세계의 E-Commerce 시장(2025-2029년)

The e-commerce retail market is forecasted to grow by USD 4833.5 bn during 2024-2029, accelerating at a CAGR of 12% during the forecast period. The report on the e-commerce retail market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by advent of personalized shopping, increased internet penetration, and rising disposable income.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's e-commerce retail market is segmented as below:

By Product

• Apparel and accessories
• Groceries
• Footwear
• Personal and beauty care
• Others

By Modality

• Business to business (B2B)
• Business to consumer (B2C)
• Consumer to consumer (C2C)

By Device

• Mobile
• Desktop

By Geographical Landscape

• APAC
• North America
• Europe
• South America
• Middle East and Africa

This study identifies the integration of ai as one of the prime reasons driving the e-commerce retail market growth during the next few years. Also, strategic partnerships among e-commerce retailers and subscription based models will lead to sizable demand in the market.

The report on the e-commerce retail market covers the following areas:

• E-Commerce Retail Market sizing
• E-Commerce Retail Market forecast
• E-Commerce Retail Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading e-commerce retail market vendors that include Alibaba Group Holding Ltd., Amazon.com Inc., Apple Inc., Best Buy Co. Inc., Blink Commerce Pvt. Ltd., Coupang Inc., eBay Inc., Etsy Inc., Flipkart Internet Pvt. Ltd., Inter IKEA Holding BV, Manash E-Commerce Pvt. Ltd., Nykaa E-Retail Ltd., Otto GmbH and Co. KG, Rakuten Group Inc., Reliance Retail Ltd., Shopify Inc., Snapdeal Ltd., Target Corp., The Kroger Co., and Walmart Inc.. Also, the e-commerce retail market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by Product
  • Executive Summary - Chart on Market Segmentation by Modality
  • Executive Summary - Chart on Market Segmentation by Device
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
  • Overview on criticality of inputs and factors of differentiation
• 2.3 Factors of disruption
  • Overview on factors of disruption
• 2.4 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

• 3.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 3.2 Market characteristics
  • Market characteristics analysis
• 3.3 Value chain analysis
  • Value chain analysis

4 Market Sizing

• 4.1 Market definition
  • Offerings of companies included in the market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2024
• 4.4 Market outlook: Forecast for 2024-2029
  • Chart on Global - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Global - Market size and forecast 2024-2029 ($ billion)
  • Chart on Global Market: Year-over-year growth 2024-2029 (%)
  • Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

• 5.1 Global E-Commerce Retail Market 2019 - 2023
  • Historic Market Size - Data Table on Global E-Commerce Retail Market 2019 - 2023 ($ billion)
• 5.2 Product segment analysis 2019 - 2023
  • Historic Market Size - Product Segment 2019 - 2023 ($ billion)
• 5.3 Modality segment analysis 2019 - 2023
  • Historic Market Size - Modality Segment 2019 - 2023 ($ billion)
• 5.4 Device segment analysis 2019 - 2023
  • Historic Market Size - Device Segment 2019 - 2023 ($ billion)
• 5.5 Geography segment analysis 2019 - 2023
  • Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
• 5.6 Country segment analysis 2019 - 2023
  • Historic Market Size - Country Segment 2019 - 2023 ($ billion)

6 Qualitative Analysis

• 6.1 The AI impact on Global E-Commerce Retail Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2024 and 2029
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2024 and 2029
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2024 and 2029
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2024 and 2029
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2024 and 2029
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2024 and 2029
• 7.7 Market condition
  • Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Product

