비콘 시장(2026-2030년)

The global beacon market is forecasted to grow by USD 279570.1 mn during 2025-2030, accelerating at a CAGR of 82.7% during the forecast period. The report on the global beacon market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by proliferation of proximity marketing and enhanced customer engagement, integration with IoT and rise of smart environments, expansion of applications beyond retail into diverse industries.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global beacon market is segmented as below:

By Type

• iBeacon
• Eddystone
• Others

By End-User

• Retail
• Healthcare
• BFSI
• Others

By Component

• Hardware
• Software development kit

Geography

• North America
  • US
  • Canada
  • Mexico
• APAC
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Indonesia
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • The Netherlands
• South America
  • Brazil
  • Argentina
  • Chile
• Middle East and Africa
  • UAE
  • South Africa
  • Qatar
  • Egypt
• Rest of World (ROW)

This study identifies the integration with AI and ML for hyper-personalization as one of the prime reasons driving the global beacon market growth during the next few years. Also, expansion into industrial IoT and asset tracking applications and rise of advanced beacon protocols and next-generation hardware will lead to sizable demand in the market.

The report on the global beacon market covers the following areas:

• Global beacon market sizing
• Global beacon market forecast
• Global beacon market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global beacon market vendors that include Accent Advanced Syst SLU, Apple Inc., BlueUp Srls, ELA Innovation SA, Estimote Inc., G24 Power Ltd., Hewlett Packard Entp Co., HID Global Corp., Infillion, MOKOSmart, Nordic Semiconductor ASA, OSRAM GmbH, Qualcomm Inc., Sensoro Co. Ltd., Silicon Laboratories Inc., Texas Instruments Inc., Zebra Technologies Corp.. Also, the global beacon market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Market Segmentation by End-user
  • Executive Summary - Chart on Market Segmentation by Component
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Beacon Market 2020 - 2024
  • Historic Market Size - Data Table on Global Beacon Market 2020 - 2024 ($ million)
• 5.2 Type segment analysis 2020 - 2024
  • Historic Market Size - Type Segment 2020 - 2024 ($ million)
• 5.3 End-user segment analysis 2020 - 2024
  • Historic Market Size - End-user Segment 2020 - 2024 ($ million)
• 5.4 Component segment analysis 2020 - 2024
  • Historic Market Size - Component Segment 2020 - 2024 ($ million)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI in global beacon market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Type

• 8.1 Market segments
• 8.2 Comparison by Type
• 8.3 iBeacon - Market size and forecast 2025-2030
• 8.4 Eddystone - Market size and forecast 2025-2030
• 8.5 Others - Market size and forecast 2025-2030
• 8.6 Market opportunity by Type
  • Market opportunity by Type ($ million)

9 Market Segmentation by End-user

• 9.1 Market segments
• 9.2 Comparison by End-user
• 9.3 Retail - Market size and forecast 2025-2030
• 9.4 Healthcare - Market size and forecast 2025-2030
• 9.5 BFSI - Market size and forecast 2025-2030
• 9.6 Others - Market size and forecast 2025-2030
• 9.7 Market opportunity by End-user
  • Market opportunity by End-user ($ million)

10 Market Segmentation by Component

• 10.1 Market segments
• 10.2 Comparison by Component
• 10.3 Hardware - Market size and forecast 2025-2030
• 10.4 Software development kit - Market size and forecast 2025-2030
• 10.5 Market opportunity by Component
  • Market opportunity by Component ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 North America - Market size and forecast 2025-2030
  • 12.3.1 US - Market size and forecast 2025-2030
  • 12.3.2 Canada - Market size and forecast 2025-2030
  • 12.3.3 Mexico - Market size and forecast 2025-2030
• 12.4 APAC - Market size and forecast 2025-2030
  • 12.4.1 China - Market size and forecast 2025-2030
  • 12.4.2 India - Market size and forecast 2025-2030
  • 12.4.3 Japan - Market size and forecast 2025-2030
  • 12.4.4 South Korea - Market size and forecast 2025-2030
  • 12.4.5 Australia - Market size and forecast 2025-2030
  • 12.4.6 Indonesia - Market size and forecast 2025-2030
• 12.5 Europe - Market size and forecast 2025-2030
  • 12.5.1 Germany - Market size and forecast 2025-2030
  • 12.5.2 UK - Market size and forecast 2025-2030
  • 12.5.3 France - Market size and forecast 2025-2030
  • 12.5.4 Italy - Market size and forecast 2025-2030
  • 12.5.5 Spain - Market size and forecast 2025-2030
  • 12.5.6 The Netherlands - Market size and forecast 2025-2030
• 12.6 South America - Market size and forecast 2025-2030
  • 12.6.1 Brazil - Market size and forecast 2025-2030
  • 12.6.2 Argentina - Market size and forecast 2025-2030
  • 12.6.3 Chile - Market size and forecast 2025-2030
• 12.7 Middle East and Africa - Market size and forecast 2025-2030
  • 12.7.1 UAE - Market size and forecast 2025-2030
  • 12.7.2 Saudi Arabia - Market size and forecast 2025-2030
  • 12.7.3 South Africa - Market size and forecast 2025-2030
  • 12.7.4 Qatar - Market size and forecast 2025-2030
  • 12.7.5 Egypt - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Proliferation of proximity marketing and enhanced customer engagement
  • Integration with IOT and rise of smart environments
  • Expansion of applications beyond retail into diverse industries
• 13.2 Market challenges
  • Growing competition from alternative and locationing technologies
  • Fragmentation and lack of interoperability across platforms
  • Intensifying privacy concerns and data security regulations
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Integration with AI and ML for hyper-personalization
  • Expansion into industrial IoT and asset tracking applications
  • Rise of advanced beacon protocols and next-generation hardware

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Accent Advanced Syst SLU
  • Accent Advanced Syst SLU - Overview
  • Accent Advanced Syst SLU - Product / Service
  • Accent Advanced Syst SLU - Key offerings
  • SWOT
• 15.5 Apple Inc.
  • Apple Inc. - Overview
  • Apple Inc. - Business segments
  • Apple Inc. - Key news
  • Apple Inc. - Key offerings
  • Apple Inc. - Segment focus
  • SWOT
• 15.6 BlueUp Srls
  • BlueUp Srls - Overview
  • BlueUp Srls - Product / Service
  • BlueUp Srls - Key offerings
  • SWOT
• 15.7 ELA Innovation SA
  • ELA Innovation SA - Overview
  • ELA Innovation SA - Product / Service
  • ELA Innovation SA - Key offerings
  • SWOT
• 15.8 Estimote Inc.
  • Estimote Inc. - Overview
  • Estimote Inc. - Product / Service
  • Estimote Inc. - Key offerings
  • SWOT
• 15.9 G24 Power Ltd.
  • G24 Power Ltd. - Overview
  • G24 Power Ltd. - Product / Service
  • G24 Power Ltd. - Key offerings
  • SWOT
• 15.10 Hewlett Packard Entp Co.
  • Hewlett Packard Entp Co. - Overview
  • Hewlett Packard Entp Co. - Business segments
  • Hewlett Packard Entp Co. - Key news
  • Hewlett Packard Entp Co. - Key offerings
  • Hewlett Packard Entp Co. - Segment focus
  • SWOT
• 15.11 HID Global Corp.
  • HID Global Corp. - Overview
  • HID Global Corp. - Product / Service
  • HID Global Corp. - Key news
  • HID Global Corp. - Key offerings
  • SWOT
• 15.12 Infillion
  • Infillion - Overview
  • Infillion - Product / Service
  • Infillion - Key offerings
  • SWOT
• 15.13 Nordic Semiconductor ASA
  • Nordic Semiconductor ASA - Overview
  • Nordic Semiconductor ASA - Product / Service
  • Nordic Semiconductor ASA - Key offerings
  • SWOT
• 15.14 OSRAM GmbH
  • OSRAM GmbH - Overview
  • OSRAM GmbH - Business segments
  • OSRAM GmbH - Key news
  • OSRAM GmbH - Key offerings
  • OSRAM GmbH - Segment focus
  • SWOT
• 15.15 Qualcomm Inc.
  • Qualcomm Inc. - Overview
  • Qualcomm Inc. - Business segments
  • Qualcomm Inc. - Key news
  • Qualcomm Inc. - Key offerings
  • Qualcomm Inc. - Segment focus
  • SWOT
• 15.16 Silicon Laboratories Inc.
  • Silicon Laboratories Inc. - Overview
  • Silicon Laboratories Inc. - Product / Service
  • Silicon Laboratories Inc. - Key news
  • Silicon Laboratories Inc. - Key offerings
  • SWOT
• 15.17 Texas Instruments Inc.
  • Texas Instruments Inc. - Overview
  • Texas Instruments Inc. - Business segments
  • Texas Instruments Inc. - Key offerings
  • Texas Instruments Inc. - Segment focus
  • SWOT
• 15.18 Zebra Technologies Corp.
  • Zebra Technologies Corp. - Overview
  • Zebra Technologies Corp. - Business segments
  • Zebra Technologies Corp. - Key news
  • Zebra Technologies Corp. - Key offerings
  • Zebra Technologies Corp. - Segment focus
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations