IT 워크플로우 자동화 플랫폼(비ITSM) 시장(2026-2030년)

The global it workflow automation platforms (non-itsm) market is forecasted to grow by USD 15758.3 mn during 2025-2030, accelerating at a CAGR of 13.7% during the forecast period. The report on the global it workflow automation platforms (non-itsm) market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by escalating complexity of multi-cloud and hybrid infrastructure environments, critical requirement for automated security remediation and regulatory compliance, strategic integration of AI and ml in technical orchestration.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global it workflow automation platforms (non-itsm) market is segmented as below:

By Component

• Solutions
• Services

By Deployment

• Cloud based
• On premises

By End-User

• BFSI
• Healthcare
• Retail and e-commerce
• Manufacturing
• Others

Geography

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • The Netherlands
  • Spain
• APAC
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
• Middle East and Africa
  • UAE
  • South Africa
  • Turkey
• South America
  • Brazil
  • Argentina
  • Colombia
• Rest of World (ROW)

This study identifies the convergence of generative artificial intelligence and autonomous orchestration as one of the prime reasons driving the global it workflow automation platforms (non-itsm) market growth during the next few years. Also, proliferation of platform engineering and internal developer portals and expansion of edge-native workflow automation and decentralized management will lead to sizable demand in the market.

The report on the global it workflow automation platforms (non-itsm) market covers the following areas:

• Global it workflow automation platforms (non-itsm) market sizing
• Global it workflow automation platforms (non-itsm) market forecast
• Global it workflow automation platforms (non-itsm) market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global it workflow automation platforms (non-itsm) market vendors that include airSlate Inc., Appian Corp., Atlassian Corp., BMC Software Inc., Boomi LP, Celonis SE, IBM Corp., Kissflow Inc., Microsoft Corp., MuleSoft, Nintex Global Ltd., Oracle Corp., PagerDuty Inc., Pipefy Inc., SAP SE, ServiceNow Inc., UiPath Inc., Workato Inc., Zapier Inc., Zoho Corp. Pvt. Ltd.. Also, the global it workflow automation platforms (non-itsm) market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Component
  • Executive Summary - Chart on Market Segmentation by Deployment
  • Executive Summary - Chart on Market Segmentation by End-user
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global IT Workflow Automation Platforms (Non-ITSM) Market 2020 - 2024
  • Historic Market Size - Data Table on Global IT Workflow Automation Platforms (Non-ITSM) Market 2020 - 2024 ($ million)
• 5.2 Component segment analysis 2020 - 2024
  • Historic Market Size - Component Segment 2020 - 2024 ($ million)
• 5.3 Deployment segment analysis 2020 - 2024
  • Historic Market Size - Deployment Segment 2020 - 2024 ($ million)
• 5.4 End-user segment analysis 2020 - 2024
  • Historic Market Size - End-user Segment 2020 - 2024 ($ million)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 The AI impact on Global IT Workflow Automation Platforms (Non-ITSM) Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Component

• 8.1 Market segments
• 8.2 Comparison by Component
• 8.3 Solutions - Market size and forecast 2025-2030
• 8.4 Services - Market size and forecast 2025-2030
• 8.5 Market opportunity by Component
  • Market opportunity by Component ($ million)

9 Market Segmentation by Deployment

• 9.1 Market segments
• 9.2 Comparison by Deployment
• 9.3 Cloud based - Market size and forecast 2025-2030
• 9.4 On premises - Market size and forecast 2025-2030
• 9.5 Market opportunity by Deployment
  • Market opportunity by Deployment ($ million)

10 Market Segmentation by End-user

• 10.1 Market segments
• 10.2 Comparison by End-user
• 10.3 BFSI - Market size and forecast 2025-2030
• 10.4 Healthcare - Market size and forecast 2025-2030
• 10.5 Retail and e-commerce - Market size and forecast 2025-2030
• 10.6 Manufacturing - Market size and forecast 2025-2030
• 10.7 Others - Market size and forecast 2025-2030
• 10.8 Market opportunity by End-user
  • Market opportunity by End-user ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 North America - Market size and forecast 2025-2030
  • 12.3.1 US - Market size and forecast 2025-2030
  • 12.3.2 Canada - Market size and forecast 2025-2030
  • 12.3.3 Mexico - Market size and forecast 2025-2030
• 12.4 Europe - Market size and forecast 2025-2030
  • 12.4.1 Germany - Market size and forecast 2025-2030
  • 12.4.2 UK - Market size and forecast 2025-2030
  • 12.4.3 France - Market size and forecast 2025-2030
  • 12.4.4 Italy - Market size and forecast 2025-2030
  • 12.4.5 The Netherlands - Market size and forecast 2025-2030
  • 12.4.6 Spain - Market size and forecast 2025-2030
• 12.5 APAC - Market size and forecast 2025-2030
  • 12.5.1 China - Market size and forecast 2025-2030
  • 12.5.2 Japan - Market size and forecast 2025-2030
  • 12.5.3 India - Market size and forecast 2025-2030
  • 12.5.4 South Korea - Market size and forecast 2025-2030
  • 12.5.5 Australia - Market size and forecast 2025-2030
  • 12.5.6 Indonesia - Market size and forecast 2025-2030
• 12.6 Middle East and Africa - Market size and forecast 2025-2030
  • 12.6.1 Saudi Arabia - Market size and forecast 2025-2030
  • 12.6.2 UAE - Market size and forecast 2025-2030
  • 12.6.3 South Africa - Market size and forecast 2025-2030
  • 12.6.4 Israel - Market size and forecast 2025-2030
  • 12.6.5 Turkey - Market size and forecast 2025-2030
• 12.7 South America - Market size and forecast 2025-2030
  • 12.7.1 Brazil - Market size and forecast 2025-2030
  • 12.7.2 Argentina - Market size and forecast 2025-2030
  • 12.7.3 Colombia - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Escalating complexity of multi-cloud and hybrid infrastructure environments
  • Critical requirement for automated security remediation and regulatory compliance
  • Strategic integration of AI and ML in technical orchestration
• 13.2 Market challenges
  • High complexity and integration barriers with legacy infrastructures
  • Critical scarcity of specialized technical expertise and widening skills gap
  • Significant governance risks and proliferation of automated errors at scale
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Convergence of generative artificial intelligence and autonomous orchestration
  • Proliferation of platform engineering and internal developer portals
  • Expansion of edge-native workflow automation and decentralized management

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Appian Corp.
  • Appian Corp. - Overview
  • Appian Corp. - Product / Service
  • Appian Corp. - Key offerings
  • SWOT
• 15.5 Atlassian Corp.
  • Atlassian Corp. - Overview
  • Atlassian Corp. - Product / Service
  • Atlassian Corp. - Key news
  • Atlassian Corp. - Key offerings
  • SWOT
• 15.6 BMC Software Inc.
  • BMC Software Inc. - Overview
  • BMC Software Inc. - Product / Service
  • BMC Software Inc. - Key offerings
  • SWOT
• 15.7 Boomi LP
  • Boomi LP - Overview
  • Boomi LP - Product / Service
  • Boomi LP - Key offerings
  • SWOT
• 15.8 Celonis SE
  • Celonis SE - Overview
  • Celonis SE - Product / Service
  • Celonis SE - Key offerings
  • SWOT
• 15.9 IBM Corp.
  • IBM Corp. - Overview
  • IBM Corp. - Business segments
  • IBM Corp. - Key news
  • IBM Corp. - Key offerings
  • IBM Corp. - Segment focus
  • SWOT
• 15.10 Kissflow Inc.
  • Kissflow Inc. - Overview
  • Kissflow Inc. - Product / Service
  • Kissflow Inc. - Key offerings
  • SWOT
• 15.11 Microsoft Corp.
  • Microsoft Corp. - Overview
  • Microsoft Corp. - Business segments
  • Microsoft Corp. - Key news
  • Microsoft Corp. - Key offerings
  • Microsoft Corp. - Segment focus
  • SWOT
• 15.12 Oracle Corp.
  • Oracle Corp. - Overview
  • Oracle Corp. - Business segments
  • Oracle Corp. - Key news
  • Oracle Corp. - Key offerings
  • Oracle Corp. - Segment focus
  • SWOT
• 15.13 PagerDuty Inc.
  • PagerDuty Inc. - Overview
  • PagerDuty Inc. - Product / Service
  • PagerDuty Inc. - Key offerings
  • SWOT
• 15.14 Pipefy Inc.
  • Pipefy Inc. - Overview
  • Pipefy Inc. - Product / Service
  • Pipefy Inc. - Key offerings
  • SWOT
• 15.15 SAP SE
  • SAP SE - Overview
  • SAP SE - Business segments
  • SAP SE - Key news
  • SAP SE - Key offerings
  • SAP SE - Segment focus
  • SWOT
• 15.16 UiPath Inc.
  • UiPath Inc. - Overview
  • UiPath Inc. - Product / Service
  • UiPath Inc. - Key news
  • UiPath Inc. - Key offerings
  • SWOT
• 15.17 Zapier Inc.
  • Zapier Inc. - Overview
  • Zapier Inc. - Product / Service
  • Zapier Inc. - Key offerings
  • SWOT
• 15.18 Zoho Corp. Pvt. Ltd.
  • Zoho Corp. Pvt. Ltd. - Overview
  • Zoho Corp. Pvt. Ltd. - Product / Service
  • Zoho Corp. Pvt. Ltd. - Key news
  • Zoho Corp. Pvt. Ltd. - Key offerings
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations