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시장보고서
상품코드
1763005
세계의 디지털 비디오 광고 시장(2025-2029년)Global Digital Video Advertising Market 2025-2029 |
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※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.
디지털 비디오 광고 시장은 2024-2029년 6,363억 달러 증가하고, 예측 기간 중 연평균 복합 성장률(CAGR)은 44.8%를 보일 것으로 예측됩니다.
디지털 동영상 광고 시장에 대해 조사 분석했으며, 시장 규모와 예측, 동향, 성장 촉진요인, 과제, 약 25개 벤더를 대상으로 한 벤더 분석 등의 정보를 전해드립니다.
현재의 시장 시나리오, 최신 동향 및 성장요인, 시장 환경 전반에 대한 최신 분석을 제공합니다. 인앱 광고의 확대, 모바일 컴퓨팅 기기의 보급 확대, 디지털 네이티브 광고의 인지도 향상 등이 시장을 견인하고 있습니다.
| 시장 범위 | |
|---|---|
| 기준 연도 | 2025년 |
| 종료 연도 | 2029년 |
| 예측 기간 | 2025-2029년 |
| 성장 모멘텀 | 가속 |
| 전년대비 | 39.5% |
| CAGR | 44.8% |
| 증가액 | 6,363억 달러 |
이 조사는 업계 주요 참가자의 의견을 포함하여 1차 및 2차 정보를 객관적으로 결합하여 수행되었습니다. 이 보고서에는 주요 기업 분석, 종합적인 시장 규모 데이터, 지역 분석에 따른 부문, 공급업체 현황이 포함되어 있습니다. 보고서에는 과거 데이터와 예측 데이터가 포함되어 있습니다.
이번 조사에서는 향후 몇 년 동안 디지털 동영상 광고 시장의 성장을 가속하는 주요 요인 중 하나로 온라인 동영상 및 CTV 광고에 대한 지출 증가를 꼽았습니다. 또한, 진화하는 현대의 소비자층과 수요, 오프라인 광고 지출의 감소는 시장의 큰 수요로 이어질 것입니다.
목차
제1장 주요 요약
- 시장 개요
제2장 Technavio 분석
- 가격, 수명주기, 고객 구입 바스켓, 채택 비율, 구입 기준 분석
- 인풋의 중요성과 차별화 요인
- 혼란 요인
- 성장 촉진요인과 과제의 영향
제3장 시장 구도
- 시장 생태계
- 시장 특징
- 밸류체인 분석
제4장 시장 규모
- 시장의 정의
- 시장 부문 분석
- 시장 규모(2024년)
- 시장 전망(2024-2029년)
제5장 시장 규모 실적
- 세계의 디지털 비디오 광고 시장(2019-2023년)
- 최종사용자별 부문 분석(2019-2023년)
- 유형별 부문 분석(2019-2023년)
- 서비스 유형별 부문 분석(2019-2023년)
- 지역별 부문 분석(2019-2023년)
- 국가별 부문 분석(2019-2023년)
제6장 정성 분석
- AI의 영향 : 세계의 디지털 비디오 광고 시장
제7장 Five Forces 분석
- Five Forces 요약
- 바이어의 교섭력
- 공급 기업의 교섭력
- 신규 진출업체의 위협
- 대체품의 위협
- 경쟁 위협
- 시장 현황
제8장 시장 세분화 : 최종사용자별
- 시장 부문
- 비교 : 최종사용자별
- 소매 : 시장 규모와 예측(2024-2029년)
- 소비재 및 전자기기 : 시장 규모와 예측(2024-2029년)
- 미디어 및 엔터테인먼트 : 시장 규모와 예측(2024-2029년)
- 자동차 : 시장 규모와 예측(2024-2029년)
- 기타 : 시장 규모와 예측(2024-2029년)
- 시장 기회 : 최종사용자별
제9장 시장 세분화 : 유형별
- 시장 부문
- 비교 : 유형별
- 데스크톱 : 시장 규모와 예측(2024-2029년)
- 휴대 : 시장 규모와 예측(2024-2029년)
- 시장 기회 : 유형별
제10장 시장 세분화 : 서비스 유형별
- 시장 부문
- 비교 : 서비스 유형별
- 인스트림 영상 광고 : 시장 규모와 예측(2024-2029년)
- 아웃스트림 영상 광고 : 시장 규모와 예측(2024-2029년)
- 선형 비디오 광고 : 시장 규모와 예측(2024-2029년)
- 비선형 비디오 광고 : 시장 규모와 예측(2024-2029년)
- 기타 : 시장 규모와 예측(2024-2029년)
- 시장 기회 : 서비스 유형별
제11장 고객 상황
- 고객 상황 개요
제12장 지역별 상황
- 지역별 세분화
- 지역별 비교
- 북미 : 시장 규모와 예측(2024-2029년)
- 아시아태평양 : 시장 규모와 예측(2024-2029년)
- 유럽 : 시장 규모와 예측(2024-2029년)
- 남미 : 시장 규모와 예측(2024-2029년)
- 중동 및 아프리카 : 시장 규모와 예측(2024-2029년)
- 미국 : 시장 규모와 예측(2024-2029년)
- 중국 : 시장 규모와 예측(2024-2029년)
- 캐나다 : 시장 규모와 예측(2024-2029년)
- 영국 : 시장 규모와 예측(2024-2029년)
- 독일 : 시장 규모와 예측(2024-2029년)
- 일본 : 시장 규모와 예측(2024-2029년)
- 프랑스 : 시장 규모와 예측(2024-2029년)
- 멕시코 : 시장 규모와 예측(2024-2029년)
- 인도 : 시장 규모와 예측(2024-2029년)
- 이탈리아 : 시장 규모와 예측(2024-2029년)
- 시장 기회 : 지역 상황별
제13장 성장 촉진요인, 과제, 기회 및 성장 억제요인
- 시장 성장 촉진요인
- 시장이 해결해야 할 과제
- 성장 촉진요인과 과제의 영향
- 시장 기회와 성장 억제요인
제14장 경쟁 구도
- 개요
- 경쟁 구도
- 파괴적 혁신 상황
- 업계 리스크
제15장 경쟁 분석
- 기업 개요
- 기업 순위 지수
- 기업의 시장 포지셔닝
- Advertise.com Inc.
- LinkedIn Corp.
- Longtail Ad Solutions Inc.
- Meta Platforms Inc.
- Pinterest Inc.
- PubMatic Inc.
- Snap Inc.
- SpotX
- Tencent Holdings Ltd.
- Tik Tok
- Tremor International Ltd.
- Verizon Communications Inc.
- Viant Technology LLC
- X Corp.
- YouTube
제16장 부록
LSHThe digital video advertising market is forecasted to grow by USD 636.3 bn during 2024-2029, accelerating at a CAGR of 44.8% during the forecast period. The report on the digital video advertising market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing in-app advertising, increasing penetration of mobile computing devices, and growing awareness about digital native advertising.
| Market Scope | |
|---|---|
| Base Year | 2025 |
| End Year | 2029 |
| Series Year | 2025-2029 |
| Growth Momentum | Accelerate |
| YOY 2025 | 39.5% |
| CAGR | 44.8% |
| Incremental Value | $636.3 bn |
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.
Technavio's digital video advertising market is segmented as below:
By End-user
- Retail
- Consumer goods and electronics
- Media and entertainment
- Automotive
- Others
By Type
- Desktop
- Mobile
By Service Type
- In-Stream video ads
- Out-Stream video ads
- Linear video ads
- Nonlinear video ads
- Others
By Geographical Landscape
- North America
- APAC
- Europe
- South America
- Middle East and Africa
This study identifies the increased spending on online video and ctv advertising as one of the prime reasons driving the digital video advertising market growth during the next few years. Also, evolving modern consumer demographics and demands and decline in offline ad spending will lead to sizable demand in the market.
The report on the digital video advertising market covers the following areas:
- Digital Video Advertising Market sizing
- Digital Video Advertising Market forecast
- Digital Video Advertising Market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading digital video advertising market vendors that include Advertise.com Inc., Digital Turbine Inc., Kargo Global Inc., LinkedIn Corp., Longtail Ad Solutions Inc., MediaMath Inc., Meta Platforms Inc., Pinterest Inc., PubMatic Inc., Snap Inc., SpotX, Tencent Holdings Ltd., Tik Tok, Tremor International Ltd., Vdopia Inc., Verizon Communications Inc., Viant Technology LLC, Vireo Video Inc., X Corp., and YouTube. Also, the digital video advertising market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market By Geographical Landscape
- Executive Summary - Chart on Market Segmentation by End-user
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Market Segmentation by Service Type
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
- 2.3 Factors of disruption
- Overview on factors of disruption
- 2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
- 3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
- 3.2 Market characteristics
- Market characteristics analysis
- 3.3 Value chain analysis
- Value chain analysis
4 Market Sizing
- 4.1 Market definition
- Offerings of companies included in the market definition
- 4.2 Market segment analysis
- Market segments
- 4.3 Market size 2024
- 4.4 Market outlook: Forecast for 2024-2029
- Chart on Global - Market size and forecast 2024-2029 ($ billion)
- Data Table on Global - Market size and forecast 2024-2029 ($ billion)
- Chart on Global Market: Year-over-year growth 2024-2029 (%)
- Data Table on Global Market: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
- 5.1 Global Digital Video Advertising Market 2019 - 2023
- Historic Market Size - Data Table on Global Digital Video Advertising Market 2019 - 2023 ($ billion)
- 5.2 End-user segment analysis 2019 - 2023
- Historic Market Size - End-user Segment 2019 - 2023 ($ billion)
- 5.3 Type segment analysis 2019 - 2023
- Historic Market Size - Type Segment 2019 - 2023 ($ billion)
- 5.4 Service Type segment analysis 2019 - 2023
- Historic Market Size - Service Type Segment 2019 - 2023 ($ billion)
- 5.5 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
- 5.6 Country segment analysis 2019 - 2023
- Historic Market Size - Country Segment 2019 - 2023 ($ billion)
6 Qualitative Analysis
- 6.1 Impact of AI on global digital video advertising market
7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
- 7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by End-user
- 8.1 Market segments
- Chart on End-user - Market share 2024-2029 (%)
- Data Table on End-user - Market share 2024-2029 (%)
- 8.2 Comparison by End-user
- Chart on Comparison by End-user
- Data Table on Comparison by End-user
- 8.3 Retail - Market size and forecast 2024-2029
- Chart on Retail - Market size and forecast 2024-2029 ($ billion)
- Data Table on Retail - Market size and forecast 2024-2029 ($ billion)
- Chart on Retail - Year-over-year growth 2024-2029 (%)
- Data Table on Retail - Year-over-year growth 2024-2029 (%)
- 8.4 Consumer goods and electronics - Market size and forecast 2024-2029
- Chart on Consumer goods and electronics - Market size and forecast 2024-2029 ($ billion)
- Data Table on Consumer goods and electronics - Market size and forecast 2024-2029 ($ billion)
- Chart on Consumer goods and electronics - Year-over-year growth 2024-2029 (%)
- Data Table on Consumer goods and electronics - Year-over-year growth 2024-2029 (%)
- 8.5 Media and entertainment - Market size and forecast 2024-2029
- Chart on Media and entertainment - Market size and forecast 2024-2029 ($ billion)
- Data Table on Media and entertainment - Market size and forecast 2024-2029 ($ billion)
- Chart on Media and entertainment - Year-over-year growth 2024-2029 (%)
- Data Table on Media and entertainment - Year-over-year growth 2024-2029 (%)
- 8.6 Automotive - Market size and forecast 2024-2029
- Chart on Automotive - Market size and forecast 2024-2029 ($ billion)
- Data Table on Automotive - Market size and forecast 2024-2029 ($ billion)
- Chart on Automotive - Year-over-year growth 2024-2029 (%)
- Data Table on Automotive - Year-over-year growth 2024-2029 (%)
- 8.7 Others - Market size and forecast 2024-2029
- Chart on Others - Market size and forecast 2024-2029 ($ billion)
- Data Table on Others - Market size and forecast 2024-2029 ($ billion)
- Chart on Others - Year-over-year growth 2024-2029 (%)
- Data Table on Others - Year-over-year growth 2024-2029 (%)
- 8.8 Market opportunity by End-user
- Market opportunity by End-user ($ billion)
- Data Table on Market opportunity by End-user ($ billion)
9 Market Segmentation by Type
- 9.1 Market segments
- Chart on Type - Market share 2024-2029 (%)
- Data Table on Type - Market share 2024-2029 (%)
- 9.2 Comparison by Type
- Chart on Comparison by Type
- Data Table on Comparison by Type
- 9.3 Desktop - Market size and forecast 2024-2029
- Chart on Desktop - Market size and forecast 2024-2029 ($ billion)
- Data Table on Desktop - Market size and forecast 2024-2029 ($ billion)
- Chart on Desktop - Year-over-year growth 2024-2029 (%)
- Data Table on Desktop - Year-over-year growth 2024-2029 (%)
- 9.4 Mobile - Market size and forecast 2024-2029
- Chart on Mobile - Market size and forecast 2024-2029 ($ billion)
- Data Table on Mobile - Market size and forecast 2024-2029 ($ billion)
- Chart on Mobile - Year-over-year growth 2024-2029 (%)
- Data Table on Mobile - Year-over-year growth 2024-2029 (%)
- 9.5 Market opportunity by Type
- Market opportunity by Type ($ billion)
- Data Table on Market opportunity by Type ($ billion)
10 Market Segmentation by Service Type
- 10.1 Market segments
- Chart on Service Type - Market share 2024-2029 (%)
- Data Table on Service Type - Market share 2024-2029 (%)
- 10.2 Comparison by Service Type
- Chart on Comparison by Service Type
- Data Table on Comparison by Service Type
- 10.3 In-stream video ads - Market size and forecast 2024-2029
- Chart on In-stream video ads - Market size and forecast 2024-2029 ($ billion)
- Data Table on In-stream video ads - Market size and forecast 2024-2029 ($ billion)
- Chart on In-stream video ads - Year-over-year growth 2024-2029 (%)
- Data Table on In-stream video ads - Year-over-year growth 2024-2029 (%)
- 10.4 Out-stream video ads - Market size and forecast 2024-2029
- Chart on Out-stream video ads - Market size and forecast 2024-2029 ($ billion)
- Data Table on Out-stream video ads - Market size and forecast 2024-2029 ($ billion)
- Chart on Out-stream video ads - Year-over-year growth 2024-2029 (%)
- Data Table on Out-stream video ads - Year-over-year growth 2024-2029 (%)
- 10.5 Linear video ads - Market size and forecast 2024-2029
- Chart on Linear video ads - Market size and forecast 2024-2029 ($ billion)
- Data Table on Linear video ads - Market size and forecast 2024-2029 ($ billion)
- Chart on Linear video ads - Year-over-year growth 2024-2029 (%)
- Data Table on Linear video ads - Year-over-year growth 2024-2029 (%)
- 10.6 Nonlinear video ads - Market size and forecast 2024-2029
- Chart on Nonlinear video ads - Market size and forecast 2024-2029 ($ billion)
- Data Table on Nonlinear video ads - Market size and forecast 2024-2029 ($ billion)
- Chart on Nonlinear video ads - Year-over-year growth 2024-2029 (%)
- Data Table on Nonlinear video ads - Year-over-year growth 2024-2029 (%)
- 10.7 Others - Market size and forecast 2024-2029
- Chart on Others - Market size and forecast 2024-2029 ($ billion)
- Data Table on Others - Market size and forecast 2024-2029 ($ billion)
- Chart on Others - Year-over-year growth 2024-2029 (%)
- Data Table on Others - Year-over-year growth 2024-2029 (%)
- 10.8 Market opportunity by Service Type
- Market opportunity by Service Type ($ billion)
- Data Table on Market opportunity by Service Type ($ billion)
11 Customer Landscape
- 11.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
12 Geographic Landscape
- 12.1 Geographic segmentation
- Chart on Market share By Geographical Landscape 2024-2029 (%)
- Data Table on Market share By Geographical Landscape 2024-2029 (%)
- 12.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
- 12.3 North America - Market size and forecast 2024-2029
- Chart on North America - Market size and forecast 2024-2029 ($ billion)
- Data Table on North America - Market size and forecast 2024-2029 ($ billion)
- Chart on North America - Year-over-year growth 2024-2029 (%)
- Data Table on North America - Year-over-year growth 2024-2029 (%)
- 12.4 APAC - Market size and forecast 2024-2029
- Chart on APAC - Market size and forecast 2024-2029 ($ billion)
- Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
- Chart on APAC - Year-over-year growth 2024-2029 (%)
- Data Table on APAC - Year-over-year growth 2024-2029 (%)
- 12.5 Europe - Market size and forecast 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ billion)
- Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
- Chart on Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Europe - Year-over-year growth 2024-2029 (%)
- 12.6 South America - Market size and forecast 2024-2029
- Chart on South America - Market size and forecast 2024-2029 ($ billion)
- Data Table on South America - Market size and forecast 2024-2029 ($ billion)
- Chart on South America - Year-over-year growth 2024-2029 (%)
- Data Table on South America - Year-over-year growth 2024-2029 (%)
- 12.7 Middle East and Africa - Market size and forecast 2024-2029
- Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
- Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
- Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- 12.8 US - Market size and forecast 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ billion)
- Data Table on US - Market size and forecast 2024-2029 ($ billion)
- Chart on US - Year-over-year growth 2024-2029 (%)
- Data Table on US - Year-over-year growth 2024-2029 (%)
- 12.9 China - Market size and forecast 2024-2029
- Chart on China - Market size and forecast 2024-2029 ($ billion)
- Data Table on China - Market size and forecast 2024-2029 ($ billion)
- Chart on China - Year-over-year growth 2024-2029 (%)
- Data Table on China - Year-over-year growth 2024-2029 (%)
- 12.10 Canada - Market size and forecast 2024-2029
- Chart on Canada - Market size and forecast 2024-2029 ($ billion)
- Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
- Chart on Canada - Year-over-year growth 2024-2029 (%)
- Data Table on Canada - Year-over-year growth 2024-2029 (%)
- 12.11 UK - Market size and forecast 2024-2029
- Chart on UK - Market size and forecast 2024-2029 ($ billion)
- Data Table on UK - Market size and forecast 2024-2029 ($ billion)
- Chart on UK - Year-over-year growth 2024-2029 (%)
- Data Table on UK - Year-over-year growth 2024-2029 (%)
- 12.12 Germany - Market size and forecast 2024-2029
- Chart on Germany - Market size and forecast 2024-2029 ($ billion)
- Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
- Chart on Germany - Year-over-year growth 2024-2029 (%)
- Data Table on Germany - Year-over-year growth 2024-2029 (%)
- 12.13 Japan - Market size and forecast 2024-2029
- Chart on Japan - Market size and forecast 2024-2029 ($ billion)
- Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
- Chart on Japan - Year-over-year growth 2024-2029 (%)
- Data Table on Japan - Year-over-year growth 2024-2029 (%)
- 12.14 France - Market size and forecast 2024-2029
- Chart on France - Market size and forecast 2024-2029 ($ billion)
- Data Table on France - Market size and forecast 2024-2029 ($ billion)
- Chart on France - Year-over-year growth 2024-2029 (%)
- Data Table on France - Year-over-year growth 2024-2029 (%)
- 12.15 Mexico - Market size and forecast 2024-2029
- Chart on Mexico - Market size and forecast 2024-2029 ($ billion)
- Data Table on Mexico - Market size and forecast 2024-2029 ($ billion)
- Chart on Mexico - Year-over-year growth 2024-2029 (%)
- Data Table on Mexico - Year-over-year growth 2024-2029 (%)
- 12.16 India - Market size and forecast 2024-2029
- Chart on India - Market size and forecast 2024-2029 ($ billion)
- Data Table on India - Market size and forecast 2024-2029 ($ billion)
- Chart on India - Year-over-year growth 2024-2029 (%)
- Data Table on India - Year-over-year growth 2024-2029 (%)
- 12.17 Italy - Market size and forecast 2024-2029
- Chart on Italy - Market size and forecast 2024-2029 ($ billion)
- Data Table on Italy - Market size and forecast 2024-2029 ($ billion)
- Chart on Italy - Year-over-year growth 2024-2029 (%)
- Data Table on Italy - Year-over-year growth 2024-2029 (%)
- 12.18 Market opportunity By Geographical Landscape
- Market opportunity By Geographical Landscape ($ billion)
- Data Tables on Market opportunity By Geographical Landscape ($ billion)
13 Drivers, Challenges, and Opportunity/Restraints
- 13.1 Market drivers
- 13.2 Market challenges
- 13.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
- 13.4 Market opportunities/restraints
14 Competitive Landscape
- 14.1 Overview
- 14.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 14.3 Landscape disruption
- Overview on factors of disruption
- 14.4 Industry risks
- Impact of key risks on business
15 Competitive Analysis
- 15.1 Companies profiled
- Companies covered
- 15.2 Company ranking index
- Company ranking index
- 15.3 Market positioning of companies
- Matrix on companies position and classification
- 15.4 Advertise.com Inc.
- Advertise.com Inc. - Overview
- Advertise.com Inc. - Product / Service
- Advertise.com Inc. - Key offerings
- SWOT
- 15.5 LinkedIn Corp.
- LinkedIn Corp. - Overview
- LinkedIn Corp. - Product / Service
- LinkedIn Corp. - Key offerings
- SWOT
- 15.6 Longtail Ad Solutions Inc.
- Longtail Ad Solutions Inc. - Overview
- Longtail Ad Solutions Inc. - Product / Service
- Longtail Ad Solutions Inc. - Key offerings
- SWOT
- 15.7 Meta Platforms Inc.
- Meta Platforms Inc. - Overview
- Meta Platforms Inc. - Product / Service
- Meta Platforms Inc. - Key news
- Meta Platforms Inc. - Key offerings
- SWOT
- 15.8 Pinterest Inc.
- Pinterest Inc. - Overview
- Pinterest Inc. - Product / Service
- Pinterest Inc. - Key news
- Pinterest Inc. - Key offerings
- SWOT
- 15.9 PubMatic Inc.
- PubMatic Inc. - Overview
- PubMatic Inc. - Business segments
- PubMatic Inc. - Key offerings
- PubMatic Inc. - Segment focus
- SWOT
- 15.10 Snap Inc.
- Snap Inc. - Overview
- Snap Inc. - Product / Service
- Snap Inc. - Key offerings
- SWOT
- 15.11 SpotX
- SpotX - Overview
- SpotX - Product / Service
- SpotX - Key offerings
- SWOT
- 15.12 Tencent Holdings Ltd.
- Tencent Holdings Ltd. - Overview
- Tencent Holdings Ltd. - Business segments
- Tencent Holdings Ltd. - Key news
- Tencent Holdings Ltd. - Key offerings
- Tencent Holdings Ltd. - Segment focus
- SWOT
- 15.13 Tik Tok
- Tik Tok - Overview
- Tik Tok - Product / Service
- Tik Tok - Key offerings
- SWOT
- 15.14 Tremor International Ltd.
- Tremor International Ltd. - Overview
- Tremor International Ltd. - Product / Service
- Tremor International Ltd. - Key offerings
- SWOT
- 15.15 Verizon Communications Inc.
- Verizon Communications Inc. - Overview
- Verizon Communications Inc. - Business segments
- Verizon Communications Inc. - Key news
- Verizon Communications Inc. - Key offerings
- Verizon Communications Inc. - Segment focus
- SWOT
- 15.16 Viant Technology LLC
- Viant Technology LLC - Overview
- Viant Technology LLC - Product / Service
- Viant Technology LLC - Key news
- Viant Technology LLC - Key offerings
- SWOT
- 15.17 X Corp.
- X Corp. - Overview
- X Corp. - Product / Service
- X Corp. - Key offerings
- SWOT
- 15.18 YouTube
- YouTube - Overview
- YouTube - Product / Service
- YouTube - Key offerings
- SWOT
16 Appendix
- 16.1 Scope of the report
- 16.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 16.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 16.4 Research methodology
- Research methodology
- 16.5 Data procurement
- Information sources
- 16.6 Data validation
- Data validation
- 16.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 16.8 Data synthesis
- Data synthesis
- 16.9 360 degree market analysis
- 360 degree market analysis
- 16.10 List of abbreviations
- List of abbreviations
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