모험관광 시장(2026-2030년)

The global adventure tourism market is forecasted to grow by USD 1039.3 bn during 2025-2030, accelerating at a CAGR of 9.4% during the forecast period. The report on the global adventure tourism market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing disposable incomes, rising number of soft adventure sports enthusiasts, government initiatives to promote tourism.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global adventure tourism market is segmented as below:

By Type

• Domestic
• International

By Source

• Indirect contribution
• Direct contribution
• Induced contribution

By Age Group

• Below 30 years
• 30 to 50 years
• Above 50 years

Geography

• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • The Netherlands
• APAC
  • China
  • Japan
  • India
  • Australia
  • Thailand
  • Indonesia
• North America
  • US
  • Canada
  • Mexico
• South America
  • Brazil
  • Argentina
  • Peru
• Middle East and Africa
  • South Africa
  • UAE
  • Egypt
• Rest of World (ROW)

This study identifies the online reviews encouraging travel industry as one of the prime reasons driving the global adventure tourism market growth during the next few years. Also, higher acceptance rates of online travel agencies and growing popularity of travel blogging/vlogging will lead to sizable demand in the market.

The report on the global adventure tourism market covers the following areas:

• Global adventure tourism market sizing
• Global adventure tourism market forecast
• Global adventure tourism market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global adventure tourism market vendors that include A and K Travel Group Ltd., Active New Zealand Ltd., BikeHike Adventures Inc., Boundless Journeys, Butterfield and Robinson Inc., Exodus Travels Ltd., Explore Worldwide Ltd., G Adventures, Geographic Expeditions Inc., Intrepid Group Pty Ltd., Kensington Tours Ltd., Mountain Travel Sobek, Much Better Adventures Ltd., Passages Exotic Expeditions Ltd, Recreational Equipment Inc., ROW Adventures, The Walt Disney Co., Trafalgar, Travelopia Group, TUI AG. Also, the global adventure tourism market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Market Segmentation by Source
  • Executive Summary - Chart on Market Segmentation by Age Group
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Adventure Tourism Market 2020 - 2024
  • Historic Market Size - Data Table on Global Adventure Tourism Market 2020 - 2024 ($ billion)
• 5.2 Type segment analysis 2020 - 2024
  • Historic Market Size - Type Segment 2020 - 2024 ($ billion)
• 5.3 Source segment analysis 2020 - 2024
  • Historic Market Size - Source Segment 2020 - 2024 ($ billion)
• 5.4 Age Group segment analysis 2020 - 2024
  • Historic Market Size - Age Group Segment 2020 - 2024 ($ billion)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ billion)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ billion)

6 Qualitative Analysis

• 6.1 Impact of AI on the Global Adventure Tourism Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Type

• 8.1 Market segments
• 8.2 Comparison by Type
• 8.3 Domestic - Market size and forecast 2025-2030
• 8.4 International - Market size and forecast 2025-2030
• 8.5 Market opportunity by Type
  • Market opportunity by Type ($ billion)

9 Market Segmentation by Source

• 9.1 Market segments
• 9.2 Comparison by Source
• 9.3 Indirect contribution - Market size and forecast 2025-2030
• 9.4 Direct contribution - Market size and forecast 2025-2030
• 9.5 Induced contribution - Market size and forecast 2025-2030
• 9.6 Market opportunity by Source
  • Market opportunity by Source ($ billion)

10 Market Segmentation by Age Group

• 10.1 Market segments
• 10.2 Comparison by Age Group
• 10.3 Below 30 years - Market size and forecast 2025-2030
• 10.4 30 to 50 years - Market size and forecast 2025-2030
• 10.5 Above 50 years - Market size and forecast 2025-2030
• 10.6 Market opportunity by Age Group
  • Market opportunity by Age Group ($ billion)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 Europe - Market size and forecast 2025-2030
  • 12.3.1 UK - Market size and forecast 2025-2030
  • 12.3.2 Germany - Market size and forecast 2025-2030
  • 12.3.3 France - Market size and forecast 2025-2030
  • 12.3.4 Italy - Market size and forecast 2025-2030
  • 12.3.5 Spain - Market size and forecast 2025-2030
  • 12.3.6 The Netherlands - Market size and forecast 2025-2030
• 12.4 APAC - Market size and forecast 2025-2030
  • 12.4.1 China - Market size and forecast 2025-2030
  • 12.4.2 Japan - Market size and forecast 2025-2030
  • 12.4.3 India - Market size and forecast 2025-2030
  • 12.4.4 Australia - Market size and forecast 2025-2030
  • 12.4.5 Thailand - Market size and forecast 2025-2030
  • 12.4.6 Indonesia - Market size and forecast 2025-2030
• 12.5 North America - Market size and forecast 2025-2030
  • 12.5.1 US - Market size and forecast 2025-2030
  • 12.5.2 Canada - Market size and forecast 2025-2030
  • 12.5.3 Mexico - Market size and forecast 2025-2030
• 12.6 South America - Market size and forecast 2025-2030
  • 12.6.1 Brazil - Market size and forecast 2025-2030
  • 12.6.2 Argentina - Market size and forecast 2025-2030
  • 12.6.3 Peru - Market size and forecast 2025-2030
• 12.7 Middle East and Africa - Market size and forecast 2025-2030
  • 12.7.1 South Africa - Market size and forecast 2025-2030
  • 12.7.2 UAE - Market size and forecast 2025-2030
  • 12.7.3 Egypt - Market size and forecast 2025-2030
  • 12.7.4 Saudi Arabia - Market size and forecast 2025-2030
  • 12.7.5 Morocco - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ billion)
  • Data Tables on Market opportunity by geography ($ billion)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Increasing disposable incomes
  • Rising number of soft adventure sports enthusiasts
  • Government initiatives to promote tourism
• 13.2 Market challenges
  • Low penetration rate in developing economies
  • Risks of accidents and injuries associated with adventurous sports
  • High cost of adventure tourism
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Online reviews encouraging travel industry
  • Higher acceptance rates of online travel agencies
  • Growing popularity of travel blogging/vlogging

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 A and K Travel Group Ltd.
  • A and K Travel Group Ltd. - Overview
  • A and K Travel Group Ltd. - Product / Service
  • A and K Travel Group Ltd. - Key offerings
  • SWOT
• 15.5 BikeHike Adventures Inc.
  • BikeHike Adventures Inc. - Overview
  • BikeHike Adventures Inc. - Product / Service
  • BikeHike Adventures Inc. - Key offerings
  • SWOT
• 15.6 Boundless Journeys
  • Boundless Journeys - Overview
  • Boundless Journeys - Product / Service
  • Boundless Journeys - Key offerings
  • SWOT
• 15.7 Butterfield and Robinson Inc.
  • Butterfield and Robinson Inc. - Overview
  • Butterfield and Robinson Inc. - Product / Service
  • Butterfield and Robinson Inc. - Key news
  • Butterfield and Robinson Inc. - Key offerings
  • SWOT
• 15.8 Geographic Expeditions Inc.
  • Geographic Expeditions Inc. - Overview
  • Geographic Expeditions Inc. - Product / Service
  • Geographic Expeditions Inc. - Key offerings
  • SWOT
• 15.9 Intrepid Group Pty Ltd.
  • Intrepid Group Pty Ltd. - Overview
  • Intrepid Group Pty Ltd. - Product / Service
  • Intrepid Group Pty Ltd. - Key news
  • Intrepid Group Pty Ltd. - Key offerings
  • SWOT
• 15.10 Kensington Tours Ltd.
  • Kensington Tours Ltd. - Overview
  • Kensington Tours Ltd. - Product / Service
  • Kensington Tours Ltd. - Key offerings
  • SWOT
• 15.11 Mountain Travel Sobek
  • Mountain Travel Sobek - Overview
  • Mountain Travel Sobek - Product / Service
  • Mountain Travel Sobek - Key offerings
  • SWOT
• 15.12 Much Better Adventures Ltd.
  • Much Better Adventures Ltd. - Overview
  • Much Better Adventures Ltd. - Product / Service
  • Much Better Adventures Ltd. - Key offerings
  • SWOT
• 15.13 Passages Exotic Expeditions Ltd
  • Passages Exotic Expeditions Ltd - Overview
  • Passages Exotic Expeditions Ltd - Product / Service
  • Passages Exotic Expeditions Ltd - Key offerings
  • SWOT
• 15.14 Recreational Equipment Inc.
  • Recreational Equipment Inc. - Overview
  • Recreational Equipment Inc. - Product / Service
  • Recreational Equipment Inc. - Key offerings
  • SWOT
• 15.15 ROW Adventures
  • ROW Adventures - Overview
  • ROW Adventures - Product / Service
  • ROW Adventures - Key offerings
  • SWOT
• 15.16 The Walt Disney Co.
  • The Walt Disney Co. - Overview
  • The Walt Disney Co. - Business segments
  • The Walt Disney Co. - Key offerings
  • The Walt Disney Co. - Segment focus
  • SWOT
• 15.17 Travelopia Group
  • Travelopia Group - Overview
  • Travelopia Group - Product / Service
  • Travelopia Group - Key offerings
  • SWOT
• 15.18 TUI AG
  • TUI AG - Overview
  • TUI AG - Business segments
  • TUI AG - Key offerings
  • TUI AG - Segment focus
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations