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시장보고서
상품코드
1916058
소매업 및 소비재용 인공지능(AI) 시장(2025-2029년)Global AI In Retail And Consumer Products Market 2025-2029 |
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세계의 소매·소비재용 인공지능(AI) 시장 시장은 2024-2029년에 348억 6,330만 달러의 성장이 전망되며, 예측 기간 중 CAGR은 29.6%로 예측되고 있습니다. 본 보고서에서는 세계의 소매·소비재용 AI 시장에 관한 종합적 분석, 시장 규모와 예측, 동향, 성장요인, 과제과 함께 약 25사의 벤더 분석을 제공하고 있습니다.
이 보고서는 현재 시장 상황, 최신 동향 및 성장요인, 시장 환경 전반에 대한 최신 분석을 제공합니다. 시장은 초개인화 및 고객 경험 개선의 필요성, 업무 효율성 및 공급망 최적화의 시급성, 데이터 보급 및 AI 툴의 대중화, AI 툴의 민주화 등에 의해 주도되고 있습니다.
이번 조사는 업계 주요 관계자들의 정보를 포함한 1차 정보와 2차 정보의 객관적인 조합을 통해 이루어졌습니다. 이 보고서에는 주요 기업 분석과 함께 종합적인 시장 규모 데이터, 지역별 분석과 함께 부문 및 공급업체 현황이 포함되어 있습니다. 보고서에는 과거 데이터와 예측 데이터가 수록되어 있습니다.
| 시장 범위 | |
|---|---|
| 기준연도 | 2025년 |
| 종료연도 | 2029년 |
| 예측 기간 | 2025-2029 |
| 성장 모멘텀 | 가속 |
| 전년대비 | 25.8% |
| CAGR | 29.6% |
| 증가액 | 348억 6,330만 달러 |
이번 조사에서는 대화형 상거래 및 컨텐츠 제작에 있으며, 생성형 AI의 보급이 향후 수년간 세계 소매 및 소비재 시장에서 AI 성장을 주도할 주요 요인 중 하나로 꼽혔습니다. 또한 AI와 컴퓨터 비전의 융합을 통한 지능화된 물리적 환경의 창출과 제품 혁신 및 상품 구색 최적화를 위한 AI의 부상은 시장에서 상당한 수요를 창출할 것으로 예측됩니다.
목차
제1장 개요
제2장 Technavio 분석
- 가격·수명주기·고객 구입 바스켓·채택률·구입 기준의 분석
- 인풋의 중요성과 차별화의 요인
- 혼란의 요인
- 촉진요인과 과제의 영향
제3장 시장 구도
- 시장 에코시스템
- 시장의 특징
- 밸류체인 분석
제4장 시장 규모
- 시장 정의
- 시장 부문 분석
- 시장 규모 2024
- 시장 전망 2024-2029
제5장 시장 규모 실적
- 세계의 소매업 및 소비재 시장 2019-2023
- 부품 부문 분석 2019-2023
- 기술 부문 분석 2019-2023
- 용도별 부문 분석 2019-2023
- 지역별 부문 분석 2019-2023
- 국가별 부문 분석 2019-2023
제6장 Five Forces 분석
- Five Forces 요약
- 바이어의 교섭력
- 공급 기업의 교섭력
- 신규 진출업체의 위협
- 대체품의 위협
- 경쟁의 위협
- 시장 현황
제7장 시장 세분화 : 컴포넌트별
- 비교 : 컴포넌트별
- 소프트웨어
- 하드웨어
- 서비스
- 시장 기회 : 컴포넌트별
제8장 시장 세분화 : 기술별
- 비교 : 기술별
- 기계학습(ML)과 심층학습(DL)
- 예측 분석과 처방적 분석
- 자연언어처리(NLP)
- 컴퓨터 비전
- 생성형 AI
- 시장 기회 : 기술별
제9장 시장 세분화 : 용도별
- 비교 : 용도별
- 수요 예측과 재고 관리
- 고객 경험과 관여
- 가격결정과 프로모션 최적화
- 기타
- 시장 기회 : 용도별
제10장 고객 상황
제11장 지역별 상황
- 지역별 세분화
- 지역별 비교
- 북미
- 미국
- 캐나다
- 멕시코
- 아시아태평양
- 중국
- 인도
- 일본
- 한국
- 호주
- 인도네시아
- 유럽
- 독일
- 영국
- 프랑스
- 이탈리아
- 스페인
- 네덜란드
- 남미
- 브라질
- 아르헨티나
- 콜롬비아
- 중동 및 아프리카
- 아랍에미리트
- 사우디아라비아
- 남아프리카공화국
- 튀르키예
- 이스라엘
- 시장 기회 : 지역별
제12장 촉진요인·과제·기회
- 시장 성장 촉진요인
- 시장이 해결해야 할 과제
- 촉진요인과 과제의 영향
- 시장 기회
제13장 경쟁 구도
- 개요
- 경쟁 구도
- 혼란 상황
- 업계 리스크
제14장 경쟁 분석
- 기업 개요
- 기업 순위 지표
- 기업의 시장 포지셔닝
- Accenture PLC
- Amazon.com Inc.
- Capgemini Service SAS
- Cognizant Technology Solution
- Google LLC
- Infosys Ltd.
- Intel Corp.
- IBM Corp.
- Microsoft Corp.
- NVIDIA Corp.
- Oracle Corp.
- Salesforce Inc.
- SAP SE
- SAS Institute Inc.
- Shopify Inc.
제15장 부록
KSAThe global AI in retail and consumer products market is forecasted to grow by USD 34863.3 mn during 2024-2029, accelerating at a CAGR of 29.6% during the forecast period. The report on the global AI in retail and consumer products market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by imperative for hyper-personalization and enhanced customer experience, urgent need for operational efficiency and supply chain optimization, proliferation of data and democratization of AI tools.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.
| Market Scope | |
|---|---|
| Base Year | 2025 |
| End Year | 2029 |
| Series Year | 2025-2029 |
| Growth Momentum | Accelerate |
| YOY 2025 | 25.8% |
| CAGR | 29.6% |
| Incremental Value | $34863.3 mn |
Technavio's global AI in retail and consumer products market is segmented as below:
By Component
- Software
- Hardware
- Services
By Technology
- ML and DL
- Predictive and prescriptive analytics
- NLP
- Computer vision
- Generative AI
By Application
- Demand forecasting and inventory management
- Customer experience and engagement
- Pricing and promotion optimization
- Others
Geography
- North America
- US
- Canada
- Mexico
- APAC
- China
- India
- Japan
- South Korea
- Australia
- Indonesia
- Europe
- Germany
- UK
- France
- Italy
- Spain
- The Netherlands
- South America
- Brazil
- Argentina
- Colombia
- Middle East and Africa
- UAE
- South Africa
- Turkey
- Rest of World (ROW)
This study identifies the proliferation of generative AI in conversational commerce and content creation as one of the prime reasons driving the global AI in retail and consumer products market growth during the next few years. Also, convergence of AI and computer vision to create intelligent physical environments and rise of AI in product innovation and assortment optimization will lead to sizable demand in the market.
The report on the global AI in retail and consumer products market covers the following areas:
- Global AI in retail and consumer products market sizing
- Global AI in retail and consumer products market forecast
- Global AI in retail and consumer products market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global AI in retail and consumer products market vendors that include Accenture PLC, Amazon.com Inc., BigCommerce Holdings Inc., C3.ai Inc., Capgemini Service SAS, Cognizant Technology Solution, Google LLC, Infosys Ltd., Intel Corp., IBM Corp., Microsoft Corp., NVIDIA Corp., Oracle Corp., Salesforce Inc., SAP SE, SAS Institute Inc., Shopify Inc., Symphony Innovation LLC. Also, the global AI in retail and consumer products market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by Component
- Executive Summary - Chart on Market Segmentation by Technology
- Executive Summary - Chart on Market Segmentation by Application
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- 2.3 Factors of disruption
- 2.4 Impact of drivers and challenges
3 Market Landscape
- 3.1 Market ecosystem
- 3.2 Market characteristics
- 3.3 Value chain analysis
4 Market Sizing
- 4.1 Market definition
- 4.2 Market segment analysis
- Market segments
- 4.3 Market size 2024
- 4.4 Market outlook: Forecast for 2024-2029
5 Historic Market Size
- 5.1 Global AI In Retail And Consumer Products Market 2019 - 2023
- Historic Market Size - Data Table on Global AI In Retail And Consumer Products Market 2019 - 2023 ($ million)
- 5.2 Component segment analysis 2019 - 2023
- Historic Market Size - Component Segment 2019 - 2023 ($ million)
- 5.3 Technology segment analysis 2019 - 2023
- Historic Market Size - Technology Segment 2019 - 2023 ($ million)
- 5.4 Application segment analysis 2019 - 2023
- Historic Market Size - Application Segment 2019 - 2023 ($ million)
- 5.5 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ million)
- 5.6 Country segment analysis 2019 - 2023
- Historic Market Size - Country Segment 2019 - 2023 ($ million)
6 Five Forces Analysis
- 6.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
- 6.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
- 6.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
- 6.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
- 6.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
- 6.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
- 6.7 Market condition
7 Market Segmentation by Component
- 7.1 Market segments
- 7.2 Comparison by Component
- 7.3 Software - Market size and forecast 2024-2029
- 7.4 Hardware - Market size and forecast 2024-2029
- 7.5 Services - Market size and forecast 2024-2029
- 7.6 Market opportunity by Component
- Market opportunity by Component ($ million)
8 Market Segmentation by Technology
- 8.1 Market segments
- 8.2 Comparison by Technology
- 8.3 ML and DL - Market size and forecast 2024-2029
- 8.4 Predictive and prescriptive analytics - Market size and forecast 2024-2029
- 8.5 NLP - Market size and forecast 2024-2029
- 8.6 Computer vision - Market size and forecast 2024-2029
- 8.7 Generative AI - Market size and forecast 2024-2029
- 8.8 Market opportunity by Technology
- Market opportunity by Technology ($ million)
9 Market Segmentation by Application
- 9.1 Market segments
- 9.2 Comparison by Application
- 9.3 Demand forecasting and inventory management - Market size and forecast 2024-2029
- 9.4 Customer experience and engagement - Market size and forecast 2024-2029
- 9.5 Pricing and promotion optimization - Market size and forecast 2024-2029
- 9.6 Others - Market size and forecast 2024-2029
- 9.7 Market opportunity by Application
- Market opportunity by Application ($ million)
10 Customer Landscape
- 10.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
11 Geographic Landscape
- 11.1 Geographic segmentation
- 11.2 Geographic comparison
- 11.3 North America - Market size and forecast 2024-2029
- 11.3.1 US - Market size and forecast 2024-2029
- 11.3.2 Canada - Market size and forecast 2024-2029
- 11.3.3 Mexico - Market size and forecast 2024-2029
- 11.4 APAC - Market size and forecast 2024-2029
- 11.4.1 China - Market size and forecast 2024-2029
- 11.4.2 India - Market size and forecast 2024-2029
- 11.4.3 Japan - Market size and forecast 2024-2029
- 11.4.4 South Korea - Market size and forecast 2024-2029
- 11.4.5 Australia - Market size and forecast 2024-2029
- 11.4.6 Indonesia - Market size and forecast 2024-2029
- 11.5 Europe - Market size and forecast 2024-2029
- 11.5.1 Germany - Market size and forecast 2024-2029
- 11.5.2 UK - Market size and forecast 2024-2029
- 11.5.3 France - Market size and forecast 2024-2029
- 11.5.4 Italy - Market size and forecast 2024-2029
- 11.5.5 Spain - Market size and forecast 2024-2029
- 11.5.6 The Netherlands - Market size and forecast 2024-2029
- 11.6 South America - Market size and forecast 2024-2029
- 11.6.1 Brazil - Market size and forecast 2024-2029
- 11.6.2 Argentina - Market size and forecast 2024-2029
- 11.6.3 Colombia - Market size and forecast 2024-2029
- 11.7 Middle East and Africa - Market size and forecast 2024-2029
- 11.7.1 UAE - Market size and forecast 2024-2029
- 11.7.2 Saudi Arabia - Market size and forecast 2024-2029
- 11.7.3 South Africa - Market size and forecast 2024-2029
- 11.7.4 Turkey - Market size and forecast 2024-2029
- 11.7.5 Israel - Market size and forecast 2024-2029
- 11.8 Market opportunity by geography
- Market opportunity by geography ($ million)
- Data Tables on Market opportunity by geography ($ million)
12 Drivers, Challenges, and Opportunity
- 12.1 Market drivers
- Imperative for hyper-personalization and enhanced customer experience
- Urgent need for operational efficiency and supply chain optimization
- Proliferation of data and democratization of AI tools
- 12.2 Market challenges
- Data complexity, quality, and governance issues
- Substantial implementation costs and ambiguous return on investment
- Scarcity of specialized talent and burden of organizational change
- 12.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
- 12.4 Market opportunities
- Proliferation of generative AI in conversational commerce and content creation
- Convergence of AI and computer vision to create intelligent physical environments
- Rise of AI in product innovation and assortment optimization
13 Competitive Landscape
- 13.1 Overview
- 13.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 13.3 Landscape disruption
- Overview on factors of disruption
- 13.4 Industry risks
- Impact of key risks on business
14 Competitive Analysis
- 14.1 Companies profiled
- Companies covered
- 14.2 Company ranking index
- Company ranking index
- 14.3 Market positioning of companies
- Matrix on companies position and classification
- 14.4 Accenture PLC
- Accenture PLC - Overview
- Accenture PLC - Business segments
- Accenture PLC - Key news
- Accenture PLC - Key offerings
- Accenture PLC - Segment focus
- SWOT
- 14.5 Amazon.com Inc.
- Amazon.com Inc. - Overview
- Amazon.com Inc. - Business segments
- Amazon.com Inc. - Key news
- Amazon.com Inc. - Key offerings
- Amazon.com Inc. - Segment focus
- SWOT
- 14.6 Capgemini Service SAS
- Capgemini Service SAS - Overview
- Capgemini Service SAS - Business segments
- Capgemini Service SAS - Key news
- Capgemini Service SAS - Key offerings
- Capgemini Service SAS - Segment focus
- SWOT
- 14.7 Cognizant Technology Solution
- Cognizant Technology Solution - Overview
- Cognizant Technology Solution - Business segments
- Cognizant Technology Solution - Key news
- Cognizant Technology Solution - Key offerings
- Cognizant Technology Solution - Segment focus
- SWOT
- 14.8 Google LLC
- Google LLC - Overview
- Google LLC - Product / Service
- Google LLC - Key offerings
- SWOT
- 14.9 Infosys Ltd.
- Infosys Ltd. - Overview
- Infosys Ltd. - Business segments
- Infosys Ltd. - Key news
- Infosys Ltd. - Key offerings
- Infosys Ltd. - Segment focus
- SWOT
- 14.10 Intel Corp.
- Intel Corp. - Overview
- Intel Corp. - Business segments
- Intel Corp. - Key news
- Intel Corp. - Key offerings
- Intel Corp. - Segment focus
- SWOT
- 14.11 IBM Corp.
- IBM Corp. - Overview
- IBM Corp. - Business segments
- IBM Corp. - Key news
- IBM Corp. - Key offerings
- IBM Corp. - Segment focus
- SWOT
- 14.12 Microsoft Corp.
- Microsoft Corp. - Overview
- Microsoft Corp. - Business segments
- Microsoft Corp. - Key news
- Microsoft Corp. - Key offerings
- Microsoft Corp. - Segment focus
- SWOT
- 14.13 NVIDIA Corp.
- NVIDIA Corp. - Overview
- NVIDIA Corp. - Business segments
- NVIDIA Corp. - Key news
- NVIDIA Corp. - Key offerings
- NVIDIA Corp. - Segment focus
- SWOT
- 14.14 Oracle Corp.
- Oracle Corp. - Overview
- Oracle Corp. - Business segments
- Oracle Corp. - Key news
- Oracle Corp. - Key offerings
- Oracle Corp. - Segment focus
- SWOT
- 14.15 Salesforce Inc.
- Salesforce Inc. - Overview
- Salesforce Inc. - Product / Service
- Salesforce Inc. - Key news
- Salesforce Inc. - Key offerings
- SWOT
- 14.16 SAP SE
- SAP SE - Overview
- SAP SE - Business segments
- SAP SE - Key news
- SAP SE - Key offerings
- SAP SE - Segment focus
- SWOT
- 14.17 SAS Institute Inc.
- SAS Institute Inc. - Overview
- SAS Institute Inc. - Product / Service
- SAS Institute Inc. - Key news
- SAS Institute Inc. - Key offerings
- SWOT
- 14.18 Shopify Inc.
- Shopify Inc. - Overview
- Shopify Inc. - Product / Service
- Shopify Inc. - Key offerings
- SWOT
15 Appendix
- 15.1 Scope of the report
- Market definition
- Objectives
- Notes and caveats
- 15.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 15.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 15.4 Research methodology
- Research methodology
- 15.5 Data procurement
- Information sources
- 15.6 Data validation
- Data validation
- 15.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 15.8 Data synthesis
- Data synthesis
- 15.9 360 degree market analysis
- 360 degree market analysis
- 15.10 List of abbreviations
- List of abbreviations
