식사 쿠폰 시장(2026-2030년)

The global meal coupons market is forecasted to grow by USD 6198.5 mn during 2025-2030, accelerating at a CAGR of 14.1% during the forecast period. The report on the global meal coupons market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by technological advancement and digitalization of benefit platforms, focus on corporate wellness and employee retention strategies, favorable government fiscal policies and tax incentives.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global meal coupons market is segmented as below:

By Product

• Food delivery promo codes
• QSR promotional coupons
• Restaurant discount coupons
• Printed dine-in coupons

By Type

• Digital meal coupons
• Paper meal coupons

By Product Type

• Dinner coupons
• Lunch coupons
• Multi use coupons
• Breakfast coupons

Geography

• North America
  • US
  • Canada
  • Mexico
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • The Netherlands
• APAC
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Indonesia
• South America
  • Brazil
  • Argentina
  • Chile
• Middle East and Africa
  • UAE
  • South Africa
  • Turkey
• Rest of World (ROW)

This study identifies the integration of sustainable practices and social responsibility as one of the prime reasons driving the global meal coupons market growth during the next few years. Also, hyper-personalization and ai in nutritional wellness and convergence of meal benefits into unified lifestyle ecosystems will lead to sizable demand in the market.

The report on the global meal coupons market covers the following areas:

• Global meal coupons market sizing
• Global meal coupons market forecast
• Global meal coupons market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global meal coupons market vendors that include Benify AB, Blackhawk Network Holdings Inc., Circula GmbH, DOORDASH INC., Edenred SE, ezCater Inc., Giftbit Inc., Givex Corp., InComm Payments, Just Eat Takeaway.com B.V., Pluxee Group, Reward Gateway UK Ltd., SAP SE, Sharebite Inc., Uber Technologies Inc., UP COOP, Vantage Circle., Workday Inc., Worklife., Zeta Services Inc.. Also, the global meal coupons market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Product
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Market Segmentation by Product Type
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Meal Coupons Market 2020 - 2024
  • Historic Market Size - Data Table on Global Meal Coupons Market 2020 - 2024 ($ million)
• 5.2 Product segment analysis 2020 - 2024
  • Historic Market Size - Product Segment 2020 - 2024 ($ million)
• 5.3 Type segment analysis 2020 - 2024
  • Historic Market Size - Type Segment 2020 - 2024 ($ million)
• 5.4 Product Type segment analysis 2020 - 2024
  • Historic Market Size - Product Type Segment 2020 - 2024 ($ million)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 The AI impact on Global Meal Coupons Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Product

• 8.1 Market segments
• 8.2 Comparison by Product
• 8.3 Food delivery promo codes - Market size and forecast 2025-2030
• 8.4 QSR promotional coupons - Market size and forecast 2025-2030
• 8.5 Restaurant discount coupons - Market size and forecast 2025-2030
• 8.6 Printed dine-in coupons - Market size and forecast 2025-2030
• 8.7 Market opportunity by Product
  • Market opportunity by Product ($ million)

9 Market Segmentation by Type

• 9.1 Market segments
• 9.2 Comparison by Type
• 9.3 Digital meal coupons - Market size and forecast 2025-2030
• 9.4 Paper meal coupons - Market size and forecast 2025-2030
• 9.5 Market opportunity by Type
  • Market opportunity by Type ($ million)

10 Market Segmentation by Product Type

• 10.1 Market segments
• 10.2 Comparison by Product Type
• 10.3 Dinner coupons - Market size and forecast 2025-2030
• 10.4 Lunch coupons - Market size and forecast 2025-2030
• 10.5 Multi use coupons - Market size and forecast 2025-2030
• 10.6 Breakfast coupons - Market size and forecast 2025-2030
• 10.7 Market opportunity by Product Type
  • Market opportunity by Product Type ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 North America - Market size and forecast 2025-2030
  • 12.3.1 US - Market size and forecast 2025-2030
  • 12.3.2 Canada - Market size and forecast 2025-2030
  • 12.3.3 Mexico - Market size and forecast 2025-2030
• 12.4 Europe - Market size and forecast 2025-2030
  • 12.4.1 UK - Market size and forecast 2025-2030
  • 12.4.2 Germany - Market size and forecast 2025-2030
  • 12.4.3 France - Market size and forecast 2025-2030
  • 12.4.4 Italy - Market size and forecast 2025-2030
  • 12.4.5 Spain - Market size and forecast 2025-2030
  • 12.4.6 The Netherlands - Market size and forecast 2025-2030
• 12.5 APAC - Market size and forecast 2025-2030
  • 12.5.1 China - Market size and forecast 2025-2030
  • 12.5.2 India - Market size and forecast 2025-2030
  • 12.5.3 Japan - Market size and forecast 2025-2030
  • 12.5.4 South Korea - Market size and forecast 2025-2030
  • 12.5.5 Australia - Market size and forecast 2025-2030
  • 12.5.6 Indonesia - Market size and forecast 2025-2030
• 12.6 South America - Market size and forecast 2025-2030
  • 12.6.1 Brazil - Market size and forecast 2025-2030
  • 12.6.2 Argentina - Market size and forecast 2025-2030
  • 12.6.3 Chile - Market size and forecast 2025-2030
• 12.7 Middle East and Africa - Market size and forecast 2025-2030
  • 12.7.1 Saudi Arabia - Market size and forecast 2025-2030
  • 12.7.2 UAE - Market size and forecast 2025-2030
  • 12.7.3 South Africa - Market size and forecast 2025-2030
  • 12.7.4 Israel - Market size and forecast 2025-2030
  • 12.7.5 Turkey - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Technological advancement and digitalization of benefit platforms
  • Focus on corporate wellness and employee retention strategies
  • Favorable government fiscal policies and tax incentives
• 13.2 Market challenges
  • Complex regulatory frameworks and compliance variability
  • Cybersecurity threats and data privacy concerns
  • Inflationary pressures and merchant commission disparities
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Integration of sustainable practices and social responsibility
  • Hyper-personalization and AI in nutritional wellness
  • Convergence of meal benefits into unified lifestyle ecosystems

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Benify AB
  • Benify AB - Overview
  • Benify AB - Product / Service
  • Benify AB - Key offerings
  • SWOT
• 15.5 Blackhawk Network Holdings Inc.
  • Blackhawk Network Holdings Inc. - Overview
  • Blackhawk Network Holdings Inc. - Product / Service
  • Blackhawk Network Holdings Inc. - Key offerings
  • SWOT
• 15.6 Circula GmbH
  • Circula GmbH - Overview
  • Circula GmbH - Product / Service
  • Circula GmbH - Key offerings
  • SWOT
• 15.7 DOORDASH INC.
  • DOORDASH INC. - Overview
  • DOORDASH INC. - Product / Service
  • DOORDASH INC. - Key offerings
  • SWOT
• 15.8 Edenred SE
  • Edenred SE - Overview
  • Edenred SE - Business segments
  • Edenred SE - Key news
  • Edenred SE - Key offerings
  • Edenred SE - Segment focus
  • SWOT
• 15.9 ezCater Inc.
  • ezCater Inc. - Overview
  • ezCater Inc. - Product / Service
  • ezCater Inc. - Key offerings
  • SWOT
• 15.10 Giftbit Inc.
  • Giftbit Inc. - Overview
  • Giftbit Inc. - Product / Service
  • Giftbit Inc. - Key offerings
  • SWOT
• 15.11 Givex Corp.
  • Givex Corp. - Overview
  • Givex Corp. - Product / Service
  • Givex Corp. - Key offerings
  • SWOT
• 15.12 InComm Payments
  • InComm Payments - Overview
  • InComm Payments - Product / Service
  • InComm Payments - Key offerings
  • SWOT
• 15.13 Just Eat Takeaway.com B.V.
  • Just Eat Takeaway.com B.V. - Overview
  • Just Eat Takeaway.com B.V. - Business segments
  • Just Eat Takeaway.com B.V. - Key offerings
  • Just Eat Takeaway.com B.V. - Segment focus
  • SWOT
• 15.14 Pluxee Group
  • Pluxee Group - Overview
  • Pluxee Group - Product / Service
  • Pluxee Group - Key offerings
  • SWOT
• 15.15 Reward Gateway UK Ltd.
  • Reward Gateway UK Ltd. - Overview
  • Reward Gateway UK Ltd. - Product / Service
  • Reward Gateway UK Ltd. - Key offerings
  • SWOT
• 15.16 SAP SE
  • SAP SE - Overview
  • SAP SE - Business segments
  • SAP SE - Key news
  • SAP SE - Key offerings
  • SAP SE - Segment focus
  • SWOT
• 15.17 Sharebite Inc.
  • Sharebite Inc. - Overview
  • Sharebite Inc. - Product / Service
  • Sharebite Inc. - Key offerings
  • SWOT
• 15.18 Uber Technologies Inc.
  • Uber Technologies Inc. - Overview
  • Uber Technologies Inc. - Business segments
  • Uber Technologies Inc. - Key offerings
  • Uber Technologies Inc. - Segment focus
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations