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시장보고서
상품코드
2030468
증강현실 및 가상현실 시장(2026-2030년)Global Augmented Reality And Virtual Reality Market 2026-2030 |
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세계의 증강현실(AR)과 가상현실(VR) 시장은 2025-2030년에 7,771억 2,360만 달러 성장하며, 예측 기간 중 CAGR은 48.1%에 달할 것으로 예측됩니다.
세계의 증강현실 및 가상현실(AR) 시장에 대해 조사 분석했으며, 시장 규모와 예측, 동향, 성장요인, 과제, 25개 벤더 분석 등의 정보를 전해드립니다.
이 보고서에서는 현재 시장 상황, 최신 동향 및 촉진요인, 시장 환경 전반에 대한 최신 분석을 제공합니다. 이 시장은 AR 및 VR 기술에 대한 수요 증가, 혁신적인 AR 및 VR 제품 출시, M&A 활동의 증가에 의해 주도되고 있습니다.
이번 조사는 업계 주요 관계자들의 의견을 포함한 1차 정보와 2차 정보를 객관적으로 조합하여 실시되었습니다. 이 보고서에는 주요 기업 분석과 함께 포괄적인 시장 규모 데이터, 지역별 분석과 함께 부문 및 공급업체 현황이 포함되어 있습니다. 보고서에는 과거 데이터와 예측 데이터가 수록되어 있습니다.
| 시장 범위 | |
|---|---|
| 기준연도 | 2025년 |
| 종료연도 | 2030년 |
| 조사 기간 | 2026-2030년 |
| 성장 모멘텀 | 가속 |
| 2026년 전년대비 | 42.1% |
| CAGR | 48.1% |
| 증가액 | 7,771억 2,360만 달러 |
이번 조사에서는 향후 수년간 세계 증강현실 및 가상현실 시장의 성장을 촉진할 주요 요인 중 하나로 투자자들의 스타트업 AR/VR 기업에 대한 자금 지원 증가를 꼽았습니다. 또한 AR-VR 기술의 다양한 적용이 시장 확대 속도를 가속화하고 있으며, 확장현실(XR)의 시장 통합이 진행됨에 따라 성장이 더욱 가속화되어 시장에서 상당한 수요가 창출될 것으로 예상됩니다.
목차
제1장 개요
제2장 Technavio 분석
제3장 시장 구도
제4장 시장 규모
제5장 시장 규모 실적
제6장 정성 분석
제7장 Five Forces 분석
제8장 시장 세분화 : 기술별
제9장 시장 세분화 : 용도별
제10장 시장 세분화 : 컴포넌트별
제11장 시장 세분화 : 최종사용자별
제12장 고객 상황
제13장 지역별 상황
제14장 촉진요인·과제·기회
제15장 경쟁 구도
제16장 경쟁 분석
제17장 부록
KSAThe global augmented reality and virtual reality market is forecasted to grow by USD 777123.6 mn during 2025-2030, accelerating at a CAGR of 48.1% during the forecast period. The report on the global augmented reality and virtual reality market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing demand for ar and vr technology, innovative ar and vr product launches, increasing number of mergers and acquisitions activities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.
| Market Scope | |
|---|---|
| Base Year | 2025 |
| End Year | 2030 |
| Series Year | 2026-2030 |
| Growth Momentum | Accelerate |
| YOY 2026 | 42.1% |
| CAGR | 48.1% |
| Incremental Value | $777123.6 mn |
Technavio's global augmented reality and virtual reality market is segmented as below:
By Technology
- AR
- VR
By Application
- Consumer
- Enterprise
By Component
- Hardware
- Software
By End-User
- Aerospace and defense
- Consumer
- Commercial
- Enterprise
- Others
Geography
- APAC
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- North America
- US
- Canada
- Mexico
- Europe
- Germany
- UK
- France
- Italy
- Spain
- The Netherlands
- Middle East and Africa
- UAE
- South Africa
- Turkey
- South America
- Brazil
- Argentina
- Chile
- Rest of World (ROW)
This study identifies the growing funding in startup ar and vr companies from investors as one of the prime reasons driving the global augmented reality and virtual reality market growth during the next few years. Also, diverse applications of ar and vr technology is amplifying market expedition rate and integration of extended reality (XR) in market is amplifying growth will lead to sizable demand in the market.
The report on the global augmented reality and virtual reality market covers the following areas:
- Global augmented reality and virtual reality market sizing
- Global augmented reality and virtual reality market forecast
- Global augmented reality and virtual reality market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global augmented reality and virtual reality market vendors that include Apple Inc., Epic Games Inc., Google LLC, Groove Jones LLC, HTC Corp., Lenovo Group Ltd., Magic Leap Inc., Meta Platforms Inc., Microsoft Corp., Niantic Inc., PTC Inc., Samsung Electronics Co. Ltd., Seiko Epson Corp., Sony Group Corp., Ultraleap Ltd., Unity Technologies Inc., Varjo Technologies Oy, VirtaMed AG, Vuzix Corp., Wikitude GmbH, Xiaomi Corp.. Also, the global augmented reality and virtual reality market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by Technology
- Executive Summary - Chart on Market Segmentation by Application
- Executive Summary - Chart on Market Segmentation by Component
- Executive Summary - Chart on Market Segmentation by End-user
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- 2.3 Factors of disruption
- 2.4 Impact of drivers and challenges
3 Market Landscape
- 3.1 Market ecosystem
- 3.2 Market characteristics
- 3.3 Value chain analysis
4 Market Sizing
- 4.1 Market definition
- 4.2 Market segment analysis
- Market segments
- 4.3 Market size 2025
- 4.4 Market outlook: Forecast for 2025-2030
5 Historic Market Size
- 5.1 Global Augmented Reality And Virtual Reality Market 2020 - 2024
- Historic Market Size - Data Table on Global Augmented Reality And Virtual Reality Market 2020 - 2024 ($ million)
- 5.2 Technology segment analysis 2020 - 2024
- Historic Market Size - Technology Segment 2020 - 2024 ($ million)
- 5.3 Application segment analysis 2020 - 2024
- Historic Market Size - Application Segment 2020 - 2024 ($ million)
- 5.4 Component segment analysis 2020 - 2024
- Historic Market Size - Component Segment 2020 - 2024 ($ million)
- 5.5 End-user segment analysis 2020 - 2024
- Historic Market Size - End-user Segment 2020 - 2024 ($ million)
- 5.6 Geography segment analysis 2020 - 2024
- Historic Market Size - Geography Segment 2020 - 2024 ($ million)
- 5.7 Country segment analysis 2020 - 2024
- Historic Market Size - Country Segment 2020 - 2024 ($ million)
6 Qualitative Analysis
- 6.1 Impact of AI on Global Augmented Reality and Virtual Reality Market
- 6.2 Impact of Geopolitical Conflicts on Global Augmented Reality and Virtual Reality Market
7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2025 and 2030
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2025 and 2030
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2025 and 2030
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2025 and 2030
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2025 and 2030
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2025 and 2030
- 7.7 Market condition
8 Market Segmentation by Technology
- 8.1 Market segments
- 8.2 Comparison by Technology
- 8.3 AR - Market size and forecast 2025-2030
- 8.4 VR - Market size and forecast 2025-2030
- 8.5 Market opportunity by Technology
- Market opportunity by Technology ($ million)
9 Market Segmentation by Application
- 9.1 Market segments
- 9.2 Comparison by Application
- 9.3 Consumer - Market size and forecast 2025-2030
- 9.4 Enterprise - Market size and forecast 2025-2030
- 9.5 Market opportunity by Application
- Market opportunity by Application ($ million)
10 Market Segmentation by Component
- 10.1 Market segments
- 10.2 Comparison by Component
- 10.3 Hardware - Market size and forecast 2025-2030
- 10.4 Software - Market size and forecast 2025-2030
- 10.5 Market opportunity by Component
- Market opportunity by Component ($ million)
11 Market Segmentation by End-user
- 11.1 Market segments
- 11.2 Comparison by End-user
- 11.3 Aerospace and defense - Market size and forecast 2025-2030
- 11.4 Consumer - Market size and forecast 2025-2030
- 11.5 Commercial - Market size and forecast 2025-2030
- 11.6 Enterprise - Market size and forecast 2025-2030
- 11.7 Others - Market size and forecast 2025-2030
- 11.8 Market opportunity by End-user
- Market opportunity by End-user ($ million)
12 Customer Landscape
- 12.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
13 Geographic Landscape
- 13.1 Geographic segmentation
- 13.2 Geographic comparison
- 13.3 APAC - Market size and forecast 2025-2030
- 13.3.1 China - Market size and forecast 2025-2030
- 13.3.2 Japan - Market size and forecast 2025-2030
- 13.3.3 India - Market size and forecast 2025-2030
- 13.3.4 South Korea - Market size and forecast 2025-2030
- 13.3.5 Australia - Market size and forecast 2025-2030
- 13.3.6 Indonesia - Market size and forecast 2025-2030
- 13.4 North America - Market size and forecast 2025-2030
- 13.4.1 US - Market size and forecast 2025-2030
- 13.4.2 Canada - Market size and forecast 2025-2030
- 13.4.3 Mexico - Market size and forecast 2025-2030
- 13.5 Europe - Market size and forecast 2025-2030
- 13.5.1 Germany - Market size and forecast 2025-2030
- 13.5.2 UK - Market size and forecast 2025-2030
- 13.5.3 France - Market size and forecast 2025-2030
- 13.5.4 Italy - Market size and forecast 2025-2030
- 13.5.5 Spain - Market size and forecast 2025-2030
- 13.5.6 The Netherlands - Market size and forecast 2025-2030
- 13.6 Middle East and Africa - Market size and forecast 2025-2030
- 13.6.1 Saudi Arabia - Market size and forecast 2025-2030
- 13.6.2 UAE - Market size and forecast 2025-2030
- 13.6.3 South Africa - Market size and forecast 2025-2030
- 13.6.4 Israel - Market size and forecast 2025-2030
- 13.6.5 Turkey - Market size and forecast 2025-2030
- 13.7 South America - Market size and forecast 2025-2030
- 13.7.1 Brazil - Market size and forecast 2025-2030
- 13.7.2 Argentina - Market size and forecast 2025-2030
- 13.7.3 Chile - Market size and forecast 2025-2030
- 13.8 Market opportunity by geography
- Market opportunity by geography ($ million)
- Data Tables on Market opportunity by geography ($ million)
14 Drivers, Challenges, and Opportunity
- 14.1 Market drivers
- Growing demand for AR and VR technology
- Innovative AR and VR product launches
- Increasing number of mergers and acquisitions activities
- 14.2 Market challenges
- High development costs associated with AR and VR apps
- Risks associated with AR and VR applications
- Limitations of AR and VR technology
- 14.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2025 and 2030
- 14.4 Market opportunities
- Growing funding in startup AR and VR companies from investors
- Diverse applications of AR and VR technology is amplifying market expedition rate
- Integration of extended reality (XR) in market is amplifying growth
15 Competitive Landscape
- 15.1 Overview
- 15.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 15.3 Landscape disruption
- Overview on factors of disruption
- 15.4 Industry risks
- Impact of key risks on business
16 Competitive Analysis
- 16.1 Companies profiled
- Companies covered
- 16.2 Company ranking index
- Company ranking index
- 16.3 Market positioning of companies
- Matrix on companies position and classification
- 16.4 Apple Inc.
- Apple Inc. - Overview
- Apple Inc. - Business segments
- Apple Inc. - Key news
- Apple Inc. - Key offerings
- Apple Inc. - Segment focus
- SWOT
- 16.5 Epic Games Inc.
- Epic Games Inc. - Overview
- Epic Games Inc. - Product / Service
- Epic Games Inc. - Key offerings
- SWOT
- 16.6 Google LLC
- Google LLC - Overview
- Google LLC - Product / Service
- Google LLC - Key offerings
- SWOT
- 16.7 Groove Jones LLC
- Groove Jones LLC - Overview
- Groove Jones LLC - Product / Service
- Groove Jones LLC - Key offerings
- SWOT
- 16.8 HTC Corp.
- HTC Corp. - Overview
- HTC Corp. - Product / Service
- HTC Corp. - Key offerings
- SWOT
- 16.9 Lenovo Group Ltd.
- Lenovo Group Ltd. - Overview
- Lenovo Group Ltd. - Business segments
- Lenovo Group Ltd. - Key offerings
- Lenovo Group Ltd. - Segment focus
- SWOT
- 16.10 Magic Leap Inc.
- Magic Leap Inc. - Overview
- Magic Leap Inc. - Product / Service
- Magic Leap Inc. - Key offerings
- SWOT
- 16.11 Meta Platforms Inc.
- Meta Platforms Inc. - Overview
- Meta Platforms Inc. - Business segments
- Meta Platforms Inc. - Key offerings
- Meta Platforms Inc. - Segment focus
- SWOT
- 16.12 Microsoft Corp.
- Microsoft Corp. - Overview
- Microsoft Corp. - Business segments
- Microsoft Corp. - Key news
- Microsoft Corp. - Key offerings
- Microsoft Corp. - Segment focus
- SWOT
- 16.13 Niantic Inc.
- Niantic Inc. - Overview
- Niantic Inc. - Product / Service
- Niantic Inc. - Key offerings
- SWOT
- 16.14 PTC Inc.
- PTC Inc. - Overview
- PTC Inc. - Business segments
- PTC Inc. - Key offerings
- PTC Inc. - Segment focus
- SWOT
- 16.15 Samsung Electronics Co. Ltd.
- Samsung Electronics Co. Ltd. - Overview
- Samsung Electronics Co. Ltd. - Business segments
- Samsung Electronics Co. Ltd. - Key news
- Samsung Electronics Co. Ltd. - Key offerings
- Samsung Electronics Co. Ltd. - Segment focus
- SWOT
- 16.16 Seiko Epson Corp.
- Seiko Epson Corp. - Overview
- Seiko Epson Corp. - Business segments
- Seiko Epson Corp. - Key offerings
- Seiko Epson Corp. - Segment focus
- SWOT
- 16.17 Sony Group Corp.
- Sony Group Corp. - Overview
- Sony Group Corp. - Business segments
- Sony Group Corp. - Key news
- Sony Group Corp. - Key offerings
- Sony Group Corp. - Segment focus
- SWOT
- 16.18 Xiaomi Corp.
- Xiaomi Corp. - Overview
- Xiaomi Corp. - Business segments
- Xiaomi Corp. - Key offerings
- Xiaomi Corp. - Segment focus
- SWOT
17 Appendix
- 17.1 Scope of the report
- Market definition
- Objectives
- Notes and caveats
- 17.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 17.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 17.4 Research methodology
- Research methodology
- 17.5 Data procurement
- Information sources
- 17.6 Data validation
- Data validation
- 17.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 17.8 Data synthesis
- Data synthesis
- 17.9 360 degree market analysis
- 360 degree market analysis
- 17.10 List of abbreviations
- List of abbreviations