• 8.1 Market segments
  • Chart on Product - Market share 2024-2029 (%)
  • Data Table on Product - Market share 2024-2029 (%)
• 8.2 Comparison by Product
  • Chart on Comparison by Product
  • Data Table on Comparison by Product
• 8.3 Apparel and accessories - Market size and forecast 2024-2029
  • Chart on Apparel and accessories - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Apparel and accessories - Market size and forecast 2024-2029 ($ billion)
  • Chart on Apparel and accessories - Year-over-year growth 2024-2029 (%)
  • Data Table on Apparel and accessories - Year-over-year growth 2024-2029 (%)
• 8.4 Groceries - Market size and forecast 2024-2029
  • Chart on Groceries - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Groceries - Market size and forecast 2024-2029 ($ billion)
  • Chart on Groceries - Year-over-year growth 2024-2029 (%)
  • Data Table on Groceries - Year-over-year growth 2024-2029 (%)
• 8.5 Footwear - Market size and forecast 2024-2029
  • Chart on Footwear - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Footwear - Market size and forecast 2024-2029 ($ billion)
  • Chart on Footwear - Year-over-year growth 2024-2029 (%)
  • Data Table on Footwear - Year-over-year growth 2024-2029 (%)
• 8.6 Personal and beauty care - Market size and forecast 2024-2029
  • Chart on Personal and beauty care - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Personal and beauty care - Market size and forecast 2024-2029 ($ billion)
  • Chart on Personal and beauty care - Year-over-year growth 2024-2029 (%)
  • Data Table on Personal and beauty care - Year-over-year growth 2024-2029 (%)
• 8.7 Others - Market size and forecast 2024-2029
  • Chart on Others - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Others - Market size and forecast 2024-2029 ($ billion)
  • Chart on Others - Year-over-year growth 2024-2029 (%)
  • Data Table on Others - Year-over-year growth 2024-2029 (%)
• 8.8 Market opportunity by Product
  • Market opportunity by Product ($ billion)
  • Data Table on Market opportunity by Product ($ billion)

9 Market Segmentation by Modality

• 9.1 Market segments
  • Chart on Modality - Market share 2024-2029 (%)
  • Data Table on Modality - Market share 2024-2029 (%)
• 9.2 Comparison by Modality
  • Chart on Comparison by Modality
  • Data Table on Comparison by Modality
• 9.3 Business to business (B2B) - Market size and forecast 2024-2029
  • Chart on Business to business (B2B) - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Business to business (B2B) - Market size and forecast 2024-2029 ($ billion)
  • Chart on Business to business (B2B) - Year-over-year growth 2024-2029 (%)
  • Data Table on Business to business (B2B) - Year-over-year growth 2024-2029 (%)
• 9.4 Business to consumer (B2C) - Market size and forecast 2024-2029
  • Chart on Business to consumer (B2C) - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Business to consumer (B2C) - Market size and forecast 2024-2029 ($ billion)
  • Chart on Business to consumer (B2C) - Year-over-year growth 2024-2029 (%)
  • Data Table on Business to consumer (B2C) - Year-over-year growth 2024-2029 (%)
• 9.5 Consumer to consumer (C2C) - Market size and forecast 2024-2029
  • Chart on Consumer to consumer (C2C) - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Consumer to consumer (C2C) - Market size and forecast 2024-2029 ($ billion)
  • Chart on Consumer to consumer (C2C) - Year-over-year growth 2024-2029 (%)
  • Data Table on Consumer to consumer (C2C) - Year-over-year growth 2024-2029 (%)
• 9.6 Market opportunity by Modality
  • Market opportunity by Modality ($ billion)
  • Data Table on Market opportunity by Modality ($ billion)

10 Market Segmentation by Device

• 10.1 Market segments
  • Chart on Device - Market share 2024-2029 (%)
  • Data Table on Device - Market share 2024-2029 (%)
• 10.2 Comparison by Device
  • Chart on Comparison by Device
  • Data Table on Comparison by Device
• 10.3 Mobile - Market size and forecast 2024-2029
  • Chart on Mobile - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Mobile - Market size and forecast 2024-2029 ($ billion)
  • Chart on Mobile - Year-over-year growth 2024-2029 (%)
  • Data Table on Mobile - Year-over-year growth 2024-2029 (%)
• 10.4 Desktop - Market size and forecast 2024-2029
  • Chart on Desktop - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Desktop - Market size and forecast 2024-2029 ($ billion)
  • Chart on Desktop - Year-over-year growth 2024-2029 (%)
  • Data Table on Desktop - Year-over-year growth 2024-2029 (%)
• 10.5 Market opportunity by Device
  • Market opportunity by Device ($ billion)
  • Data Table on Market opportunity by Device ($ billion)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2024-2029 (%)
  • Data Table on Market share By Geographical Landscape 2024-2029 (%)
• 12.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 12.3 APAC - Market size and forecast 2024-2029
  • Chart on APAC - Market size and forecast 2024-2029 ($ billion)
  • Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
  • Chart on APAC - Year-over-year growth 2024-2029 (%)
  • Data Table on APAC - Year-over-year growth 2024-2029 (%)
• 12.4 North America - Market size and forecast 2024-2029
  • Chart on North America - Market size and forecast 2024-2029 ($ billion)
  • Data Table on North America - Market size and forecast 2024-2029 ($ billion)
  • Chart on North America - Year-over-year growth 2024-2029 (%)
  • Data Table on North America - Year-over-year growth 2024-2029 (%)
• 12.5 Europe - Market size and forecast 2024-2029
  • Chart on Europe - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
  • Chart on Europe - Year-over-year growth 2024-2029 (%)
  • Data Table on Europe - Year-over-year growth 2024-2029 (%)
• 12.6 South America - Market size and forecast 2024-2029
  • Chart on South America - Market size and forecast 2024-2029 ($ billion)
  • Data Table on South America - Market size and forecast 2024-2029 ($ billion)
  • Chart on South America - Year-over-year growth 2024-2029 (%)
  • Data Table on South America - Year-over-year growth 2024-2029 (%)
• 12.7 Middle East and Africa - Market size and forecast 2024-2029
  • Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
  • Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
• 12.8 China - Market size and forecast 2024-2029
  • Chart on China - Market size and forecast 2024-2029 ($ billion)
  • Data Table on China - Market size and forecast 2024-2029 ($ billion)
  • Chart on China - Year-over-year growth 2024-2029 (%)
  • Data Table on China - Year-over-year growth 2024-2029 (%)
• 12.9 US - Market size and forecast 2024-2029
  • Chart on US - Market size and forecast 2024-2029 ($ billion)
  • Data Table on US - Market size and forecast 2024-2029 ($ billion)
  • Chart on US - Year-over-year growth 2024-2029 (%)
  • Data Table on US - Year-over-year growth 2024-2029 (%)
• 12.10 Canada - Market size and forecast 2024-2029
  • Chart on Canada - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
  • Chart on Canada - Year-over-year growth 2024-2029 (%)
  • Data Table on Canada - Year-over-year growth 2024-2029 (%)
• 12.11 Japan - Market size and forecast 2024-2029
  • Chart on Japan - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
  • Chart on Japan - Year-over-year growth 2024-2029 (%)
  • Data Table on Japan - Year-over-year growth 2024-2029 (%)
• 12.12 UK - Market size and forecast 2024-2029
  • Chart on UK - Market size and forecast 2024-2029 ($ billion)
  • Data Table on UK - Market size and forecast 2024-2029 ($ billion)
  • Chart on UK - Year-over-year growth 2024-2029 (%)
  • Data Table on UK - Year-over-year growth 2024-2029 (%)
• 12.13 Germany - Market size and forecast 2024-2029
  • Chart on Germany - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
  • Chart on Germany - Year-over-year growth 2024-2029 (%)
  • Data Table on Germany - Year-over-year growth 2024-2029 (%)
• 12.14 South Korea - Market size and forecast 2024-2029
  • Chart on South Korea - Market size and forecast 2024-2029 ($ billion)
  • Data Table on South Korea - Market size and forecast 2024-2029 ($ billion)
  • Chart on South Korea - Year-over-year growth 2024-2029 (%)
  • Data Table on South Korea - Year-over-year growth 2024-2029 (%)
• 12.15 India - Market size and forecast 2024-2029
  • Chart on India - Market size and forecast 2024-2029 ($ billion)
  • Data Table on India - Market size and forecast 2024-2029 ($ billion)
  • Chart on India - Year-over-year growth 2024-2029 (%)
  • Data Table on India - Year-over-year growth 2024-2029 (%)
• 12.16 France - Market size and forecast 2024-2029
  • Chart on France - Market size and forecast 2024-2029 ($ billion)
  • Data Table on France - Market size and forecast 2024-2029 ($ billion)
  • Chart on France - Year-over-year growth 2024-2029 (%)
  • Data Table on France - Year-over-year growth 2024-2029 (%)
• 12.17 Italy - Market size and forecast 2024-2029
  • Chart on Italy - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Italy - Market size and forecast 2024-2029 ($ billion)
  • Chart on Italy - Year-over-year growth 2024-2029 (%)
  • Data Table on Italy - Year-over-year growth 2024-2029 (%)
• 12.18 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ billion)
  • Data Tables on Market opportunity By Geographical Landscape ($ billion)

13 Drivers, Challenges, and Opportunity/Restraints

• 13.1 Market drivers
• 13.2 Market challenges
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029
• 13.4 Market opportunities/restraints

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Alibaba Group Holding Ltd.
  • Alibaba Group Holding Ltd. - Overview
  • Alibaba Group Holding Ltd. - Business segments
  • Alibaba Group Holding Ltd. - Key news
  • Alibaba Group Holding Ltd. - Key offerings
  • Alibaba Group Holding Ltd. - Segment focus
  • SWOT
• 15.5 Amazon.com Inc.
  • Amazon.com Inc. - Overview
  • Amazon.com Inc. - Business segments
  • Amazon.com Inc. - Key news
  • Amazon.com Inc. - Key offerings
  • Amazon.com Inc. - Segment focus
  • SWOT
• 15.6 Apple Inc.
  • Apple Inc. - Overview
  • Apple Inc. - Business segments
  • Apple Inc. - Key news
  • Apple Inc. - Key offerings
  • Apple Inc. - Segment focus
  • SWOT
• 15.7 Best Buy Co. Inc.
  • Best Buy Co. Inc. - Overview
  • Best Buy Co. Inc. - Business segments
  • Best Buy Co. Inc. - Key news
  • Best Buy Co. Inc. - Key offerings
  • Best Buy Co. Inc. - Segment focus
  • SWOT
• 15.8 Coupang Inc.
  • Coupang Inc. - Overview
  • Coupang Inc. - Business segments
  • Coupang Inc. - Key offerings
  • Coupang Inc. - Segment focus
  • SWOT
• 15.9 eBay Inc.
  • eBay Inc. - Overview
  • eBay Inc. - Product / Service
  • eBay Inc. - Key offerings
  • SWOT
• 15.10 Etsy Inc.
  • Etsy Inc. - Overview
  • Etsy Inc. - Product / Service
  • Etsy Inc. - Key news
  • Etsy Inc. - Key offerings
  • SWOT
• 15.11 Flipkart Internet Pvt. Ltd.
  • Flipkart Internet Pvt. Ltd. - Overview
  • Flipkart Internet Pvt. Ltd. - Product / Service
  • Flipkart Internet Pvt. Ltd. - Key offerings
  • SWOT
• 15.12 Inter IKEA Holding BV
  • Inter IKEA Holding BV - Overview
  • Inter IKEA Holding BV - Product / Service
  • Inter IKEA Holding BV - Key news
  • Inter IKEA Holding BV - Key offerings
  • SWOT
• 15.13 Rakuten Group Inc.
  • Rakuten Group Inc. - Overview
  • Rakuten Group Inc. - Business segments
  • Rakuten Group Inc. - Key news
  • Rakuten Group Inc. - Key offerings
  • Rakuten Group Inc. - Segment focus
  • SWOT
• 15.14 Reliance Retail Ltd.
  • Reliance Retail Ltd. - Overview
  • Reliance Retail Ltd. - Product / Service
  • Reliance Retail Ltd. - Key offerings
  • SWOT
• 15.15 Shopify Inc.
  • Shopify Inc. - Overview
  • Shopify Inc. - Product / Service
  • Shopify Inc. - Key offerings
  • SWOT
• 15.16 Target Corp.
  • Target Corp. - Overview
  • Target Corp. - Product / Service
  • Target Corp. - Key news
  • Target Corp. - Key offerings
  • SWOT
• 15.17 The Kroger Co.
  • The Kroger Co. - Overview
  • The Kroger Co. - Product / Service
  • The Kroger Co. - Key news
  • The Kroger Co. - Key offerings
  • SWOT
• 15.18 Walmart Inc.
  • Walmart Inc. - Overview
  • Walmart Inc. - Business segments
  • Walmart Inc. - Key news
  • Walmart Inc. - Key offerings
  • Walmart Inc. - Segment focus
  • SWOT

16 Appendix

• 16.1 Scope of the report
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations