음악 스트리밍 시장(2026-2030년)

The global music streaming market is forecasted to grow by USD 72793.1 mn during 2025-2030, accelerating at a CAGR of 21.3% during the forecast period. The report on the global music streaming market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing preference for music streaming services, rising internet and smartphone penetration, increase in mobile ads driving revenue for music streaming apps.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global music streaming market is segmented as below:

By Type

• Free
• Paid

By End-User

• Individual users
• Commercial users

By Platform

• Apps
• Browsers

Geography

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • The Netherlands
• APAC
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Indonesia
• South America
  • Brazil
  • Argentina
  • Chile
• Middle East and Africa
  • Turkey
  • UAE
  • South Africa
• Rest of World (ROW)

This study identifies the increasing preference for music streaming services as one of the prime reasons driving the global music streaming market growth during the next few years. Also, rising internet and smartphone penetration and ai-driven personalization reshaping listener experiences will lead to sizable demand in the market.

The report on the global music streaming market covers the following areas:

• Global music streaming market sizing
• Global music streaming market forecast
• Global music streaming market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global music streaming market vendors that include Amazon.com Inc., Anghami, Apple Inc., Audiomack, Boomplay, Deezer SA, Entertainment Network India Ltd, Google LLC, JioSaavn, KKBOX, Mixcloud Ltd., NetEase Inc., Pandora Media Inc., Rakuten Group Inc., SoundCloud Global Ltd. and Co., Spotify Technology SA, Tencent Music Entertainment, TIDAL Music AS, XANDRIE SA, Yandex NV. Also, the global music streaming market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Market Segmentation by End-user
  • Executive Summary - Chart on Market Segmentation by Platform
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Music Streaming Market 2020 - 2024
  • Historic Market Size - Data Table on Global Music Streaming Market 2020 - 2024 ($ million)
• 5.2 Type segment analysis 2020 - 2024
  • Historic Market Size - Type Segment 2020 - 2024 ($ million)
• 5.3 End-user segment analysis 2020 - 2024
  • Historic Market Size - End-user Segment 2020 - 2024 ($ million)
• 5.4 Platform segment analysis 2020 - 2024
  • Historic Market Size - Platform Segment 2020 - 2024 ($ million)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 AI Impact on Global Music Streaming Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Type

• 8.1 Market segments
• 8.2 Comparison by Type
• 8.3 Free - Market size and forecast 2025-2030
• 8.4 Paid - Market size and forecast 2025-2030
• 8.5 Market opportunity by Type
  • Market opportunity by Type ($ million)

9 Market Segmentation by End-user

• 9.1 Market segments
• 9.2 Comparison by End-user
• 9.3 Individual users - Market size and forecast 2025-2030
• 9.4 Commercial users - Market size and forecast 2025-2030
• 9.5 Market opportunity by End-user
  • Market opportunity by End-user ($ million)

10 Market Segmentation by Platform

• 10.1 Market segments
• 10.2 Comparison by Platform
• 10.3 Apps - Market size and forecast 2025-2030
• 10.4 Browsers - Market size and forecast 2025-2030
• 10.5 Market opportunity by Platform
  • Market opportunity by Platform ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 North America - Market size and forecast 2025-2030
  • 12.3.1 US - Market size and forecast 2025-2030
  • 12.3.2 Canada - Market size and forecast 2025-2030
  • 12.3.3 Mexico - Market size and forecast 2025-2030
• 12.4 Europe - Market size and forecast 2025-2030
  • 12.4.1 Germany - Market size and forecast 2025-2030
  • 12.4.2 UK - Market size and forecast 2025-2030
  • 12.4.3 France - Market size and forecast 2025-2030
  • 12.4.4 Italy - Market size and forecast 2025-2030
  • 12.4.5 Spain - Market size and forecast 2025-2030
  • 12.4.6 The Netherlands - Market size and forecast 2025-2030
• 12.5 APAC - Market size and forecast 2025-2030
  • 12.5.1 China - Market size and forecast 2025-2030
  • 12.5.2 India - Market size and forecast 2025-2030
  • 12.5.3 Japan - Market size and forecast 2025-2030
  • 12.5.4 South Korea - Market size and forecast 2025-2030
  • 12.5.5 Australia - Market size and forecast 2025-2030
  • 12.5.6 Indonesia - Market size and forecast 2025-2030
• 12.6 South America - Market size and forecast 2025-2030
  • 12.6.1 Brazil - Market size and forecast 2025-2030
  • 12.6.2 Argentina - Market size and forecast 2025-2030
  • 12.6.3 Chile - Market size and forecast 2025-2030
• 12.7 Middle East and Africa - Market size and forecast 2025-2030
  • 12.7.1 Saudi Arabia - Market size and forecast 2025-2030
  • 12.7.2 Turkey - Market size and forecast 2025-2030
  • 12.7.3 UAE - Market size and forecast 2025-2030
  • 12.7.4 South Africa - Market size and forecast 2025-2030
  • 12.7.5 Israel - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Increasing preference for music streaming services
  • Rising Internet and smartphone penetration
  • Increase in mobile ads driving revenue for music streaming apps
• 13.2 Market challenges
  • Rising licensing fees squeezing platform margins
  • Stricter copyright rules increasing compliance costs
  • Illegal downloads and piracy
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Increasing preference for music streaming services
  • Rising Internet and smartphone penetration
  • AI-driven personalization reshaping listener experiences

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Amazon.com Inc.
  • Amazon.com Inc. - Overview
  • Amazon.com Inc. - Business segments
  • Amazon.com Inc. - Key news
  • Amazon.com Inc. - Key offerings
  • Amazon.com Inc. - Segment focus
  • SWOT
• 15.5 Anghami
  • Anghami - Overview
  • Anghami - Product / Service
  • Anghami - Key offerings
  • SWOT
• 15.6 Apple Inc.
  • Apple Inc. - Overview
  • Apple Inc. - Business segments
  • Apple Inc. - Key news
  • Apple Inc. - Key offerings
  • Apple Inc. - Segment focus
  • SWOT
• 15.7 Audiomack
  • Audiomack - Overview
  • Audiomack - Product / Service
  • Audiomack - Key offerings
  • SWOT
• 15.8 Deezer SA
  • Deezer SA - Overview
  • Deezer SA - Product / Service
  • Deezer SA - Key news
  • Deezer SA - Key offerings
  • SWOT
• 15.9 Entertainment Network India Ltd
  • Entertainment Network India Ltd - Overview
  • Entertainment Network India Ltd - Product / Service
  • Entertainment Network India Ltd - Key offerings
  • SWOT
• 15.10 Google LLC
  • Google LLC - Overview
  • Google LLC - Product / Service
  • Google LLC - Key offerings
  • SWOT
• 15.11 KKBOX
  • KKBOX - Overview
  • KKBOX - Product / Service
  • KKBOX - Key offerings
  • SWOT
• 15.12 NetEase Inc.
  • NetEase Inc. - Overview
  • NetEase Inc. - Business segments
  • NetEase Inc. - Key offerings
  • NetEase Inc. - Segment focus
  • SWOT
• 15.13 Pandora Media Inc.
  • Pandora Media Inc. - Overview
  • Pandora Media Inc. - Product / Service
  • Pandora Media Inc. - Key offerings
  • SWOT
• 15.14 SoundCloud Global Ltd. and Co.
  • SoundCloud Global Ltd. and Co. - Overview
  • SoundCloud Global Ltd. and Co. - Product / Service
  • SoundCloud Global Ltd. and Co. - Key offerings
  • SWOT
• 15.15 Spotify Technology SA
  • Spotify Technology SA - Overview
  • Spotify Technology SA - Business segments
  • Spotify Technology SA - Key offerings
  • Spotify Technology SA - Segment focus
  • SWOT
• 15.16 Tencent Music Entertainment
  • Tencent Music Entertainment - Overview
  • Tencent Music Entertainment - Product / Service
  • Tencent Music Entertainment - Key news
  • Tencent Music Entertainment - Key offerings
  • SWOT
• 15.17 XANDRIE SA
  • XANDRIE SA - Overview
  • XANDRIE SA - Product / Service
  • XANDRIE SA - Key offerings
  • SWOT
• 15.18 Yandex NV
  • Yandex NV - Overview
  • Yandex NV - Product / Service
  • Yandex NV - Key offerings
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations