세계의 디지털 OOH 시장(2025-2029년)

The digital ooh market is forecasted to grow by USD 34401.3 mn during 2024-2029, accelerating at a CAGR of 13.5% during the forecast period. The report on the digital ooh market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by decreasing adoption of print advertising, benefits of ooh advertisements over traditional advertisements, and increasing adoption of interactive ooh advertising.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's digital ooh market is segmented as below:

By Type

• In-store advertising
• Outdoor advertising

By Product

• Billboards
• Shelter
• Transit
• Street furniture

By Application

• Retail
• Recreation
• Banking
• Transportation
• Others

By Geographical Landscape

• APAC
• North America
• Europe
• Middle East and Africa
• South America

This study identifies the use of ai in ooh advertising as one of the prime reasons driving the digital ooh market growth during the next few years. Also, growing consolidation in global digital ooh market and integration of technologies in digital signage will lead to sizable demand in the market.

The report on the digital ooh market covers the following areas:

• Digital OOH Market sizing
• Digital OOH Market forecast
• Digital OOH Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading digital ooh market vendors that include Adonmo Pvt Ltd., Advision Media, AllOver Media LLC, Blue Outdoor, Broadsign, Capitol Outdoor LLC., Captivate LLC, Clear Channel Outdoor Holdings Inc., Euro Media Group, Excellent Global Endeavors LLP, Focus Media UK Ltd., JCDecaux SE, Lamar Advertising Co., Lightbox OOH Video Network, OUTFRONT Media Inc., Perion Network Ltd., Primedia Proprietary Ltd., Stroer SE and Co. KGaA, and Vistar Media Inc.. Also, the digital ooh market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Market Segmentation by Product
  • Executive Summary - Chart on Market Segmentation by Application
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
  • Overview on criticality of inputs and factors of differentiation
• 2.3 Factors of disruption
  • Overview on factors of disruption
• 2.4 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

• 3.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 3.2 Market characteristics
  • Market characteristics analysis
• 3.3 Value chain analysis
  • Value chain analysis

4 Market Sizing

• 4.1 Market definition
  • Offerings of companies included in the market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2024
• 4.4 Market outlook: Forecast for 2024-2029
  • Chart on Global - Market size and forecast 2024-2029 ($ million)
  • Data Table on Global - Market size and forecast 2024-2029 ($ million)
  • Chart on Global Market: Year-over-year growth 2024-2029 (%)
  • Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

• 5.1 Global Digital OOH Market 2019 - 2023
  • Historic Market Size - Data Table on Global Digital OOH Market 2019 - 2023 ($ million)
• 5.2 Type segment analysis 2019 - 2023
  • Historic Market Size - Type Segment 2019 - 2023 ($ million)
• 5.3 Product segment analysis 2019 - 2023
  • Historic Market Size - Product Segment 2019 - 2023 ($ million)
• 5.4 Application segment analysis 2019 - 2023
  • Historic Market Size - Application Segment 2019 - 2023 ($ million)
• 5.5 Geography segment analysis 2019 - 2023
  • Historic Market Size - Geography Segment 2019 - 2023 ($ million)
• 5.6 Country segment analysis 2019 - 2023
  • Historic Market Size - Country Segment 2019 - 2023 ($ million)

6 Qualitative Analysis

• 6.1 The AI impact on Global Digital OOH Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2024 and 2029
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2024 and 2029
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2024 and 2029
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2024 and 2029
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2024 and 2029
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2024 and 2029
• 7.7 Market condition
  • Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Type

• 8.1 Market segments
  • Chart on Type - Market share 2024-2029 (%)
  • Data Table on Type - Market share 2024-2029 (%)
• 8.2 Comparison by Type
  • Chart on Comparison by Type
  • Data Table on Comparison by Type
• 8.3 In-store advertising - Market size and forecast 2024-2029
  • Chart on In-store advertising - Market size and forecast 2024-2029 ($ million)
  • Data Table on In-store advertising - Market size and forecast 2024-2029 ($ million)
  • Chart on In-store advertising - Year-over-year growth 2024-2029 (%)
  • Data Table on In-store advertising - Year-over-year growth 2024-2029 (%)
• 8.4 Outdoor advertising - Market size and forecast 2024-2029
  • Chart on Outdoor advertising - Market size and forecast 2024-2029 ($ million)
  • Data Table on Outdoor advertising - Market size and forecast 2024-2029 ($ million)
  • Chart on Outdoor advertising - Year-over-year growth 2024-2029 (%)
  • Data Table on Outdoor advertising - Year-over-year growth 2024-2029 (%)
• 8.5 Market opportunity by Type
  • Market opportunity by Type ($ million)
  • Data Table on Market opportunity by Type ($ million)

9 Market Segmentation by Product

• 9.1 Market segments
  • Chart on Product - Market share 2024-2029 (%)
  • Data Table on Product - Market share 2024-2029 (%)
• 9.2 Comparison by Product
  • Chart on Comparison by Product
  • Data Table on Comparison by Product
• 9.3 Billboards - Market size and forecast 2024-2029
  • Chart on Billboards - Market size and forecast 2024-2029 ($ million)
  • Data Table on Billboards - Market size and forecast 2024-2029 ($ million)
  • Chart on Billboards - Year-over-year growth 2024-2029 (%)
  • Data Table on Billboards - Year-over-year growth 2024-2029 (%)
• 9.4 Shelter - Market size and forecast 2024-2029
  • Chart on Shelter - Market size and forecast 2024-2029 ($ million)
  • Data Table on Shelter - Market size and forecast 2024-2029 ($ million)
  • Chart on Shelter - Year-over-year growth 2024-2029 (%)
  • Data Table on Shelter - Year-over-year growth 2024-2029 (%)
• 9.5 Transit - Market size and forecast 2024-2029
  • Chart on Transit - Market size and forecast 2024-2029 ($ million)
  • Data Table on Transit - Market size and forecast 2024-2029 ($ million)
  • Chart on Transit - Year-over-year growth 2024-2029 (%)
  • Data Table on Transit - Year-over-year growth 2024-2029 (%)
• 9.6 Street furniture - Market size and forecast 2024-2029
  • Chart on Street furniture - Market size and forecast 2024-2029 ($ million)
  • Data Table on Street furniture - Market size and forecast 2024-2029 ($ million)
  • Chart on Street furniture - Year-over-year growth 2024-2029 (%)
  • Data Table on Street furniture - Year-over-year growth 2024-2029 (%)
• 9.7 Market opportunity by Product
  • Market opportunity by Product ($ million)
  • Data Table on Market opportunity by Product ($ million)

10 Market Segmentation by Application

• 10.1 Market segments
  • Chart on Application - Market share 2024-2029 (%)
  • Data Table on Application - Market share 2024-2029 (%)
• 10.2 Comparison by Application
  • Chart on Comparison by Application
  • Data Table on Comparison by Application
• 10.3 Retail - Market size and forecast 2024-2029
  • Chart on Retail - Market size and forecast 2024-2029 ($ million)
  • Data Table on Retail - Market size and forecast 2024-2029 ($ million)
  • Chart on Retail - Year-over-year growth 2024-2029 (%)
  • Data Table on Retail - Year-over-year growth 2024-2029 (%)
• 10.4 Recreation - Market size and forecast 2024-2029
  • Chart on Recreation - Market size and forecast 2024-2029 ($ million)
  • Data Table on Recreation - Market size and forecast 2024-2029 ($ million)
  • Chart on Recreation - Year-over-year growth 2024-2029 (%)
  • Data Table on Recreation - Year-over-year growth 2024-2029 (%)
• 10.5 Banking - Market size and forecast 2024-2029
  • Chart on Banking - Market size and forecast 2024-2029 ($ million)
  • Data Table on Banking - Market size and forecast 2024-2029 ($ million)
  • Chart on Banking - Year-over-year growth 2024-2029 (%)
  • Data Table on Banking - Year-over-year growth 2024-2029 (%)
• 10.6 Transportation - Market size and forecast 2024-2029
  • Chart on Transportation - Market size and forecast 2024-2029 ($ million)
  • Data Table on Transportation - Market size and forecast 2024-2029 ($ million)
  • Chart on Transportation - Year-over-year growth 2024-2029 (%)
  • Data Table on Transportation - Year-over-year growth 2024-2029 (%)
• 10.7 Others - Market size and forecast 2024-2029
  • Chart on Others - Market size and forecast 2024-2029 ($ million)
  • Data Table on Others - Market size and forecast 2024-2029 ($ million)
  • Chart on Others - Year-over-year growth 2024-2029 (%)
  • Data Table on Others - Year-over-year growth 2024-2029 (%)
• 10.8 Market opportunity by Application
  • Market opportunity by Application ($ million)
  • Data Table on Market opportunity by Application ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2024-2029 (%)
  • Data Table on Market share By Geographical Landscape 2024-2029 (%)
• 12.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 12.3 APAC - Market size and forecast 2024-2029
  • Chart on APAC - Market size and forecast 2024-2029 ($ million)
  • Data Table on APAC - Market size and forecast 2024-2029 ($ million)
  • Chart on APAC - Year-over-year growth 2024-2029 (%)
  • Data Table on APAC - Year-over-year growth 2024-2029 (%)
• 12.4 North America - Market size and forecast 2024-2029
  • Chart on North America - Market size and forecast 2024-2029 ($ million)
  • Data Table on North America - Market size and forecast 2024-2029 ($ million)
  • Chart on North America - Year-over-year growth 2024-2029 (%)
  • Data Table on North America - Year-over-year growth 2024-2029 (%)
• 12.5 Europe - Market size and forecast 2024-2029
  • Chart on Europe - Market size and forecast 2024-2029 ($ million)
  • Data Table on Europe - Market size and forecast 2024-2029 ($ million)
  • Chart on Europe - Year-over-year growth 2024-2029 (%)
  • Data Table on Europe - Year-over-year growth 2024-2029 (%)
• 12.6 Middle East and Africa - Market size and forecast 2024-2029
  • Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
  • Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
  • Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
• 12.7 South America - Market size and forecast 2024-2029
  • Chart on South America - Market size and forecast 2024-2029 ($ million)
  • Data Table on South America - Market size and forecast 2024-2029 ($ million)
  • Chart on South America - Year-over-year growth 2024-2029 (%)
  • Data Table on South America - Year-over-year growth 2024-2029 (%)
• 12.8 US - Market size and forecast 2024-2029
  • Chart on US - Market size and forecast 2024-2029 ($ million)
  • Data Table on US - Market size and forecast 2024-2029 ($ million)
  • Chart on US - Year-over-year growth 2024-2029 (%)
  • Data Table on US - Year-over-year growth 2024-2029 (%)
• 12.9 China - Market size and forecast 2024-2029
  • Chart on China - Market size and forecast 2024-2029 ($ million)
  • Data Table on China - Market size and forecast 2024-2029 ($ million)
  • Chart on China - Year-over-year growth 2024-2029 (%)
  • Data Table on China - Year-over-year growth 2024-2029 (%)
• 12.10 Japan - Market size and forecast 2024-2029
  • Chart on Japan - Market size and forecast 2024-2029 ($ million)
  • Data Table on Japan - Market size and forecast 2024-2029 ($ million)
  • Chart on Japan - Year-over-year growth 2024-2029 (%)
  • Data Table on Japan - Year-over-year growth 2024-2029 (%)
• 12.11 India - Market size and forecast 2024-2029
  • Chart on India - Market size and forecast 2024-2029 ($ million)
  • Data Table on India - Market size and forecast 2024-2029 ($ million)
  • Chart on India - Year-over-year growth 2024-2029 (%)
  • Data Table on India - Year-over-year growth 2024-2029 (%)
• 12.12 Canada - Market size and forecast 2024-2029
  • Chart on Canada - Market size and forecast 2024-2029 ($ million)
  • Data Table on Canada - Market size and forecast 2024-2029 ($ million)
  • Chart on Canada - Year-over-year growth 2024-2029 (%)
  • Data Table on Canada - Year-over-year growth 2024-2029 (%)
• 12.13 South Korea - Market size and forecast 2024-2029
  • Chart on South Korea - Market size and forecast 2024-2029 ($ million)
  • Data Table on South Korea - Market size and forecast 2024-2029 ($ million)
  • Chart on South Korea - Year-over-year growth 2024-2029 (%)
  • Data Table on South Korea - Year-over-year growth 2024-2029 (%)
• 12.14 Germany - Market size and forecast 2024-2029
  • Chart on Germany - Market size and forecast 2024-2029 ($ million)
  • Data Table on Germany - Market size and forecast 2024-2029 ($ million)
  • Chart on Germany - Year-over-year growth 2024-2029 (%)
  • Data Table on Germany - Year-over-year growth 2024-2029 (%)
• 12.15 UK - Market size and forecast 2024-2029
  • Chart on UK - Market size and forecast 2024-2029 ($ million)
  • Data Table on UK - Market size and forecast 2024-2029 ($ million)
  • Chart on UK - Year-over-year growth 2024-2029 (%)
  • Data Table on UK - Year-over-year growth 2024-2029 (%)
• 12.16 Australia - Market size and forecast 2024-2029
  • Chart on Australia - Market size and forecast 2024-2029 ($ million)
  • Data Table on Australia - Market size and forecast 2024-2029 ($ million)
  • Chart on Australia - Year-over-year growth 2024-2029 (%)
  • Data Table on Australia - Year-over-year growth 2024-2029 (%)
• 12.17 France - Market size and forecast 2024-2029
  • Chart on France - Market size and forecast 2024-2029 ($ million)
  • Data Table on France - Market size and forecast 2024-2029 ($ million)
  • Chart on France - Year-over-year growth 2024-2029 (%)
  • Data Table on France - Year-over-year growth 2024-2029 (%)
• 12.18 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ million)
  • Data Tables on Market opportunity By Geographical Landscape ($ million)

13 Drivers, Challenges, and Opportunity/Restraints

• 13.1 Market drivers
• 13.2 Market challenges
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029
• 13.4 Market opportunities/restraints

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Advision Media
  • Advision Media - Overview
  • Advision Media - Product / Service
  • Advision Media - Key offerings
  • SWOT
• 15.5 AllOver Media LLC
  • AllOver Media LLC - Overview
  • AllOver Media LLC - Product / Service
  • AllOver Media LLC - Key offerings
  • SWOT
• 15.6 Blue Outdoor
  • Blue Outdoor - Overview
  • Blue Outdoor - Product / Service
  • Blue Outdoor - Key offerings
  • SWOT
• 15.7 Capitol Outdoor LLC.
  • Capitol Outdoor LLC. - Overview
  • Capitol Outdoor LLC. - Product / Service
  • Capitol Outdoor LLC. - Key offerings
  • SWOT
• 15.8 Captivate LLC
  • Captivate LLC - Overview
  • Captivate LLC - Product / Service
  • Captivate LLC - Key offerings
  • SWOT
• 15.9 Clear Channel Outdoor Holdings Inc.
  • Clear Channel Outdoor Holdings Inc. - Overview
  • Clear Channel Outdoor Holdings Inc. - Business segments
  • Clear Channel Outdoor Holdings Inc. - Key offerings
  • Clear Channel Outdoor Holdings Inc. - Segment focus
  • SWOT
• 15.10 Euro Media Group
  • Euro Media Group - Overview
  • Euro Media Group - Product / Service
  • Euro Media Group - Key offerings
  • SWOT
• 15.11 Focus Media UK Ltd.
  • Focus Media UK Ltd. - Overview
  • Focus Media UK Ltd. - Product / Service
  • Focus Media UK Ltd. - Key offerings
  • SWOT
• 15.12 JCDecaux SE
  • JCDecaux SE - Overview
  • JCDecaux SE - Business segments
  • JCDecaux SE - Key offerings
  • JCDecaux SE - Segment focus
  • SWOT
• 15.13 Lamar Advertising Co.
  • Lamar Advertising Co. - Overview
  • Lamar Advertising Co. - Product / Service
  • Lamar Advertising Co. - Key offerings
  • SWOT
• 15.14 Lightbox OOH Video Network
  • Lightbox OOH Video Network - Overview
  • Lightbox OOH Video Network - Product / Service
  • Lightbox OOH Video Network - Key offerings
  • SWOT
• 15.15 OUTFRONT Media Inc.
  • OUTFRONT Media Inc. - Overview
  • OUTFRONT Media Inc. - Business segments
  • OUTFRONT Media Inc. - Key offerings
  • OUTFRONT Media Inc. - Segment focus
  • SWOT
• 15.16 Primedia Proprietary Ltd.
  • Primedia Proprietary Ltd. - Overview
  • Primedia Proprietary Ltd. - Product / Service
  • Primedia Proprietary Ltd. - Key offerings
  • SWOT
• 15.17 Stroer SE and Co. KGaA
  • Stroer SE and Co. KGaA - Overview
  • Stroer SE and Co. KGaA - Business segments
  • Stroer SE and Co. KGaA - Key offerings
  • Stroer SE and Co. KGaA - Segment focus
  • SWOT
• 15.18 Vistar Media Inc.
  • Vistar Media Inc. - Overview
  • Vistar Media Inc. - Product / Service
  • Vistar Media Inc. - Key offerings
  • SWOT

16 Appendix

• 16.1 Scope of the report
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations