소매 업계용 디지털 전환 시장(2026-2030년)

The global digital transformation in retail sector market is forecasted to grow by USD 384.9 bn during 2025-2030, accelerating at a CAGR of 18.6% during the forecast period. The report on the global digital transformation in retail sector market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by surging consumer expectations for personalized and seamless omnichannel experiences, imperative for enhanced operational efficiency and supply chain resilience, maturation and increasing accessibility of advanced technologies.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global digital transformation in retail sector market is segmented as below:

By Technology

• IoT
• Cloud computing
• Big data
• AI
• AR and VR

By Product

• Consumer electronics
• Media and entertainment
• Apparel
• Food and beverage
• Others

By Application

• Omnichannel retailing
• Customer personalization and CRM
• Supply chain and inventory management

Geography

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • The Netherlands
• APAC
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Indonesia
• Middle East and Africa
  • UAE
  • South Africa
  • Turkey
• South America
  • Brazil
  • Argentina
  • Colombia
• Rest of World (ROW)

This study identifies the adoption of fully integrated phygital ecosystems as one of the prime reasons driving the global digital transformation in retail sector market growth during the next few years. Also, proliferation of agentic AI in retail operations and customer experience and technology-driven sustainability and supply chain transparency will lead to sizable demand in the market.

The report on the global digital transformation in retail sector market covers the following areas:

• Global digital transformation in retail sector market sizing
• Global digital transformation in retail sector market forecast
• Global digital transformation in retail sector market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global digital transformation in retail sector market vendors that include Adobe Inc., Adyen NV, Aptos LLC, Blue Yonder Group Inc., Diebold Nixdorf Incorp., Fujitsu Ltd., Johnson Controls International, Lightspeed Commerce Inc., Manhattan Associates Inc., NCR Payment Solutions LLC, Oracle Corp., Salesforce Inc., SAP SE, Shopify Inc., Symphony Innovation LLC, Toshiba Global Commerce Solution, Trax Technology Solutions Pte., VusionGroup, Zebra Technologies Corp.. Also, the global digital transformation in retail sector market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Technology
  • Executive Summary - Chart on Market Segmentation by Product
  • Executive Summary - Chart on Market Segmentation by Application
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Digital Transformation In Retail Sector Market 2020 - 2024
  • Historic Market Size - Data Table on Global Digital Transformation In Retail Sector Market 2020 - 2024 ($ billion)
• 5.2 Technology segment analysis 2020 - 2024
  • Historic Market Size - Technology Segment 2020 - 2024 ($ billion)
• 5.3 Product segment analysis 2020 - 2024
  • Historic Market Size - Product Segment 2020 - 2024 ($ billion)
• 5.4 Application segment analysis 2020 - 2024
  • Historic Market Size - Application Segment 2020 - 2024 ($ billion)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ billion)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ billion)

6 Qualitative Analysis

• 6.1 Impact of AI on Global Digital Transformation in Retail Sector Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Technology

• 8.1 Market segments
• 8.2 Comparison by Technology
• 8.3 IoT - Market size and forecast 2025-2030
• 8.4 Cloud computing - Market size and forecast 2025-2030
• 8.5 Big data - Market size and forecast 2025-2030
• 8.6 AI - Market size and forecast 2025-2030
• 8.7 AR and VR - Market size and forecast 2025-2030
• 8.8 Market opportunity by Technology
  • Market opportunity by Technology ($ billion)

9 Market Segmentation by Product

• 9.1 Market segments
• 9.2 Comparison by Product
• 9.3 Consumer electronics - Market size and forecast 2025-2030
• 9.4 Media and entertainment - Market size and forecast 2025-2030
• 9.5 Apparel - Market size and forecast 2025-2030
• 9.6 Food and beverage - Market size and forecast 2025-2030
• 9.7 Others - Market size and forecast 2025-2030
• 9.8 Market opportunity by Product
  • Market opportunity by Product ($ billion)

10 Market Segmentation by Application

• 10.1 Market segments
• 10.2 Comparison by Application
• 10.3 Omnichannel retailing - Market size and forecast 2025-2030
• 10.4 Customer personalization and CRM - Market size and forecast 2025-2030
• 10.5 Supply chain and inventory management - Market size and forecast 2025-2030
• 10.6 Market opportunity by Application
  • Market opportunity by Application ($ billion)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 North America - Market size and forecast 2025-2030
  • 12.3.1 US - Market size and forecast 2025-2030
  • 12.3.2 Canada - Market size and forecast 2025-2030
  • 12.3.3 Mexico - Market size and forecast 2025-2030
• 12.4 Europe - Market size and forecast 2025-2030
  • 12.4.1 Germany - Market size and forecast 2025-2030
  • 12.4.2 UK - Market size and forecast 2025-2030
  • 12.4.3 France - Market size and forecast 2025-2030
  • 12.4.4 Spain - Market size and forecast 2025-2030
  • 12.4.5 Italy - Market size and forecast 2025-2030
  • 12.4.6 The Netherlands - Market size and forecast 2025-2030
• 12.5 APAC - Market size and forecast 2025-2030
  • 12.5.1 China - Market size and forecast 2025-2030
  • 12.5.2 India - Market size and forecast 2025-2030
  • 12.5.3 Japan - Market size and forecast 2025-2030
  • 12.5.4 South Korea - Market size and forecast 2025-2030
  • 12.5.5 Australia - Market size and forecast 2025-2030
  • 12.5.6 Indonesia - Market size and forecast 2025-2030
• 12.6 Middle East and Africa - Market size and forecast 2025-2030
  • 12.6.1 UAE - Market size and forecast 2025-2030
  • 12.6.2 Saudi Arabia - Market size and forecast 2025-2030
  • 12.6.3 South Africa - Market size and forecast 2025-2030
  • 12.6.4 Israel - Market size and forecast 2025-2030
  • 12.6.5 Turkey - Market size and forecast 2025-2030
• 12.7 South America - Market size and forecast 2025-2030
  • 12.7.1 Brazil - Market size and forecast 2025-2030
  • 12.7.2 Argentina - Market size and forecast 2025-2030
  • 12.7.3 Colombia - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ billion)
  • Data Tables on Market opportunity by geography ($ billion)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Surging consumer expectations for personalized and seamless omnichannel experiences
  • Imperative for enhanced operational efficiency and supply chain resilience
  • Maturation and increasing accessibility of advanced technologies
• 13.2 Market challenges
  • Heightened data privacy and security risks
  • Complexity of integrating legacy systems
  • Workforce skills gap and cultural resistance
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Adoption of fully integrated phygital ecosystems
  • Proliferation of agentic AI in retail operations and customer experience
  • Technology-driven sustainability and supply chain transparency

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Adobe Inc.
  • Adobe Inc. - Overview
  • Adobe Inc. - Business segments
  • Adobe Inc. - Key news
  • Adobe Inc. - Key offerings
  • Adobe Inc. - Segment focus
  • SWOT
• 15.5 Aptos LLC
  • Aptos LLC - Overview
  • Aptos LLC - Product / Service
  • Aptos LLC - Key offerings
  • SWOT
• 15.6 Blue Yonder Group Inc.
  • Blue Yonder Group Inc. - Overview
  • Blue Yonder Group Inc. - Product / Service
  • Blue Yonder Group Inc. - Key offerings
  • SWOT
• 15.7 Diebold Nixdorf Incorp.
  • Diebold Nixdorf Incorp. - Overview
  • Diebold Nixdorf Incorp. - Business segments
  • Diebold Nixdorf Incorp. - Key offerings
  • Diebold Nixdorf Incorp. - Segment focus
  • SWOT
• 15.8 Fujitsu Ltd.
  • Fujitsu Ltd. - Overview
  • Fujitsu Ltd. - Business segments
  • Fujitsu Ltd. - Key news
  • Fujitsu Ltd. - Key offerings
  • Fujitsu Ltd. - Segment focus
  • SWOT
• 15.9 Johnson Controls International
  • Johnson Controls International - Overview
  • Johnson Controls International - Business segments
  • Johnson Controls International - Key news
  • Johnson Controls International - Key offerings
  • Johnson Controls International - Segment focus
  • SWOT
• 15.10 Lightspeed Commerce Inc.
  • Lightspeed Commerce Inc. - Overview
  • Lightspeed Commerce Inc. - Product / Service
  • Lightspeed Commerce Inc. - Key offerings
  • SWOT
• 15.11 Manhattan Associates Inc.
  • Manhattan Associates Inc. - Overview
  • Manhattan Associates Inc. - Business segments
  • Manhattan Associates Inc. - Key news
  • Manhattan Associates Inc. - Key offerings
  • Manhattan Associates Inc. - Segment focus
  • SWOT
• 15.12 NCR Payment Solutions LLC
  • NCR Payment Solutions LLC - Overview
  • NCR Payment Solutions LLC - Business segments
  • NCR Payment Solutions LLC - Key offerings
  • NCR Payment Solutions LLC - Segment focus
  • SWOT
• 15.13 Oracle Corp.
  • Oracle Corp. - Overview
  • Oracle Corp. - Business segments
  • Oracle Corp. - Key news
  • Oracle Corp. - Key offerings
  • Oracle Corp. - Segment focus
  • SWOT
• 15.14 Salesforce Inc.
  • Salesforce Inc. - Overview
  • Salesforce Inc. - Product / Service
  • Salesforce Inc. - Key news
  • Salesforce Inc. - Key offerings
  • SWOT
• 15.15 SAP SE
  • SAP SE - Overview
  • SAP SE - Business segments
  • SAP SE - Key news
  • SAP SE - Key offerings
  • SAP SE - Segment focus
  • SWOT
• 15.16 Shopify Inc.
  • Shopify Inc. - Overview
  • Shopify Inc. - Product / Service
  • Shopify Inc. - Key offerings
  • SWOT
• 15.17 Toshiba Global Commerce Solution
  • Toshiba Global Commerce Solution - Overview
  • Toshiba Global Commerce Solution - Product / Service
  • Toshiba Global Commerce Solution - Key offerings
  • SWOT
• 15.18 Zebra Technologies Corp.
  • Zebra Technologies Corp. - Overview
  • Zebra Technologies Corp. - Business segments
  • Zebra Technologies Corp. - Key news
  • Zebra Technologies Corp. - Key offerings
  • Zebra Technologies Corp. - Segment focus
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations