전동칫솔 시장(2026-2030년)

The global electric toothbrush market is forecasted to grow by USD 2510.9 mn during 2025-2030, accelerating at a CAGR of 9.4% during the forecast period. The report on the global electric toothbrush market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by technological advancements and integration of smart connectivity, growing recognition of correlation between oral hygiene and systemic wellness, intensifying focus on environmental sustainability and ethical manufacturing.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global electric toothbrush market is segmented as below:

By Distribution Channel

• Offline
• Online

By Mobility Type

• Sonic
• Rotation

By End-User

• Adults
• Children

By Product Type

• Rechargeable
• Battery

Geography

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • The Netherlands
• APAC
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
• Middle East and Africa
  • UAE
  • South Africa
  • Turkey
• South America
  • Brazil
  • Argentina
  • Colombia
• Rest of World (ROW)

This study identifies the integration of advanced biometric sensors and AI coaching as one of the prime reasons driving the global electric toothbrush market growth during the next few years. Also, transition toward fully biodegradable components and circular economy models and convergence of oral care and broader tele-dentistry ecosystem will lead to sizable demand in the market.

The report on the global electric toothbrush market covers the following areas:

• Global electric toothbrush market sizing
• Global electric toothbrush market forecast
• Global electric toothbrush market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global electric toothbrush market vendors that include Boka, BURST.USA Inc., Colgate Palmolive Co., Den Mat Holdings LLC, Fairywill, FOREO AB, Koninklijke Philips NV, Lion Corp., Moon Oral Beauty, Oclean, Oral B, Panasonic Holdings Corp., Perrigo Co. Plc, Quip NYC Inc., Spotlight Oral Care, Sunstar Suisse SA, usmile, Water Pik Inc., Xiaomi Corp.. Also, the global electric toothbrush market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Distribution Channel
  • Executive Summary - Chart on Market Segmentation by Mobility Type
  • Executive Summary - Chart on Market Segmentation by End-user
  • Executive Summary - Chart on Market Segmentation by Product Type
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Electric Toothbrush Market 2020 - 2024
  • Historic Market Size - Data Table on Global Electric Toothbrush Market 2020 - 2024 ($ million)
• 5.2 Distribution Channel segment analysis 2020 - 2024
  • Historic Market Size - Distribution Channel Segment 2020 - 2024 ($ million)
• 5.3 Mobility Type segment analysis 2020 - 2024
  • Historic Market Size - Mobility Type Segment 2020 - 2024 ($ million)
• 5.4 End-user segment analysis 2020 - 2024
  • Historic Market Size - End-user Segment 2020 - 2024 ($ million)
• 5.5 Product Type segment analysis 2020 - 2024
  • Historic Market Size - Product Type Segment 2020 - 2024 ($ million)
• 5.6 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.7 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI in the Global Electric Toothbrush Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Distribution Channel

• 8.1 Market segments
• 8.2 Comparison by Distribution Channel
• 8.3 Offline - Market size and forecast 2025-2030
• 8.4 Online - Market size and forecast 2025-2030
• 8.5 Market opportunity by Distribution Channel
  • Market opportunity by Distribution Channel ($ million)

9 Market Segmentation by Mobility Type

• 9.1 Market segments
• 9.2 Comparison by Mobility Type
• 9.3 Sonic - Market size and forecast 2025-2030
• 9.4 Rotation - Market size and forecast 2025-2030
• 9.5 Market opportunity by Mobility Type
  • Market opportunity by Mobility Type ($ million)

10 Market Segmentation by End-user

• 10.1 Market segments
• 10.2 Comparison by End-user
• 10.3 Adults - Market size and forecast 2025-2030
• 10.4 Children - Market size and forecast 2025-2030
• 10.5 Market opportunity by End-user
  • Market opportunity by End-user ($ million)

11 Market Segmentation by Product Type

• 11.1 Market segments
• 11.2 Comparison by Product Type
• 11.3 Rechargeable - Market size and forecast 2025-2030
• 11.4 Battery - Market size and forecast 2025-2030
• 11.5 Market opportunity by Product Type
  • Market opportunity by Product Type ($ million)

12 Customer Landscape

• 12.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

13 Geographic Landscape

• 13.1 Geographic segmentation
• 13.2 Geographic comparison
• 13.3 North America - Market size and forecast 2025-2030
  • 13.3.1 US - Market size and forecast 2025-2030
  • 13.3.2 Canada - Market size and forecast 2025-2030
  • 13.3.3 Mexico - Market size and forecast 2025-2030
• 13.4 Europe - Market size and forecast 2025-2030
  • 13.4.1 Germany - Market size and forecast 2025-2030
  • 13.4.2 UK - Market size and forecast 2025-2030
  • 13.4.3 France - Market size and forecast 2025-2030
  • 13.4.4 Italy - Market size and forecast 2025-2030
  • 13.4.5 Spain - Market size and forecast 2025-2030
  • 13.4.6 The Netherlands - Market size and forecast 2025-2030
• 13.5 APAC - Market size and forecast 2025-2030
  • 13.5.1 China - Market size and forecast 2025-2030
  • 13.5.2 Japan - Market size and forecast 2025-2030
  • 13.5.3 India - Market size and forecast 2025-2030
  • 13.5.4 South Korea - Market size and forecast 2025-2030
  • 13.5.5 Australia - Market size and forecast 2025-2030
  • 13.5.6 Indonesia - Market size and forecast 2025-2030
• 13.6 Middle East and Africa - Market size and forecast 2025-2030
  • 13.6.1 Saudi Arabia - Market size and forecast 2025-2030
  • 13.6.2 UAE - Market size and forecast 2025-2030
  • 13.6.3 South Africa - Market size and forecast 2025-2030
  • 13.6.4 Israel - Market size and forecast 2025-2030
  • 13.6.5 Turkey - Market size and forecast 2025-2030
• 13.7 South America - Market size and forecast 2025-2030
  • 13.7.1 Brazil - Market size and forecast 2025-2030
  • 13.7.2 Argentina - Market size and forecast 2025-2030
  • 13.7.3 Colombia - Market size and forecast 2025-2030
• 13.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

14 Drivers, Challenges, and Opportunity

• 14.1 Market drivers
  • Technological advancements and integration of smart connectivity
  • Growing recognition of correlation between oral hygiene and systemic wellness
  • Intensifying Focus on environmental sustainability and ethical manufacturing
• 14.2 Market challenges
  • High acquisition costs and impact of global macroeconomic fluctuations
  • Stringent environmental regulations and burden of electronic waste management
  • Market saturation in mature economies and consumer apathy toward feature bloat
• 14.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 14.4 Market opportunities
  • Integration of advanced biometric sensors and AI coaching
  • Transition toward fully biodegradable components and circular economy models
  • Convergence of oral care and broader tele-dentistry ecosystem

15 Competitive Landscape

• 15.1 Overview
• 15.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 15.3 Landscape disruption
  • Overview on factors of disruption
• 15.4 Industry risks
  • Impact of key risks on business

16 Competitive Analysis

• 16.1 Companies profiled
  • Companies covered
• 16.2 Company ranking index
  • Company ranking index
• 16.3 Market positioning of companies
  • Matrix on companies position and classification
• 16.4 BURST.USA Inc.
  • BURST.USA Inc. - Overview
  • BURST.USA Inc. - Product / Service
  • BURST.USA Inc. - Key offerings
  • SWOT
• 16.5 Colgate Palmolive Co.
  • Colgate Palmolive Co. - Overview
  • Colgate Palmolive Co. - Business segments
  • Colgate Palmolive Co. - Key news
  • Colgate Palmolive Co. - Key offerings
  • Colgate Palmolive Co. - Segment focus
  • SWOT
• 16.6 Den Mat Holdings LLC
  • Den Mat Holdings LLC - Overview
  • Den Mat Holdings LLC - Product / Service
  • Den Mat Holdings LLC - Key offerings
  • SWOT
• 16.7 Fairywill
  • Fairywill - Overview
  • Fairywill - Product / Service
  • Fairywill - Key offerings
  • SWOT
• 16.8 FOREO AB
  • FOREO AB - Overview
  • FOREO AB - Product / Service
  • FOREO AB - Key offerings
  • SWOT
• 16.9 Koninklijke Philips NV
  • Koninklijke Philips NV - Overview
  • Koninklijke Philips NV - Business segments
  • Koninklijke Philips NV - Key news
  • Koninklijke Philips NV - Key offerings
  • Koninklijke Philips NV - Segment focus
  • SWOT
• 16.10 Lion Corp.
  • Lion Corp. - Overview
  • Lion Corp. - Business segments
  • Lion Corp. - Key news
  • Lion Corp. - Key offerings
  • Lion Corp. - Segment focus
  • SWOT
• 16.11 Oclean
  • Oclean - Overview
  • Oclean - Product / Service
  • Oclean - Key offerings
  • SWOT
• 16.12 Oral B
  • Oral B - Overview
  • Oral B - Product / Service
  • Oral B - Key offerings
  • SWOT
• 16.13 Panasonic Holdings Corp.
  • Panasonic Holdings Corp. - Overview
  • Panasonic Holdings Corp. - Business segments
  • Panasonic Holdings Corp. - Key news
  • Panasonic Holdings Corp. - Key offerings
  • Panasonic Holdings Corp. - Segment focus
  • SWOT
• 16.14 Quip NYC Inc.
  • Quip NYC Inc. - Overview
  • Quip NYC Inc. - Product / Service
  • Quip NYC Inc. - Key offerings
  • SWOT
• 16.15 Sunstar Suisse SA
  • Sunstar Suisse SA - Overview
  • Sunstar Suisse SA - Product / Service
  • Sunstar Suisse SA - Key offerings
  • SWOT
• 16.16 usmile
  • usmile - Overview
  • usmile - Product / Service
  • usmile - Key offerings
  • SWOT
• 16.17 Water Pik Inc.
  • Water Pik Inc. - Overview
  • Water Pik Inc. - Product / Service
  • Water Pik Inc. - Key offerings
  • SWOT
• 16.18 Xiaomi Corp.
  • Xiaomi Corp. - Overview
  • Xiaomi Corp. - Business segments
  • Xiaomi Corp. - Key news
  • Xiaomi Corp. - Key offerings
  • Xiaomi Corp. - Segment focus
  • SWOT

17 Appendix

• 17.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 17.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 17.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 17.4 Research methodology
  • Research methodology
• 17.5 Data procurement
  • Information sources
• 17.6 Data validation
  • Data validation
• 17.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 17.8 Data synthesis
  • Data synthesis
• 17.9 360 degree market analysis
  • 360 degree market analysis
• 17.10 List of abbreviations
  • List of abbreviations