슬립웨어 및 라운지웨어 시장(2026-2030년)

The global sleepwear and loungewear market is forecasted to grow by USD 40480.7 mn during 2025-2030, accelerating at a CAGR of 10.5% during the forecast period. The report on the global sleepwear and loungewear market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by advancements in health-monitoring smart textiles, global shift toward circularity and regenerative fibers, evolution of versatile design and multifunctional apparel.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global sleepwear and loungewear market is segmented as below:

By Distribution Channel

• Offline
• Online

By Product

• Sleepwear
• Loungewear

By Material

• Cotton
• Silk
• Wool
• Others

Geography

• APAC
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Indonesia
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
• North America
  • US
  • Canada
  • Mexico
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East and Africa
  • South Africa
  • UAE
  • Egypt
• Rest of World (ROW)

This study identifies the advanced thermoregulation and wellness-centric textiles as one of the prime reasons driving the global sleepwear and loungewear market growth during the next few years. Also, proliferation of hybrid loungewear and digital customization and sustainable innovation through regenerative and circular models will lead to sizable demand in the market.

The report on the global sleepwear and loungewear market covers the following areas:

• Global sleepwear and loungewear market sizing
• Global sleepwear and loungewear market forecast
• Global sleepwear and loungewear market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global sleepwear and loungewear market vendors that include Adidas AG, American Eagle Outfitters Inc., Calida Group Digital GmbH, Eberjey, Gildan Activewear Inc., Hennes and Mauritz AB, J.Crew Group, LLC, La Perla Global UK Ltd., lululemon athletica Inc., Marks and Spencer Group, Next Retail Ltd., Nike Inc., Ralph Lauren Corp., Skims Body Inc., The Gap Inc., Triumph Intertrade AG, Under Armour Inc., Victorias Secret and Co., Zara. Also, the global sleepwear and loungewear market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Distribution Channel
  • Executive Summary - Chart on Market Segmentation by Product
  • Executive Summary - Chart on Market Segmentation by Material
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Sleepwear And Loungewear Market 2020 - 2024
  • Historic Market Size - Data Table on Global Sleepwear And Loungewear Market 2020 - 2024 ($ million)
• 5.2 Distribution Channel segment analysis 2020 - 2024
  • Historic Market Size - Distribution Channel Segment 2020 - 2024 ($ million)
• 5.3 Product segment analysis 2020 - 2024
  • Historic Market Size - Product Segment 2020 - 2024 ($ million)
• 5.4 Material segment analysis 2020 - 2024
  • Historic Market Size - Material Segment 2020 - 2024 ($ million)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI on Global Sleepwear and Loungewear Market
• 6.2 Impact of Geopolitical Conflicts on Global Sleepwear and Loungewear Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Distribution Channel

• 8.1 Market segments
• 8.2 Comparison by Distribution Channel
• 8.3 Offline - Market size and forecast 2025-2030
• 8.4 Online - Market size and forecast 2025-2030
• 8.5 Market opportunity by Distribution Channel
  • Market opportunity by Distribution Channel ($ million)

9 Market Segmentation by Product

• 9.1 Market segments
• 9.2 Comparison by Product
• 9.3 Sleepwear - Market size and forecast 2025-2030
• 9.4 Loungewear - Market size and forecast 2025-2030
• 9.5 Market opportunity by Product
  • Market opportunity by Product ($ million)

10 Market Segmentation by Material

• 10.1 Market segments
• 10.2 Comparison by Material
• 10.3 Cotton - Market size and forecast 2025-2030
• 10.4 Silk - Market size and forecast 2025-2030
• 10.5 Wool - Market size and forecast 2025-2030
• 10.6 Others - Market size and forecast 2025-2030
• 10.7 Market opportunity by Material
  • Market opportunity by Material ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 APAC - Market size and forecast 2025-2030
  • 12.3.1 China - Market size and forecast 2025-2030
  • 12.3.2 India - Market size and forecast 2025-2030
  • 12.3.3 Japan - Market size and forecast 2025-2030
  • 12.3.4 South Korea - Market size and forecast 2025-2030
  • 12.3.5 Australia - Market size and forecast 2025-2030
  • 12.3.6 Indonesia - Market size and forecast 2025-2030
• 12.4 Europe - Market size and forecast 2025-2030
  • 12.4.1 Germany - Market size and forecast 2025-2030
  • 12.4.2 UK - Market size and forecast 2025-2030
  • 12.4.3 France - Market size and forecast 2025-2030
  • 12.4.4 Italy - Market size and forecast 2025-2030
  • 12.4.5 Spain - Market size and forecast 2025-2030
  • 12.4.6 Russia - Market size and forecast 2025-2030
• 12.5 North America - Market size and forecast 2025-2030
  • 12.5.1 US - Market size and forecast 2025-2030
  • 12.5.2 Canada - Market size and forecast 2025-2030
  • 12.5.3 Mexico - Market size and forecast 2025-2030
• 12.6 South America - Market size and forecast 2025-2030
  • 12.6.1 Brazil - Market size and forecast 2025-2030
  • 12.6.2 Argentina - Market size and forecast 2025-2030
  • 12.6.3 Colombia - Market size and forecast 2025-2030
• 12.7 Middle East and Africa - Market size and forecast 2025-2030
  • 12.7.1 South Africa - Market size and forecast 2025-2030
  • 12.7.2 UAE - Market size and forecast 2025-2030
  • 12.7.3 Saudi Arabia - Market size and forecast 2025-2030
  • 12.7.4 Egypt - Market size and forecast 2025-2030
  • 12.7.5 Nigeria - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Advancements in health-monitoring smart textiles
  • Global shift toward circularity and regenerative fibers
  • Evolution of versatile design and multifunctional apparel
• 13.2 Market challenges
  • Volatility in raw material costs and supply chain disruptions
  • Increasing regulatory pressure and sustainability compliance
  • Intense market saturation and proliferation of low-quality counterfeits
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Advanced thermoregulation and wellness-centric textiles
  • Proliferation of hybrid loungewear and digital customization
  • Sustainable innovation through regenerative and circular models

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Adidas AG
  • Adidas AG - Overview
  • Adidas AG - Business segments
  • Adidas AG - Key offerings
  • Adidas AG - Segment focus
  • SWOT
• 15.5 American Eagle Outfitters Inc.
  • American Eagle Outfitters Inc. - Overview
  • American Eagle Outfitters Inc. - Business segments
  • American Eagle Outfitters Inc. - Key offerings
  • American Eagle Outfitters Inc. - Segment focus
  • SWOT
• 15.6 Calida Group Digital GmbH
  • Calida Group Digital GmbH - Overview
  • Calida Group Digital GmbH - Business segments
  • Calida Group Digital GmbH - Key offerings
  • Calida Group Digital GmbH - Segment focus
  • SWOT
• 15.7 Eberjey
  • Eberjey - Overview
  • Eberjey - Product / Service
  • Eberjey - Key offerings
  • SWOT
• 15.8 Hennes and Mauritz AB
  • Hennes and Mauritz AB - Overview
  • Hennes and Mauritz AB - Business segments
  • Hennes and Mauritz AB - Key offerings
  • Hennes and Mauritz AB - Segment focus
  • SWOT
• 15.9 J.Crew Group, LLC
  • J.Crew Group, LLC - Overview
  • J.Crew Group, LLC - Product / Service
  • J.Crew Group, LLC - Key offerings
  • SWOT
• 15.10 lululemon athletica Inc.
  • lululemon athletica Inc. - Overview
  • lululemon athletica Inc. - Business segments
  • lululemon athletica Inc. - Key offerings
  • lululemon athletica Inc. - Segment focus
  • SWOT
• 15.11 Marks and Spencer Group
  • Marks and Spencer Group - Overview
  • Marks and Spencer Group - Business segments
  • Marks and Spencer Group - Key offerings
  • Marks and Spencer Group - Segment focus
  • SWOT
• 15.12 Next Retail Ltd.
  • Next Retail Ltd. - Overview
  • Next Retail Ltd. - Business segments
  • Next Retail Ltd. - Key offerings
  • Next Retail Ltd. - Segment focus
  • SWOT
• 15.13 Nike Inc.
  • Nike Inc. - Overview
  • Nike Inc. - Business segments
  • Nike Inc. - Key offerings
  • Nike Inc. - Segment focus
  • SWOT
• 15.14 Ralph Lauren Corp.
  • Ralph Lauren Corp. - Overview
  • Ralph Lauren Corp. - Business segments
  • Ralph Lauren Corp. - Key offerings
  • Ralph Lauren Corp. - Segment focus
  • SWOT
• 15.15 Skims Body Inc.
  • Skims Body Inc. - Overview
  • Skims Body Inc. - Product / Service
  • Skims Body Inc. - Key offerings
  • SWOT
• 15.16 The Gap Inc.
  • The Gap Inc. - Overview
  • The Gap Inc. - Business segments
  • The Gap Inc. - Key offerings
  • The Gap Inc. - Segment focus
  • SWOT
• 15.17 Victorias Secret and Co.
  • Victorias Secret and Co. - Overview
  • Victorias Secret and Co. - Business segments
  • Victorias Secret and Co. - Key offerings
  • Victorias Secret and Co. - Segment focus
  • SWOT
• 15.18 Zara
  • Zara - Overview
  • Zara - Product / Service
  • Zara - Key offerings
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations