차 시장(2026-2030년)

The global tea market is forecasted to grow by USD 20708.9 mn during 2025-2030, accelerating at a CAGR of 5.5% during the forecast period. The report on the global tea market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rising health and wellness awareness boosting tea consumption, increasing premiumization and specialty product demand, expansion of e-commerce and modern retail channels.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global tea market is segmented as below:

By Distribution Channel

• Offline
• Online

By Product

• Black tea
• Green tea
• Others

By Type

• Leaf tea
• CTC tea
• Others

Geography

• APAC
  • China
  • Japan
  • India
  • South Korea
  • Indonesia
  • Australia
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • The Netherlands
• North America
  • US
  • Canada
  • Mexico
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East and Africa
  • UAE
  • South Africa
  • Turkey
• Rest of World (ROW)

This study identifies the growth of ready to drink tea and convenience formats as one of the prime reasons driving the global tea market growth during the next few years. Also, rising digital engagement and experiential marketing and growing sustainability and ethical sourcing will lead to sizable demand in the market.

The report on the global tea market covers the following areas:

• Global tea market sizing
• Global tea market forecast
• Global tea market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global tea market vendors that include Ahmad Tea Ltd., Apeejay Surrendra Group, Associated British Foods Plc, Barrys Tea, Bettys and Taylors Group Ltd., Bigelow Tea, BOH Plantations Sdn Bhd, Clipper Teas, Dilmah Ceylon Tea Co. Plc, ITO EN Ltd., Kenya Tea Packers Ltd., LIPTON Teas and Infusions, Mariage Freres, Orientis Gourmet, Rishi Tea and Botanicals, Tata Consumer Products Ltd., The Hain Celestial Group. Also, the global tea market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Distribution Channel
  • Executive Summary - Chart on Market Segmentation by Product
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Tea Market 2020 - 2024
  • Historic Market Size - Data Table on Global Tea Market 2020 - 2024 ($ million)
• 5.2 Distribution Channel segment analysis 2020 - 2024
  • Historic Market Size - Distribution Channel Segment 2020 - 2024 ($ million)
• 5.3 Product segment analysis 2020 - 2024
  • Historic Market Size - Product Segment 2020 - 2024 ($ million)
• 5.4 Type segment analysis 2020 - 2024
  • Historic Market Size - Type Segment 2020 - 2024 ($ million)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI on the Global Tea Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Distribution Channel

• 8.1 Market segments
• 8.2 Comparison by Distribution Channel
• 8.3 Offline - Market size and forecast 2025-2030
• 8.4 Online - Market size and forecast 2025-2030
• 8.5 Market opportunity by Distribution Channel
  • Market opportunity by Distribution Channel ($ million)

9 Market Segmentation by Product

• 9.1 Market segments
• 9.2 Comparison by Product
• 9.3 Black tea - Market size and forecast 2025-2030
• 9.4 Green tea - Market size and forecast 2025-2030
• 9.5 Others - Market size and forecast 2025-2030
• 9.6 Market opportunity by Product
  • Market opportunity by Product ($ million)

10 Market Segmentation by Type

• 10.1 Market segments
• 10.2 Comparison by Type
• 10.3 Leaf tea - Market size and forecast 2025-2030
• 10.4 CTC tea - Market size and forecast 2025-2030
• 10.5 Others - Market size and forecast 2025-2030
• 10.6 Market opportunity by Type
  • Market opportunity by Type ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 APAC - Market size and forecast 2025-2030
  • 12.3.1 China - Market size and forecast 2025-2030
  • 12.3.2 Japan - Market size and forecast 2025-2030
  • 12.3.3 India - Market size and forecast 2025-2030
  • 12.3.4 South Korea - Market size and forecast 2025-2030
  • 12.3.5 Indonesia - Market size and forecast 2025-2030
  • 12.3.6 Australia - Market size and forecast 2025-2030
• 12.4 Europe - Market size and forecast 2025-2030
  • 12.4.1 Germany - Market size and forecast 2025-2030
  • 12.4.2 UK - Market size and forecast 2025-2030
  • 12.4.3 France - Market size and forecast 2025-2030
  • 12.4.4 Italy - Market size and forecast 2025-2030
  • 12.4.5 Spain - Market size and forecast 2025-2030
  • 12.4.6 The Netherlands - Market size and forecast 2025-2030
• 12.5 North America - Market size and forecast 2025-2030
  • 12.5.1 US - Market size and forecast 2025-2030
  • 12.5.2 Canada - Market size and forecast 2025-2030
  • 12.5.3 Mexico - Market size and forecast 2025-2030
• 12.6 South America - Market size and forecast 2025-2030
  • 12.6.1 Brazil - Market size and forecast 2025-2030
  • 12.6.2 Argentina - Market size and forecast 2025-2030
  • 12.6.3 Colombia - Market size and forecast 2025-2030
• 12.7 Middle East and Africa - Market size and forecast 2025-2030
  • 12.7.1 Saudi Arabia - Market size and forecast 2025-2030
  • 12.7.2 UAE - Market size and forecast 2025-2030
  • 12.7.3 South Africa - Market size and forecast 2025-2030
  • 12.7.4 Israel - Market size and forecast 2025-2030
  • 12.7.5 Turkey - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Rising health and wellness awareness boosting tea consumption
  • Increasing premiumization and specialty product demand
  • Expansion of e-commerce and modern retail channels
• 13.2 Market challenges
  • Climate change impacting tea yield quality across key producing regions
  • High production costs supply chain disruptions affecting profitability
  • Shifting consumer preferences demanding innovation while maintaining traditional brand loyalty
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Growth of ready to drink tea and convenience formats
  • Rising digital engagement and experiential marketing
  • Growing sustainability and ethical sourcing

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Ahmad Tea Ltd.
  • Ahmad Tea Ltd. - Overview
  • Ahmad Tea Ltd. - Product / Service
  • Ahmad Tea Ltd. - Key offerings
  • SWOT
• 15.5 Apeejay Surrendra Group
  • Apeejay Surrendra Group - Overview
  • Apeejay Surrendra Group - Product / Service
  • Apeejay Surrendra Group - Key offerings
  • SWOT
• 15.6 Associated British Foods Plc
  • Associated British Foods Plc - Overview
  • Associated British Foods Plc - Business segments
  • Associated British Foods Plc - Key offerings
  • Associated British Foods Plc - Segment focus
  • SWOT
• 15.7 Barrys Tea
  • Barrys Tea - Overview
  • Barrys Tea - Product / Service
  • Barrys Tea - Key offerings
  • SWOT
• 15.8 Bettys and Taylors Group Ltd.
  • Bettys and Taylors Group Ltd. - Overview
  • Bettys and Taylors Group Ltd. - Product / Service
  • Bettys and Taylors Group Ltd. - Key offerings
  • SWOT
• 15.9 Bigelow Tea
  • Bigelow Tea - Overview
  • Bigelow Tea - Product / Service
  • Bigelow Tea - Key offerings
  • SWOT
• 15.10 Clipper Teas
  • Clipper Teas - Overview
  • Clipper Teas - Product / Service
  • Clipper Teas - Key offerings
  • SWOT
• 15.11 Dilmah Ceylon Tea Co. Plc
  • Dilmah Ceylon Tea Co. Plc - Overview
  • Dilmah Ceylon Tea Co. Plc - Product / Service
  • Dilmah Ceylon Tea Co. Plc - Key offerings
  • SWOT
• 15.12 ITO EN Ltd.
  • ITO EN Ltd. - Overview
  • ITO EN Ltd. - Business segments
  • ITO EN Ltd. - Key offerings
  • ITO EN Ltd. - Segment focus
  • SWOT
• 15.13 Kenya Tea Packers Ltd.
  • Kenya Tea Packers Ltd. - Overview
  • Kenya Tea Packers Ltd. - Product / Service
  • Kenya Tea Packers Ltd. - Key offerings
  • SWOT
• 15.14 LIPTON Teas and Infusions
  • LIPTON Teas and Infusions - Overview
  • LIPTON Teas and Infusions - Product / Service
  • LIPTON Teas and Infusions - Key offerings
  • SWOT
• 15.15 Orientis Gourmet
  • Orientis Gourmet - Overview
  • Orientis Gourmet - Product / Service
  • Orientis Gourmet - Key offerings
  • SWOT
• 15.16 Rishi Tea and Botanicals
  • Rishi Tea and Botanicals - Overview
  • Rishi Tea and Botanicals - Product / Service
  • Rishi Tea and Botanicals - Key offerings
  • SWOT
• 15.17 Tata Consumer Products Ltd.
  • Tata Consumer Products Ltd. - Overview
  • Tata Consumer Products Ltd. - Business segments
  • Tata Consumer Products Ltd. - Key offerings
  • Tata Consumer Products Ltd. - Segment focus
  • SWOT
• 15.18 The Hain Celestial Group
  • The Hain Celestial Group - Overview
  • The Hain Celestial Group - Business segments
  • The Hain Celestial Group - Key news
  • The Hain Celestial Group - Key offerings
  • The Hain Celestial Group - Segment focus
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations