인공지능 기반 퍼스널라이제이션 시장(2026-2030년)

The global artificial intelligence-based personalization market is forecasted to grow by USD 3707.6 mn during 2025-2030, accelerating at a CAGR of 19.8% during the forecast period. The report on the global artificial intelligence-based personalization market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing availability of customer behavioral data, advancements in machine learning and analytics, higher consumer expectations for real-time relevance.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global artificial intelligence-based personalization market is segmented as below:

By Application

• Website personalization
• Display ads personalization
• Social media personalization
• E-mail personalization
• Others

By Technology

• Machine learning and deep learning
• Natural language processing

By End-User

• Enterprises
• Individuals

Geography

• APAC
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • The Netherlands
• South America
  • Brazil
  • Argentina
  • Chile
• Middle East and Africa
  • UAE
  • South Africa
  • Turkey
• Rest of World (ROW)

This study identifies the hyper-personalized recommendations powered by generative AI as one of the prime reasons driving the global artificial intelligence-based personalization market growth during the next few years. Also, multimodal personalization across voice, text, and vision and edge AI enabling faster on-device personalization will lead to sizable demand in the market.

The report on the global artificial intelligence-based personalization market covers the following areas:

• Global artificial intelligence-based personalization market sizing
• Global artificial intelligence-based personalization market forecast
• Global artificial intelligence-based personalization market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global artificial intelligence-based personalization market vendors that include Accenture Plc, Adobe Inc., Amazon.com Inc., Apple Inc., BloomReach Inc., Blueshift Labs Inc., Bounteous X Accolite, Crownpeak Technology Inc., Google LLC, H2O.ai Inc., IBM Corp., Infinite Analytics Inc., McDonald Corp., Microsoft Corp., mParticle Inc., Salesforce Inc., Sitecore Holding Ltd., Verint Systems Inc., ViSenze Pte. Ltd., ZS Associates Inc.. Also, the global artificial intelligence-based personalization market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Application
  • Executive Summary - Chart on Market Segmentation by Technology
  • Executive Summary - Chart on Market Segmentation by End-user
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Artificial Intelligence-Based Personalization Market 2020 - 2024
  • Historic Market Size - Data Table on Global Artificial Intelligence-Based Personalization Market 2020 - 2024 ($ million)
• 5.2 Application segment analysis 2020 - 2024
  • Historic Market Size - Application Segment 2020 - 2024 ($ million)
• 5.3 Technology segment analysis 2020 - 2024
  • Historic Market Size - Technology Segment 2020 - 2024 ($ million)
• 5.4 End-user segment analysis 2020 - 2024
  • Historic Market Size - End-user Segment 2020 - 2024 ($ million)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 AI Impact on Global Artificial Intelligence-Based Personalization Market
• 6.2 Impact of Geopolitical Conflicts on Global Artificial Intelligence-Based Personalization Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Application

• 8.1 Market segments
• 8.2 Comparison by Application
• 8.3 Website personalization - Market size and forecast 2025-2030
• 8.4 Display ads personalization - Market size and forecast 2025-2030
• 8.5 Social media personalization - Market size and forecast 2025-2030
• 8.6 E-mail personalization - Market size and forecast 2025-2030
• 8.7 Others - Market size and forecast 2025-2030
• 8.8 Market opportunity by Application
  • Market opportunity by Application ($ million)

9 Market Segmentation by Technology

• 9.1 Market segments
• 9.2 Comparison by Technology
• 9.3 Machine learning and deep learning - Market size and forecast 2025-2030
• 9.4 Natural language processing - Market size and forecast 2025-2030
• 9.5 Market opportunity by Technology
  • Market opportunity by Technology ($ million)

10 Market Segmentation by End-user

• 10.1 Market segments
• 10.2 Comparison by End-user
• 10.3 Enterprises - Market size and forecast 2025-2030
• 10.4 Individuals - Market size and forecast 2025-2030
• 10.5 Market opportunity by End-user
  • Market opportunity by End-user ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 APAC - Market size and forecast 2025-2030
  • 12.3.1 China - Market size and forecast 2025-2030
  • 12.3.2 Japan - Market size and forecast 2025-2030
  • 12.3.3 India - Market size and forecast 2025-2030
  • 12.3.4 South Korea - Market size and forecast 2025-2030
  • 12.3.5 Australia - Market size and forecast 2025-2030
  • 12.3.6 Indonesia - Market size and forecast 2025-2030
• 12.4 North America - Market size and forecast 2025-2030
  • 12.4.1 US - Market size and forecast 2025-2030
  • 12.4.2 Canada - Market size and forecast 2025-2030
  • 12.4.3 Mexico - Market size and forecast 2025-2030
• 12.5 Europe - Market size and forecast 2025-2030
  • 12.5.1 Germany - Market size and forecast 2025-2030
  • 12.5.2 UK - Market size and forecast 2025-2030
  • 12.5.3 France - Market size and forecast 2025-2030
  • 12.5.4 Italy - Market size and forecast 2025-2030
  • 12.5.5 Spain - Market size and forecast 2025-2030
  • 12.5.6 The Netherlands - Market size and forecast 2025-2030
• 12.6 South America - Market size and forecast 2025-2030
  • 12.6.1 Brazil - Market size and forecast 2025-2030
  • 12.6.2 Argentina - Market size and forecast 2025-2030
  • 12.6.3 Chile - Market size and forecast 2025-2030
• 12.7 Middle East and Africa - Market size and forecast 2025-2030
  • 12.7.1 Saudi Arabia - Market size and forecast 2025-2030
  • 12.7.2 UAE - Market size and forecast 2025-2030
  • 12.7.3 South Africa - Market size and forecast 2025-2030
  • 12.7.4 Israel - Market size and forecast 2025-2030
  • 12.7.5 Turkey - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Growing availability of customer behavioral data
  • Advancements in machine learning and analytics
  • Higher consumer expectations for real-time relevance
• 13.2 Market challenges
  • Data privacy concerns limiting personalization depth
  • High-quality training data availability issues
  • Algorithmic bias reducing personalization accuracy
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Hyper-personalized recommendations powered by generative AI
  • Multimodal personalization across voice, text, and vision
  • Edge AI enabling faster on-device personalization

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Accenture Plc
  • Accenture Plc - Overview
  • Accenture Plc - Business segments
  • Accenture Plc - Key news
  • Accenture Plc - Key offerings
  • Accenture Plc - Segment focus
  • SWOT
• 15.5 Adobe Inc.
  • Adobe Inc. - Overview
  • Adobe Inc. - Business segments
  • Adobe Inc. - Key news
  • Adobe Inc. - Key offerings
  • Adobe Inc. - Segment focus
  • SWOT
• 15.6 Amazon.com Inc.
  • Amazon.com Inc. - Overview
  • Amazon.com Inc. - Business segments
  • Amazon.com Inc. - Key news
  • Amazon.com Inc. - Key offerings
  • Amazon.com Inc. - Segment focus
  • SWOT
• 15.7 Apple Inc.
  • Apple Inc. - Overview
  • Apple Inc. - Business segments
  • Apple Inc. - Key news
  • Apple Inc. - Key offerings
  • Apple Inc. - Segment focus
  • SWOT
• 15.8 Google LLC
  • Google LLC - Overview
  • Google LLC - Product / Service
  • Google LLC - Key offerings
  • SWOT
• 15.9 H2O.ai Inc.
  • H2O.ai Inc. - Overview
  • H2O.ai Inc. - Product / Service
  • H2O.ai Inc. - Key offerings
  • SWOT
• 15.10 IBM Corp.
  • IBM Corp. - Overview
  • IBM Corp. - Business segments
  • IBM Corp. - Key offerings
  • IBM Corp. - Segment focus
  • SWOT
• 15.11 McDonald Corp.
  • McDonald Corp. - Overview
  • McDonald Corp. - Business segments
  • McDonald Corp. - Key offerings
  • McDonald Corp. - Segment focus
  • SWOT
• 15.12 Microsoft Corp.
  • Microsoft Corp. - Overview
  • Microsoft Corp. - Business segments
  • Microsoft Corp. - Key news
  • Microsoft Corp. - Key offerings
  • Microsoft Corp. - Segment focus
  • SWOT
• 15.13 mParticle Inc.
  • mParticle Inc. - Overview
  • mParticle Inc. - Product / Service
  • mParticle Inc. - Key offerings
  • SWOT
• 15.14 Salesforce Inc.
  • Salesforce Inc. - Overview
  • Salesforce Inc. - Business segments
  • Salesforce Inc. - Key news
  • Salesforce Inc. - Key offerings
  • Salesforce Inc. - Segment focus
  • SWOT
• 15.15 Sitecore Holding Ltd.
  • Sitecore Holding Ltd. - Overview
  • Sitecore Holding Ltd. - Product / Service
  • Sitecore Holding Ltd. - Key news
  • Sitecore Holding Ltd. - Key offerings
  • SWOT
• 15.16 Verint Systems Inc.
  • Verint Systems Inc. - Overview
  • Verint Systems Inc. - Product / Service
  • Verint Systems Inc. - Key offerings
  • SWOT
• 15.17 ViSenze Pte. Ltd.
  • ViSenze Pte. Ltd. - Overview
  • ViSenze Pte. Ltd. - Product / Service
  • ViSenze Pte. Ltd. - Key offerings
  • SWOT
• 15.18 ZS Associates Inc.
  • ZS Associates Inc. - Overview
  • ZS Associates Inc. - Product / Service
  • ZS Associates Inc. - Key offerings
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations