주류 시장(2026-2030년)

The global alcoholic beverages market is forecasted to grow by USD 458.2 bn during 2025-2030, accelerating at a CAGR of 3.4% during the forecast period. The report on the global alcoholic beverages market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increase in popularity of craft segment, rise in popularity of social drinking venues, increase in marketing and promotional activities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global alcoholic beverages market is segmented as below:

By Product

• Beer
• Spirits
• Wine

By Distribution Channel

• Off-trade
• On-trade

By Type

• Low alcohol
• Medium alcohol
• High alcohol

Geography

• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • The Netherlands
• APAC
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
• North America
  • US
  • Canada
  • Mexico
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East and Africa
  • UAE
  • South Africa
  • Turkey
• Rest of World (ROW)

This study identifies the surge in consumption of alcoholic beverages globally as one of the prime reasons driving the global alcoholic beverages market growth during the next few years. Also, increasing online sales of alcoholic beverages and new packaging formats will lead to sizable demand in the market.

The report on the global alcoholic beverages market covers the following areas:

• Global alcoholic beverages market sizing
• Global alcoholic beverages market forecast
• Global alcoholic beverages market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global alcoholic beverages market vendors that include Anheuser-Busch Companies, Asahi Group Holdings Ltd., Bells Brewery Inc., Campari Group, Carlsberg Breweries AS, Constellation Brands Inc., D.G. Yuengling and Son Inc., Deschutes Brewery, Diageo PLC, FIFCO USA, Heineken NV, Kirin Holdings Co. Ltd., Medusa Brewing Co, Molson Coors Beverage Co., New Belgium Brewing Co. Inc., Pernod Ricard SA, Stone Brewing Co. LLC, Suntory Beverage and Food Ltd., Treasury Wine Estates Ltd.. Also, the global alcoholic beverages market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Product
  • Executive Summary - Chart on Market Segmentation by Distribution Channel
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Alcoholic Beverages Market 2020 - 2024
  • Historic Market Size - Data Table on Global Alcoholic Beverages Market 2020 - 2024 ($ billion)
• 5.2 Product segment analysis 2020 - 2024
  • Historic Market Size - Product Segment 2020 - 2024 ($ billion)
• 5.3 Distribution Channel segment analysis 2020 - 2024
  • Historic Market Size - Distribution Channel Segment 2020 - 2024 ($ billion)
• 5.4 Type segment analysis 2020 - 2024
  • Historic Market Size - Type Segment 2020 - 2024 ($ billion)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ billion)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ billion)

6 Qualitative Analysis

• 6.1 Impact of AI on Global Alcoholic Beverages Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Product

• 8.1 Market segments
• 8.2 Comparison by Product
• 8.3 Beer - Market size and forecast 2025-2030
• 8.4 Spirits - Market size and forecast 2025-2030
• 8.5 Wine - Market size and forecast 2025-2030
• 8.6 Market opportunity by Product
  • Market opportunity by Product ($ billion)

9 Market Segmentation by Distribution Channel

• 9.1 Market segments
• 9.2 Comparison by Distribution Channel
• 9.3 Off-trade - Market size and forecast 2025-2030
• 9.4 On-trade - Market size and forecast 2025-2030
• 9.5 Market opportunity by Distribution Channel
  • Market opportunity by Distribution Channel ($ billion)

10 Market Segmentation by Type

• 10.1 Market segments
• 10.2 Comparison by Type
• 10.3 Low alcohol - Market size and forecast 2025-2030
• 10.4 Medium alcohol - Market size and forecast 2025-2030
• 10.5 High alcohol - Market size and forecast 2025-2030
• 10.6 Market opportunity by Type
  • Market opportunity by Type ($ billion)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 Europe - Market size and forecast 2025-2030
  • 12.3.1 Germany - Market size and forecast 2025-2030
  • 12.3.2 UK - Market size and forecast 2025-2030
  • 12.3.3 France - Market size and forecast 2025-2030
  • 12.3.4 Italy - Market size and forecast 2025-2030
  • 12.3.5 Spain - Market size and forecast 2025-2030
  • 12.3.6 The Netherlands - Market size and forecast 2025-2030
• 12.4 APAC - Market size and forecast 2025-2030
  • 12.4.1 China - Market size and forecast 2025-2030
  • 12.4.2 Japan - Market size and forecast 2025-2030
  • 12.4.3 India - Market size and forecast 2025-2030
  • 12.4.4 South Korea - Market size and forecast 2025-2030
  • 12.4.5 Australia - Market size and forecast 2025-2030
  • 12.4.6 Indonesia - Market size and forecast 2025-2030
• 12.5 North America - Market size and forecast 2025-2030
  • 12.5.1 US - Market size and forecast 2025-2030
  • 12.5.2 Canada - Market size and forecast 2025-2030
  • 12.5.3 Mexico - Market size and forecast 2025-2030
• 12.6 South America - Market size and forecast 2025-2030
  • 12.6.1 Brazil - Market size and forecast 2025-2030
  • 12.6.2 Argentina - Market size and forecast 2025-2030
  • 12.6.3 Colombia - Market size and forecast 2025-2030
• 12.7 Middle East and Africa - Market size and forecast 2025-2030
  • 12.7.1 Saudi Arabia - Market size and forecast 2025-2030
  • 12.7.2 UAE - Market size and forecast 2025-2030
  • 12.7.3 South Africa - Market size and forecast 2025-2030
  • 12.7.4 Israel - Market size and forecast 2025-2030
  • 12.7.5 Turkey - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ billion)
  • Data Tables on Market opportunity by geography ($ billion)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Increase in popularity of craft segment
  • Rise in popularity of social drinking venues
  • Increase in marketing and promotional activities
• 13.2 Market challenges
  • Threat from counterfeit products
  • Competition from other beverages
  • High taxation rates of alcoholic beverages
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Surge in consumption of alcoholic beverages globally
  • Increasing online sales of alcoholic beverages
  • New packaging formats

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Anheuser-Busch Companies
  • Anheuser-Busch Companies - Overview
  • Anheuser-Busch Companies - Business segments
  • Anheuser-Busch Companies - Key offerings
  • Anheuser-Busch Companies - Segment focus
  • SWOT
• 15.5 Asahi Group Holdings Ltd.
  • Asahi Group Holdings Ltd. - Overview
  • Asahi Group Holdings Ltd. - Business segments
  • Asahi Group Holdings Ltd. - Key news
  • Asahi Group Holdings Ltd. - Key offerings
  • Asahi Group Holdings Ltd. - Segment focus
  • SWOT
• 15.6 Bells Brewery Inc.
  • Bells Brewery Inc. - Overview
  • Bells Brewery Inc. - Product / Service
  • Bells Brewery Inc. - Key offerings
  • SWOT
• 15.7 Campari Group
  • Campari Group - Overview
  • Campari Group - Business segments
  • Campari Group - Key offerings
  • Campari Group - Segment focus
  • SWOT
• 15.8 Carlsberg Breweries AS
  • Carlsberg Breweries AS - Overview
  • Carlsberg Breweries AS - Business segments
  • Carlsberg Breweries AS - Key news
  • Carlsberg Breweries AS - Key offerings
  • Carlsberg Breweries AS - Segment focus
  • SWOT
• 15.9 Constellation Brands Inc.
  • Constellation Brands Inc. - Overview
  • Constellation Brands Inc. - Business segments
  • Constellation Brands Inc. - Key offerings
  • Constellation Brands Inc. - Segment focus
  • SWOT
• 15.10 Deschutes Brewery
  • Deschutes Brewery - Overview
  • Deschutes Brewery - Product / Service
  • Deschutes Brewery - Key offerings
  • SWOT
• 15.11 Diageo PLC
  • Diageo PLC - Overview
  • Diageo PLC - Business segments
  • Diageo PLC - Key news
  • Diageo PLC - Key offerings
  • Diageo PLC - Segment focus
  • SWOT
• 15.12 Heineken NV
  • Heineken NV - Overview
  • Heineken NV - Business segments
  • Heineken NV - Key offerings
  • Heineken NV - Segment focus
  • SWOT
• 15.13 Kirin Holdings Co. Ltd.
  • Kirin Holdings Co. Ltd. - Overview
  • Kirin Holdings Co. Ltd. - Business segments
  • Kirin Holdings Co. Ltd. - Key offerings
  • Kirin Holdings Co. Ltd. - Segment focus
  • SWOT
• 15.14 Medusa Brewing Co
  • Medusa Brewing Co - Overview
  • Medusa Brewing Co - Product / Service
  • Medusa Brewing Co - Key offerings
  • SWOT
• 15.15 Molson Coors Beverage Co.
  • Molson Coors Beverage Co. - Overview
  • Molson Coors Beverage Co. - Business segments
  • Molson Coors Beverage Co. - Key news
  • Molson Coors Beverage Co. - Key offerings
  • Molson Coors Beverage Co. - Segment focus
  • SWOT
• 15.16 New Belgium Brewing Co. Inc.
  • New Belgium Brewing Co. Inc. - Overview
  • New Belgium Brewing Co. Inc. - Product / Service
  • New Belgium Brewing Co. Inc. - Key offerings
  • SWOT
• 15.17 Stone Brewing Co. LLC
  • Stone Brewing Co. LLC - Overview
  • Stone Brewing Co. LLC - Product / Service
  • Stone Brewing Co. LLC - Key offerings
  • SWOT
• 15.18 Suntory Beverage and Food Ltd.
  • Suntory Beverage and Food Ltd. - Overview
  • Suntory Beverage and Food Ltd. - Business segments
  • Suntory Beverage and Food Ltd. - Key news
  • Suntory Beverage and Food Ltd. - Key offerings
  • Suntory Beverage and Food Ltd. - Segment focus
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations