over-year growth 2024-2029 (%)
  • Data Table on Digital - Year-over-year growth 2024-2029 (%)
• 8.5 Market opportunity by Technology
  • Market opportunity by Technology ($ million)
  • Data Table on Market opportunity by Technology ($ million)

9 Market Segmentation by Method

• 9.1 Market segments
  • Chart on Method - Market share 2024-2029 (%)
  • Data Table on Method - Market share 2024-2029 (%)
• 9.2 Comparison by Method
  • Chart on Comparison by Method
  • Data Table on Comparison by Method
• 9.3 Smartphone authentication - Market size and forecast 2024-2029
  • Chart on Smartphone authentication - Market size and forecast 2024-2029 ($ million)
  • Data Table on Smartphone authentication - Market size and forecast 2024-2029 ($ million)
  • Chart on Smartphone authentication - Year-over-year growth 2024-2029 (%)
  • Data Table on Smartphone authentication - Year-over-year growth 2024-2029 (%)
• 9.4 Blockchain authentication - Market size and forecast 2024-2029
  • Chart on Blockchain authentication - Market size and forecast 2024-2029 ($ million)
  • Data Table on Blockchain authentication - Market size and forecast 2024-2029 ($ million)
  • Chart on Blockchain authentication - Year-over-year growth 2024-2029 (%)
  • Data Table on Blockchain authentication - Year-over-year growth 2024-2029 (%)
• 9.5 Market opportunity by Method
  • Market opportunity by Method ($ million)
  • Data Table on Market opportunity by Method ($ million)

10 Market Segmentation by Application

• 10.1 Market segments
  • Chart on Application - Market share 2024-2029 (%)
  • Data Table on Application - Market share 2024-2029 (%)
• 10.2 Comparison by Application
  • Chart on Comparison by Application
  • Data Table on Comparison by Application
• 10.3 Electronics - Market size and forecast 2024-2029
  • Chart on Electronics - Market size and forecast 2024-2029 ($ million)
  • Data Table on Electronics - Market size and forecast 2024-2029 ($ million)
  • Chart on Electronics - Year-over-year growth 2024-2029 (%)
  • Data Table on Electronics - Year-over-year growth 2024-2029 (%)
• 10.4 Pharmaceuticals - Market size and forecast 2024-2029
  • Chart on Pharmaceuticals - Market size and forecast 2024-2029 ($ million)
  • Data Table on Pharmaceuticals - Market size and forecast 2024-2029 ($ million)
  • Chart on Pharmaceuticals - Year-over-year growth 2024-2029 (%)
  • Data Table on Pharmaceuticals - Year-over-year growth 2024-2029 (%)
• 10.5 Food and beverages - Market size and forecast 2024-2029
  • Chart on Food and beverages - Market size and forecast 2024-2029 ($ million)
  • Data Table on Food and beverages - Market size and forecast 2024-2029 ($ million)
  • Chart on Food and beverages - Year-over-year growth 2024-2029 (%)
  • Data Table on Food and beverages - Year-over-year growth 2024-2029 (%)
• 10.6 Cosmetics - Market size and forecast 2024-2029
  • Chart on Cosmetics - Market size and forecast 2024-2029 ($ million)
  • Data Table on Cosmetics - Market size and forecast 2024-2029 ($ million)
  • Chart on Cosmetics - Year-over-year growth 2024-2029 (%)
  • Data Table on Cosmetics - Year-over-year growth 2024-2029 (%)
• 10.7 Others - Market size and forecast 2024-2029
  • Chart on Others - Market size and forecast 2024-2029 ($ million)
  • Data Table on Others - Market size and forecast 2024-2029 ($ million)
  • Chart on Others - Year-over-year growth 2024-2029 (%)
  • Data Table on Others - Year-over-year growth 2024-2029 (%)
• 10.8 Market opportunity by Application
  • Market opportunity by Application ($ million)
  • Data Table on Market opportunity by Application ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2024-2029 (%)
  • Data Table on Market share By Geographical Landscape 2024-2029 (%)
• 12.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 12.3 North America - Market size and forecast 2024-2029
  • Chart on North America - Market size and forecast 2024-2029 ($ million)
  • Data Table on North America - Market size and forecast 2024-2029 ($ million)
  • Chart on North America - Year-over-year growth 2024-2029 (%)
  • Data Table on North America - Year-over-year growth 2024-2029 (%)
• 12.4 Europe - Market size and forecast 2024-2029
  • Chart on Europe - Market size and forecast 2024-2029 ($ million)
  • Data Table on Europe - Market size and forecast 2024-2029 ($ million)
  • Chart on Europe - Year-over-year growth 2024-2029 (%)
  • Data Table on Europe - Year-over-year growth 2024-2029 (%)
• 12.5 APAC - Market size and forecast 2024-2029
  • Chart on APAC - Market size and forecast 2024-2029 ($ million)
  • Data Table on APAC - Market size and forecast 2024-2029 ($ million)
  • Chart on APAC - Year-over-year growth 2024-2029 (%)
  • Data Table on APAC - Year-over-year growth 2024-2029 (%)
• 12.6 South America - Market size and forecast 2024-2029
  • Chart on South America - Market size and forecast 2024-2029 ($ million)
  • Data Table on South America - Market size and forecast 2024-2029 ($ million)
  • Chart on South America - Year-over-year growth 2024-2029 (%)
  • Data Table on South America - Year-over-year growth 2024-2029 (%)
• 12.7 Middle East and Africa - Market size and forecast 2024-2029
  • Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
  • Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
  • Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
• 12.8 US - Market size and forecast 2024-2029
  • Chart on US - Market size and forecast 2024-2029 ($ million)
  • Data Table on US - Market size and forecast 2024-2029 ($ million)
  • Chart on US - Year-over-year growth 2024-2029 (%)
  • Data Table on US - Year-over-year growth 2024-2029 (%)
• 12.9 Canada - Market size and forecast 2024-2029
  • Chart on Canada - Market size and forecast 2024-2029 ($ million)
  • Data Table on Canada - Market size and forecast 2024-2029 ($ million)
  • Chart on Canada - Year-over-year growth 2024-2029 (%)
  • Data Table on Canada - Year-over-year growth 2024-2029 (%)
• 12.10 China - Market size and forecast 2024-2029
  • Chart on China - Market size and forecast 2024-2029 ($ million)
  • Data Table on China - Market size and forecast 2024-2029 ($ million)
  • Chart on China - Year-over-year growth 2024-2029 (%)
  • Data Table on China - Year-over-year growth 2024-2029 (%)
• 12.11 UK - Market size and forecast 2024-2029
  • Chart on UK - Market size and forecast 2024-2029 ($ million)
  • Data Table on UK - Market size and forecast 2024-2029 ($ million)
  • Chart on UK - Year-over-year growth 2024-2029 (%)
  • Data Table on UK - Year-over-year growth 2024-2029 (%)
• 12.12 Germany - Market size and forecast 2024-2029
  • Chart on Germany - Market size and forecast 2024-2029 ($ million)
  • Data Table on Germany - Market size and forecast 2024-2029 ($ million)
  • Chart on Germany - Year-over-year growth 2024-2029 (%)
  • Data Table on Germany - Year-over-year growth 2024-2029 (%)
• 12.13 Japan - Market size and forecast 2024-2029
  • Chart on Japan - Market size and forecast 2024-2029 ($ million)
  • Data Table on Japan - Market size and forecast 2024-2029 ($ million)
  • Chart on Japan - Year-over-year growth 2024-2029 (%)
  • Data Table on Japan - Year-over-year growth 2024-2029 (%)
• 12.14 India - Market size and forecast 2024-2029
  • Chart on India - Market size and forecast 2024-2029 ($ million)
  • Data Table on India - Market size and forecast 2024-2029 ($ million)
  • Chart on India - Year-over-year growth 2024-2029 (%)
  • Data Table on India - Year-over-year growth 2024-2029 (%)
• 12.15 France - Market size and forecast 2024-2029
  • Chart on France - Market size and forecast 2024-2029 ($ million)
  • Data Table on France - Market size and forecast 2024-2029 ($ million)
  • Chart on France - Year-over-year growth 2024-2029 (%)
  • Data Table on France - Year-over-year growth 2024-2029 (%)
• 12.16 Italy - Market size and forecast 2024-2029
  • Chart on Italy - Market size and forecast 2024-2029 ($ million)
  • Data Table on Italy - Market size and forecast 2024-2029 ($ million)
  • Chart on Italy - Year-over-year growth 2024-2029 (%)
  • Data Table on Italy - Year-over-year growth 2024-2029 (%)
• 12.17 The Netherlands - Market size and forecast 2024-2029
  • Chart on The Netherlands - Market size and forecast 2024-2029 ($ million)
  • Data Table on The Netherlands - Market size and forecast 2024-2029 ($ million)
  • Chart on The Netherlands - Year-over-year growth 2024-2029 (%)
  • Data Table on The Netherlands - Year-over-year growth 2024-2029 (%)
• 12.18 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ million)
  • Data Tables on Market opportunity By Geographical Landscape ($ million)

13 Drivers, Challenges, and Opportunity/Restraints

• 13.1 Market drivers
• 13.2 Market challenges
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029
• 13.4 Market opportunities/restraints

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
  • 3M Co.
  • 3M Co. - Overview
  • 3M Co. - Business segments
  • 3M Co. - Key news
  • 3M Co. - Key offerings
  • 3M Co. - Segment focus
  • SWOT
• 15.5 AlpVision SA
  • AlpVision SA - Overview
  • AlpVision SA - Product / Service
  • AlpVision SA - Key offerings
  • SWOT
• 15.6 Applied DNA Sciences Inc.
  • Applied DNA Sciences Inc. - Overview
  • Applied DNA Sciences Inc. - Product / Service
  • Applied DNA Sciences Inc. - Key offerings
  • SWOT
• 15.7 Authentic Vision GmbH
  • Authentic Vision GmbH - Overview
  • Authentic Vision GmbH - Product / Service
  • Authentic Vision GmbH - Key offerings
  • SWOT
• 15.8 Authentix Inc.
  • Authentix Inc. - Overview
  • Authentix Inc. - Product / Service
  • Authentix Inc. - Key offerings
  • SWOT
• 15.9 Avery Dennison Corp.
  • Avery Dennison Corp. - Overview
  • Avery Dennison Corp. - Business segments
  • Avery Dennison Corp. - Key news
  • Avery Dennison Corp. - Key offerings
  • Avery Dennison Corp. - Segment focus
  • SWOT
• 15.10 Centro Grafico DG SpA
  • Centro Grafico DG SpA - Overview
  • Centro Grafico DG SpA - Product / Service
  • Centro Grafico DG SpA - Key offerings
  • SWOT
• 15.11 De La Rue PLC
  • De La Rue PLC - Overview
  • De La Rue PLC - Business segments
  • De La Rue PLC - Key offerings
  • De La Rue PLC - Segment focus
  • SWOT
• 15.12 Eastman Kodak Co.
  • Eastman Kodak Co. - Overview
  • Eastman Kodak Co. - Business segments
  • Eastman Kodak Co. - Key news
  • Eastman Kodak Co. - Key offerings
  • Eastman Kodak Co. - Segment focus
  • SWOT
• 15.13 Ennoventure Inc.
  • Ennoventure Inc. - Overview
  • Ennoventure Inc. - Product / Service
  • Ennoventure Inc. - Key offerings
  • SWOT
• 15.14 Giesecke Devrient GmbH
  • Giesecke Devrient GmbH - Overview
  • Giesecke Devrient GmbH - Product / Service
  • Giesecke Devrient GmbH - Key news
  • Giesecke Devrient GmbH - Key offerings
  • SWOT
• 15.15 HID Global Corp.
  • HID Global Corp. - Overview
  • HID Global Corp. - Product / Service
  • HID Global Corp. - Key news
  • HID Global Corp. - Key offerings
  • SWOT
• 15.16 Infineon Technologies AG
  • Infineon Technologies AG - Overview
  • Infineon Technologies AG - Business segments
  • Infineon Technologies AG - Key news
  • Infineon Technologies AG - Key offerings
  • Infineon Technologies AG - Segment focus
  • SWOT
• 15.17 Optel Group
  • Optel Group - Overview
  • Optel Group - Product / Service
  • Optel Group - Key offerings
  • SWOT
• 15.18 Wisekey International Holding AG
  • Wisekey International Holding AG - Overview
  • Wisekey International Holding AG - Product / Service
  • Wisekey International Holding AG - Key offerings
  • SWOT

16 Appendix

• 16.1 Scope of the report
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations