스포츠 분석 시장(2026-2030년)

The global sports analytics market is forecasted to grow by USD 9546.9 mn during 2025-2030, accelerating at a CAGR of 27.0% during the forecast period. The report on the global sports analytics market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing investment in smart stadiums, player safety and injury reduction, global growth of sports betting.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global sports analytics market is segmented as below:

By Type

• Football
• Cricket
• Hockey
• Tennis
• Others

By Solution

• Player analysis
• Team performance analysis
• Health assessment
• Fan engagement analysis
• Others

By Component

• Software
• Services

Geography

• North America
  • US
  • Canada
  • Mexico
• APAC
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
• Europe
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • The Netherlands
• South America
  • Brazil
  • Argentina
  • Chile
• Middle East and Africa
  • UAE
  • South Africa
  • Egypt
• Rest of World (ROW)

This study identifies the computer vision in match analysis as one of the prime reasons driving the global sports analytics market growth during the next few years. Also, real time wearable sensor integration and personalized fan experience data platforms will lead to sizable demand in the market.

The report on the global sports analytics market covers the following areas:

• Global sports analytics market sizing
• Global sports analytics market forecast
• Global sports analytics market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global sports analytics market vendors that include Blinkfire Analytics Inc., Catapult Group, ChyronHego Corp., Deltatre SpA, ExlService Holdings Inc., Experfy Inc., IBM Corp., iSportsAnalysis Ltd., Oracle Corp., Qualitas Global Services B.V., Salesforce Inc., SAP SE, SAS Institute Inc., Sportcor, Sportradar Group AG, SportsSource Analytics, Stats Perform group of Co, The Nielsen Co. LLC, TruMedia Networks Inc., Zebra Technologies Corp.. Also, the global sports analytics market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Market Segmentation by Solution
  • Executive Summary - Chart on Market Segmentation by Component
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Sports Analytics Market 2020 - 2024
  • Historic Market Size - Data Table on Global Sports Analytics Market 2020 - 2024 ($ million)
• 5.2 Type segment analysis 2020 - 2024
  • Historic Market Size - Type Segment 2020 - 2024 ($ million)
• 5.3 Solution segment analysis 2020 - 2024
  • Historic Market Size - Solution Segment 2020 - 2024 ($ million)
• 5.4 Component segment analysis 2020 - 2024
  • Historic Market Size - Component Segment 2020 - 2024 ($ million)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI on Global Sports Analytics Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Type

• 8.1 Market segments
• 8.2 Comparison by Type
• 8.3 Football - Market size and forecast 2025-2030
• 8.4 Cricket - Market size and forecast 2025-2030
• 8.5 Hockey - Market size and forecast 2025-2030
• 8.6 Tennis - Market size and forecast 2025-2030
• 8.7 Others - Market size and forecast 2025-2030
• 8.8 Market opportunity by Type
  • Market opportunity by Type ($ million)

9 Market Segmentation by Solution

• 9.1 Market segments
• 9.2 Comparison by Solution
• 9.3 Player analysis - Market size and forecast 2025-2030
• 9.4 Team performance analysis - Market size and forecast 2025-2030
• 9.5 Health assessment - Market size and forecast 2025-2030
• 9.6 Fan engagement analysis - Market size and forecast 2025-2030
• 9.7 Others - Market size and forecast 2025-2030
• 9.8 Market opportunity by Solution
  • Market opportunity by Solution ($ million)

10 Market Segmentation by Component

• 10.1 Market segments
• 10.2 Comparison by Component
• 10.3 Software - Market size and forecast 2025-2030
• 10.4 Services - Market size and forecast 2025-2030
• 10.5 Market opportunity by Component
  • Market opportunity by Component ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 North America - Market size and forecast 2025-2030
  • 12.3.1 US - Market size and forecast 2025-2030
  • 12.3.2 Canada - Market size and forecast 2025-2030
  • 12.3.3 Mexico - Market size and forecast 2025-2030
• 12.4 APAC - Market size and forecast 2025-2030
  • 12.4.1 China - Market size and forecast 2025-2030
  • 12.4.2 Japan - Market size and forecast 2025-2030
  • 12.4.3 India - Market size and forecast 2025-2030
  • 12.4.4 South Korea - Market size and forecast 2025-2030
  • 12.4.5 Australia - Market size and forecast 2025-2030
  • 12.4.6 Indonesia - Market size and forecast 2025-2030
• 12.5 Europe - Market size and forecast 2025-2030
  • 12.5.1 UK - Market size and forecast 2025-2030
  • 12.5.2 Germany - Market size and forecast 2025-2030
  • 12.5.3 Spain - Market size and forecast 2025-2030
  • 12.5.4 France - Market size and forecast 2025-2030
  • 12.5.5 Italy - Market size and forecast 2025-2030
  • 12.5.6 The Netherlands - Market size and forecast 2025-2030
• 12.6 South America - Market size and forecast 2025-2030
  • 12.6.1 Brazil - Market size and forecast 2025-2030
  • 12.6.2 Argentina - Market size and forecast 2025-2030
  • 12.6.3 Chile - Market size and forecast 2025-2030
• 12.7 Middle East and Africa - Market size and forecast 2025-2030
  • 12.7.1 UAE - Market size and forecast 2025-2030
  • 12.7.2 Saudi Arabia - Market size and forecast 2025-2030
  • 12.7.3 South Africa - Market size and forecast 2025-2030
  • 12.7.4 Egypt - Market size and forecast 2025-2030
  • 12.7.5 Israel - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Increasing investment in smart stadiums
  • Player safety and injury reduction
  • Global growth of sports betting
• 13.2 Market challenges
  • Data privacy and ethical barriers
  • Complexity of multi-source integration
  • Financial constraints of smaller organizations
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Computer vision in match analysis
  • Real time wearable sensor integration
  • Personalized fan experience data platforms

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Blinkfire Analytics Inc.
  • Blinkfire Analytics Inc. - Overview
  • Blinkfire Analytics Inc. - Product / Service
  • Blinkfire Analytics Inc. - Key offerings
  • SWOT
• 15.5 ChyronHego Corp.
  • ChyronHego Corp. - Overview
  • ChyronHego Corp. - Product / Service
  • ChyronHego Corp. - Key offerings
  • SWOT
• 15.6 Deltatre SpA
  • Deltatre SpA - Overview
  • Deltatre SpA - Product / Service
  • Deltatre SpA - Key offerings
  • SWOT
• 15.7 ExlService Holdings Inc.
  • ExlService Holdings Inc. - Overview
  • ExlService Holdings Inc. - Business segments
  • ExlService Holdings Inc. - Key offerings
  • ExlService Holdings Inc. - Segment focus
  • SWOT
• 15.8 Experfy Inc.
  • Experfy Inc. - Overview
  • Experfy Inc. - Product / Service
  • Experfy Inc. - Key offerings
  • SWOT
• 15.9 IBM Corp.
  • IBM Corp. - Overview
  • IBM Corp. - Business segments
  • IBM Corp. - Key news
  • IBM Corp. - Key offerings
  • IBM Corp. - Segment focus
  • SWOT
• 15.10 Oracle Corp.
  • Oracle Corp. - Overview
  • Oracle Corp. - Business segments
  • Oracle Corp. - Key news
  • Oracle Corp. - Key offerings
  • Oracle Corp. - Segment focus
  • SWOT
• 15.11 Salesforce Inc.
  • Salesforce Inc. - Overview
  • Salesforce Inc. - Product / Service
  • Salesforce Inc. - Key news
  • Salesforce Inc. - Key offerings
  • SWOT
• 15.12 SAP SE
  • SAP SE - Overview
  • SAP SE - Business segments
  • SAP SE - Key news
  • SAP SE - Key offerings
  • SAP SE - Segment focus
  • SWOT
• 15.13 SAS Institute Inc.
  • SAS Institute Inc. - Overview
  • SAS Institute Inc. - Product / Service
  • SAS Institute Inc. - Key news
  • SAS Institute Inc. - Key offerings
  • SWOT
• 15.14 Sportcor
  • Sportcor - Overview
  • Sportcor - Product / Service
  • Sportcor - Key offerings
  • SWOT
• 15.15 Sportradar Group AG
  • Sportradar Group AG - Overview
  • Sportradar Group AG - Product / Service
  • Sportradar Group AG - Key offerings
  • SWOT
• 15.16 Stats Perform group of Co
  • Stats Perform group of Co - Overview
  • Stats Perform group of Co - Product / Service
  • Stats Perform group of Co - Key offerings
  • SWOT
• 15.17 The Nielsen Co. LLC
  • The Nielsen Co. LLC - Overview
  • The Nielsen Co. LLC - Product / Service
  • The Nielsen Co. LLC - Key offerings
  • SWOT
• 15.18 Zebra Technologies Corp.
  • Zebra Technologies Corp. - Overview
  • Zebra Technologies Corp. - Business segments
  • Zebra Technologies Corp. - Key news
  • Zebra Technologies Corp. - Key offerings
  • Zebra Technologies Corp. - Segment focus
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations