온 디바이스 AI 시장(2026-2030년)

The global on-device AI market is forecasted to grow by USD 150980.7 mn during 2025-2030, accelerating at a CAGR of 28.5% during the forecast period. The report on the global on-device AI market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing demand for enhanced data privacy and security, imperative for low latency and real-time responsiveness, advancements in and proliferation of ai-optimized silicon.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global on-device AI market is segmented as below:

By Component

• Hardware
• Software
• Services

By Technology

• 7 nm
• 10 nm
• 20 to 28 nm

By Application

• Smartphones
• Wearables
• Smart speakers

Geography

• APAC
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • The Netherlands
• South America
  • Brazil
  • Argentina
  • Chile
• Middle East and Africa
  • UAE
  • South Africa
  • Turkey
• Rest of World (ROW)

This study identifies the emergence of on-device generative AI and small language models as one of the prime reasons driving the global on-device AI market growth during the next few years. Also, shift to hybrid AI architecture and hardware and software co-design and vertical integration will lead to sizable demand in the market.

The report on the global on-device AI market covers the following areas:

• Global on-device AI market sizing
• Global on-device AI market forecast
• Global on-device AI market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global on-device AI market vendors that include Advanced Micro Devices Inc., Ambarella Inc., Apple Inc., Google LLC, Hailo Technologies Ltd., Huawei Technologies Co. Ltd., Infineon Technologies AG, Intel Corp., MediaTek Inc., Microchip Technology Inc., Mythic Inc., NVIDIA Corp., NXP Semiconductors NV, Qualcomm Inc., Renesas Electronics Corp., Samsung Electronics Co. Ltd., SiMa Technologies Inc., Sony Semiconductor Solutions, STMicroelectronics NV, Texas Instruments Inc.. Also, the global on-device AI market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Component
  • Executive Summary - Chart on Market Segmentation by Technology
  • Executive Summary - Chart on Market Segmentation by Application
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global On-Device AI Market 2020 - 2024
  • Historic Market Size - Data Table on Global On-Device AI Market 2020 - 2024 ($ million)
• 5.2 Component segment analysis 2020 - 2024
  • Historic Market Size - Component Segment 2020 - 2024 ($ million)
• 5.3 Technology segment analysis 2020 - 2024
  • Historic Market Size - Technology Segment 2020 - 2024 ($ million)
• 5.4 Application segment analysis 2020 - 2024
  • Historic Market Size - Application Segment 2020 - 2024 ($ million)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI on Global On-Device AI Market
• 6.2 Impact of Geopolitical Conflicts on Global On-Device AI Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Component

• 8.1 Market segments
• 8.2 Comparison by Component
• 8.3 Hardware - Market size and forecast 2025-2030
• 8.4 Software - Market size and forecast 2025-2030
• 8.5 Services - Market size and forecast 2025-2030
• 8.6 Market opportunity by Component
  • Market opportunity by Component ($ million)

9 Market Segmentation by Technology

• 9.1 Market segments
• 9.2 Comparison by Technology
• 9.3 7 nm - Market size and forecast 2025-2030
• 9.4 10 nm - Market size and forecast 2025-2030
• 9.5 20 to 28 nm - Market size and forecast 2025-2030
• 9.6 Market opportunity by Technology
  • Market opportunity by Technology ($ million)

10 Market Segmentation by Application

• 10.1 Market segments
• 10.2 Comparison by Application
• 10.3 Smartphones - Market size and forecast 2025-2030
• 10.4 Wearables - Market size and forecast 2025-2030
• 10.5 Smart speakers - Market size and forecast 2025-2030
• 10.6 Market opportunity by Application
  • Market opportunity by Application ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 APAC - Market size and forecast 2025-2030
  • 12.3.1 China - Market size and forecast 2025-2030
  • 12.3.2 Japan - Market size and forecast 2025-2030
  • 12.3.3 India - Market size and forecast 2025-2030
  • 12.3.4 South Korea - Market size and forecast 2025-2030
  • 12.3.5 Australia - Market size and forecast 2025-2030
  • 12.3.6 Indonesia - Market size and forecast 2025-2030
• 12.4 North America - Market size and forecast 2025-2030
  • 12.4.1 US - Market size and forecast 2025-2030
  • 12.4.2 Canada - Market size and forecast 2025-2030
  • 12.4.3 Mexico - Market size and forecast 2025-2030
• 12.5 Europe - Market size and forecast 2025-2030
  • 12.5.1 Germany - Market size and forecast 2025-2030
  • 12.5.2 UK - Market size and forecast 2025-2030
  • 12.5.3 France - Market size and forecast 2025-2030
  • 12.5.4 Italy - Market size and forecast 2025-2030
  • 12.5.5 Spain - Market size and forecast 2025-2030
  • 12.5.6 The Netherlands - Market size and forecast 2025-2030
• 12.6 South America - Market size and forecast 2025-2030
  • 12.6.1 Brazil - Market size and forecast 2025-2030
  • 12.6.2 Argentina - Market size and forecast 2025-2030
  • 12.6.3 Chile - Market size and forecast 2025-2030
• 12.7 Middle East and Africa - Market size and forecast 2025-2030
  • 12.7.1 Saudi Arabia - Market size and forecast 2025-2030
  • 12.7.2 UAE - Market size and forecast 2025-2030
  • 12.7.3 South Africa - Market size and forecast 2025-2030
  • 12.7.4 Israel - Market size and forecast 2025-2030
  • 12.7.5 Turkey - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Growing demand for enhanced data privacy and security
  • Imperative for low latency and real-time responsiveness
  • Advancements in and proliferation of AI-optimized silicon
• 13.2 Market challenges
  • Power consumption and thermal management constraints
  • Complexity of AI model optimization and deployment
  • High development and manufacturing costs
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Emergence of on-device generative AI and small language models
  • Shift to hybrid AI architecture
  • Hardware and software co-design and vertical integration

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Advanced Micro Devices Inc.
  • Advanced Micro Devices Inc. - Overview
  • Advanced Micro Devices Inc. - Business segments
  • Advanced Micro Devices Inc. - Key news
  • Advanced Micro Devices Inc. - Key offerings
  • Advanced Micro Devices Inc. - Segment focus
  • SWOT
• 15.5 Apple Inc.
  • Apple Inc. - Overview
  • Apple Inc. - Business segments
  • Apple Inc. - Key news
  • Apple Inc. - Key offerings
  • Apple Inc. - Segment focus
  • SWOT
• 15.6 Google LLC
  • Google LLC - Overview
  • Google LLC - Product / Service
  • Google LLC - Key offerings
  • SWOT
• 15.7 Huawei Technologies Co. Ltd.
  • Huawei Technologies Co. Ltd. - Overview
  • Huawei Technologies Co. Ltd. - Business segments
  • Huawei Technologies Co. Ltd. - Key news
  • Huawei Technologies Co. Ltd. - Key offerings
  • Huawei Technologies Co. Ltd. - Segment focus
  • SWOT
• 15.8 Infineon Technologies AG
  • Infineon Technologies AG - Overview
  • Infineon Technologies AG - Business segments
  • Infineon Technologies AG - Key news
  • Infineon Technologies AG - Key offerings
  • Infineon Technologies AG - Segment focus
  • SWOT
• 15.9 Intel Corp.
  • Intel Corp. - Overview
  • Intel Corp. - Business segments
  • Intel Corp. - Key news
  • Intel Corp. - Key offerings
  • Intel Corp. - Segment focus
  • SWOT
• 15.10 MediaTek Inc.
  • MediaTek Inc. - Overview
  • MediaTek Inc. - Business segments
  • MediaTek Inc. - Key news
  • MediaTek Inc. - Key offerings
  • MediaTek Inc. - Segment focus
  • SWOT
• 15.11 Microchip Technology Inc.
  • Microchip Technology Inc. - Overview
  • Microchip Technology Inc. - Business segments
  • Microchip Technology Inc. - Key offerings
  • Microchip Technology Inc. - Segment focus
  • SWOT
• 15.12 NVIDIA Corp.
  • NVIDIA Corp. - Overview
  • NVIDIA Corp. - Business segments
  • NVIDIA Corp. - Key news
  • NVIDIA Corp. - Key offerings
  • NVIDIA Corp. - Segment focus
  • SWOT
• 15.13 NXP Semiconductors NV
  • NXP Semiconductors NV - Overview
  • NXP Semiconductors NV - Business segments
  • NXP Semiconductors NV - Key news
  • NXP Semiconductors NV - Key offerings
  • NXP Semiconductors NV - Segment focus
  • SWOT
• 15.14 Qualcomm Inc.
  • Qualcomm Inc. - Overview
  • Qualcomm Inc. - Business segments
  • Qualcomm Inc. - Key news
  • Qualcomm Inc. - Key offerings
  • Qualcomm Inc. - Segment focus
  • SWOT
• 15.15 Renesas Electronics Corp.
  • Renesas Electronics Corp. - Overview
  • Renesas Electronics Corp. - Business segments
  • Renesas Electronics Corp. - Key news
  • Renesas Electronics Corp. - Key offerings
  • Renesas Electronics Corp. - Segment focus
  • SWOT
• 15.16 Samsung Electronics Co. Ltd.
  • Samsung Electronics Co. Ltd. - Overview
  • Samsung Electronics Co. Ltd. - Business segments
  • Samsung Electronics Co. Ltd. - Key news
  • Samsung Electronics Co. Ltd. - Key offerings
  • Samsung Electronics Co. Ltd. - Segment focus
  • SWOT
• 15.17 STMicroelectronics NV
  • STMicroelectronics NV - Overview
  • STMicroelectronics NV - Business segments
  • STMicroelectronics NV - Key offerings
  • STMicroelectronics NV - Segment focus
  • SWOT
• 15.18 Texas Instruments Inc.
  • Texas Instruments Inc. - Overview
  • Texas Instruments Inc. - Business segments
  • Texas Instruments Inc. - Key offerings
  • Texas Instruments Inc. - Segment focus
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations