세계의 모바일 광고 시장(2025-2029년)

The mobile advertising market is forecasted to grow by USD 430.9 bn during 2024-2029, accelerating at a CAGR of 14.3% during the forecast period. The report on the mobile advertising market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growth in in-app advertising, introduction of video advertisements, and emerging trend of social media.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's mobile advertising market is segmented as below:

By Type

• Search
• Display
• Video
• Others

By End-user

• Large enterprise
• SMEs

By Component

• Platforms
• Services

By Geographical Landscape

• North America
• APAC
• Europe
• South America
• Middle East and Africa

This study identifies the rapid growth of programmatic advertising as one of the prime reasons driving the mobile advertising market growth during the next few years. Also, incorporation of ar in advertising and increasing utilization of vr videos will lead to sizable demand in the market.

The report on the mobile advertising market covers the following areas:

• Mobile Advertising Market sizing
• Mobile Advertising Market forecast
• Mobile Advertising Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading mobile advertising market vendors that include Alphabet Inc., AppLovin Corp., Criteo SA, DIGI117 Ltd., Digital Turbine Inc., DotC United Group, EPOM, GUMGUM Inc., InMobi Pte. Ltd., Leadbolt Pty Ltd., Matomy Media Group Ltd., Media and Games Invest SE, Meta Platforms Inc., MOLOCO Inc., Unity Technologies Inc., Verizon Communications Inc., Yeahmobi Inc., and Zynga Inc.. Also, the mobile advertising market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Market Segmentation by End-user
  • Executive Summary - Chart on Market Segmentation by Component
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
  • Overview on criticality of inputs and factors of differentiation
• 2.3 Factors of disruption
  • Overview on factors of disruption
• 2.4 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

• 3.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 3.2 Market characteristics
  • Market characteristics analysis
• 3.3 Value chain analysis
  • Value chain analysis

4 Market Sizing

• 4.1 Market definition
  • Offerings of companies included in the market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2024
• 4.4 Market outlook: Forecast for 2024-2029
  • Chart on Global - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Global - Market size and forecast 2024-2029 ($ billion)
  • Chart on Global Market: Year-over-year growth 2024-2029 (%)
  • Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

• 5.1 Global Mobile Advertising Market 2019 - 2023
  • Historic Market Size - Data Table on Global Mobile Advertising Market 2019 - 2023 ($ billion)
• 5.2 Type segment analysis 2019 - 2023
  • Historic Market Size - Type Segment 2019 - 2023 ($ billion)
• 5.3 End-user segment analysis 2019 - 2023
  • Historic Market Size - End-user Segment 2019 - 2023 ($ billion)
• 5.4 Component segment analysis 2019 - 2023
  • Historic Market Size - Component Segment 2019 - 2023 ($ billion)
• 5.5 Geography segment analysis 2019 - 2023
  • Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
• 5.6 Country segment analysis 2019 - 2023
  • Historic Market Size - Country Segment 2019 - 2023 ($ billion)

6 Qualitative Analysis

• 6.1 The AI impact on global mobile advertising market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2024 and 2029
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2024 and 2029
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2024 and 2029
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2024 and 2029
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2024 and 2029
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2024 and 2029
• 7.7 Market condition
  • Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Type

• 8.1 Market segments
  • Chart on Type - Market share 2024-2029 (%)
  • Data Table on Type - Market share 2024-2029 (%)
• 8.2 Comparison by Type
  • Chart on Comparison by Type
  • Data Table on Comparison by Type
• 8.3 Search - Market size and forecast 2024-2029
  • Chart on Search - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Search - Market size and forecast 2024-2029 ($ billion)
  • Chart on Search - Year-over-year growth 2024-2029 (%)
  • Data Table on Search - Year-over-year growth 2024-2029 (%)
• 8.4 Display - Market size and forecast 2024-2029
  • Chart on Display - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Display - Market size and forecast 2024-2029 ($ billion)
  • Chart on Display - Year-over-year growth 2024-2029 (%)
  • Data Table on Display - Year-over-year growth 2024-2029 (%)
• 8.5 Video - Market size and forecast 2024-2029
  • Chart on Video - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Video - Market size and forecast 2024-2029 ($ billion)
  • Chart on Video - Year-over-year growth 2024-2029 (%)
  • Data Table on Video - Year-over-year growth 2024-2029 (%)
• 8.6 Others - Market size and forecast 2024-2029
  • Chart on Others - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Others - Market size and forecast 2024-2029 ($ billion)
  • Chart on Others - Year-over-year growth 2024-2029 (%)
  • Data Table on Others - Year-over-year growth 2024-2029 (%)
• 8.7 Market opportunity by Type
  • Market opportunity by Type ($ billion)
  • Data Table on Market opportunity by Type ($ billion)

9 Market Segmentation by End-user

• 9.1 Market segments
  • Chart on End-user - Market share 2024-2029 (%)
  • Data Table on End-user - Market share 2024-2029 (%)
• 9.2 Comparison by End-user
  • Chart on Comparison by End-user
  • Data Table on Comparison by End-user
• 9.3 Large enterprise - Market size and forecast 2024-2029
  • Chart on Large enterprise - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Large enterprise - Market size and forecast 2024-2029 ($ billion)
  • Chart on Large enterprise - Year-over-year growth 2024-2029 (%)
  • Data Table on Large enterprise - Year-over-year growth 2024-2029 (%)
• 9.4 SMEs - Market size and forecast 2024-2029
  • Chart on SMEs - Market size and forecast 2024-2029 ($ billion)
  • Data Table on SMEs - Market size and forecast 2024-2029 ($ billion)
  • Chart on SMEs - Year-over-year growth 2024-2029 (%)
  • Data Table on SMEs - Year-over-year growth 2024-2029 (%)
• 9.5 Market opportunity by End-user
  • Market opportunity by End-user ($ billion)
  • Data Table on Market opportunity by End-user ($ billion)

10 Market Segmentation by Component

• 10.1 Market segments
  • Chart on Component - Market share 2024-2029 (%)
  • Data Table on Component - Market share 2024-2029 (%)
• 10.2 Comparison by Component
  • Chart on Comparison by Component
  • Data Table on Comparison by Component
• 10.3 Platforms - Market size and forecast 2024-2029
  • Chart on Platforms - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Platforms - Market size and forecast 2024-2029 ($ billion)
  • Chart on Platforms - Year-over-year growth 2024-2029 (%)
  • Data Table on Platforms - Year-over-year growth 2024-2029 (%)
• 10.4 Services - Market size and forecast 2024-2029
  • Chart on Services - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Services - Market size and forecast 2024-2029 ($ billion)
  • Chart on Services - Year-over-year growth 2024-2029 (%)
  • Data Table on Services - Year-over-year growth 2024-2029 (%)
• 10.5 Market opportunity by Component
  • Market opportunity by Component ($ billion)
  • Data Table on Market opportunity by Component ($ billion)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2024-2029 (%)
  • Data Table on Market share By Geographical Landscape 2024-2029 (%)
• 12.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 12.3 North America - Market size and forecast 2024-2029
  • Chart on North America - Market size and forecast 2024-2029 ($ billion)
  • Data Table on North America - Market size and forecast 2024-2029 ($ billion)
  • Chart on North America - Year-over-year growth 2024-2029 (%)
  • Data Table on North America - Year-over-year growth 2024-2029 (%)
• 12.4 APAC - Market size and forecast 2024-2029
  • Chart on APAC - Market size and forecast 2024-2029 ($ billion)
  • Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
  • Chart on APAC - Year-over-year growth 2024-2029 (%)
  • Data Table on APAC - Year-over-year growth 2024-2029 (%)
• 12.5 Europe - Market size and forecast 2024-2029
  • Chart on Europe - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
  • Chart on Europe - Year-over-year growth 2024-2029 (%)
  • Data Table on Europe - Year-over-year growth 2024-2029 (%)
• 12.6 South America - Market size and forecast 2024-2029
  • Chart on South America - Market size and forecast 2024-2029 ($ billion)
  • Data Table on South America - Market size and forecast 2024-2029 ($ billion)
  • Chart on South America - Year-over-year growth 2024-2029 (%)
  • Data Table on South America - Year-over-year growth 2024-2029 (%)
• 12.7 Middle East and Africa - Market size and forecast 2024-2029
  • Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
  • Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
• 12.8 US - Market size and forecast 2024-2029
  • Chart on US - Market size and forecast 2024-2029 ($ billion)
  • Data Table on US - Market size and forecast 2024-2029 ($ billion)
  • Chart on US - Year-over-year growth 2024-2029 (%)
  • Data Table on US - Year-over-year growth 2024-2029 (%)
• 12.9 China - Market size and forecast 2024-2029
  • Chart on China - Market size and forecast 2024-2029 ($ billion)
  • Data Table on China - Market size and forecast 2024-2029 ($ billion)
  • Chart on China - Year-over-year growth 2024-2029 (%)
  • Data Table on China - Year-over-year growth 2024-2029 (%)
• 12.10 Canada - Market size and forecast 2024-2029
  • Chart on Canada - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
  • Chart on Canada - Year-over-year growth 2024-2029 (%)
  • Data Table on Canada - Year-over-year growth 2024-2029 (%)
• 12.11 India - Market size and forecast 2024-2029
  • Chart on India - Market size and forecast 2024-2029 ($ billion)
  • Data Table on India - Market size and forecast 2024-2029 ($ billion)
  • Chart on India - Year-over-year growth 2024-2029 (%)
  • Data Table on India - Year-over-year growth 2024-2029 (%)
• 12.12 Japan - Market size and forecast 2024-2029
  • Chart on Japan - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
  • Chart on Japan - Year-over-year growth 2024-2029 (%)
  • Data Table on Japan - Year-over-year growth 2024-2029 (%)
• 12.13 Mexico - Market size and forecast 2024-2029
  • Chart on Mexico - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Mexico - Market size and forecast 2024-2029 ($ billion)
  • Chart on Mexico - Year-over-year growth 2024-2029 (%)
  • Data Table on Mexico - Year-over-year growth 2024-2029 (%)
• 12.14 UK - Market size and forecast 2024-2029
  • Chart on UK - Market size and forecast 2024-2029 ($ billion)
  • Data Table on UK - Market size and forecast 2024-2029 ($ billion)
  • Chart on UK - Year-over-year growth 2024-2029 (%)
  • Data Table on UK - Year-over-year growth 2024-2029 (%)
• 12.15 Germany - Market size and forecast 2024-2029
  • Chart on Germany - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
  • Chart on Germany - Year-over-year growth 2024-2029 (%)
  • Data Table on Germany - Year-over-year growth 2024-2029 (%)
• 12.16 South Korea - Market size and forecast 2024-2029
  • Chart on South Korea - Market size and forecast 2024-2029 ($ billion)
  • Data Table on South Korea - Market size and forecast 2024-2029 ($ billion)
  • Chart on South Korea - Year-over-year growth 2024-2029 (%)
  • Data Table on South Korea - Year-over-year growth 2024-2029 (%)
• 12.17 Australia - Market size and forecast 2024-2029
  • Chart on Australia - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Australia - Market size and forecast 2024-2029 ($ billion)
  • Chart on Australia - Year-over-year growth 2024-2029 (%)
  • Data Table on Australia - Year-over-year growth 2024-2029 (%)
• 12.18 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ billion)
  • Data Tables on Market opportunity By Geographical Landscape ($ billion)

13 Drivers, Challenges, and Opportunity/Restraints

• 13.1 Market drivers
• 13.2 Market challenges
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029
• 13.4 Market opportunities/restraints

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Alphabet Inc.
  • Alphabet Inc. - Overview
  • Alphabet Inc. - Business segments
  • Alphabet Inc. - Key offerings
  • Alphabet Inc. - Segment focus
  • SWOT
• 15.5 AppLovin Corp.
  • AppLovin Corp. - Overview
  • AppLovin Corp. - Product / Service
  • AppLovin Corp. - Key offerings
  • SWOT
• 15.6 Criteo SA
  • Criteo SA - Overview
  • Criteo SA - Product / Service
  • Criteo SA - Key offerings
  • SWOT
• 15.7 DIGI117 Ltd.
  • DIGI117 Ltd. - Overview
  • DIGI117 Ltd. - Product / Service
  • DIGI117 Ltd. - Key offerings
  • SWOT
• 15.8 Digital Turbine Inc.
  • Digital Turbine Inc. - Overview
  • Digital Turbine Inc. - Business segments
  • Digital Turbine Inc. - Key offerings
  • Digital Turbine Inc. - Segment focus
  • SWOT
• 15.9 DotC United Group
  • DotC United Group - Overview
  • DotC United Group - Product / Service
  • DotC United Group - Key offerings
  • SWOT
• 15.10 GUMGUM Inc.
  • GUMGUM Inc. - Overview
  • GUMGUM Inc. - Product / Service
  • GUMGUM Inc. - Key offerings
  • SWOT
• 15.11 InMobi Pte. Ltd.
  • InMobi Pte. Ltd. - Overview
  • InMobi Pte. Ltd. - Product / Service
  • InMobi Pte. Ltd. - Key offerings
  • SWOT
• 15.12 Leadbolt Pty Ltd.
  • Leadbolt Pty Ltd. - Overview
  • Leadbolt Pty Ltd. - Product / Service
  • Leadbolt Pty Ltd. - Key offerings
  • SWOT
• 15.13 Matomy Media Group Ltd.
  • Matomy Media Group Ltd. - Overview
  • Matomy Media Group Ltd. - Product / Service
  • Matomy Media Group Ltd. - Key offerings
  • SWOT
• 15.14 Media and Games Invest SE
  • Media and Games Invest SE - Overview
  • Media and Games Invest SE - Product / Service
  • Media and Games Invest SE - Key offerings
  • SWOT
• 15.15 Meta Platforms Inc.
  • Meta Platforms Inc. - Overview
  • Meta Platforms Inc. - Product / Service
  • Meta Platforms Inc. - Key news
  • Meta Platforms Inc. - Key offerings
  • SWOT
• 15.16 MOLOCO Inc.
  • MOLOCO Inc. - Overview
  • MOLOCO Inc. - Product / Service
  • MOLOCO Inc. - Key offerings
  • SWOT
• 15.17 Verizon Communications Inc.
  • Verizon Communications Inc. - Overview
  • Verizon Communications Inc. - Business segments
  • Verizon Communications Inc. - Key news
  • Verizon Communications Inc. - Key offerings
  • Verizon Communications Inc. - Segment focus
  • SWOT
• 15.18 Zynga Inc.
  • Zynga Inc. - Overview
  • Zynga Inc. - Product / Service
  • Zynga Inc. - Key offerings
  • SWOT

16 Appendix

• 16.1 Scope of the report
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations