건강 및 웰니스 식품 시장(2026-2030년)

The global health and wellness food market is forecasted to grow by USD 697.1 bn during 2025-2030, accelerating at a CAGR of 10.0% during the forecast period. The report on the global health and wellness food market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by heightened consumer health consciousness and proactive wellness management, escalating incidence of chronic diseases and food intolerances, growing preference for clean label products and supply chain transparency.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global health and wellness food market is segmented as below:

By Product

• Naturally health food
• Functional food
• BFY food
• Organic food
• Food intolerance products

By Distribution Channel

• Offline
• Online

By Source

• Plant-based ingredients
• Animal-based ingredients

Geography

• North America
  • US
  • Canada
  • Mexico
• APAC
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • The Netherlands
• Middle East and Africa
  • UAE
  • South Africa
  • Turkey
  • Egypt
• South America
  • Brazil
  • Argentina
  • Colombia
• Rest of World (ROW)

This study identifies the ascent of personalized nutrition and dietary customization as one of the prime reasons driving the global health and wellness food market growth during the next few years. Also, mainstream proliferation of plant-centric diets and centrality of gut health and microbiome will lead to sizable demand in the market.

The report on the global health and wellness food market covers the following areas:

• Global health and wellness food market sizing
• Global health and wellness food market forecast
• Global health and wellness food market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global health and wellness food market vendors that include Abbott Laboratories, AGT Food and Ingredients Inc., Ajinomoto Co. Inc., Arla Foods amba, Chobani Global Holdings LLC, Danone S.A., ECOTONE, Flora Food Group B.V., General Mills Inc., Glanbia plc, Herbalife International, Kellanova, Nestle SA, Post Holdings Inc., Royal Friesland Campina NV, SunOpta Inc., The Hain Celestial Group, The Kraft Heinz Co., The Simply Good Foods Co., Yakult Honsha Co. Ltd.. Also, the global health and wellness food market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Product
  • Executive Summary - Chart on Market Segmentation by Distribution Channel
  • Executive Summary - Chart on Market Segmentation by Source
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Health And Wellness Food Market 2020 - 2024
  • Historic Market Size - Data Table on Global Health And Wellness Food Market 2020 - 2024 ($ billion)
• 5.2 Product segment analysis 2020 - 2024
  • Historic Market Size - Product Segment 2020 - 2024 ($ billion)
• 5.3 Distribution Channel segment analysis 2020 - 2024
  • Historic Market Size - Distribution Channel Segment 2020 - 2024 ($ billion)
• 5.4 Source segment analysis 2020 - 2024
  • Historic Market Size - Source Segment 2020 - 2024 ($ billion)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ billion)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ billion)

6 Qualitative Analysis

• 6.1 Impact of AI in the Global Health and Wellness Food Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Product

• 8.1 Market segments
• 8.2 Comparison by Product
• 8.3 Naturally health food - Market size and forecast 2025-2030
• 8.4 Functional food - Market size and forecast 2025-2030
• 8.5 BFY food - Market size and forecast 2025-2030
• 8.6 Organic food - Market size and forecast 2025-2030
• 8.7 Food intolerance products - Market size and forecast 2025-2030
• 8.8 Market opportunity by Product
  • Market opportunity by Product ($ billion)

9 Market Segmentation by Distribution Channel

• 9.1 Market segments
• 9.2 Comparison by Distribution Channel
• 9.3 Offline - Market size and forecast 2025-2030
• 9.4 Online - Market size and forecast 2025-2030
• 9.5 Market opportunity by Distribution Channel
  • Market opportunity by Distribution Channel ($ billion)

10 Market Segmentation by Source

• 10.1 Market segments
• 10.2 Comparison by Source
• 10.3 Plant-based ingredients - Market size and forecast 2025-2030
• 10.4 Animal-based ingredients - Market size and forecast 2025-2030
• 10.5 Market opportunity by Source
  • Market opportunity by Source ($ billion)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 North America - Market size and forecast 2025-2030
  • 12.3.1 US - Market size and forecast 2025-2030
  • 12.3.2 Canada - Market size and forecast 2025-2030
  • 12.3.3 Mexico - Market size and forecast 2025-2030
• 12.4 APAC - Market size and forecast 2025-2030
  • 12.4.1 China - Market size and forecast 2025-2030
  • 12.4.2 Japan - Market size and forecast 2025-2030
  • 12.4.3 India - Market size and forecast 2025-2030
  • 12.4.4 South Korea - Market size and forecast 2025-2030
  • 12.4.5 Australia - Market size and forecast 2025-2030
  • 12.4.6 Indonesia - Market size and forecast 2025-2030
• 12.5 Europe - Market size and forecast 2025-2030
  • 12.5.1 Germany - Market size and forecast 2025-2030
  • 12.5.2 UK - Market size and forecast 2025-2030
  • 12.5.3 France - Market size and forecast 2025-2030
  • 12.5.4 Italy - Market size and forecast 2025-2030
  • 12.5.5 Spain - Market size and forecast 2025-2030
  • 12.5.6 The Netherlands - Market size and forecast 2025-2030
• 12.6 Middle East and Africa - Market size and forecast 2025-2030
  • 12.6.1 Saudi Arabia - Market size and forecast 2025-2030
  • 12.6.2 UAE - Market size and forecast 2025-2030
  • 12.6.3 South Africa - Market size and forecast 2025-2030
  • 12.6.4 Turkey - Market size and forecast 2025-2030
  • 12.6.5 Egypt - Market size and forecast 2025-2030
• 12.7 South America - Market size and forecast 2025-2030
  • 12.7.1 Brazil - Market size and forecast 2025-2030
  • 12.7.2 Argentina - Market size and forecast 2025-2030
  • 12.7.3 Colombia - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ billion)
  • Data Tables on Market opportunity by geography ($ billion)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Heightened consumer health consciousness and proactive wellness management
  • Escalating incidence of chronic diseases and food intolerances
  • Growing preference for clean label products and supply chain transparency
• 13.2 Market challenges
  • Premium pricing structures and economic pressures
  • Navigating fragmented and evolving regulatory environment
  • Overcoming consumer skepticism and proliferation of misinformation
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Ascent of personalized nutrition and dietary customization
  • Mainstream proliferation of plant-centric diets
  • Centrality of gut health and microbiome

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Abbott Laboratories
  • Abbott Laboratories - Overview
  • Abbott Laboratories - Business segments
  • Abbott Laboratories - Key news
  • Abbott Laboratories - Key offerings
  • Abbott Laboratories - Segment focus
  • SWOT
• 15.5 AGT Food and Ingredients Inc.
  • AGT Food and Ingredients Inc. - Overview
  • AGT Food and Ingredients Inc. - Product / Service
  • AGT Food and Ingredients Inc. - Key offerings
  • SWOT
• 15.6 Ajinomoto Co. Inc.
  • Ajinomoto Co. Inc. - Overview
  • Ajinomoto Co. Inc. - Business segments
  • Ajinomoto Co. Inc. - Key news
  • Ajinomoto Co. Inc. - Key offerings
  • Ajinomoto Co. Inc. - Segment focus
  • SWOT
• 15.7 Chobani Global Holdings LLC
  • Chobani Global Holdings LLC - Overview
  • Chobani Global Holdings LLC - Product / Service
  • Chobani Global Holdings LLC - Key offerings
  • SWOT
• 15.8 Danone S.A.
  • Danone S.A. - Overview
  • Danone S.A. - Business segments
  • Danone S.A. - Key news
  • Danone S.A. - Key offerings
  • Danone S.A. - Segment focus
  • SWOT
• 15.9 Flora Food Group B.V.
  • Flora Food Group B.V. - Overview
  • Flora Food Group B.V. - Product / Service
  • Flora Food Group B.V. - Key offerings
  • SWOT
• 15.10 General Mills Inc.
  • General Mills Inc. - Overview
  • General Mills Inc. - Business segments
  • General Mills Inc. - Key news
  • General Mills Inc. - Key offerings
  • General Mills Inc. - Segment focus
  • SWOT
• 15.11 Herbalife International
  • Herbalife International - Overview
  • Herbalife International - Product / Service
  • Herbalife International - Key news
  • Herbalife International - Key offerings
  • SWOT
• 15.12 Nestle SA
  • Nestle SA - Overview
  • Nestle SA - Business segments
  • Nestle SA - Key news
  • Nestle SA - Key offerings
  • Nestle SA - Segment focus
  • SWOT
• 15.13 Post Holdings Inc.
  • Post Holdings Inc. - Overview
  • Post Holdings Inc. - Business segments
  • Post Holdings Inc. - Key offerings
  • Post Holdings Inc. - Segment focus
  • SWOT
• 15.14 SunOpta Inc.
  • SunOpta Inc. - Overview
  • SunOpta Inc. - Business segments
  • SunOpta Inc. - Key news
  • SunOpta Inc. - Key offerings
  • SunOpta Inc. - Segment focus
  • SWOT
• 15.15 The Hain Celestial Group
  • The Hain Celestial Group - Overview
  • The Hain Celestial Group - Business segments
  • The Hain Celestial Group - Key news
  • The Hain Celestial Group - Key offerings
  • The Hain Celestial Group - Segment focus
  • SWOT
• 15.16 The Kraft Heinz Co.
  • The Kraft Heinz Co. - Overview
  • The Kraft Heinz Co. - Business segments
  • The Kraft Heinz Co. - Key news
  • The Kraft Heinz Co. - Key offerings
  • The Kraft Heinz Co. - Segment focus
  • SWOT
• 15.17 The Simply Good Foods Co.
  • The Simply Good Foods Co. - Overview
  • The Simply Good Foods Co. - Product / Service
  • The Simply Good Foods Co. - Key offerings
  • SWOT
• 15.18 Yakult Honsha Co. Ltd.
  • Yakult Honsha Co. Ltd. - Overview
  • Yakult Honsha Co. Ltd. - Business segments
  • Yakult Honsha Co. Ltd. - Key offerings
  • Yakult Honsha Co. Ltd. - Segment focus
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations