세계의 자동차 E-Commerce 시장(2025-2029년)

The automotive e-commerce market is forecasted to grow by USD 165,648 mn during 2024-2029, accelerating at a CAGR of 21.5% during the forecast period. The report on the automotive e-commerce market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rising penetration of smartphones and internet, rising adoption of omnichannel strategies, and increasing globalization in automotive industry.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's automotive e-commerce market is segmented as below:

By Vehicle Type

• Passenger car
• Two-wheeler
• Commercial vehicle

By Channel

• Aftermarket
• OEM

By Product Type

• Parts and accessories
• Tires and wheels
• Infotainment and electronics
• Interior and exterior accessories
• Tools and garage equipment

By Geographical Landscape

• North America
• APAC
• Europe
• South America
• Middle East and Africa

This study identifies the presence of multiple payment modes as one of the prime reasons driving the automotive e-commerce market growth during the next few years. Also, increasing popularity of automotive e-commerce and use of virtual reality for automotive sales will lead to sizable demand in the market.

The report on the automotive e-commerce market covers the following areas:

• Automotive E-Commerce Market sizing
• Automotive E-Commerce Market forecast
• Automotive E-Commerce Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading automotive e-commerce market vendors that include Advance Auto Parts Inc., Alibaba Group Holding Ltd., Amazon.com Inc., Arch Auto Parts, AutoAnything Inc., AutoZone Inc., CarParts.com Inc., CATI S.p.A., Delticom AG, eBay Inc., Flipkart Internet Pvt. Ltd., Genuine Parts Co., Icahn Automotive Group LLC, ID Auto Inc., LKQ Corp., O Reilly Automotive Inc., Robert Bosch GmbH, RockAuto LLC, The Reinalt Thomas Corp., and Walmart Inc.. Also, the automotive e-commerce market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by Vehicle Type
  • Executive Summary - Chart on Market Segmentation by Channel
  • Executive Summary - Chart on Market Segmentation by Product Type
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
  • Overview on criticality of inputs and factors of differentiation
• 2.3 Factors of disruption
  • Overview on factors of disruption
• 2.4 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

• 3.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 3.2 Market characteristics
  • Market characteristics analysis
• 3.3 Value chain analysis
  • Value chain analysis

4 Market Sizing

• 4.1 Market definition
  • Offerings of companies included in the market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2024
• 4.4 Market outlook: Forecast for 2024-2029
  • Chart on Global - Market size and forecast 2024-2029 ($ million)
  • Data Table on Global - Market size and forecast 2024-2029 ($ million)
  • Chart on Global Market: Year-over-year growth 2024-2029 (%)
  • Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

• 5.1 Global Automotive E-Commerce Market 2019 - 2023
  • Historic Market Size - Data Table on Global Automotive E-Commerce Market 2019 - 2023 ($ million)
• 5.2 Vehicle Type segment analysis 2019 - 2023
  • Historic Market Size - Vehicle Type Segment 2019 - 2023 ($ million)
• 5.3 Channel segment analysis 2019 - 2023
  • Historic Market Size - Channel Segment 2019 - 2023 ($ million)
• 5.4 Product Type segment analysis 2019 - 2023
  • Historic Market Size - Product Type Segment 2019 - 2023 ($ million)
• 5.5 Geography segment analysis 2019 - 2023
  • Historic Market Size - Geography Segment 2019 - 2023 ($ million)
• 5.6 Country segment analysis 2019 - 2023
  • Historic Market Size - Country Segment 2019 - 2023 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI on Global Automotive E-Commerce Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2024 and 2029
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2024 and 2029
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2024 and 2029
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2024 and 2029
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2024 and 2029
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2024 and 2029
• 7.7 Market condition
  • Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Vehicle Type

• 8.1 Market segments
  • Chart on Vehicle Type - Market share 2024-2029 (%)
  • Data Table on Vehicle Type - Market share 2024-2029 (%)
• 8.2 Comparison by Vehicle Type
  • Chart on Comparison by Vehicle Type
  • Data Table on Comparison by Vehicle Type
• 8.3 Passenger car - Market size and forecast 2024-2029
  • Chart on Passenger car - Market size and forecast 2024-2029 ($ million)
  • Data Table on Passenger car - Market size and forecast 2024-2029 ($ million)
  • Chart on Passenger car - Year-over-year growth 2024-2029 (%)
  • Data Table on Passenger car - Year-over-year growth 2024-2029 (%)
• 8.4 Two-wheeler - Market size and forecast 2024-2029
  • Chart on Two-wheeler - Market size and forecast 2024-2029 ($ million)
  • Data Table on Two-wheeler - Market size and forecast 2024-2029 ($ million)
  • Chart on Two-wheeler - Year-over-year growth 2024-2029 (%)
  • Data Table on Two-wheeler - Year-over-year growth 2024-2029 (%)
• 8.5 Commercial vehicle - Market size and forecast 2024-2029
  • Chart on Commercial vehicle - Market size and forecast 2024-2029 ($ million)
  • Data Table on Commercial vehicle - Market size and forecast 2024-2029 ($ million)
  • Chart on Commercial vehicle - Year-over-year growth 2024-2029 (%)
  • Data Table on Commercial vehicle - Year-over-year growth 2024-2029 (%)
• 8.6 Market opportunity by Vehicle Type
  • Market opportunity by Vehicle Type ($ million)
  • Data Table on Market opportunity by Vehicle Type ($ million)

9 Market Segmentation by Channel

• 9.1 Market segments
  • Chart on Channel - Market share 2024-2029 (%)
  • Data Table on Channel - Market share 2024-2029 (%)
• 9.2 Comparison by Channel
  • Chart on Comparison by Channel
  • Data Table on Comparison by Channel
• 9.3 Aftermarket - Market size and forecast 2024-2029
  • Chart on Aftermarket - Market size and forecast 2024-2029 ($ million)
  • Data Table on Aftermarket - Market size and forecast 2024-2029 ($ million)
  • Chart on Aftermarket - Year-over-year growth 2024-2029 (%)
  • Data Table on Aftermarket - Year-over-year growth 2024-2029 (%)
• 9.4 OEM - Market size and forecast 2024-2029
  • Chart on OEM - Market size and forecast 2024-2029 ($ million)
  • Data Table on OEM - Market size and forecast 2024-2029 ($ million)
  • Chart on OEM - Year-over-year growth 2024-2029 (%)
  • Data Table on OEM - Year-over-year growth 2024-2029 (%)
• 9.5 Market opportunity by Channel
  • Market opportunity by Channel ($ million)
  • Data Table on Market opportunity by Channel ($ million)

10 Market Segmentation by Product Type

• 10.1 Market segments
  • Chart on Product Type - Market share 2024-2029 (%)
  • Data Table on Product Type - Market share 2024-2029 (%)
• 10.2 Comparison by Product Type
  • Chart on Comparison by Product Type
  • Data Table on Comparison by Product Type
• 10.3 Parts and accessories - Market size and forecast 2024-2029
  • Chart on Parts and accessories - Market size and forecast 2024-2029 ($ million)
  • Data Table on Parts and accessories - Market size and forecast 2024-2029 ($ million)
  • Chart on Parts and accessories - Year-over-year growth 2024-2029 (%)
  • Data Table on Parts and accessories - Year-over-year growth 2024-2029 (%)
• 10.4 Tires and wheels - Market size and forecast 2024-2029
  • Chart on Tires and wheels - Market size and forecast 2024-2029 ($ million)
  • Data Table on Tires and wheels - Market size and forecast 2024-2029 ($ million)
  • Chart on Tires and wheels - Year-over-year growth 2024-2029 (%)
  • Data Table on Tires and wheels - Year-over-year growth 2024-2029 (%)
• 10.5 Infotainment and electronics - Market size and forecast 2024-2029
  • Chart on Infotainment and electronics - Market size and forecast 2024-2029 ($ million)
  • Data Table on Infotainment and electronics - Market size and forecast 2024-2029 ($ million)
  • Chart on Infotainment and electronics - Year-over-year growth 2024-2029 (%)
  • Data Table on Infotainment and electronics - Year-over-year growth 2024-2029 (%)
• 10.6 Interior and exterior accessories - Market size and forecast 2024-2029
  • Chart on Interior and exterior accessories - Market size and forecast 2024-2029 ($ million)
  • Data Table on Interior and exterior accessories - Market size and forecast 2024-2029 ($ million)
  • Chart on Interior and exterior accessories - Year-over-year growth 2024-2029 (%)
  • Data Table on Interior and exterior accessories - Year-over-year growth 2024-2029 (%)
• 10.7 Tools and garage equipment - Market size and forecast 2024-2029
  • Chart on Tools and garage equipment - Market size and forecast 2024-2029 ($ million)
  • Data Table on Tools and garage equipment - Market size and forecast 2024-2029 ($ million)
  • Chart on Tools and garage equipment - Year-over-year growth 2024-2029 (%)
  • Data Table on Tools and garage equipment - Year-over-year growth 2024-2029 (%)
• 10.8 Market opportunity by Product Type
  • Market opportunity by Product Type ($ million)
  • Data Table on Market opportunity by Product Type ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2024-2029 (%)
  • Data Table on Market share By Geographical Landscape 2024-2029 (%)
• 12.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 12.3 North America - Market size and forecast 2024-2029
  • Chart on North America - Market size and forecast 2024-2029 ($ million)
  • Data Table on North America - Market size and forecast 2024-2029 ($ million)
  • Chart on North America - Year-over-year growth 2024-2029 (%)
  • Data Table on North America - Year-over-year growth 2024-2029 (%)
• 12.4 APAC - Market size and forecast 2024-2029
  • Chart on APAC - Market size and forecast 2024-2029 ($ million)
  • Data Table on APAC - Market size and forecast 2024-2029 ($ million)
  • Chart on APAC - Year-over-year growth 2024-2029 (%)
  • Data Table on APAC - Year-over-year growth 2024-2029 (%)
• 12.5 Europe - Market size and forecast 2024-2029
  • Chart on Europe - Market size and forecast 2024-2029 ($ million)
  • Data Table on Europe - Market size and forecast 2024-2029 ($ million)
  • Chart on Europe - Year-over-year growth 2024-2029 (%)
  • Data Table on Europe - Year-over-year growth 2024-2029 (%)
• 12.6 South America - Market size and forecast 2024-2029
  • Chart on South America - Market size and forecast 2024-2029 ($ million)
  • Data Table on South America - Market size and forecast 2024-2029 ($ million)
  • Chart on South America - Year-over-year growth 2024-2029 (%)
  • Data Table on South America - Year-over-year growth 2024-2029 (%)
• 12.7 Middle East and Africa - Market size and forecast 2024-2029
  • Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
  • Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
  • Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
• 12.8 US - Market size and forecast 2024-2029
  • Chart on US - Market size and forecast 2024-2029 ($ million)
  • Data Table on US - Market size and forecast 2024-2029 ($ million)
  • Chart on US - Year-over-year growth 2024-2029 (%)
  • Data Table on US - Year-over-year growth 2024-2029 (%)
• 12.9 Japan - Market size and forecast 2024-2029
  • Chart on Japan - Market size and forecast 2024-2029 ($ million)
  • Data Table on Japan - Market size and forecast 2024-2029 ($ million)
  • Chart on Japan - Year-over-year growth 2024-2029 (%)
  • Data Table on Japan - Year-over-year growth 2024-2029 (%)
• 12.10 Canada - Market size and forecast 2024-2029
  • Chart on Canada - Market size and forecast 2024-2029 ($ million)
  • Data Table on Canada - Market size and forecast 2024-2029 ($ million)
  • Chart on Canada - Year-over-year growth 2024-2029 (%)
  • Data Table on Canada - Year-over-year growth 2024-2029 (%)
• 12.11 China - Market size and forecast 2024-2029
  • Chart on China - Market size and forecast 2024-2029 ($ million)
  • Data Table on China - Market size and forecast 2024-2029 ($ million)
  • Chart on China - Year-over-year growth 2024-2029 (%)
  • Data Table on China - Year-over-year growth 2024-2029 (%)
• 12.12 India - Market size and forecast 2024-2029
  • Chart on India - Market size and forecast 2024-2029 ($ million)
  • Data Table on India - Market size and forecast 2024-2029 ($ million)
  • Chart on India - Year-over-year growth 2024-2029 (%)
  • Data Table on India - Year-over-year growth 2024-2029 (%)
• 12.13 Brazil - Market size and forecast 2024-2029
  • Chart on Brazil - Market size and forecast 2024-2029 ($ million)
  • Data Table on Brazil - Market size and forecast 2024-2029 ($ million)
  • Chart on Brazil - Year-over-year growth 2024-2029 (%)
  • Data Table on Brazil - Year-over-year growth 2024-2029 (%)
• 12.14 Germany - Market size and forecast 2024-2029
  • Chart on Germany - Market size and forecast 2024-2029 ($ million)
  • Data Table on Germany - Market size and forecast 2024-2029 ($ million)
  • Chart on Germany - Year-over-year growth 2024-2029 (%)
  • Data Table on Germany - Year-over-year growth 2024-2029 (%)
• 12.15 Mexico - Market size and forecast 2024-2029
  • Chart on Mexico - Market size and forecast 2024-2029 ($ million)
  • Data Table on Mexico - Market size and forecast 2024-2029 ($ million)
  • Chart on Mexico - Year-over-year growth 2024-2029 (%)
  • Data Table on Mexico - Year-over-year growth 2024-2029 (%)
• 12.16 UK - Market size and forecast 2024-2029
  • Chart on UK - Market size and forecast 2024-2029 ($ million)
  • Data Table on UK - Market size and forecast 2024-2029 ($ million)
  • Chart on UK - Year-over-year growth 2024-2029 (%)
  • Data Table on UK - Year-over-year growth 2024-2029 (%)
• 12.17 South Korea - Market size and forecast 2024-2029
  • Chart on South Korea - Market size and forecast 2024-2029 ($ million)
  • Data Table on South Korea - Market size and forecast 2024-2029 ($ million)
  • Chart on South Korea - Year-over-year growth 2024-2029 (%)
  • Data Table on South Korea - Year-over-year growth 2024-2029 (%)
• 12.18 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ million)
  • Data Tables on Market opportunity By Geographical Landscape ($ million)

13 Drivers, Challenges, and Opportunity/Restraints

• 13.1 Market drivers
• 13.2 Market challenges
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029
• 13.4 Market opportunities/restraints

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Advance Auto Parts Inc.
  • Advance Auto Parts Inc. - Overview
  • Advance Auto Parts Inc. - Product / Service
  • Advance Auto Parts Inc. - Key offerings
  • SWOT
• 15.5 Alibaba Group Holding Ltd.
  • Alibaba Group Holding Ltd. - Overview
  • Alibaba Group Holding Ltd. - Business segments
  • Alibaba Group Holding Ltd. - Key news
  • Alibaba Group Holding Ltd. - Key offerings
  • Alibaba Group Holding Ltd. - Segment focus
  • SWOT
• 15.6 Amazon.com Inc.
  • Amazon.com Inc. - Overview
  • Amazon.com Inc. - Business segments
  • Amazon.com Inc. - Key news
  • Amazon.com Inc. - Key offerings
  • Amazon.com Inc. - Segment focus
  • SWOT
• 15.7 Arch Auto Parts
  • Arch Auto Parts - Overview
  • Arch Auto Parts - Product / Service
  • Arch Auto Parts - Key offerings
  • SWOT
• 15.8 AutoAnything Inc.
  • AutoAnything Inc. - Overview
  • AutoAnything Inc. - Product / Service
  • AutoAnything Inc. - Key offerings
  • SWOT
• 15.9 AutoZone Inc.
  • AutoZone Inc. - Overview
  • AutoZone Inc. - Product / Service
  • AutoZone Inc. - Key offerings
  • SWOT
• 15.10 CarParts.com Inc.
  • CarParts.com Inc. - Overview
  • CarParts.com Inc. - Product / Service
  • CarParts.com Inc. - Key offerings
  • SWOT
• 15.11 eBay Inc.
  • eBay Inc. - Overview
  • eBay Inc. - Product / Service
  • eBay Inc. - Key offerings
  • SWOT
• 15.12 Flipkart Internet Pvt. Ltd.
  • Flipkart Internet Pvt. Ltd. - Overview
  • Flipkart Internet Pvt. Ltd. - Product / Service
  • Flipkart Internet Pvt. Ltd. - Key offerings
  • SWOT
• 15.13 Genuine Parts Co.
  • Genuine Parts Co. - Overview
  • Genuine Parts Co. - Business segments
  • Genuine Parts Co. - Key offerings
  • Genuine Parts Co. - Segment focus
  • SWOT
• 15.14 Icahn Automotive Group LLC
  • Icahn Automotive Group LLC - Overview
  • Icahn Automotive Group LLC - Product / Service
  • Icahn Automotive Group LLC - Key offerings
  • SWOT
• 15.15 ID Auto Inc.
  • ID Auto Inc. - Overview
  • ID Auto Inc. - Product / Service
  • ID Auto Inc. - Key offerings
  • SWOT
• 15.16 O Reilly Automotive Inc.
  • O Reilly Automotive Inc. - Overview
  • O Reilly Automotive Inc. - Product / Service
  • O Reilly Automotive Inc. - Key offerings
  • SWOT
• 15.17 RockAuto LLC
  • RockAuto LLC - Overview
  • RockAuto LLC - Product / Service
  • RockAuto LLC - Key offerings
  • SWOT
• 15.18 The Reinalt Thomas Corp.
  • The Reinalt Thomas Corp. - Overview
  • The Reinalt Thomas Corp. - Product / Service
  • The Reinalt Thomas Corp. - Key offerings
  • SWOT

16 Appendix

• 16.1 Scope of the report
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations