럭셔리 브랜드용 인공지능(AI) 시장(2025-2029년)

The global AI in luxury brands market is forecasted to grow by USD 1601.8 mn during 2024-2029, accelerating at a CAGR of 19.1% during the forecast period. The report on the global AI in luxury brands market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by enhanced personalization and customer experience, heightened operational efficiency, growing imperative for sustainability and ethical practices.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global AI in luxury brands market is segmented as below:

By Technology

• Machine learning
• Natural language processing
• Computer vision

By Application

• Trend forecasting
• Customer service chatbots
• Virtual try-on and fitting rooms
• Personalization and recommendation engines
• Others

By End-User

• Apparel
• Footwear
• Accessories
• Cosmetics
• Jewelry

Geography

• North America
  • US
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
• APAC
  • China
  • Japan
  • South Korea
  • India
• South America
  • Brazil
  • Argentina
• Middle East and Africa
  • UAE
• Rest of World (ROW)

This study identifies the imperative of hyper-personalization and elevated customer experience as one of the prime reasons driving the global AI in luxury brands market growth during the next few years. Also, optimizing operations and fostering sustainability through supply chain advancements and fortifying brand integrity through advanced counterfeit detection will lead to sizable demand in the market.

The report on the global AI in luxury brands market covers the following areas:

• Global AI in luxury brands market sizing
• Global AI in luxury brands market forecast
• Global AI in luxury brands market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global AI in luxury brands market vendors that include Balenciaga SA, Burberry Group Plc, Cartier SA, Chanel Ltd., Christian Dior SE, Compagnie Financiere Richemont SA, Google LLC, Guccio Gucci SpA, IBM Corp., Kering SA, LVMH Moet Hennessy, Microsoft Corp., Moncler S.P.A., Oracle Corp., Perfect Corp., Revieve Inc., The Estee Lauder Companies, The LVMH group. Also, the global AI in luxury brands market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Technology
  • Executive Summary - Chart on Market Segmentation by Application
  • Executive Summary - Chart on Market Segmentation by End-user
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2024
• 4.4 Market outlook: Forecast for 2024-2029

5 Historic Market Size

• 5.1 Global AI In Luxury Brands Market 2019 - 2023
  • Historic Market Size - Data Table on Global AI In Luxury Brands Market 2019 - 2023 ($ million)
• 5.2 Technology segment analysis 2019 - 2023
  • Historic Market Size - Technology Segment 2019 - 2023 ($ million)
• 5.3 Application segment analysis 2019 - 2023
  • Historic Market Size - Application Segment 2019 - 2023 ($ million)
• 5.4 End-user segment analysis 2019 - 2023
  • Historic Market Size - End-user Segment 2019 - 2023 ($ million)
• 5.5 Geography segment analysis 2019 - 2023
  • Historic Market Size - Geography Segment 2019 - 2023 ($ million)
• 5.6 Country segment analysis 2019 - 2023
  • Historic Market Size - Country Segment 2019 - 2023 ($ million)

6 Five Forces Analysis

• 6.1 Five forces summary
  • Five forces analysis - Comparison between 2024 and 2029
• 6.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2024 and 2029
• 6.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2024 and 2029
• 6.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2024 and 2029
• 6.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2024 and 2029
• 6.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2024 and 2029
• 6.7 Market condition

7 Market Segmentation by Technology

• 7.1 Market segments
• 7.2 Comparison by Technology
• 7.3 Machine learning - Market size and forecast 2024-2029
• 7.4 Natural language processing - Market size and forecast 2024-2029
• 7.5 Computer vision - Market size and forecast 2024-2029
• 7.6 Market opportunity by Technology
  • Market opportunity by Technology ($ million)

8 Market Segmentation by Application

• 8.1 Market segments
• 8.2 Comparison by Application
• 8.3 Trend forecasting - Market size and forecast 2024-2029
• 8.4 Customer service chatbots - Market size and forecast 2024-2029
• 8.5 Virtual try-on and fitting rooms - Market size and forecast 2024-2029
• 8.6 Personalization and recommendation engines - Market size and forecast 2024-2029
• 8.7 Others - Market size and forecast 2024-2029
• 8.8 Market opportunity by Application
  • Market opportunity by Application ($ million)

9 Market Segmentation by End-user

• 9.1 Market segments
• 9.2 Comparison by End-user
• 9.3 Apparel - Market size and forecast 2024-2029
• 9.4 Footwear - Market size and forecast 2024-2029
• 9.5 Accessories - Market size and forecast 2024-2029
• 9.6 Cosmetics - Market size and forecast 2024-2029
• 9.7 Jewelry - Market size and forecast 2024-2029
• 9.8 Market opportunity by End-user
  • Market opportunity by End-user ($ million)

10 Customer Landscape

• 10.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

11 Geographic Landscape

• 11.1 Geographic segmentation
• 11.2 Geographic comparison
• 11.3 North America - Market size and forecast 2024-2029
  • 11.3.1 US - Market size and forecast 2024-2029
  • 11.3.2 Canada - Market size and forecast 2024-2029
• 11.4 Europe - Market size and forecast 2024-2029
  • 11.4.1 UK - Market size and forecast 2024-2029
  • 11.4.2 Germany - Market size and forecast 2024-2029
  • 11.4.3 France - Market size and forecast 2024-2029
  • 11.4.4 Italy - Market size and forecast 2024-2029
• 11.5 APAC - Market size and forecast 2024-2029
  • 11.5.1 China - Market size and forecast 2024-2029
  • 11.5.2 Japan - Market size and forecast 2024-2029
  • 11.5.3 South Korea - Market size and forecast 2024-2029
  • 11.5.4 India - Market size and forecast 2024-2029
• 11.6 South America - Market size and forecast 2024-2029
  • 11.6.1 Brazil - Market size and forecast 2024-2029
  • 11.6.2 Argentina - Market size and forecast 2024-2029
• 11.7 Middle East and Africa - Market size and forecast 2024-2029
  • 11.7.1 Saudi Arabia - Market size and forecast 2024-2029
  • 11.7.2 UAE - Market size and forecast 2024-2029
• 11.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

12 Drivers, Challenges, and Opportunity

• 12.1 Market drivers
  • Enhanced personalization and customer experience
  • Heightened operational efficiency
  • Growing imperative for sustainability and ethical practices
• 12.2 Market challenges
  • Preserving brand exclusivity and human element amidst AI integration
  • Navigating complexities of data privacy and ethical AI
  • High implementation costs, system integration hurdles, and AI talent deficit
• 12.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029
• 12.4 Market opportunities
  • Imperative of hyper-personalization and elevated customer experience
  • Optimizing operations and fostering sustainability through supply chain advancements
  • Fortifying brand integrity through advanced counterfeit detection

13 Competitive Landscape

• 13.1 Overview
• 13.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 13.3 Landscape disruption
  • Overview on factors of disruption
• 13.4 Industry risks
  • Impact of key risks on business

14 Competitive Analysis

• 14.1 Companies profiled
  • Companies covered
• 14.2 Company ranking index
  • Company ranking index
• 14.3 Market positioning of companies
  • Matrix on companies position and classification
• 14.4 Balenciaga SA
  • Balenciaga SA - Overview
  • Balenciaga SA - Product / Service
  • Balenciaga SA - Key offerings
  • SWOT
• 14.5 Burberry Group Plc
  • Burberry Group Plc - Overview
  • Burberry Group Plc - Business segments
  • Burberry Group Plc - Key news
  • Burberry Group Plc - Key offerings
  • Burberry Group Plc - Segment focus
  • SWOT
• 14.6 Cartier SA
  • Cartier SA - Overview
  • Cartier SA - Product / Service
  • Cartier SA - Key offerings
  • SWOT
• 14.7 Chanel Ltd.
  • Chanel Ltd. - Overview
  • Chanel Ltd. - Product / Service
  • Chanel Ltd. - Key offerings
  • SWOT
• 14.8 Christian Dior SE
  • Christian Dior SE - Overview
  • Christian Dior SE - Product / Service
  • Christian Dior SE - Key offerings
  • SWOT
• 14.9 Google LLC
  • Google LLC - Overview
  • Google LLC - Product / Service
  • Google LLC - Key offerings
  • SWOT
• 14.10 Guccio Gucci SpA
  • Guccio Gucci SpA - Overview
  • Guccio Gucci SpA - Product / Service
  • Guccio Gucci SpA - Key offerings
  • SWOT
• 14.11 IBM Corp.
  • IBM Corp. - Overview
  • IBM Corp. - Business segments
  • IBM Corp. - Key news
  • IBM Corp. - Key offerings
  • IBM Corp. - Segment focus
  • SWOT
• 14.12 LVMH Moet Hennessy
  • LVMH Moet Hennessy - Overview
  • LVMH Moet Hennessy - Business segments
  • LVMH Moet Hennessy - Key news
  • LVMH Moet Hennessy - Key offerings
  • LVMH Moet Hennessy - Segment focus
  • SWOT
• 14.13 Microsoft Corp.
  • Microsoft Corp. - Overview
  • Microsoft Corp. - Business segments
  • Microsoft Corp. - Key news
  • Microsoft Corp. - Key offerings
  • Microsoft Corp. - Segment focus
  • SWOT
• 14.14 Oracle Corp.
  • Oracle Corp. - Overview
  • Oracle Corp. - Business segments
  • Oracle Corp. - Key news
  • Oracle Corp. - Key offerings
  • Oracle Corp. - Segment focus
  • SWOT
• 14.15 Perfect Corp.
  • Perfect Corp. - Overview
  • Perfect Corp. - Product / Service
  • Perfect Corp. - Key offerings
  • SWOT
• 14.16 Revieve Inc.
  • Revieve Inc. - Overview
  • Revieve Inc. - Product / Service
  • Revieve Inc. - Key offerings
  • SWOT
• 14.17 The Estee Lauder Companies
  • The Estee Lauder Companies - Overview
  • The Estee Lauder Companies - Product / Service
  • The Estee Lauder Companies - Key offerings
  • SWOT
• 14.18 The LVMH group
  • The LVMH group - Overview
  • The LVMH group - Business segments
  • The LVMH group - Key offerings
  • The LVMH group - Segment focus
  • SWOT

15 Appendix

• 15.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 15.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 15.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 15.4 Research methodology
  • Research methodology
• 15.5 Data procurement
  • Information sources
• 15.6 Data validation
  • Data validation
• 15.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 15.8 Data synthesis
  • Data synthesis
• 15.9 360 degree market analysis
  • 360 degree market analysis
• 15.10 List of abbreviations
  • List of abbreviations