라이선스 스포츠 상품 시장(2026-2030년)

The global licensed sports merchandise market is forecasted to grow by USD 8752.1 mn during 2025-2030, accelerating at a CAGR of 4.8% during the forecast period. The report on the global licensed sports merchandise market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by design and material innovations leading to product premiumization, high influence of celebrity endorsements on customer purchase decisions, increased awareness of fitness activities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global licensed sports merchandise market is segmented as below:

By Distribution Channel

• Offline
• Online

By End-User

• Men
• Women
• Children

By Type

• Apparel
• Footwear
• Accessories
• Sports equipment
• Others

Geography

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • The Netherlands
• APAC
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Indonesia
• South America
  • Brazil
  • Argentina
  • Chile
• Middle East and Africa
  • UAE
  • South Africa
  • Turkey
• Rest of World (ROW)

This study identifies the increasing popularity of athleisure as one of the prime reasons driving the global licensed sports merchandise market growth during the next few years. Also, customization of sports merchandise and expansion of distribution network will lead to sizable demand in the market.

The report on the global licensed sports merchandise market covers the following areas:

• Global licensed sports merchandise market sizing
• Global licensed sports merchandise market forecast
• Global licensed sports merchandise market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global licensed sports merchandise market vendors that include 47 Brand LLC, Adidas AG, ANTA Sports Products Ltd., Boardriders Inc., Columbia Sportswear Co., Fanatics Inc., Forever Collectibles, G III Apparel Group Ltd., Hanesbrands Inc., Logo Brands Inc., New Era Cap LLC, Nike Inc., Outerstuff LLC, Prada SpA, PUMA SE, Ralph Lauren Corp., Rawlings Sporting Goods Co., Thornico AS, Under Armour Inc., VF Corp.. Also, the global licensed sports merchandise market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Distribution Channel
  • Executive Summary - Chart on Market Segmentation by End-user
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Licensed Sports Merchandise Market 2020 - 2024
  • Historic Market Size - Data Table on Global Licensed Sports Merchandise Market 2020 - 2024 ($ million)
• 5.2 Distribution Channel segment analysis 2020 - 2024
  • Historic Market Size - Distribution Channel Segment 2020 - 2024 ($ million)
• 5.3 End-user segment analysis 2020 - 2024
  • Historic Market Size - End-user Segment 2020 - 2024 ($ million)
• 5.4 Type segment analysis 2020 - 2024
  • Historic Market Size - Type Segment 2020 - 2024 ($ million)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 The AI Impact On Global Licensed Sports Merchandise Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Distribution Channel

• 8.1 Market segments
• 8.2 Comparison by Distribution Channel
• 8.3 Offline - Market size and forecast 2025-2030
• 8.4 Online - Market size and forecast 2025-2030
• 8.5 Market opportunity by Distribution Channel
  • Market opportunity by Distribution Channel ($ million)

9 Market Segmentation by End-user

• 9.1 Market segments
• 9.2 Comparison by End-user
• 9.3 Men - Market size and forecast 2025-2030
• 9.4 Women - Market size and forecast 2025-2030
• 9.5 Children - Market size and forecast 2025-2030
• 9.6 Market opportunity by End-user
  • Market opportunity by End-user ($ million)

10 Market Segmentation by Type

• 10.1 Market segments
• 10.2 Comparison by Type
• 10.3 Apparel - Market size and forecast 2025-2030
• 10.4 Footwear - Market size and forecast 2025-2030
• 10.5 Accessories - Market size and forecast 2025-2030
• 10.6 Sports equipment - Market size and forecast 2025-2030
• 10.7 Others - Market size and forecast 2025-2030
• 10.8 Market opportunity by Type
  • Market opportunity by Type ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 North America - Market size and forecast 2025-2030
  • 12.3.1 US - Market size and forecast 2025-2030
  • 12.3.2 Canada - Market size and forecast 2025-2030
  • 12.3.3 Mexico - Market size and forecast 2025-2030
• 12.4 Europe - Market size and forecast 2025-2030
  • 12.4.1 Germany - Market size and forecast 2025-2030
  • 12.4.2 UK - Market size and forecast 2025-2030
  • 12.4.3 France - Market size and forecast 2025-2030
  • 12.4.4 Italy - Market size and forecast 2025-2030
  • 12.4.5 Spain - Market size and forecast 2025-2030
  • 12.4.6 The Netherlands - Market size and forecast 2025-2030
• 12.5 APAC - Market size and forecast 2025-2030
  • 12.5.1 China - Market size and forecast 2025-2030
  • 12.5.2 India - Market size and forecast 2025-2030
  • 12.5.3 Japan - Market size and forecast 2025-2030
  • 12.5.4 South Korea - Market size and forecast 2025-2030
  • 12.5.5 Australia - Market size and forecast 2025-2030
  • 12.5.6 Indonesia - Market size and forecast 2025-2030
• 12.6 South America - Market size and forecast 2025-2030
  • 12.6.1 Brazil - Market size and forecast 2025-2030
  • 12.6.2 Argentina - Market size and forecast 2025-2030
  • 12.6.3 Chile - Market size and forecast 2025-2030
• 12.7 Middle East and Africa - Market size and forecast 2025-2030
  • 12.7.1 Saudi Arabia - Market size and forecast 2025-2030
  • 12.7.2 UAE - Market size and forecast 2025-2030
  • 12.7.3 South Africa - Market size and forecast 2025-2030
  • 12.7.4 Turkey - Market size and forecast 2025-2030
  • 12.7.5 Israel - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Design and material innovations leading to product premiumization
  • High influence of celebrity endorsements on customer purchase decisions
  • Increased awareness of fitness activities
• 13.2 Market challenges
  • Increasing competition from unorganized sectors
  • Environmental impact of production of sports merchandise
  • Stringent government regulations for procurement of leather
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Increasing popularity of athleisure
  • Customization of sports merchandise
  • Expansion of distribution network

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 47 Brand LLC
  • 47 Brand LLC - Overview
  • 47 Brand LLC - Product / Service
  • 47 Brand LLC - Key offerings
  • SWOT
• 15.5 Adidas AG
  • Adidas AG - Overview
  • Adidas AG - Business segments
  • Adidas AG - Key news
  • Adidas AG - Key offerings
  • Adidas AG - Segment focus
  • SWOT
• 15.6 ANTA Sports Products Ltd.
  • ANTA Sports Products Ltd. - Overview
  • ANTA Sports Products Ltd. - Business segments
  • ANTA Sports Products Ltd. - Key news
  • ANTA Sports Products Ltd. - Key offerings
  • ANTA Sports Products Ltd. - Segment focus
  • SWOT
• 15.7 Boardriders Inc.
  • Boardriders Inc. - Overview
  • Boardriders Inc. - Product / Service
  • Boardriders Inc. - Key offerings
  • SWOT
• 15.8 Columbia Sportswear Co.
  • Columbia Sportswear Co. - Overview
  • Columbia Sportswear Co. - Business segments
  • Columbia Sportswear Co. - Key offerings
  • Columbia Sportswear Co. - Segment focus
  • SWOT
• 15.9 Fanatics Inc.
  • Fanatics Inc. - Overview
  • Fanatics Inc. - Product / Service
  • Fanatics Inc. - Key offerings
  • SWOT
• 15.10 G III Apparel Group Ltd.
  • G III Apparel Group Ltd. - Overview
  • G III Apparel Group Ltd. - Business segments
  • G III Apparel Group Ltd. - Key offerings
  • G III Apparel Group Ltd. - Segment focus
  • SWOT
• 15.11 Hanesbrands Inc.
  • Hanesbrands Inc. - Overview
  • Hanesbrands Inc. - Business segments
  • Hanesbrands Inc. - Key news
  • Hanesbrands Inc. - Key offerings
  • Hanesbrands Inc. - Segment focus
  • SWOT
• 15.12 Nike Inc.
  • Nike Inc. - Overview
  • Nike Inc. - Business segments
  • Nike Inc. - Key news
  • Nike Inc. - Key offerings
  • Nike Inc. - Segment focus
  • SWOT
• 15.13 Prada SpA
  • Prada SpA - Overview
  • Prada SpA - Business segments
  • Prada SpA - Key offerings
  • Prada SpA - Segment focus
  • SWOT
• 15.14 PUMA SE
  • PUMA SE - Overview
  • PUMA SE - Business segments
  • PUMA SE - Key news
  • PUMA SE - Key offerings
  • PUMA SE - Segment focus
  • SWOT
• 15.15 Ralph Lauren Corp.
  • Ralph Lauren Corp. - Overview
  • Ralph Lauren Corp. - Business segments
  • Ralph Lauren Corp. - Key news
  • Ralph Lauren Corp. - Key offerings
  • Ralph Lauren Corp. - Segment focus
  • SWOT
• 15.16 Rawlings Sporting Goods Co.
  • Rawlings Sporting Goods Co. - Overview
  • Rawlings Sporting Goods Co. - Product / Service
  • Rawlings Sporting Goods Co. - Key offerings
  • SWOT
• 15.17 Under Armour Inc.
  • Under Armour Inc. - Overview
  • Under Armour Inc. - Business segments
  • Under Armour Inc. - Key news
  • Under Armour Inc. - Key offerings
  • Under Armour Inc. - Segment focus
  • SWOT
• 15.18 VF Corp.
  • VF Corp. - Overview
  • VF Corp. - Business segments
  • VF Corp. - Key news
  • VF Corp. - Key offerings
  • VF Corp. - Segment focus
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations