관광용 AI 시장(2025-2029년)

The AI in tourism market is forecasted to grow by USD 8,334.2 mn during 2024-2029, accelerating at a CAGR of 30% during the forecast period. The report on the AI in tourism market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by escalating consumer demand for hyper-personalized travel experiences, strategic imperative for enhanced operational efficiency and revenue optimization, and convergence of big data proliferation and accelerated AI technological advancements.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's AI in tourism market is segmented as below:

By Technology

• ML and DL
• NLP
• Computer vision
• Robotics and automation
• Others

By Deployment

• Cloud-based
• On-premises
• Hybrid

By Application

• Customer service and chatbots
• Personalized travel recommendations
• Smart booking systems
• Fraud detection and payment security
• Others

By Geographical Landscape

• North America
• Europe
• APAC
• Middle East and Africa
• South America

This study identifies the proliferation of generative AI and shift toward conversational commerce as one of the prime reasons driving the AI in tourism market growth during the next few years. Also, adoption of hyper-automation for end-to-end operational excellence and emergence of AI in powering sustainability and responsible tourism will lead to sizable demand in the market.

The report on the AI in tourism market covers the following areas:

• AI In Tourism Market sizing
• AI In Tourism Market forecast
• AI In Tourism Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading AI in tourism market vendors that include AltexSoft Inc, Amadeus IT Group SA, Amazon Web Services Inc., Appier Group Inc., Devox Software, Huawei Technologies Co. Ltd., International Business Machines Corp., Jio Haptik Technologies Ltd., Microsoft Corp., NVIDIA Corp., Sabre Corp., Salesforce Inc., SAS Institute Inc., Snowflake Inc., Travelport LP, and Virtusa Corp.. Also, the AI in tourism market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by Technology
  • Executive Summary - Chart on Market Segmentation by Deployment
  • Executive Summary - Chart on Market Segmentation by Application
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
  • Overview on criticality of inputs and factors of differentiation
• 2.3 Factors of disruption
  • Overview on factors of disruption
• 2.4 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

• 3.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 3.2 Market characteristics
  • Market characteristics analysis
• 3.3 Value chain analysis
  • Value chain analysis

4 Market Sizing

• 4.1 Market definition
  • Offerings of companies included in the market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2024
• 4.4 Market outlook: Forecast for 2024-2029
  • Chart on Global - Market size and forecast 2024-2029 ($ million)
  • Data Table on Global - Market size and forecast 2024-2029 ($ million)
  • Chart on Global Market: Year-over-year growth 2024-2029 (%)
  • Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

• 5.1 Global AI In Tourism Market 2019 - 2023
  • Historic Market Size - Data Table on Global AI In Tourism Market 2019 - 2023 ($ million)
• 5.2 Technology segment analysis 2019 - 2023
  • Historic Market Size - Technology Segment 2019 - 2023 ($ million)
• 5.3 Deployment segment analysis 2019 - 2023
  • Historic Market Size - Deployment Segment 2019 - 2023 ($ million)
• 5.4 Application segment analysis 2019 - 2023
  • Historic Market Size - Application Segment 2019 - 2023 ($ million)
• 5.5 Geography segment analysis 2019 - 2023
  • Historic Market Size - Geography Segment 2019 - 2023 ($ million)
• 5.6 Country segment analysis 2019 - 2023
  • Historic Market Size - Country Segment 2019 - 2023 ($ million)

6 Five Forces Analysis

• 6.1 Five forces summary
  • Five forces analysis - Comparison between 2024 and 2029
• 6.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2024 and 2029
• 6.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2024 and 2029
• 6.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2024 and 2029
• 6.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2024 and 2029
• 6.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2024 and 2029
• 6.7 Market condition
  • Chart on Market condition - Five forces 2024 and 2029

7 Market Segmentation by Technology

• 7.1 Market segments
  • Chart on Technology - Market share 2024-2029 (%)
  • Data Table on Technology - Market share 2024-2029 (%)
• 7.2 Comparison by Technology
  • Chart on Comparison by Technology
  • Data Table on Comparison by Technology
• 7.3 ML and DL - Market size and forecast 2024-2029
  • Chart on ML and DL - Market size and forecast 2024-2029 ($ million)
  • Data Table on ML and DL - Market size and forecast 2024-2029 ($ million)
  • Chart on ML and DL - Year-over-year growth 2024-2029 (%)
  • Data Table on ML and DL - Year-over-year growth 2024-2029 (%)
• 7.4 NLP - Market size and forecast 2024-2029
  • Chart on NLP - Market size and forecast 2024-2029 ($ million)
  • Data Table on NLP - Market size and forecast 2024-2029 ($ million)
  • Chart on NLP - Year-over-year growth 2024-2029 (%)
  • Data Table on NLP - Year-over-year growth 2024-2029 (%)
• 7.5 Computer vision - Market size and forecast 2024-2029
  • Chart on Computer vision - Market size and forecast 2024-2029 ($ million)
  • Data Table on Computer vision - Market size and forecast 2024-2029 ($ million)
  • Chart on Computer vision - Year-over-year growth 2024-2029 (%)
  • Data Table on Computer vision - Year-over-year growth 2024-2029 (%)
• 7.6 Robotics and automation - Market size and forecast 2024-2029
  • Chart on Robotics and automation - Market size and forecast 2024-2029 ($ million)
  • Data Table on Robotics and automation - Market size and forecast 2024-2029 ($ million)
  • Chart on Robotics and automation - Year-over-year growth 2024-2029 (%)
  • Data Table on Robotics and automation - Year-over-year growth 2024-2029 (%)
• 7.7 Others - Market size and forecast 2024-2029
  • Chart on Others - Market size and forecast 2024-2029 ($ million)
  • Data Table on Others - Market size and forecast 2024-2029 ($ million)
  • Chart on Others - Year-over-year growth 2024-2029 (%)
  • Data Table on Others - Year-over-year growth 2024-2029 (%)
• 7.8 Market opportunity by Technology
  • Market opportunity by Technology ($ million)
  • Data Table on Market opportunity by Technology ($ million)

8 Market Segmentation by Deployment

• 8.1 Market segments
  • Chart on Deployment - Market share 2024-2029 (%)
  • Data Table on Deployment - Market share 2024-2029 (%)
• 8.2 Comparison by Deployment
  • Chart on Comparison by Deployment
  • Data Table on Comparison by Deployment
• 8.3 Cloud-based - Market size and forecast 2024-2029
  • Chart on Cloud-based - Market size and forecast 2024-2029 ($ million)
  • Data Table on Cloud-based - Market size and forecast 2024-2029 ($ million)
  • Chart on Cloud-based - Year-over-year growth 2024-2029 (%)
  • Data Table on Cloud-based - Year-over-year growth 2024-2029 (%)
• 8.4 On-premises - Market size and forecast 2024-2029
  • Chart on On-premises - Market size and forecast 2024-2029 ($ million)
  • Data Table on On-premises - Market size and forecast 2024-2029 ($ million)
  • Chart on On-premises - Year-over-year growth 2024-2029 (%)
  • Data Table on On-premises - Year-over-year growth 2024-2029 (%)
• 8.5 Hybrid - Market size and forecast 2024-2029
  • Chart on Hybrid - Market size and forecast 2024-2029 ($ million)
  • Data Table on Hybrid - Market size and forecast 2024-2029 ($ million)
  • Chart on Hybrid - Year-over-year growth 2024-2029 (%)
  • Data Table on Hybrid - Year-over-year growth 2024-2029 (%)
• 8.6 Market opportunity by Deployment
  • Market opportunity by Deployment ($ million)
  • Data Table on Market opportunity by Deployment ($ million)

9 Market Segmentation by Application

• 9.1 Market segments
  • Chart on Application - Market share 2024-2029 (%)
  • Data Table on Application - Market share 2024-2029 (%)
• 9.2 Comparison by Application
  • Chart on Comparison by Application
  • Data Table on Comparison by Application
• 9.3 Customer service and chatbots - Market size and forecast 2024-2029
  • Chart on Customer service and chatbots - Market size and forecast 2024-2029 ($ million)
  • Data Table on Customer service and chatbots - Market size and forecast 2024-2029 ($ million)
  • Chart on Customer service and chatbots - Year-over-year growth 2024-2029 (%)
  • Data Table on Customer service and chatbots - Year-over-year growth 2024-2029 (%)
• 9.4 Personalized travel recommendations - Market size and forecast 2024-2029
  • Chart on Personalized travel recommendations - Market size and forecast 2024-2029 ($ million)
  • Data Table on Personalized travel recommendations - Market size and forecast 2024-2029 ($ million)
  • Chart on Personalized travel recommendations - Year-over-year growth 2024-2029 (%)
  • Data Table on Personalized travel recommendations - Year-over-year growth 2024-2029 (%)
• 9.5 Smart booking systems - Market size and forecast 2024-2029
  • Chart on Smart booking systems - Market size and forecast 2024-2029 ($ million)
  • Data Table on Smart booking systems - Market size and forecast 2024-2029 ($ million)
  • Chart on Smart booking systems - Year-over-year growth 2024-2029 (%)
  • Data Table on Smart booking systems - Year-over-year growth 2024-2029 (%)
• 9.6 Fraud detection and payment security - Market size and forecast 2024-2029
  • Chart on Fraud detection and payment security - Market size and forecast 2024-2029 ($ million)
  • Data Table on Fraud detection and payment security - Market size and forecast 2024-2029 ($ million)
  • Chart on Fraud detection and payment security - Year-over-year growth 2024-2029 (%)
  • Data Table on Fraud detection and payment security - Year-over-year growth 2024-2029 (%)
• 9.7 Others - Market size and forecast 2024-2029
  • Chart on Others - Market size and forecast 2024-2029 ($ million)
  • Data Table on Others - Market size and forecast 2024-2029 ($ million)
  • Chart on Others - Year-over-year growth 2024-2029 (%)
  • Data Table on Others - Year-over-year growth 2024-2029 (%)
• 9.8 Market opportunity by Application
  • Market opportunity by Application ($ million)
  • Data Table on Market opportunity by Application ($ million)

10 Customer Landscape

• 10.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

11 Geographic Landscape

• 11.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2024-2029 (%)
  • Data Table on Market share By Geographical Landscape 2024-2029 (%)
• 11.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 11.3 North America - Market size and forecast 2024-2029
  • Chart on North America - Market size and forecast 2024-2029 ($ million)
  • Data Table on North America - Market size and forecast 2024-2029 ($ million)
  • Chart on North America - Year-over-year growth 2024-2029 (%)
  • Data Table on North America - Year-over-year growth 2024-2029 (%)
• 11.4 Europe - Market size and forecast 2024-2029
  • Chart on Europe - Market size and forecast 2024-2029 ($ million)
  • Data Table on Europe - Market size and forecast 2024-2029 ($ million)
  • Chart on Europe - Year-over-year growth 2024-2029 (%)
  • Data Table on Europe - Year-over-year growth 2024-2029 (%)
• 11.5 APAC - Market size and forecast 2024-2029
  • Chart on APAC - Market size and forecast 2024-2029 ($ million)
  • Data Table on APAC - Market size and forecast 2024-2029 ($ million)
  • Chart on APAC - Year-over-year growth 2024-2029 (%)
  • Data Table on APAC - Year-over-year growth 2024-2029 (%)
• 11.6 Middle East and Africa - Market size and forecast 2024-2029
  • Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
  • Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
  • Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
• 11.7 South America - Market size and forecast 2024-2029
  • Chart on South America - Market size and forecast 2024-2029 ($ million)
  • Data Table on South America - Market size and forecast 2024-2029 ($ million)
  • Chart on South America - Year-over-year growth 2024-2029 (%)
  • Data Table on South America - Year-over-year growth 2024-2029 (%)
• 11.8 US - Market size and forecast 2024-2029
  • Chart on US - Market size and forecast 2024-2029 ($ million)
  • Data Table on US - Market size and forecast 2024-2029 ($ million)
  • Chart on US - Year-over-year growth 2024-2029 (%)
  • Data Table on US - Year-over-year growth 2024-2029 (%)
• 11.9 China - Market size and forecast 2024-2029
  • Chart on China - Market size and forecast 2024-2029 ($ million)
  • Data Table on China - Market size and forecast 2024-2029 ($ million)
  • Chart on China - Year-over-year growth 2024-2029 (%)
  • Data Table on China - Year-over-year growth 2024-2029 (%)
• 11.10 UK - Market size and forecast 2024-2029
  • Chart on UK - Market size and forecast 2024-2029 ($ million)
  • Data Table on UK - Market size and forecast 2024-2029 ($ million)
  • Chart on UK - Year-over-year growth 2024-2029 (%)
  • Data Table on UK - Year-over-year growth 2024-2029 (%)
• 11.11 Germany - Market size and forecast 2024-2029
  • Chart on Germany - Market size and forecast 2024-2029 ($ million)
  • Data Table on Germany - Market size and forecast 2024-2029 ($ million)
  • Chart on Germany - Year-over-year growth 2024-2029 (%)
  • Data Table on Germany - Year-over-year growth 2024-2029 (%)
• 11.12 Canada - Market size and forecast 2024-2029
  • Chart on Canada - Market size and forecast 2024-2029 ($ million)
  • Data Table on Canada - Market size and forecast 2024-2029 ($ million)
  • Chart on Canada - Year-over-year growth 2024-2029 (%)
  • Data Table on Canada - Year-over-year growth 2024-2029 (%)
• 11.13 India - Market size and forecast 2024-2029
  • Chart on India - Market size and forecast 2024-2029 ($ million)
  • Data Table on India - Market size and forecast 2024-2029 ($ million)
  • Chart on India - Year-over-year growth 2024-2029 (%)
  • Data Table on India - Year-over-year growth 2024-2029 (%)
• 11.14 France - Market size and forecast 2024-2029
  • Chart on France - Market size and forecast 2024-2029 ($ million)
  • Data Table on France - Market size and forecast 2024-2029 ($ million)
  • Chart on France - Year-over-year growth 2024-2029 (%)
  • Data Table on France - Year-over-year growth 2024-2029 (%)
• 11.15 Japan - Market size and forecast 2024-2029
  • Chart on Japan - Market size and forecast 2024-2029 ($ million)
  • Data Table on Japan - Market size and forecast 2024-2029 ($ million)
  • Chart on Japan - Year-over-year growth 2024-2029 (%)
  • Data Table on Japan - Year-over-year growth 2024-2029 (%)
• 11.16 Brazil - Market size and forecast 2024-2029
  • Chart on Brazil - Market size and forecast 2024-2029 ($ million)
  • Data Table on Brazil - Market size and forecast 2024-2029 ($ million)
  • Chart on Brazil - Year-over-year growth 2024-2029 (%)
  • Data Table on Brazil - Year-over-year growth 2024-2029 (%)
• 11.17 Australia - Market size and forecast 2024-2029
  • Chart on Australia - Market size and forecast 2024-2029 ($ million)
  • Data Table on Australia - Market size and forecast 2024-2029 ($ million)
  • Chart on Australia - Year-over-year growth 2024-2029 (%)
  • Data Table on Australia - Year-over-year growth 2024-2029 (%)
• 11.18 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ million)
  • Data Tables on Market opportunity By Geographical Landscape ($ million)

12 Drivers, Challenges, and Opportunity/Restraints

• 12.1 Market drivers
• 12.2 Market challenges
• 12.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029
• 12.4 Market opportunities/restraints

13 Competitive Landscape

• 13.1 Overview
• 13.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 13.3 Landscape disruption
  • Overview on factors of disruption
• 13.4 Industry risks
  • Impact of key risks on business

14 Competitive Analysis

• 14.1 Companies profiled
  • Companies covered
• 14.2 Company ranking index
  • Company ranking index
• 14.3 Market positioning of companies
  • Matrix on companies position and classification
• 14.4 AltexSoft Inc
  • AltexSoft Inc - Overview
  • AltexSoft Inc - Product / Service
  • AltexSoft Inc - Key offerings
  • SWOT
• 14.5 Amadeus IT Group SA
  • Amadeus IT Group SA - Overview
  • Amadeus IT Group SA - Business segments
  • Amadeus IT Group SA - Key offerings
  • Amadeus IT Group SA - Segment focus
  • SWOT
• 14.6 Amazon Web Services Inc.
  • Amazon Web Services Inc. - Overview
  • Amazon Web Services Inc. - Product / Service
  • Amazon Web Services Inc. - Key news
  • Amazon Web Services Inc. - Key offerings
  • SWOT
• 14.7 Appier Group Inc.
  • Appier Group Inc. - Overview
  • Appier Group Inc. - Product / Service
  • Appier Group Inc. - Key offerings
  • SWOT
• 14.8 Devox Software
  • Devox Software - Overview
  • Devox Software - Product / Service
  • Devox Software - Key offerings
  • SWOT
• 14.9 Huawei Technologies Co. Ltd.
  • Huawei Technologies Co. Ltd. - Overview
  • Huawei Technologies Co. Ltd. - Product / Service
  • Huawei Technologies Co. Ltd. - Key news
  • Huawei Technologies Co. Ltd. - Key offerings
  • SWOT
• 14.10 International Business Machines Corp.
  • International Business Machines Corp. - Overview
  • International Business Machines Corp. - Business segments
  • International Business Machines Corp. - Key news
  • International Business Machines Corp. - Key offerings
  • International Business Machines Corp. - Segment focus
  • SWOT
• 14.11 Microsoft Corp.
  • Microsoft Corp. - Overview
  • Microsoft Corp. - Business segments
  • Microsoft Corp. - Key news
  • Microsoft Corp. - Key offerings
  • Microsoft Corp. - Segment focus
  • SWOT
• 14.12 NVIDIA Corp.
  • NVIDIA Corp. - Overview
  • NVIDIA Corp. - Business segments
  • NVIDIA Corp. - Key news
  • NVIDIA Corp. - Key offerings
  • NVIDIA Corp. - Segment focus
  • SWOT
• 14.13 Sabre Corp.
  • Sabre Corp. - Overview
  • Sabre Corp. - Business segments
  • Sabre Corp. - Key offerings
  • Sabre Corp. - Segment focus
  • SWOT
• 14.14 Salesforce Inc.
  • Salesforce Inc. - Overview
  • Salesforce Inc. - Product / Service
  • Salesforce Inc. - Key news
  • Salesforce Inc. - Key offerings
  • SWOT
• 14.15 SAS Institute Inc.
  • SAS Institute Inc. - Overview
  • SAS Institute Inc. - Product / Service
  • SAS Institute Inc. - Key news
  • SAS Institute Inc. - Key offerings
  • SWOT
• 14.16 Snowflake Inc.
  • Snowflake Inc. - Overview
  • Snowflake Inc. - Product / Service
  • Snowflake Inc. - Key offerings
  • SWOT
• 14.17 Travelport LP
  • Travelport LP - Overview
  • Travelport LP - Product / Service
  • Travelport LP - Key offerings
  • SWOT
• 14.18 Virtusa Corp.
  • Virtusa Corp. - Overview
  • Virtusa Corp. - Product / Service
  • Virtusa Corp. - Key offerings
  • SWOT

15 Appendix

• 15.1 Scope of the report
• 15.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 15.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 15.4 Research methodology
  • Research methodology
• 15.5 Data procurement
  • Information sources
• 15.6 Data validation
  • Data validation
• 15.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 15.8 Data synthesis
  • Data synthesis
• 15.9 360 degree market analysis
  • 360 degree market analysis
• 15.10 List of abbreviations
  • List of abbreviations