스포츠 베팅 시장(2026-2030년)

The global sports betting market is forecasted to grow by USD 248697.0 mn during 2025-2030, accelerating at a CAGR of 12.8% during the forecast period. The report on the global sports betting market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by progressive frameworks and widespread market legalization, technological advancement and dominance of mobile platforms, deepening convergence of sports media, leagues, and betting operators.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global sports betting market is segmented as below:

By Platform

• Online
• Offline

By Type

• Basketball
• Horse riding
• Football
• Others

By Category

• Live betting
• Fixed odds wagering
• Esports betting
• Exchange betting

Geography

• APAC
  • China
  • Japan
  • Australia
  • India
  • South Korea
  • Indonesia
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • The Netherlands
• North America
  • US
  • Canada
  • Mexico
• South America
  • Brazil
  • Argentina
  • Chile
• Middle East and Africa
  • South Africa
  • Turkey
  • UAE
• Rest of World (ROW)

This study identifies the deep integration of betting into live sports media experience as one of the prime reasons driving the global sports betting market growth during the next few years. Also, proliferation of in-play wagering and micro-betting and heightened focus on responsible gaming and player protection technology will lead to sizable demand in the market.

The report on the global sports betting market covers the following areas:

• Global sports betting market sizing
• Global sports betting market forecast
• Global sports betting market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global sports betting market vendors that include Bet365 Group Ltd., BetOnline, Betsson AB, Abudantia BV, The Betway Group, CASINO-INS, Churchill Downs Inc., Dream Sports Group, Entain Plc, evoke plc, FDJ UNITED, Flutter Entertainment Plc, LeoVegas AB, Mobile Premier League, Parimatch, PENN Entertainment Inc., Sportech Plc, SportsBetting.ag, The Hong Kong Jockey Club, Webis Holdings Plc. Also, the global sports betting market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Platform
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Market Segmentation by Category
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Sports Betting Market 2020 - 2024
  • Historic Market Size - Data Table on Global Sports Betting Market 2020 - 2024 ($ million)
• 5.2 Platform segment analysis 2020 - 2024
  • Historic Market Size - Platform Segment 2020 - 2024 ($ million)
• 5.3 Type segment analysis 2020 - 2024
  • Historic Market Size - Type Segment 2020 - 2024 ($ million)
• 5.4 Category segment analysis 2020 - 2024
  • Historic Market Size - Category Segment 2020 - 2024 ($ million)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI on global sports betting market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Platform

• 8.1 Market segments
• 8.2 Comparison by Platform
• 8.3 Online - Market size and forecast 2025-2030
• 8.4 Offline - Market size and forecast 2025-2030
• 8.5 Market opportunity by Platform
  • Market opportunity by Platform ($ million)

9 Market Segmentation by Type

• 9.1 Market segments
• 9.2 Comparison by Type
• 9.3 Basketball - Market size and forecast 2025-2030
• 9.4 Horse riding - Market size and forecast 2025-2030
• 9.5 Football - Market size and forecast 2025-2030
• 9.6 Others - Market size and forecast 2025-2030
• 9.7 Market opportunity by Type
  • Market opportunity by Type ($ million)

10 Market Segmentation by Category

• 10.1 Market segments
• 10.2 Comparison by Category
• 10.3 Live betting - Market size and forecast 2025-2030
• 10.4 Fixed odds wagering - Market size and forecast 2025-2030
• 10.5 Esports betting - Market size and forecast 2025-2030
• 10.6 Exchange betting - Market size and forecast 2025-2030
• 10.7 Market opportunity by Category
  • Market opportunity by Market Segmentation by Category ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 APAC - Market size and forecast 2025-2030
  • 12.3.1 China - Market size and forecast 2025-2030
  • 12.3.2 Japan - Market size and forecast 2025-2030
  • 12.3.3 Australia - Market size and forecast 2025-2030
  • 12.3.4 India - Market size and forecast 2025-2030
  • 12.3.5 South Korea - Market size and forecast 2025-2030
  • 12.3.6 Indonesia - Market size and forecast 2025-2030
• 12.4 Europe - Market size and forecast 2025-2030
  • 12.4.1 UK - Market size and forecast 2025-2030
  • 12.4.2 Germany - Market size and forecast 2025-2030
  • 12.4.3 France - Market size and forecast 2025-2030
  • 12.4.4 Italy - Market size and forecast 2025-2030
  • 12.4.5 Spain - Market size and forecast 2025-2030
  • 12.4.6 The Netherlands - Market size and forecast 2025-2030
• 12.5 North America - Market size and forecast 2025-2030
  • 12.5.1 US - Market size and forecast 2025-2030
  • 12.5.2 Canada - Market size and forecast 2025-2030
  • 12.5.3 Mexico - Market size and forecast 2025-2030
• 12.6 South America - Market size and forecast 2025-2030
  • 12.6.1 Brazil - Market size and forecast 2025-2030
  • 12.6.2 Argentina - Market size and forecast 2025-2030
  • 12.6.3 Chile - Market size and forecast 2025-2030
• 12.7 Middle East and Africa - Market size and forecast 2025-2030
  • 12.7.1 South Africa - Market size and forecast 2025-2030
  • 12.7.2 Turkey - Market size and forecast 2025-2030
  • 12.7.3 Israel - Market size and forecast 2025-2030
  • 12.7.4 Saudi Arabia - Market size and forecast 2025-2030
  • 12.7.5 UAE - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Progressive frameworks and widespread market legalization
  • Technological advancement and dominance of mobile platforms
  • Deepening convergence of sports media, leagues, and betting operators
• 13.2 Market challenges
  • Navigating fragmented and evolving regulatory landscape
  • Intensifying scrutiny on responsible gambling and public perception
  • Market saturation and escalating customer acquisition costs
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Deep integration of betting into live sports media experience
  • Proliferation of in-play wagering and micro-betting
  • Heightened focus on responsible gaming and player protection technology

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Bet365 Group Ltd.
  • Bet365 Group Ltd. - Overview
  • Bet365 Group Ltd. - Product / Service
  • Bet365 Group Ltd. - Key offerings
  • SWOT
• 15.5 BetOnline
  • BetOnline - Overview
  • BetOnline - Product / Service
  • BetOnline - Key offerings
  • SWOT
• 15.6 Betsson AB
  • Betsson AB - Overview
  • Betsson AB - Product / Service
  • Betsson AB - Key offerings
  • SWOT
• 15.7 Abudantia BV
  • Abudantia BV - Overview
  • Abudantia BV - Product / Service
  • Abudantia BV - Key offerings
  • SWOT
• 15.8 The Betway Group
  • The Betway Group - Overview
  • The Betway Group - Product / Service
  • The Betway Group - Key offerings
  • SWOT
• 15.9 CASINO-INS
  • CASINO-INS - Overview
  • CASINO-INS - Product / Service
  • CASINO-INS - Key offerings
  • SWOT
• 15.10 Churchill Downs Inc.
  • Churchill Downs Inc. - Overview
  • Churchill Downs Inc. - Business segments
  • Churchill Downs Inc. - Key offerings
  • Churchill Downs Inc. - Segment focus
  • SWOT
• 15.11 Dream Sports Group
  • Dream Sports Group - Overview
  • Dream Sports Group - Product / Service
  • Dream Sports Group - Key offerings
  • SWOT
• 15.12 Entain Plc
  • Entain Plc - Overview
  • Entain Plc - Business segments
  • Entain Plc - Key offerings
  • Entain Plc - Segment focus
  • SWOT
• 15.13 evoke plc
  • evoke plc - Overview
  • evoke plc - Business segments
  • evoke plc - Key offerings
  • evoke plc - Segment focus
  • SWOT
• 15.14 FDJ UNITED
  • FDJ UNITED - Overview
  • FDJ UNITED - Product / Service
  • FDJ UNITED - Key offerings
  • SWOT
• 15.15 Flutter Entertainment Plc
  • Flutter Entertainment Plc - Overview
  • Flutter Entertainment Plc - Business segments
  • Flutter Entertainment Plc - Key offerings
  • Flutter Entertainment Plc - Segment focus
  • SWOT
• 15.16 LeoVegas AB
  • LeoVegas AB - Overview
  • LeoVegas AB - Product / Service
  • LeoVegas AB - Key offerings
  • SWOT
• 15.17 Mobile Premier League
  • Mobile Premier League - Overview
  • Mobile Premier League - Product / Service
  • Mobile Premier League - Key offerings
  • SWOT
• 15.18 Webis Holdings Plc
  • Webis Holdings Plc - Overview
  • Webis Holdings Plc - Business segments
  • Webis Holdings Plc - Key offerings
  • Webis Holdings Plc - Segment focus
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations