세계의 Ai 구동 넛지 시장(2025-2029년)

The ai-driven nudges market is forecasted to grow by USD 6,336.5 mn during 2024-2029, accelerating at a CAGR of 19.9% during the forecast period. The report on the ai-driven nudges market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rising demand for personalized digital experiences, integration of behavioral science into enterprise technology, and expansion of ai capabilities in real-time decision support.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's ai-driven nudges market is segmented as below:

By Technology

• Machine learning
• Natural language processing
• Computer vision
• Reinforcement learning

By Application

• Retail and e-commerce
• BFSI
• Healthcare
• IT and telecom
• Others

By Type

• Behavioral nudges
• Informational nudges
• Emotional nudges
• Social nudges

By Geographical Landscape

• North America
• Europe
• APAC
• South America
• Middle East and Africa

This study identifies the convergence of generative ai and behavioral design as one of the prime reasons driving the ai-driven nudges market growth during the next few years. Also, rise of emotionally intelligent nudging systems and integration of nudging frameworks into enterprise platforms will lead to sizable demand in the market.

The report on the ai-driven nudges market covers the following areas:

• AI-Driven Nudges Market sizing
• AI-Driven Nudges Market forecast
• AI-Driven Nudges Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading ai-driven nudges market vendors that include Adobe Inc., Alphabet Inc., Amazon Web Services Inc., Apxor, Cisco Systems Inc., CleverTap, EngagedAI, International Business Machines Corp., Kennect, Larky, Microsoft Corp., Nudge, Oracle Corp., Perceptyx Inc., Salesforce Inc., SAP SE, and Vandra. Also, the ai-driven nudges market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by Technology
  • Executive Summary - Chart on Market Segmentation by Application
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
  • Overview on criticality of inputs and factors of differentiation
• 2.3 Factors of disruption
  • Overview on factors of disruption
• 2.4 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

• 3.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 3.2 Market characteristics
  • Market characteristics analysis
• 3.3 Value chain analysis
  • Value chain analysis

4 Market Sizing

• 4.1 Market definition
  • Offerings of companies included in the market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2024
• 4.4 Market outlook: Forecast for 2024-2029
  • Chart on Global - Market size and forecast 2024-2029 ($ million)
  • Data Table on Global - Market size and forecast 2024-2029 ($ million)
  • Chart on Global Market: Year-over-year growth 2024-2029 (%)
  • Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

• 5.1 Global AI-Driven Nudges Market 2019 - 2023
  • Historic Market Size - Data Table on Global AI-Driven Nudges Market 2019 - 2023 ($ million)
• 5.2 Technology segment analysis 2019 - 2023
  • Historic Market Size - Technology Segment 2019 - 2023 ($ million)
• 5.3 Application segment analysis 2019 - 2023
  • Historic Market Size - Application Segment 2019 - 2023 ($ million)
• 5.4 Type segment analysis 2019 - 2023
  • Historic Market Size - Type Segment 2019 - 2023 ($ million)
• 5.5 Geography segment analysis 2019 - 2023
  • Historic Market Size - Geography Segment 2019 - 2023 ($ million)
• 5.6 Country segment analysis 2019 - 2023
  • Historic Market Size - Country Segment 2019 - 2023 ($ million)

6 Five Forces Analysis

• 6.1 Five forces summary
  • Five forces analysis - Comparison between 2024 and 2029
• 6.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2024 and 2029
• 6.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2024 and 2029
• 6.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2024 and 2029
• 6.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2024 and 2029
• 6.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2024 and 2029
• 6.7 Market condition
  • Chart on Market condition - Five forces 2024 and 2029

7 Market Segmentation by Technology

• 7.1 Market segments
  • Chart on Technology - Market share 2024-2029 (%)
  • Data Table on Technology - Market share 2024-2029 (%)
• 7.2 Comparison by Technology
  • Chart on Comparison by Technology
  • Data Table on Comparison by Technology
• 7.3 Machine learning - Market size and forecast 2024-2029
  • Chart on Machine learning - Market size and forecast 2024-2029 ($ million)
  • Data Table on Machine learning - Market size and forecast 2024-2029 ($ million)
  • Chart on Machine learning - Year-over-year growth 2024-2029 (%)
  • Data Table on Machine learning - Year-over-year growth 2024-2029 (%)
• 7.4 Natural language processing - Market size and forecast 2024-2029
  • Chart on Natural language processing - Market size and forecast 2024-2029 ($ million)
  • Data Table on Natural language processing - Market size and forecast 2024-2029 ($ million)
  • Chart on Natural language processing - Year-over-year growth 2024-2029 (%)
  • Data Table on Natural language processing - Year-over-year growth 2024-2029 (%)
• 7.5 Computer vision - Market size and forecast 2024-2029
  • Chart on Computer vision - Market size and forecast 2024-2029 ($ million)
  • Data Table on Computer vision - Market size and forecast 2024-2029 ($ million)
  • Chart on Computer vision - Year-over-year growth 2024-2029 (%)
  • Data Table on Computer vision - Year-over-year growth 2024-2029 (%)
• 7.6 Reinforcement learning - Market size and forecast 2024-2029
  • Chart on Reinforcement learning - Market size and forecast 2024-2029 ($ million)
  • Data Table on Reinforcement learning - Market size and forecast 2024-2029 ($ million)
  • Chart on Reinforcement learning - Year-over-year growth 2024-2029 (%)
  • Data Table on Reinforcement learning - Year-over-year growth 2024-2029 (%)
• 7.7 Market opportunity by Technology
  • Market opportunity by Technology ($ million)
  • Data Table on Market opportunity by Technology ($ million)

8 Market Segmentation by Application

• 8.1 Market segments
  • Chart on Application - Market share 2024-2029 (%)
  • Data Table on Application - Market share 2024-2029 (%)
• 8.2 Comparison by Application
  • Chart on Comparison by Application
  • Data Table on Comparison by Application
• 8.3 Retail and e-commerce - Market size and forecast 2024-2029
  • Chart on Retail and e-commerce - Market size and forecast 2024-2029 ($ million)
  • Data Table on Retail and e-commerce - Market size and forecast 2024-2029 ($ million)
  • Chart on Retail and e-commerce - Year-over-year growth 2024-2029 (%)
  • Data Table on Retail and e-commerce - Year-over-year growth 2024-2029 (%)
• 8.4 BFSI - Market size and forecast 2024-2029
  • Chart on BFSI - Market size and forecast 2024-2029 ($ million)
  • Data Table on BFSI - Market size and forecast 2024-2029 ($ million)
  • Chart on BFSI - Year-over-year growth 2024-2029 (%)
  • Data Table on BFSI - Year-over-year growth 2024-2029 (%)
• 8.5 Healthcare - Market size and forecast 2024-2029
  • Chart on Healthcare - Market size and forecast 2024-2029 ($ million)
  • Data Table on Healthcare - Market size and forecast 2024-2029 ($ million)
  • Chart on Healthcare - Year-over-year growth 2024-2029 (%)
  • Data Table on Healthcare - Year-over-year growth 2024-2029 (%)
• 8.6 IT and telecom - Market size and forecast 2024-2029
  • Chart on IT and telecom - Market size and forecast 2024-2029 ($ million)
  • Data Table on IT and telecom - Market size and forecast 2024-2029 ($ million)
  • Chart on IT and telecom - Year-over-year growth 2024-2029 (%)
  • Data Table on IT and telecom - Year-over-year growth 2024-2029 (%)
• 8.7 Others - Market size and forecast 2024-2029
  • Chart on Others - Market size and forecast 2024-2029 ($ million)
  • Data Table on Others - Market size and forecast 2024-2029 ($ million)
  • Chart on Others - Year-over-year growth 2024-2029 (%)
  • Data Table on Others - Year-over-year growth 2024-2029 (%)
• 8.8 Market opportunity by Application
  • Market opportunity by Application ($ million)
  • Data Table on Market opportunity by Application ($ million)

9 Market Segmentation by Type

• 9.1 Market segments
  • Chart on Type - Market share 2024-2029 (%)
  • Data Table on Type - Market share 2024-2029 (%)
• 9.2 Comparison by Type
  • Chart on Comparison by Type
  • Data Table on Comparison by Type
• 9.3 Behavioral nudges - Market size and forecast 2024-2029
  • Chart on Behavioral nudges - Market size and forecast 2024-2029 ($ million)
  • Data Table on Behavioral nudges - Market size and forecast 2024-2029 ($ million)
  • Chart on Behavioral nudges - Year-over-year growth 2024-2029 (%)
  • Data Table on Behavioral nudges - Year-over-year growth 2024-2029 (%)
• 9.4 Informational nudges - Market size and forecast 2024-2029
  • Chart on Informational nudges - Market size and forecast 2024-2029 ($ million)
  • Data Table on Informational nudges - Market size and forecast 2024-2029 ($ million)
  • Chart on Informational nudges - Year-over-year growth 2024-2029 (%)
  • Data Table on Informational nudges - Year-over-year growth 2024-2029 (%)
• 9.5 Emotional nudges - Market size and forecast 2024-2029
  • Chart on Emotional nudges - Market size and forecast 2024-2029 ($ million)
  • Data Table on Emotional nudges - Market size and forecast 2024-2029 ($ million)
  • Chart on Emotional nudges - Year-over-year growth 2024-2029 (%)
  • Data Table on Emotional nudges - Year-over-year growth 2024-2029 (%)
• 9.6 Social nudges - Market size and forecast 2024-2029
  • Chart on Social nudges - Market size and forecast 2024-2029 ($ million)
  • Data Table on Social nudges - Market size and forecast 2024-2029 ($ million)
  • Chart on Social nudges - Year-over-year growth 2024-2029 (%)
  • Data Table on Social nudges - Year-over-year growth 2024-2029 (%)
• 9.7 Market opportunity by Type
  • Market opportunity by Type ($ million)
  • Data Table on Market opportunity by Type ($ million)

10 Customer Landscape

• 10.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

11 Geographic Landscape

• 11.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2024-2029 (%)
  • Data Table on Market share By Geographical Landscape 2024-2029 (%)
• 11.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 11.3 North America - Market size and forecast 2024-2029
  • Chart on North America - Market size and forecast 2024-2029 ($ million)
  • Data Table on North America - Market size and forecast 2024-2029 ($ million)
  • Chart on North America - Year-over-year growth 2024-2029 (%)
  • Data Table on North America - Year-over-year growth 2024-2029 (%)
• 11.4 Europe - Market size and forecast 2024-2029
  • Chart on Europe - Market size and forecast 2024-2029 ($ million)
  • Data Table on Europe - Market size and forecast 2024-2029 ($ million)
  • Chart on Europe - Year-over-year growth 2024-2029 (%)
  • Data Table on Europe - Year-over-year growth 2024-2029 (%)
• 11.5 APAC - Market size and forecast 2024-2029
  • Chart on APAC - Market size and forecast 2024-2029 ($ million)
  • Data Table on APAC - Market size and forecast 2024-2029 ($ million)
  • Chart on APAC - Year-over-year growth 2024-2029 (%)
  • Data Table on APAC - Year-over-year growth 2024-2029 (%)
• 11.6 South America - Market size and forecast 2024-2029
  • Chart on South America - Market size and forecast 2024-2029 ($ million)
  • Data Table on South America - Market size and forecast 2024-2029 ($ million)
  • Chart on South America - Year-over-year growth 2024-2029 (%)
  • Data Table on South America - Year-over-year growth 2024-2029 (%)
• 11.7 Middle East and Africa - Market size and forecast 2024-2029
  • Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
  • Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
  • Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
• 11.8 US - Market size and forecast 2024-2029
  • Chart on US - Market size and forecast 2024-2029 ($ million)
  • Data Table on US - Market size and forecast 2024-2029 ($ million)
  • Chart on US - Year-over-year growth 2024-2029 (%)
  • Data Table on US - Year-over-year growth 2024-2029 (%)
• 11.9 Canada - Market size and forecast 2024-2029
  • Chart on Canada - Market size and forecast 2024-2029 ($ million)
  • Data Table on Canada - Market size and forecast 2024-2029 ($ million)
  • Chart on Canada - Year-over-year growth 2024-2029 (%)
  • Data Table on Canada - Year-over-year growth 2024-2029 (%)
• 11.10 China - Market size and forecast 2024-2029
  • Chart on China - Market size and forecast 2024-2029 ($ million)
  • Data Table on China - Market size and forecast 2024-2029 ($ million)
  • Chart on China - Year-over-year growth 2024-2029 (%)
  • Data Table on China - Year-over-year growth 2024-2029 (%)
• 11.11 UK - Market size and forecast 2024-2029
  • Chart on UK - Market size and forecast 2024-2029 ($ million)
  • Data Table on UK - Market size and forecast 2024-2029 ($ million)
  • Chart on UK - Year-over-year growth 2024-2029 (%)
  • Data Table on UK - Year-over-year growth 2024-2029 (%)
• 11.12 Germany - Market size and forecast 2024-2029
  • Chart on Germany - Market size and forecast 2024-2029 ($ million)
  • Data Table on Germany - Market size and forecast 2024-2029 ($ million)
  • Chart on Germany - Year-over-year growth 2024-2029 (%)
  • Data Table on Germany - Year-over-year growth 2024-2029 (%)
• 11.13 India - Market size and forecast 2024-2029
  • Chart on India - Market size and forecast 2024-2029 ($ million)
  • Data Table on India - Market size and forecast 2024-2029 ($ million)
  • Chart on India - Year-over-year growth 2024-2029 (%)
  • Data Table on India - Year-over-year growth 2024-2029 (%)
• 11.14 France - Market size and forecast 2024-2029
  • Chart on France - Market size and forecast 2024-2029 ($ million)
  • Data Table on France - Market size and forecast 2024-2029 ($ million)
  • Chart on France - Year-over-year growth 2024-2029 (%)
  • Data Table on France - Year-over-year growth 2024-2029 (%)
• 11.15 Japan - Market size and forecast 2024-2029
  • Chart on Japan - Market size and forecast 2024-2029 ($ million)
  • Data Table on Japan - Market size and forecast 2024-2029 ($ million)
  • Chart on Japan - Year-over-year growth 2024-2029 (%)
  • Data Table on Japan - Year-over-year growth 2024-2029 (%)
• 11.16 Brazil - Market size and forecast 2024-2029
  • Chart on Brazil - Market size and forecast 2024-2029 ($ million)
  • Data Table on Brazil - Market size and forecast 2024-2029 ($ million)
  • Chart on Brazil - Year-over-year growth 2024-2029 (%)
  • Data Table on Brazil - Year-over-year growth 2024-2029 (%)
• 11.17 Italy - Market size and forecast 2024-2029
  • Chart on Italy - Market size and forecast 2024-2029 ($ million)
  • Data Table on Italy - Market size and forecast 2024-2029 ($ million)
  • Chart on Italy - Year-over-year growth 2024-2029 (%)
  • Data Table on Italy - Year-over-year growth 2024-2029 (%)
• 11.18 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ million)
  • Data Tables on Market opportunity By Geographical Landscape ($ million)

12 Drivers, Challenges, and Opportunity/Restraints

• 12.1 Market drivers
• 12.2 Market challenges
• 12.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029
• 12.4 Market opportunities/restraints

13 Competitive Landscape

• 13.1 Overview
• 13.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 13.3 Landscape disruption
  • Overview on factors of disruption
• 13.4 Industry risks
  • Impact of key risks on business

14 Competitive Analysis

• 14.1 Companies profiled
  • Companies covered
• 14.2 Company ranking index
  • Company ranking index
• 14.3 Market positioning of companies
  • Matrix on companies position and classification
• 14.4 Adobe Inc.
  • Adobe Inc. - Overview
  • Adobe Inc. - Business segments
  • Adobe Inc. - Key news
  • Adobe Inc. - Key offerings
  • Adobe Inc. - Segment focus
  • SWOT
• 14.5 Alphabet Inc.
  • Alphabet Inc. - Overview
  • Alphabet Inc. - Business segments
  • Alphabet Inc. - Key offerings
  • Alphabet Inc. - Segment focus
  • SWOT
• 14.6 Amazon Web Services Inc.
  • Amazon Web Services Inc. - Overview
  • Amazon Web Services Inc. - Product / Service
  • Amazon Web Services Inc. - Key news
  • Amazon Web Services Inc. - Key offerings
  • SWOT
• 14.7 Apxor
  • Apxor - Overview
  • Apxor - Product / Service
  • Apxor - Key offerings
  • SWOT
• 14.8 Cisco Systems Inc.
  • Cisco Systems Inc. - Overview
  • Cisco Systems Inc. - Business segments
  • Cisco Systems Inc. - Key news
  • Cisco Systems Inc. - Key offerings
  • Cisco Systems Inc. - Segment focus
  • SWOT
• 14.9 CleverTap
  • CleverTap - Overview
  • CleverTap - Product / Service
  • CleverTap - Key offerings
  • SWOT
• 14.10 EngagedAI
  • EngagedAI - Overview
  • EngagedAI - Product / Service
  • EngagedAI - Key offerings
  • SWOT
• 14.11 International Business Machines Corp.
  • International Business Machines Corp. - Overview
  • International Business Machines Corp. - Business segments
  • International Business Machines Corp. - Key news
  • International Business Machines Corp. - Key offerings
  • International Business Machines Corp. - Segment focus
  • SWOT
• 14.12 Larky
  • Larky - Overview
  • Larky - Product / Service
  • Larky - Key offerings
  • SWOT
• 14.13 Microsoft Corp.
  • Microsoft Corp. - Overview
  • Microsoft Corp. - Business segments
  • Microsoft Corp. - Key news
  • Microsoft Corp. - Key offerings
  • Microsoft Corp. - Segment focus
  • SWOT
• 14.14 Nudge
  • Nudge - Overview
  • Nudge - Product / Service
  • Nudge - Key offerings
  • SWOT
• 14.15 Oracle Corp.
  • Oracle Corp. - Overview
  • Oracle Corp. - Business segments
  • Oracle Corp. - Key news
  • Oracle Corp. - Key offerings
  • Oracle Corp. - Segment focus
  • SWOT
• 14.16 Salesforce Inc.
  • Salesforce Inc. - Overview
  • Salesforce Inc. - Product / Service
  • Salesforce Inc. - Key news
  • Salesforce Inc. - Key offerings
  • SWOT
• 14.17 SAP SE
  • SAP SE - Overview
  • SAP SE - Business segments
  • SAP SE - Key news
  • SAP SE - Key offerings
  • SAP SE - Segment focus
  • SWOT
• 14.18 Vandra
  • Vandra - Overview
  • Vandra - Product / Service
  • Vandra - Key offerings
  • SWOT

15 Appendix

• 15.1 Scope of the report
• 15.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 15.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 15.4 Research methodology
  • Research methodology
• 15.5 Data procurement
  • Information sources
• 15.6 Data validation
  • Data validation
• 15.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 15.8 Data synthesis
  • Data synthesis
• 15.9 360 degree market analysis
  • 360 degree market analysis
• 15.10 List of abbreviations
  • List of abbreviations