맥주 시장(2026-2030년)

The global beer market is forecasted to grow by USD 292.9 bn during 2025-2030, accelerating at a CAGR of 5.9% during the forecast period. The report on the global beer market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by intensification of premiumization trend and craft segment maturation, rapid expansion of non-alcoholic and low-abv beer category, strategic verticalization and efficiency gains in brewing operations.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global beer market is segmented as below:

By Packaging

• Bottles
• Cans

By Distribution Channel

• On-trade
• Off-trade

By Product Type

• Lager
• Ale
• Stouts
• Others

Geography

• APAC
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • Indonesia
• Europe
  • Germany
  • UK
  • France
  • Russia
  • Italy
  • Spain
• North America
  • US
  • Mexico
  • Canada
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East and Africa
  • South Africa
  • Turkey
  • Egypt
  • UAE
• Rest of World (ROW)

This study identifies the strategic pivot toward premiumization and lager renaissance as one of the prime reasons driving the global beer market growth during the next few years. Also, adoption of agentic AI and predictive analytics in production and marketing and evolution of multi-format packaging and direct-to-consumer logistics will lead to sizable demand in the market.

The report on the global beer market covers the following areas:

• Global beer market sizing
• Global beer market forecast
• Global beer market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global beer market vendors that include AleSmith Brewing Co., Anheuser Busch InBev SA NV, Asahi Group Holdings Ltd., BrewDog Plc, Carlsberg Breweries AS, Cloudwater Brew Co., Diageo PLC, Duvel Moortgat NV, East 9th Brewing Co., Forbidden Root, Heineken NV, Kirin Holdings Co. Ltd., Mikkeller APS, Mission Brewery, Molson Coors Beverage Co., Saranac Brewery, Sierra Nevada Brewing Co., Sprecher, Swinkels Family Brewers, The Boston Beer Co. Inc.. Also, the global beer market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Packaging
  • Executive Summary - Chart on Market Segmentation by Distribution Channel
  • Executive Summary - Chart on Market Segmentation by Product Type
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Beer Market 2020 - 2024
  • Historic Market Size - Data Table on Global Beer Market 2020 - 2024 ($ billion)
• 5.2 Packaging segment analysis 2020 - 2024
  • Historic Market Size - Packaging Segment 2020 - 2024 ($ billion)
• 5.3 Distribution Channel segment analysis 2020 - 2024
  • Historic Market Size - Distribution Channel Segment 2020 - 2024 ($ billion)
• 5.4 Product Type segment analysis 2020 - 2024
  • Historic Market Size - Product Type Segment 2020 - 2024 ($ billion)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ billion)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ billion)

6 Qualitative Analysis

• 6.1 Impact of AI in global beer market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Packaging

• 8.1 Market segments
• 8.2 Comparison by Packaging
• 8.3 Bottles - Market size and forecast 2025-2030
• 8.4 Cans - Market size and forecast 2025-2030
• 8.5 Market opportunity by Packaging
  • Market opportunity by Packaging ($ billion)

9 Market Segmentation by Distribution Channel

• 9.1 Market segments
• 9.2 Comparison by Distribution Channel
• 9.3 On-trade - Market size and forecast 2025-2030
• 9.4 Off-trade - Market size and forecast 2025-2030
• 9.5 Market opportunity by Distribution Channel
  • Market opportunity by Distribution Channel ($ billion)

10 Market Segmentation by Product Type

• 10.1 Market segments
• 10.2 Comparison by Product Type
• 10.3 Lager - Market size and forecast 2025-2030
• 10.4 Ale - Market size and forecast 2025-2030
• 10.5 Stouts - Market size and forecast 2025-2030
• 10.6 Others - Market size and forecast 2025-2030
• 10.7 Market opportunity by Product Type
  • Market opportunity by Product Type ($ billion)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 APAC - Market size and forecast 2025-2030
  • 12.3.1 China - Market size and forecast 2025-2030
  • 12.3.2 India - Market size and forecast 2025-2030
  • 12.3.3 Japan - Market size and forecast 2025-2030
  • 12.3.4 Australia - Market size and forecast 2025-2030
  • 12.3.5 South Korea - Market size and forecast 2025-2030
  • 12.3.6 Indonesia - Market size and forecast 2025-2030
• 12.4 Europe - Market size and forecast 2025-2030
  • 12.4.1 Germany - Market size and forecast 2025-2030
  • 12.4.2 UK - Market size and forecast 2025-2030
  • 12.4.3 France - Market size and forecast 2025-2030
  • 12.4.4 Russia - Market size and forecast 2025-2030
  • 12.4.5 Italy - Market size and forecast 2025-2030
  • 12.4.6 Spain - Market size and forecast 2025-2030
• 12.5 North America - Market size and forecast 2025-2030
  • 12.5.1 US - Market size and forecast 2025-2030
  • 12.5.2 Mexico - Market size and forecast 2025-2030
  • 12.5.3 Canada - Market size and forecast 2025-2030
• 12.6 South America - Market size and forecast 2025-2030
  • 12.6.1 Brazil - Market size and forecast 2025-2030
  • 12.6.2 Argentina - Market size and forecast 2025-2030
  • 12.6.3 Colombia - Market size and forecast 2025-2030
• 12.7 Middle East and Africa - Market size and forecast 2025-2030
  • 12.7.1 South Africa - Market size and forecast 2025-2030
  • 12.7.2 Turkey - Market size and forecast 2025-2030
  • 12.7.3 Egypt - Market size and forecast 2025-2030
  • 12.7.4 Nigeria - Market size and forecast 2025-2030
  • 12.7.5 UAE - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ billion)
  • Data Tables on Market opportunity by geography ($ billion)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Intensification of premiumization trend and craft segment maturation
  • Rapid expansion of non-alcoholic and low-abv beer category
  • Strategic verticalization and efficiency gains in brewing operations
• 13.2 Market challenges
  • Shifting consumer demographics and rise of temperance
  • Supply chain fragility and packaging resource crisis
  • Regulatory compression and erosion of traditional marketing
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Strategic pivot toward premiumization and lager renaissance
  • Adoption of agentic AI and predictive analytics in production and marketing
  • Evolution of multi-format packaging and direct-to-consumer logistics

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 AleSmith Brewing Co.
  • AleSmith Brewing Co. - Overview
  • AleSmith Brewing Co. - Product / Service
  • AleSmith Brewing Co. - Key offerings
  • SWOT
• 15.5 Anheuser Busch InBev SA NV
  • Anheuser Busch InBev SA NV - Overview
  • Anheuser Busch InBev SA NV - Business segments
  • Anheuser Busch InBev SA NV - Key offerings
  • Anheuser Busch InBev SA NV - Segment focus
  • SWOT
• 15.6 Asahi Group Holdings Ltd.
  • Asahi Group Holdings Ltd. - Overview
  • Asahi Group Holdings Ltd. - Business segments
  • Asahi Group Holdings Ltd. - Key news
  • Asahi Group Holdings Ltd. - Key offerings
  • Asahi Group Holdings Ltd. - Segment focus
  • SWOT
• 15.7 BrewDog Plc
  • BrewDog Plc - Overview
  • BrewDog Plc - Product / Service
  • BrewDog Plc - Key offerings
  • SWOT
• 15.8 Carlsberg Breweries AS
  • Carlsberg Breweries AS - Overview
  • Carlsberg Breweries AS - Business segments
  • Carlsberg Breweries AS - Key news
  • Carlsberg Breweries AS - Key offerings
  • Carlsberg Breweries AS - Segment focus
  • SWOT
• 15.9 Diageo PLC
  • Diageo PLC - Overview
  • Diageo PLC - Business segments
  • Diageo PLC - Key news
  • Diageo PLC - Key offerings
  • Diageo PLC - Segment focus
  • SWOT
• 15.10 Duvel Moortgat NV
  • Duvel Moortgat NV - Overview
  • Duvel Moortgat NV - Product / Service
  • Duvel Moortgat NV - Key offerings
  • SWOT
• 15.11 East 9th Brewing Co.
  • East 9th Brewing Co. - Overview
  • East 9th Brewing Co. - Product / Service
  • East 9th Brewing Co. - Key offerings
  • SWOT
• 15.12 Heineken NV
  • Heineken NV - Overview
  • Heineken NV - Business segments
  • Heineken NV - Key offerings
  • Heineken NV - Segment focus
  • SWOT
• 15.13 Mikkeller APS
  • Mikkeller APS - Overview
  • Mikkeller APS - Product / Service
  • Mikkeller APS - Key offerings
  • SWOT
• 15.14 Mission Brewery
  • Mission Brewery - Overview
  • Mission Brewery - Product / Service
  • Mission Brewery - Key offerings
  • SWOT
• 15.15 Molson Coors Beverage Co.
  • Molson Coors Beverage Co. - Overview
  • Molson Coors Beverage Co. - Business segments
  • Molson Coors Beverage Co. - Key news
  • Molson Coors Beverage Co. - Key offerings
  • Molson Coors Beverage Co. - Segment focus
  • SWOT
• 15.16 Sierra Nevada Brewing Co.
  • Sierra Nevada Brewing Co. - Overview
  • Sierra Nevada Brewing Co. - Product / Service
  • Sierra Nevada Brewing Co. - Key offerings
  • SWOT
• 15.17 Sprecher
  • Sprecher - Overview
  • Sprecher - Product / Service
  • Sprecher - Key offerings
  • SWOT
• 15.18 The Boston Beer Co. Inc.
  • The Boston Beer Co. Inc. - Overview
  • The Boston Beer Co. Inc. - Product / Service
  • The Boston Beer Co. Inc. - Key offerings
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations