기능성 음료 시장(2026-2030년)

The global functional drinks market is forecasted to grow by USD 95.5 bn during 2025-2030, accelerating at a CAGR of 10.5% during the forecast period. The report on the global functional drinks market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by escalating consumer health consciousness and proactive wellness management, accelerated product innovation and ingredient diversification, pervasive influence of modern lifestyles and demand for convenience.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global functional drinks market is segmented as below:

By Product

• Energy beverages
• Functional fruit and vegetable juices
• Sports beverages
• Prebiotic and probiotic drinks
• Others

By Application

• Health and wellness
• Weight loss

By Distribution Channel

• Supermarkets and hypermarkets
• Online retail
• Convenience stores
• Food service
• Gyms and fitness centers

Geography

• APAC
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • The Netherlands
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East and Africa
  • UAE
  • South Africa
  • Turkey
  • Egypt
• Rest of World (ROW)

This study identifies the hyper-personalization and granular approach to targeted nutrition as one of the prime reasons driving the global functional drinks market growth during the next few years. Also, ascent of mindful consumption and focus on mental well being and sustainability and ethical sourcing as foundational value proposition will lead to sizable demand in the market.

The report on the global functional drinks market covers the following areas:

• Global functional drinks market sizing
• Global functional drinks market forecast
• Global functional drinks market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global functional drinks market vendors that include Abbott Laboratories, Amway Corp., Campbell Soup Co., Celsius Holdings Inc., Danone S.A., Glanbia plc, Herbalife International, Keurig Dr Pepper Inc., Kirin Holdings Co. Ltd., LIFEAID Beverage Co, Living Essentials Marketing LLC, Monster Energy Co., NBEV Holdings, Nestle SA, Otsuka Holdings Co. Ltd., PepsiCo Inc., Red Bull GmbH, Suntory Beverage and Food Ltd., The Coca Cola Co., Unilever PLC. Also, the global functional drinks market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Product
  • Executive Summary - Chart on Market Segmentation by Application
  • Executive Summary - Chart on Market Segmentation by Distribution Channel
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Functional Drinks Market 2020 - 2024
  • Historic Market Size - Data Table on Global Functional Drinks Market 2020 - 2024 ($ billion)
• 5.2 Product segment analysis 2020 - 2024
  • Historic Market Size - Product Segment 2020 - 2024 ($ billion)
• 5.3 Application segment analysis 2020 - 2024
  • Historic Market Size - Application Segment 2020 - 2024 ($ billion)
• 5.4 Distribution Channel segment analysis 2020 - 2024
  • Historic Market Size - Distribution Channel Segment 2020 - 2024 ($ billion)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ billion)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ billion)

6 Qualitative Analysis

• 6.1 The impact of AI on global functional drinks market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Product

• 8.1 Market segments
• 8.2 Comparison by Product
• 8.3 Energy beverages - Market size and forecast 2025-2030
• 8.4 Functional fruit and vegetable juices - Market size and forecast 2025-2030
• 8.5 Sports beverages - Market size and forecast 2025-2030
• 8.6 Prebiotic and probiotic drinks - Market size and forecast 2025-2030
• 8.7 Others - Market size and forecast 2025-2030
• 8.8 Market opportunity by Product
  • Market opportunity by Product ($ billion)

9 Market Segmentation by Application

• 9.1 Market segments
• 9.2 Comparison by Application
• 9.3 Health and wellness - Market size and forecast 2025-2030
• 9.4 Weight loss - Market size and forecast 2025-2030
• 9.5 Market opportunity by Application
  • Market opportunity by Application ($ billion)

10 Market Segmentation by Distribution Channel

• 10.1 Market segments
• 10.2 Comparison by Distribution Channel
• 10.3 Supermarkets and hypermarkets - Market size and forecast 2025-2030
• 10.4 Online retail - Market size and forecast 2025-2030
• 10.5 Convenience stores - Market size and forecast 2025-2030
• 10.6 Food service - Market size and forecast 2025-2030
• 10.7 Gyms and fitness centers - Market size and forecast 2025-2030
• 10.8 Market opportunity by Distribution Channel
  • Market opportunity by Distribution Channel ($ billion)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 APAC - Market size and forecast 2025-2030
  • 12.3.1 China - Market size and forecast 2025-2030
  • 12.3.2 Japan - Market size and forecast 2025-2030
  • 12.3.3 India - Market size and forecast 2025-2030
  • 12.3.4 South Korea - Market size and forecast 2025-2030
  • 12.3.5 Australia - Market size and forecast 2025-2030
  • 12.3.6 Indonesia - Market size and forecast 2025-2030
• 12.4 North America - Market size and forecast 2025-2030
  • 12.4.1 US - Market size and forecast 2025-2030
  • 12.4.2 Canada - Market size and forecast 2025-2030
  • 12.4.3 Mexico - Market size and forecast 2025-2030
• 12.5 Europe - Market size and forecast 2025-2030
  • 12.5.1 Germany - Market size and forecast 2025-2030
  • 12.5.2 UK - Market size and forecast 2025-2030
  • 12.5.3 France - Market size and forecast 2025-2030
  • 12.5.4 Italy - Market size and forecast 2025-2030
  • 12.5.5 Spain - Market size and forecast 2025-2030
  • 12.5.6 The Netherlands - Market size and forecast 2025-2030
• 12.6 South America - Market size and forecast 2025-2030
  • 12.6.1 Brazil - Market size and forecast 2025-2030
  • 12.6.2 Argentina - Market size and forecast 2025-2030
  • 12.6.3 Colombia - Market size and forecast 2025-2030
• 12.7 Middle East and Africa - Market size and forecast 2025-2030
  • 12.7.1 UAE - Market size and forecast 2025-2030
  • 12.7.2 Saudi Arabia - Market size and forecast 2025-2030
  • 12.7.3 South Africa - Market size and forecast 2025-2030
  • 12.7.4 Turkey - Market size and forecast 2025-2030
  • 12.7.5 Egypt - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ billion)
  • Data Tables on Market opportunity by geography ($ billion)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Escalating consumer health consciousness and proactive wellness management
  • Accelerated product innovation and ingredient diversification
  • Pervasive influence of modern lifestyles and demand for convenience
• 13.2 Market challenges
  • Navigating complex and fragmented global regulatory landscape
  • Intense market saturation and hyper competition
  • Managing consumer skepticism and efficacy taste cost trilemma
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Hyper-personalization and granular approach to targeted nutrition
  • Ascent of mindful consumption and focus on mental well being
  • Sustainability and ethical sourcing as foundational value proposition

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Amway Corp.
  • Amway Corp. - Overview
  • Amway Corp. - Product / Service
  • Amway Corp. - Key news
  • Amway Corp. - Key offerings
  • SWOT
• 15.5 Campbell Soup Co.
  • Campbell Soup Co. - Overview
  • Campbell Soup Co. - Business segments
  • Campbell Soup Co. - Key news
  • Campbell Soup Co. - Key offerings
  • Campbell Soup Co. - Segment focus
  • SWOT
• 15.6 Celsius Holdings Inc.
  • Celsius Holdings Inc. - Overview
  • Celsius Holdings Inc. - Product / Service
  • Celsius Holdings Inc. - Key offerings
  • SWOT
• 15.7 Danone S.A.
  • Danone S.A. - Overview
  • Danone S.A. - Business segments
  • Danone S.A. - Key news
  • Danone S.A. - Key offerings
  • Danone S.A. - Segment focus
  • SWOT
• 15.8 Herbalife International
  • Herbalife International - Overview
  • Herbalife International - Product / Service
  • Herbalife International - Key news
  • Herbalife International - Key offerings
  • SWOT
• 15.9 LIFEAID Beverage Co
  • LIFEAID Beverage Co - Overview
  • LIFEAID Beverage Co - Product / Service
  • LIFEAID Beverage Co - Key offerings
  • SWOT
• 15.10 Living Essentials Marketing LLC
  • Living Essentials Marketing LLC - Overview
  • Living Essentials Marketing LLC - Product / Service
  • Living Essentials Marketing LLC - Key offerings
  • SWOT
• 15.11 Monster Energy Co.
  • Monster Energy Co. - Overview
  • Monster Energy Co. - Product / Service
  • Monster Energy Co. - Key offerings
  • SWOT
• 15.12 Nestle SA
  • Nestle SA - Overview
  • Nestle SA - Business segments
  • Nestle SA - Key news
  • Nestle SA - Key offerings
  • Nestle SA - Segment focus
  • SWOT
• 15.13 Otsuka Holdings Co. Ltd.
  • Otsuka Holdings Co. Ltd. - Overview
  • Otsuka Holdings Co. Ltd. - Business segments
  • Otsuka Holdings Co. Ltd. - Key news
  • Otsuka Holdings Co. Ltd. - Key offerings
  • Otsuka Holdings Co. Ltd. - Segment focus
  • SWOT
• 15.14 PepsiCo Inc.
  • PepsiCo Inc. - Overview
  • PepsiCo Inc. - Business segments
  • PepsiCo Inc. - Key news
  • PepsiCo Inc. - Key offerings
  • PepsiCo Inc. - Segment focus
  • SWOT
• 15.15 Red Bull GmbH
  • Red Bull GmbH - Overview
  • Red Bull GmbH - Product / Service
  • Red Bull GmbH - Key offerings
  • SWOT
• 15.16 Suntory Beverage and Food Ltd.
  • Suntory Beverage and Food Ltd. - Overview
  • Suntory Beverage and Food Ltd. - Business segments
  • Suntory Beverage and Food Ltd. - Key news
  • Suntory Beverage and Food Ltd. - Key offerings
  • Suntory Beverage and Food Ltd. - Segment focus
  • SWOT
• 15.17 The Coca Cola Co.
  • The Coca Cola Co. - Overview
  • The Coca Cola Co. - Business segments
  • The Coca Cola Co. - Key news
  • The Coca Cola Co. - Key offerings
  • The Coca Cola Co. - Segment focus
  • SWOT
• 15.18 Unilever PLC
  • Unilever PLC - Overview
  • Unilever PLC - Business segments
  • Unilever PLC - Key offerings
  • Unilever PLC - Segment focus
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations